themobilegamer full intro
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Full introduction about TheMobileGamer, publisher and developer of mobile social games.TRANSCRIPT
MOBILE SOCIAL GAMINGFor Emerging Markets
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TMG brings Mobile Social Gaming to emerging markets like S.E.A & India.
We aspire to be the Market Leader by being the FIRST social gaming experience
Winning Formula with Proven Traction &
World-Class Investors
424M Subscribers>50B Market Cap
Leading Platformfor S.E.A market>6M users in 2yrs
Internet Pedigree>40B Market Cap
COMPANY PROFILE
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Alvin is founder and CEO of TMG. He started TMG in 2008 and led the company through various pivots to become a top mobile social games player in SEA; raising government, venture and strategic investments along the way. He uses a wide and effective network in the SEA mobile industry to grow KotaGames rapidly in the region. Alvin is 26 and graduated from Ngee Ann Polytechnic Business School.
Gio is COO. He joined TMG in 2011 and is the wizard of our most successful game to date (Monster Fight). He is now the No.2 man managing operations and the KotaGames product roadmap. Gio is 30 and has Bachelor in Business (Marketing)
Vincent is VP Platform and he founded TMG with Alvin. He has a wide network of local developers and brings their content to KotaGames. He also headed the development of Command & Conquer Domination with Electronic Arts. Vincent is 26 and graduated from SIM-RMIT
SK is CTO. He joined TMG in 2010 and is a capable engineer and leader, being a major part of all our products/games so far. He now leads our engineering force in SG. SK is 28 and graduated from NUS School of Computing in 2010
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PASSIONATE TEAM
Takeshi-san is our SVP of Games. He was previously GM of CyberAgent Mobile where he led the development of several hit titles in Japan. He is now the steward of game operations and quality for TMG
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SPOTLIGHT INDONESIA
Device Footprint
Smart (6%)Basic (26%)Feature (68%)
Demographics
89%
11%
>US$120<US$120
Infrastructure
200M
40M13.4M
Credit CardsBank AccountsMobile Users
Fragmentation
19%
82%
Closed-OSiOS, Android etc
Monthly Spending
Devices sold (July’11)
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KOTAGAMES PLATFORM
KotaGames is the Leading Platform in SEA that
works on ANY mobile device with a browser
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3 Steps to Monetization :
BUSINESS MODEL
Easy Connection to Payment Gateways
Users purchase
“Ki” via multiple payment methods
Users purchase Virtual Items
with “Ki”
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STRONG TRACTION
~1M users in Nov’12 at
~30% monthly growth
~350K MAUs with
~35% Active Rate
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180 Pages per Month
ENGAGEMENT
2x Visits per Day
>20 Minutes per Visit
*>30% of Total Mobile Internet Usage!
* Average user browses ~670 pages per month according to Opera
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MONETIZATION
Paying MAU
ARPDAU
1.3% *8% 6x
~US$0.046 -22%US$0.036
Our users have lower spending power but are more willing to pay
Paying MAU: % of paying Monthly Active Users (incl Data Packages)
ARPDAU: Average Revenue Per Daily Active User
*Understated, not all KG users are able to pay as payment systems are not fully activated yet9
XL PARTNERSHIP
SIM-Card Bundling
Launch with Media Event
Booth@ICS 2012
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TSEL PARTNERSHIP
Exclusive Game & Co-Branding
Marketing Support
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15 Titles available now including :
CURRENT GAMES
And many more...
Monster Fight#1 Game on mig33
Demon HunterAdventure/RPG
6 ElementsMultiplayer/Clan-Gaming
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>30 Titles available in 2012 including :
UPCOMING GAMES
Sengoku CollectionTop KONAMI Game on DeNA
SuperSlankLegendary Indonesia Rock Band
And many more...13
In discussions with Premium IPs including :
PREMIUM GAMES
And many more...14
Reach & Monetize emerging market users
3rd-PARTY PLATFORM
HTML-Based Platform with easy integration
APIs to Acquire, Engage, Monetize Users
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TMG is now 16-strong &
growing to 40 in 2012/13,
spread over 2 offices inSingapore & Jakarta
THE PEOPLE
Our Core Values are:• Agile & Lean (If its Perfect, its Too Late)
• Metrics-Driven (No measurement, No improvement)
• Communication (Nobody works Alone)
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At TMG we’re all about making friends :)
THANK YOU!
Feel free to contact for:• Business Opportunities ([email protected])
• KotaGames Developers Program ([email protected])
• Job Opportunities (WE ARE HIRING!) ([email protected])
• To tell us we are cool ;) (www.facebook.com/kotagames)
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