themobilegamer full intro

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MOBILE SOCIAL GAMING For Emerging Markets 1

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Full introduction about TheMobileGamer, publisher and developer of mobile social games.

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Page 1: TheMobileGamer Full intro

MOBILE SOCIAL GAMINGFor Emerging Markets

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Page 2: TheMobileGamer Full intro

TMG brings Mobile Social Gaming to emerging markets like S.E.A & India.

We aspire to be the Market Leader by being the FIRST social gaming experience

Winning Formula with Proven Traction &

World-Class Investors

424M Subscribers>50B Market Cap

Leading Platformfor S.E.A market>6M users in 2yrs

Internet Pedigree>40B Market Cap

COMPANY PROFILE

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Page 3: TheMobileGamer Full intro

Alvin is founder and CEO of TMG. He started TMG in 2008 and led the company through various pivots to become a top mobile social games player in SEA; raising government, venture and strategic investments along the way. He uses a wide and effective network in the SEA mobile industry to grow KotaGames rapidly in the region. Alvin is 26 and graduated from Ngee Ann Polytechnic Business School.

Gio is COO. He joined TMG in 2011 and is the wizard of our most successful game to date (Monster Fight). He is now the No.2 man managing operations and the KotaGames product roadmap. Gio is 30 and has Bachelor in Business (Marketing)

Vincent is VP Platform and he founded TMG with Alvin. He has a wide network of local developers and brings their content to KotaGames. He also headed the development of Command & Conquer Domination with Electronic Arts. Vincent is 26 and graduated from SIM-RMIT

SK is CTO. He joined TMG in 2010 and is a capable engineer and leader, being a major part of all our products/games so far. He now leads our engineering force in SG. SK is 28 and graduated from NUS School of Computing in 2010

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PASSIONATE TEAM

Takeshi-san is our SVP of Games. He was previously GM of CyberAgent Mobile where he led the development of several hit titles in Japan. He is now the steward of game operations and quality for TMG

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Page 4: TheMobileGamer Full intro

SPOTLIGHT INDONESIA

Device Footprint

Smart (6%)Basic (26%)Feature (68%)

Demographics

89%

11%

>US$120<US$120

Infrastructure

200M

40M13.4M

Credit CardsBank AccountsMobile Users

Fragmentation

19%

82%

Closed-OSiOS, Android etc

Monthly Spending

Devices sold (July’11)

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Page 5: TheMobileGamer Full intro

KOTAGAMES PLATFORM

KotaGames is the Leading Platform in SEA that

works on ANY mobile device with a browser

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Page 6: TheMobileGamer Full intro

3 Steps to Monetization :

BUSINESS MODEL

Easy Connection to Payment Gateways

Users purchase

“Ki” via multiple payment methods

Users purchase Virtual Items

with “Ki”

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Page 7: TheMobileGamer Full intro

STRONG TRACTION

~1M users in Nov’12 at

~30% monthly growth

~350K MAUs with

~35% Active Rate

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Page 8: TheMobileGamer Full intro

180 Pages per Month

ENGAGEMENT

2x Visits per Day

>20 Minutes per Visit

*>30% of Total Mobile Internet Usage!

* Average user browses ~670 pages per month according to Opera

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Page 9: TheMobileGamer Full intro

MONETIZATION

Paying MAU

ARPDAU

1.3% *8% 6x

~US$0.046 -22%US$0.036

Our users have lower spending power but are more willing to pay

Paying MAU: % of paying Monthly Active Users (incl Data Packages)

ARPDAU: Average Revenue Per Daily Active User

*Understated, not all KG users are able to pay as payment systems are not fully activated yet9

Page 10: TheMobileGamer Full intro

XL PARTNERSHIP

SIM-Card Bundling

Launch with Media Event

Booth@ICS 2012

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Page 11: TheMobileGamer Full intro

TSEL PARTNERSHIP

Exclusive Game & Co-Branding

Marketing Support

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Page 12: TheMobileGamer Full intro

15 Titles available now including :

CURRENT GAMES

And many more...

Monster Fight#1 Game on mig33

Demon HunterAdventure/RPG

6 ElementsMultiplayer/Clan-Gaming

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Page 13: TheMobileGamer Full intro

>30 Titles available in 2012 including :

UPCOMING GAMES

Sengoku CollectionTop KONAMI Game on DeNA

SuperSlankLegendary Indonesia Rock Band

And many more...13

Page 14: TheMobileGamer Full intro

In discussions with Premium IPs including :

PREMIUM GAMES

And many more...14

Page 15: TheMobileGamer Full intro

Reach & Monetize emerging market users

3rd-PARTY PLATFORM

HTML-Based Platform with easy integration

APIs to Acquire, Engage, Monetize Users

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Page 16: TheMobileGamer Full intro

TMG is now 16-strong &

growing to 40 in 2012/13,

spread over 2 offices inSingapore & Jakarta

THE PEOPLE

Our Core Values are:• Agile & Lean (If its Perfect, its Too Late)

• Metrics-Driven (No measurement, No improvement)

• Communication (Nobody works Alone)

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Page 17: TheMobileGamer Full intro

At TMG we’re all about making friends :)

THANK YOU!

Feel free to contact for:• Business Opportunities ([email protected])

• KotaGames Developers Program ([email protected])

• Job Opportunities (WE ARE HIRING!) ([email protected])

• To tell us we are cool ;) (www.facebook.com/kotagames)

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