the year that was - social media
TRANSCRIPT
IN THE SOCIAL UNIVERSE NOT SO FAR FAR
AWAY……..People danced at concerts
AND NOW CLICK, SHARE AND TWEET
SEARCH MEETS SOCIAL MEETS PR MEETS USER
REALTIME IS THE NEW PRIMETIME
OIGRANC
FALL OF
ORGANIC REACH
YOUR “E-MAIL” MATTERS
So what did we do?
We went… realtime.
For every one comment received, we multiplied that into two.
It worked.
You know why?
Interesting content enticed comments.
Asking for opinions boosted morale.
Here’s what happened.
7212
Week 1
People
Talking
About Us
13330
Week 5
11912
Week 4
11419
Week 3
8682
Week 2
Post
Impressions
41x 4x Increase
Organic
Impressions
1.17x Increase
Organic Reach
Viral
Reach
6x Increase
That’s not all.
This is what made our client truly
happy.
THE CHALLENGE
To bring about a behavioral change – make couples aware and excited about
owning customized and personalized wedding albums and collectables
INSIGHT #1 - THE PAPARAZZI GENERATION
INSIGHT #2
The new age
photographers are
social media savvy
26
103
82
49
34
51 57
0
20
40
60
80
100
120
Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14
