the year of the user
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THE YEAR OF THE USER
Jim CurryOpenStack Co-FounderSVP and GM, Rackspace
@jimcurry
DEVELOPERS
2010
DEVELOPERS
2010
DEVELOPERSEARLY ADOPTERS
2011-2012
DEVELOPERS
2010
DEVELOPERSEARLY ADOPTERS
2011-2012
DEVELOPERSEARLY ADOPTERS
USERS
2012-2013
549 million Nova API requests
99.94% API availability
RUNNING
Grizzly
PRIVATE CLOUD
8,500 DOWNLOADS
RACKSPACEGLOBAL CLOUD NETWORK
FOLSOMESSEX
OPENSTACK CODE COMMITS
14%30%
54%
GRIZZLY
CODE COMMITS
45COMPANIESCONTRIBUTEDTO GRIZZLY
This is not about any one company
This is not about any one company
This is about OpenStack
Dharmesh ShahCTO, HubSpot
Brian HalliganCEO, HubSpot
2006 A Year to Remember
Changes in Consumer Habits
vs
THEN.
Changes in Consumer Habits
vs
NOW.THEN.
CONSUMERS ARE IN CONTROL.
NO ONE WAKES UP AND SAYS:
“I can’t wait to check my spam!”
the marketing playbook
IS BROKEN.
86% skip TV ads
91% unsubscribe from email
200M on the Do Not Call list
44% of direct mail is never opened
the marketing playbook
IS BROKEN.
Marketing peoplelove.
love
Product + Marketing
Company People
Product Marketing
=
HubSpot’s ROCKET SHIP
HubSpot’s ROCKET SHIP
Zombie Servers
More Zombie Servers
Army of Zombie Servers
2%Public Cloud Instances Fail
OPERATIONAL COSTS MATTER
2% 20%Public Cloud Instances Fail
Instance Turnover
OPERATIONAL COSTS MATTER
99.99%
WE NEEDED MORE RELIABILITY
99.99%
WE NEEDED MORE RELIABILITY
Target Up Time
We Needed More Control
BETTING ON
Diablo9
11/2011
108 Cores0.9TB RAM
BETTING ON
Diablo Essex169
11/2011 8/2012
108 Cores0.9TB RAM
224 Cores1.8TB RAM
BETTING ON
Diablo Essex Folsom166169
11/2011 8/2012
1/2013
108 Cores0.9TB RAM
224 Cores1.8TB RAM
2004 Cores21TB RAM
BETTING ON
GRIZZLY
Public Cloud
Private CloudPublic Cloud
+
Private CloudPublic Cloud Bare Metal
+ +
Image Parity
Bare-metal
Public Private
EFFICIENCY!
4x
INCREASE IN EFFICIENCY
Efficiency in the Same Workloads
CONTROL
THE LIVE DEMO
CHALLENGE!
Public
PrivatePublic
RainyHELLO
my name is
InstallProvision ConfigureNetwork
DEMO!
YOU ARE IN CONTROL.
WE
WE
Jim Curry@jimcurry
Jim Curry@jimcurry
Jim Curry@jimcurry