the worlds no. 1 online database for films, television...
TRANSCRIPT
![Page 1: The worlds No. 1 online database for films, television …res.cloudinary.com/general-assembly-profiles/image/upload/v...The worlds No. 1 online database for films, television and](https://reader036.vdocuments.mx/reader036/viewer/2022062908/5adb2aa37f8b9a53618d8bbd/html5/thumbnails/1.jpg)
The worlds No. 1 online database for films, television and video games.
![Page 2: The worlds No. 1 online database for films, television …res.cloudinary.com/general-assembly-profiles/image/upload/v...The worlds No. 1 online database for films, television and](https://reader036.vdocuments.mx/reader036/viewer/2022062908/5adb2aa37f8b9a53618d8bbd/html5/thumbnails/2.jpg)
The Brief
![Page 3: The worlds No. 1 online database for films, television …res.cloudinary.com/general-assembly-profiles/image/upload/v...The worlds No. 1 online database for films, television and](https://reader036.vdocuments.mx/reader036/viewer/2022062908/5adb2aa37f8b9a53618d8bbd/html5/thumbnails/3.jpg)
To allow customers to easily purchase movie tickets in the UK via IMDb To use a digital pass as your cinema ticket
![Page 4: The worlds No. 1 online database for films, television …res.cloudinary.com/general-assembly-profiles/image/upload/v...The worlds No. 1 online database for films, television and](https://reader036.vdocuments.mx/reader036/viewer/2022062908/5adb2aa37f8b9a53618d8bbd/html5/thumbnails/4.jpg)
The easiest and most enjoyable way of booking cinema tickets in the UK
![Page 5: The worlds No. 1 online database for films, television …res.cloudinary.com/general-assembly-profiles/image/upload/v...The worlds No. 1 online database for films, television and](https://reader036.vdocuments.mx/reader036/viewer/2022062908/5adb2aa37f8b9a53618d8bbd/html5/thumbnails/5.jpg)
![Page 6: The worlds No. 1 online database for films, television …res.cloudinary.com/general-assembly-profiles/image/upload/v...The worlds No. 1 online database for films, television and](https://reader036.vdocuments.mx/reader036/viewer/2022062908/5adb2aa37f8b9a53618d8bbd/html5/thumbnails/6.jpg)
Competitors
![Page 7: The worlds No. 1 online database for films, television …res.cloudinary.com/general-assembly-profiles/image/upload/v...The worlds No. 1 online database for films, television and](https://reader036.vdocuments.mx/reader036/viewer/2022062908/5adb2aa37f8b9a53618d8bbd/html5/thumbnails/7.jpg)
Direct UK Competitors ● Odeon ● Vue ● Cineworld Comparators ● Fandango (US) ● Palace Theatre (AU)
![Page 8: The worlds No. 1 online database for films, television …res.cloudinary.com/general-assembly-profiles/image/upload/v...The worlds No. 1 online database for films, television and](https://reader036.vdocuments.mx/reader036/viewer/2022062908/5adb2aa37f8b9a53618d8bbd/html5/thumbnails/8.jpg)
Fiddly interfaces with poor mobile optimisation
![Page 9: The worlds No. 1 online database for films, television …res.cloudinary.com/general-assembly-profiles/image/upload/v...The worlds No. 1 online database for films, television and](https://reader036.vdocuments.mx/reader036/viewer/2022062908/5adb2aa37f8b9a53618d8bbd/html5/thumbnails/9.jpg)
Cineworld
Launch app Purchase tickets
Vue 9
Odeon 13
13
![Page 10: The worlds No. 1 online database for films, television …res.cloudinary.com/general-assembly-profiles/image/upload/v...The worlds No. 1 online database for films, television and](https://reader036.vdocuments.mx/reader036/viewer/2022062908/5adb2aa37f8b9a53618d8bbd/html5/thumbnails/10.jpg)
Opportunity Shorten and simplify the process of buying tickets on mobile
![Page 11: The worlds No. 1 online database for films, television …res.cloudinary.com/general-assembly-profiles/image/upload/v...The worlds No. 1 online database for films, television and](https://reader036.vdocuments.mx/reader036/viewer/2022062908/5adb2aa37f8b9a53618d8bbd/html5/thumbnails/11.jpg)
Why an App?
![Page 12: The worlds No. 1 online database for films, television …res.cloudinary.com/general-assembly-profiles/image/upload/v...The worlds No. 1 online database for films, television and](https://reader036.vdocuments.mx/reader036/viewer/2022062908/5adb2aa37f8b9a53618d8bbd/html5/thumbnails/12.jpg)
![Page 13: The worlds No. 1 online database for films, television …res.cloudinary.com/general-assembly-profiles/image/upload/v...The worlds No. 1 online database for films, television and](https://reader036.vdocuments.mx/reader036/viewer/2022062908/5adb2aa37f8b9a53618d8bbd/html5/thumbnails/13.jpg)
IMDb app has been downloaded more than 100 million times.
![Page 14: The worlds No. 1 online database for films, television …res.cloudinary.com/general-assembly-profiles/image/upload/v...The worlds No. 1 online database for films, television and](https://reader036.vdocuments.mx/reader036/viewer/2022062908/5adb2aa37f8b9a53618d8bbd/html5/thumbnails/14.jpg)
Key Findings Very few users currently buy on mobile All users expressed an interest in buying tickets through the IMDb app
![Page 15: The worlds No. 1 online database for films, television …res.cloudinary.com/general-assembly-profiles/image/upload/v...The worlds No. 1 online database for films, television and](https://reader036.vdocuments.mx/reader036/viewer/2022062908/5adb2aa37f8b9a53618d8bbd/html5/thumbnails/15.jpg)
Who Are Our Users?
![Page 16: The worlds No. 1 online database for films, television …res.cloudinary.com/general-assembly-profiles/image/upload/v...The worlds No. 1 online database for films, television and](https://reader036.vdocuments.mx/reader036/viewer/2022062908/5adb2aa37f8b9a53618d8bbd/html5/thumbnails/16.jpg)
27 yrs HR Administrator, North London. Moderate IMDb User
“Booking a ticket is such an unnecessarily long process.”
Lucy
![Page 17: The worlds No. 1 online database for films, television …res.cloudinary.com/general-assembly-profiles/image/upload/v...The worlds No. 1 online database for films, television and](https://reader036.vdocuments.mx/reader036/viewer/2022062908/5adb2aa37f8b9a53618d8bbd/html5/thumbnails/17.jpg)
Heavy IMDb User “Great to add purchasing but I don’t want the rest of IMDb interfered with”
Lin 32 yrs, Brand Consultant, Manchester.
![Page 18: The worlds No. 1 online database for films, television …res.cloudinary.com/general-assembly-profiles/image/upload/v...The worlds No. 1 online database for films, television and](https://reader036.vdocuments.mx/reader036/viewer/2022062908/5adb2aa37f8b9a53618d8bbd/html5/thumbnails/18.jpg)
Ademola 16 yrs, Student, Bristol.
Occasional IMDb User “I like to pay with cash ‘cos it’s up to me now what film I go and see.”
![Page 19: The worlds No. 1 online database for films, television …res.cloudinary.com/general-assembly-profiles/image/upload/v...The worlds No. 1 online database for films, television and](https://reader036.vdocuments.mx/reader036/viewer/2022062908/5adb2aa37f8b9a53618d8bbd/html5/thumbnails/19.jpg)
Priorities
● Shorten the checkout process ● Make the path to tickets easy to find ● Simple seat selection ● Transparent about booking fees
![Page 20: The worlds No. 1 online database for films, television …res.cloudinary.com/general-assembly-profiles/image/upload/v...The worlds No. 1 online database for films, television and](https://reader036.vdocuments.mx/reader036/viewer/2022062908/5adb2aa37f8b9a53618d8bbd/html5/thumbnails/20.jpg)
Design Process
![Page 21: The worlds No. 1 online database for films, television …res.cloudinary.com/general-assembly-profiles/image/upload/v...The worlds No. 1 online database for films, television and](https://reader036.vdocuments.mx/reader036/viewer/2022062908/5adb2aa37f8b9a53618d8bbd/html5/thumbnails/21.jpg)
![Page 22: The worlds No. 1 online database for films, television …res.cloudinary.com/general-assembly-profiles/image/upload/v...The worlds No. 1 online database for films, television and](https://reader036.vdocuments.mx/reader036/viewer/2022062908/5adb2aa37f8b9a53618d8bbd/html5/thumbnails/22.jpg)
Original IMDb interface Discoverable proposed changes
![Page 23: The worlds No. 1 online database for films, television …res.cloudinary.com/general-assembly-profiles/image/upload/v...The worlds No. 1 online database for films, television and](https://reader036.vdocuments.mx/reader036/viewer/2022062908/5adb2aa37f8b9a53618d8bbd/html5/thumbnails/23.jpg)
Cineworld
![Page 24: The worlds No. 1 online database for films, television …res.cloudinary.com/general-assembly-profiles/image/upload/v...The worlds No. 1 online database for films, television and](https://reader036.vdocuments.mx/reader036/viewer/2022062908/5adb2aa37f8b9a53618d8bbd/html5/thumbnails/24.jpg)
tap & hold to zoom
![Page 25: The worlds No. 1 online database for films, television …res.cloudinary.com/general-assembly-profiles/image/upload/v...The worlds No. 1 online database for films, television and](https://reader036.vdocuments.mx/reader036/viewer/2022062908/5adb2aa37f8b9a53618d8bbd/html5/thumbnails/25.jpg)
Fast checkout
Clear progress
No card required
![Page 26: The worlds No. 1 online database for films, television …res.cloudinary.com/general-assembly-profiles/image/upload/v...The worlds No. 1 online database for films, television and](https://reader036.vdocuments.mx/reader036/viewer/2022062908/5adb2aa37f8b9a53618d8bbd/html5/thumbnails/26.jpg)
Lucy’s Journey
![Page 27: The worlds No. 1 online database for films, television …res.cloudinary.com/general-assembly-profiles/image/upload/v...The worlds No. 1 online database for films, television and](https://reader036.vdocuments.mx/reader036/viewer/2022062908/5adb2aa37f8b9a53618d8bbd/html5/thumbnails/27.jpg)
![Page 28: The worlds No. 1 online database for films, television …res.cloudinary.com/general-assembly-profiles/image/upload/v...The worlds No. 1 online database for films, television and](https://reader036.vdocuments.mx/reader036/viewer/2022062908/5adb2aa37f8b9a53618d8bbd/html5/thumbnails/28.jpg)
(prototype demo - http://marvl.in/4fd4jj)
![Page 29: The worlds No. 1 online database for films, television …res.cloudinary.com/general-assembly-profiles/image/upload/v...The worlds No. 1 online database for films, television and](https://reader036.vdocuments.mx/reader036/viewer/2022062908/5adb2aa37f8b9a53618d8bbd/html5/thumbnails/29.jpg)
![Page 30: The worlds No. 1 online database for films, television …res.cloudinary.com/general-assembly-profiles/image/upload/v...The worlds No. 1 online database for films, television and](https://reader036.vdocuments.mx/reader036/viewer/2022062908/5adb2aa37f8b9a53618d8bbd/html5/thumbnails/30.jpg)
Achievements
![Page 31: The worlds No. 1 online database for films, television …res.cloudinary.com/general-assembly-profiles/image/upload/v...The worlds No. 1 online database for films, television and](https://reader036.vdocuments.mx/reader036/viewer/2022062908/5adb2aa37f8b9a53618d8bbd/html5/thumbnails/31.jpg)
The easiest and most enjoyable way of booking cinema tickets in the UK
![Page 32: The worlds No. 1 online database for films, television …res.cloudinary.com/general-assembly-profiles/image/upload/v...The worlds No. 1 online database for films, television and](https://reader036.vdocuments.mx/reader036/viewer/2022062908/5adb2aa37f8b9a53618d8bbd/html5/thumbnails/32.jpg)
Cineworld Odeon Vue Fandango
IMDb solution
![Page 33: The worlds No. 1 online database for films, television …res.cloudinary.com/general-assembly-profiles/image/upload/v...The worlds No. 1 online database for films, television and](https://reader036.vdocuments.mx/reader036/viewer/2022062908/5adb2aa37f8b9a53618d8bbd/html5/thumbnails/33.jpg)
Intuitive Understands the needs of the user Saves users preferences and makes intelligent choices
![Page 34: The worlds No. 1 online database for films, television …res.cloudinary.com/general-assembly-profiles/image/upload/v...The worlds No. 1 online database for films, television and](https://reader036.vdocuments.mx/reader036/viewer/2022062908/5adb2aa37f8b9a53618d8bbd/html5/thumbnails/34.jpg)
Fully utilises the digital wallet and passbook No need to worry about paper tickets
![Page 35: The worlds No. 1 online database for films, television …res.cloudinary.com/general-assembly-profiles/image/upload/v...The worlds No. 1 online database for films, television and](https://reader036.vdocuments.mx/reader036/viewer/2022062908/5adb2aa37f8b9a53618d8bbd/html5/thumbnails/35.jpg)
Next Steps
![Page 36: The worlds No. 1 online database for films, television …res.cloudinary.com/general-assembly-profiles/image/upload/v...The worlds No. 1 online database for films, television and](https://reader036.vdocuments.mx/reader036/viewer/2022062908/5adb2aa37f8b9a53618d8bbd/html5/thumbnails/36.jpg)
Explore booking fee options Users expressed an interest in tracking specialist venues e.g. IMAX