The World Young Reader Prizes

The World Young Reader Prize √ Begun 1998 to encourage newspaper excellence in engaging the young in ways that are innovative, sustainable and transferable.

√ Started with one category. √ By 2013, eight categories with winners: editorial, public service, brand, learning with news, enduring excellence and newspaper of the year. Plus health and SoLoMo

15th year!

LESSONS The 2013 World Young Reader Prizes

© 2010 WAN-IFRA, 4

Present at life-stage firsts

FIRST LOVE FIRST VOLUNTEER

EXPERIENCE

FIRST COMPUTER

FIRST BLOG

FIRST FIGHT

FIRST TIME IN PRINT

FIRST VICTORY

FIRST VOTE

FIRST OPINION TAKEN SERIOUSLY

FIRST DAY AT SCHOOL

FIRST BLOG POST

FIRST CAR

FIRST INVESTMENT

FIRST NEWSPAPER PURCHASE

FIRST DONATION

FIRST CAUSE

FIRST CHECK-UP

© 2010 WAN-IFRA, 6

Lead in causes that matter

© 2010 WAN-IFRA, 7

@

+ ON THE NEXT NEW THING

Active on all platforms

In the network buzz

Treat youth as “normal”

© 2010 WAN-IFRA, 10

Teach about journalism

Present at life-stage firsts

Lead in causes that matter

Active on all platforms

In the network buzz

Treat young as normal

Connect with influencers

Teach about journalsim

BRAND The 2012 World Young Reader Prizes

BRAND

Gmünder Tagespost & Schwäbische Post (Germany, 9 838 & 24 276 daily) √ THE CHALLENGE Help area youth get jobs.

√ THE IDEA Do simulated job interviews in front of student audience with employer-sponsor RESULT • Company pays all costs, plus advertising and idea “bonus”

TOP WINNER

BRAND

Gmünder Tagespost & Schwäbische Post (Germany, 9 838 & 24 276 daily) √ THE CHALLENGE Help area youth get jobs.

√ THE IDEA Do simulated job interviews in front of student audience with employer-sponsor RESULT • Company pays all costs, plus advertising and idea “bonus”

TOP WINNER

BRAND

Gmünder Tagespost & Schwäbische Post (Germany, 9 838 & 24 276 daily) √ THE CHALLENGE Build young parent loyalty while doing a good community service.

√ THE IDEA Do a contest for fixing area kindergarten facilities. RESULT • Local hardware store paid costs • 3 in 10 of all such schools participated • Community involvement spotlighted

Special Mention

BRAND

Gmünder Tagespost & Schwäbische Post (Germany, 9 838 & 24 276 daily) √ THE CHALLENGE Build young parent loyalty while doing a good community service.

√ THE IDEA Do a contest for fixing area kindergarten facilities. RESULT • Local hardware store paid costs • 3 in 10 of all such schools participated • Community involvement spotlighted

Special Mention

Gmünder Tagespost & Schwäbische Post (Germany, 9 838 & 24 276 daily) ACCEPTING THE AWARDS

Wolfgang Grandjean Marketing Director

BRAND

TOP WINNER

BRAND

Namdalsavisa (Norway, 11 724 daily) √ THE CHALLENGE Help youth have their music taken seriously – and have fun.

√ THE IDEA Create a rock band and song-writing contest RESULT • Now exists all over the country in 71 local newspapers of the Amedia group.

Silver Award

BRAND

Namdalsavisa (Norway, 11 724 daily) ACCEPTING THE AWARD

Kim Riseth Editor & CEO

Silver Award

Leeuwarder Courant (Netherlands, 93 472daily) √ THE CHALLENGE Recognize and validate local vocational students.

√ THE IDEA Encorage creativity by giving awards at a fun event and giving multiplatfor and profit-making visibility to good work. RESULT • First version done in record time with costs covered by schools advertising in special edition about nominees.

BRAND

Special Mention

Leeuwarder Courant (Netherlands, 93 472daily) ACCEPTING THE AWARD

Jan Dijksma Journalist and Project Director

BRAND

EDITORIAL The 2012 World Young Reader Prizes

Avisa Nordland (Norway, 20 696 daily) √ THE CHALLENGE Reduce the decline among Millenials subscribers. √ THE IDEA Introduce a “total youth think” approach by opening the doors, completely, to the community. RESULT • Millennials decline stopped. • Staff and audience join in a participatory, revitalized relationship • New subscription model

EDITORIAL

TOP WINNER

Avisa Nordland (Norway, 20 696 daily) √ THE CHALLENGE Reduce the decline among Millenials subscribers. √ THE IDEA Introduce a “total youth think” approach by opening the doors, completely, to the community. RESULT • Millennials decline stopped. • Staff and audience join in a participatory, revitalized relationship • New subscription model

EDITORIAL

TOP WINNER

Avisa Nordland (Norway, 20 696 daily) MORE CONGRATULATIONS TO:

Per Arne Skjelvik Project director, commercial Siri Gulliksen Tøommerbakke Project director, editorial

EDITORIAL

TOP WINNER

Die Zeit (Germany, 525 000 circulation daily) √ THE CHALLENGE Enhance the youth offer to fill an unserved niche √ THE IDEA Create a new, compelling publicatoin RESULT • Zeit Leo in 2011 • 6 x a year • subscription • Now 20 000 circulation

EDITORIAL

Silver Award

Die Zeit Germany, 525 000 daily) ACCEPTING THE PRIZE:

Katrin Hörnlein, Editor in Chief, Zeit Leo Sandra Kreft, Publishing Director, Magazines & New Business

EDITORIAL

SILVER AWARD

Aftenposten (Norway, 500 000 circulation daily) √ THE CHALLENGE Enhance the youth offer to fill an unserved niche √ THE IDEA Create a new, compelling publicatoin RESULT • Aftenposten Junior • weekly • subscription • Now 20 000+ circulation

EDITORIAL

Silver Award

Aftenposten Norway, 525 000 daily) ACCEPTING THE PRIZE:

Guri Lynell Skydsmo Editor

EDITORIAL

SILVER AWARD

Goteborgs-Posten (Sweden, 200 000 circulation daily) √ THE CHALLENGE Avoid a PR disaster after bad portrayal of dead teenager √ THE IDEA Teach cohorts about journalism, tell the rest of the story. RESULT • Protest to discussion. • Alienation to involvement

EDITORIAL

Silver Award

Göteborgs-Posten (Sweden, 200 000 daily) ACCEPTING THE AWARD

Anders Goliger Managing Editor

EDITORIAL

Silver Award

Hürriyet (Turkey, 100 000 circulation daily) √ THE CHALLENGE Reach university students in a way to improve loyalty √ THE IDEA Rethink marketing of Hürriyet Kampus √ THE RESULT • Sales increased 25 percent

EDITORIAL

Special Mention

Hürriyet (Turkey, 100 000 daily ACCEPTING THE AWARD

Neslihan Yönet Brand Manager Zeynep Nadire Mengi Öztel Editor

EDITORIAL

Special Mention

ENDURING EXCELLENCE The 2012 World Young Reader Prizes

This category was kindly supported by the American Press Institute

and Schurz Communications.

The New York Times (USA, 1.8 million circulation daily) √ THE CHALLENGE Help teachers and students understand the news. √ THE IDEA In 1998, set up an online resource with a wide variety of resources updated daily. √ THE RESULT • 3500 + archived lesson plans • 3000 comments weekly in Student Opinion feature • And lots more….

ENDURING EXCELLENCE

Top Winner

The New York Times (USA, 1.8 million circulation daily) √ THE CHALLENGE Help teachers and students understand the news. √ THE IDEA In 1998, set up an online resource with a wide variety of resources updated daily. √ THE RESULT • 3500 + archived lesson plans • 3000 comments weekly in Student Opinion feature • And lots more….

ENDURING EXCELLENCE

Top Winner

The New York Times (USA, 1.8 million circulation daily) ACCEPTING THE PRIZE

Alexandra Waldhorn Former editor, Children’s Pressline, New York

ENDURING EXCELLENCE

Top Winner

The Guardian (Unietd Kingdom, 196 000 circ. daily) √ THE CHALLENGE Help teachers and students understand the news. √ THE IDEA In 2002, set up a media centre where students learned about news by doing it. √ THE RESULT • The Centre has provided a range of free workshops and activities that have enabled over 90,000 visitors to interact with the news and gain a realistic understanding of what it is like to work in a busy news gathering organisation.

ENDURING EXCELLENCE

Top Winner

The Guardian (Unietd Kingdom, 196 000 circ. daily) √ THE CHALLENGE Help teachers and students understand the news. √ THE IDEA In 2002, set up a media centre where students learned about news by doing it. √ THE RESULT • The Centre has provided a range of free workshops and activities that have enabled over 90,000 visitors to interact with the news and gain a realistic understanding of what it is like to work in a busy news gathering organisation.

ENDURING EXCELLENCE

Top Winner

The Guardian (United Kingdom, 196 000 circ. daily) ACCEPTING THE PRIZE

Margaret Holborn Head of Education Centre

ENDURING EXCELLENCE

Top Winner

Philippine Daily Inquirer (260 000 circ. daily) √ THE CHALLENGE Help children love reading. √ THE IDEA In 2007, began storybook reading sessions through a volunteer “Read Along” effort by newspaper staff. √ THE RESULT • More than 400 celebrities and other inspirational people have read storybooks to captivated crowds of children all over the country.

ENDURING EXCELLENCE

Silver Award

Philippine Daily Inquirer (260 000 circ. daily) √ THE CHALLENGE Help children love reading. √ THE IDEA In 2007, began storybook reading sessions through a volunteer “Read Along” effort by newspaper staff. √ THE RESULT • More than 400 celebrities and other inspirational people have read storybooks to captivated crowds of children all over the country.

ENDURING EXCELLENCE

Silver Award

Philippine Daily Inquirer (260 000 circ. daily) ACCEPTING THE PRIZE • Minerva Generalao, research department head and coordinator, Inquirer Read-Along • Angeli Kate Pedroso, research section head • Ruth Navarra-Mayo, editor in chief, Junior Inquirer • Connie Kalagayan, vice president for corporate affairs

ENDURING EXCELLENCE

Silver Award

Tampa Bay Times (USA, 340 000 circulation daily) √ THE CHALLENGE Encourage reading and visiting the library over the summer school vacation. √ THE IDEA In 2008, teamed up with the local baseball team, The Rays, to create a multifaceted programme. √ THE RESULT • All costs covered by sports team’s foundation • Equivalent of 21 years spent reading by total participants in 2012.

ENDURING EXCELLENCE

Silver Award

HELPING WITH HEALTH The 2013 World Young Reader Prizes

A Gazeta (Brazil, 23 700 circulation daily) √ THE CHALLENGE Help teachers and students be smarter about food. √ THE IDEA Work creatively with schools to make good eating and exercise a central theme. √ THE RESULT • Community became energized aroudn the topic • School menus changed • Teachers did more exercise and encouraged children to do the same.

HELPIN WITH HEALTH

Top Winner

A Gazeta (Brazil, 23 700 circulation daily) √ THE CHALLENGE Help teachers and students be smarter about food. √ THE IDEA Work creatively with schools to make good eating and exercise a central theme. √ THE RESULT • Community became energized aroudn the topic • School menus changed • Teachers did more exercise and encouraged children to do the same.

HELPIN WITH HEALTH

Top Winner

A Gazeta (Brazil, 23 700 circulation daily) ACCEPTING THE PRIZE

Cristiane Parente, Former newspapers in education director, Brazilian Publishers Assocation

HELPING WITH HEALTH

Top Winner

New Vision (Uganda, 33 000 circ. daily) √ THE CHALLENGE Help children learn the value of simply washing their hands. √ THE IDEA A WASH (water sanitation and hygiene) campagn of actions and youth journalism √ THE RESULT • Sponsor covered all costs of project. • Reporting approach made the notion of sanitation appealing.

HELPING WITH HEALTH

Silver Award

The New Vision (Uganda, 33 000 circ. daily) ACCEPTING THE PRIZE

Dixon Ampumuza Advocacy manager, media in education

HELPING WITH HEALTH

Silver Award

LEARNING WITH THE NEWS The 2013 World Young Reader Prizes

The Straits Times (Singapore, circulation 354 000 )

√ THE CHALLENGE: How to do character education in secondary school without being a nag. √ THE SOLUTION: • Use the news to explore 48 Values • Create a smart guide for teachers RESULT: • Contract for more of the same from Education Ministry in recognition that approach was more effective than just the textbooks.

LEARNING WITH THE NEWS

Top Winner

The Straits Times (354 000 circ. daily) ACCEPTING THE PRIZE

• Serene Goh Schools Editor

LEARNING WITH THE NEWS

Top Winner

PUBLIC SERVICE The 2013 World Young Reader Prizes

Nordwest Zeitung (Germany, 125 000 circ. daily) √ THE CHALLENGE Help area youth care about voting. √ THE IDEA Do a mock election with ballot boxes, before the real one, and report the results. RESULT • 61800 students in 54 schools • Strong, youth-emphasis in 50 stories about the activity • Huge buzz afterwards

PUBLIC SERVICE

Top Winner

Nordwest Zeitung (Germany, 125 000 circ. daily) √ THE CHALLENGE Help area youth care about voting. √ THE IDEA Do a mock election with ballot boxes, before the real one, and report the results. RESULT • 61800 students in 54 schools • Strong, youth-emphasis in 50 stories about the activity • Huge buzz afterwards

PUBLIC SERVICE

Top Winner

Nordwest Zeitung (125 000 circ. daily) ACCEPTING THE PRIZE

Ulrich Schönborn Senior Deputy Editor

PUBLIC SERVICE

Top Winner

South China Morning Post (Hong Kong, 60 000 circ. daily) √ THE CHALLENGE Help area youth care about freedom of expression. √ THE IDEA Focus on that topic in entertaining way in the youth edition in conjunction with World Press Freedom Day. RESULT • Got the discussion started. • Can serve as a model for similar efforts elsewhere.

PUBLIC SERVICE

Silver Award

SOcial LOcal MObile The 2013 World Young Reader Prizes

De Stentor (Netherlands, 120 000 circ. daily) √ THE CHALLENGE Explore better ways to do news for youth √ THE IDEA Create MijNZ a mobile-phone news service in cooperation with Windenheim Journalism School RESULT • Lots of intelligence • Basis for new models

SOMOLO

news service in cooperation with Windenheim Journalism

• Basis for new models

TOP WINNER

SOLOMO

De Stentor (The Netherlands, 110 000 daily) ACCEPTING THE AWARD

Harold de Haan Regional Editor, Zwolle Nico Drok, Sander Lindenburg, Rolien Duiven Windesheim University

TOP WINNER

Bergensavisen (Norway, 17 873 circ. daily) √ THE CHALLENGE Make our events calendar more interactive, smarter, appealing to the young. √ THE IDEA Make it a user-generated “What’s On Bergen.” RESULT • More than half of 15-19 year olds approved of the new approach.

SOLOMO

SILVER AWARD

SOLOMO

Bergensavisen (Norway, 17 873 daily) ACCEPTING THE AWARD

Eva Johansen Debate editor

SILVER AWARD

Kompas Daily (Indonesia, 500 000 circ. daily) √ THE CHALLENGE Mix a social media campaign to encourage innovative community service. √ THE IDEA Special newsprint to wrap gifts for the needy. RESULT • 2000 gifts • 2500 conversations • plan to do it again

SOLOMO

SILVER AWARD

Kompas Daily (Indonesia, 500 000) ACCEPTING THE AWARD

Tarrence Kontessa Promotion Manager

SOLOMO

SILVER AWARD

YOUNG READER NEWSPAPER OF THE YEAR The 2013 World Young Reader Prizes

YOUNG READER COUNTRY OF THE YEAR The 2013 World Young Reader Prizes

Representing their country: ABP, Dhruba Mukherjee, Associate Vice President, The Telegraph Jagran Prakashan, Alok Sanwal, Editor & COO, I next Jagran Prakashan, Somik Ghosh, Senior Manager, Marketing, I nextt Jagran Prakashan, Sunandita Ghosh, Assistant General Manager, Marketing, I next

Dainik Bhaskar, Vinay Maheshwari, Vice President, Sales and Market Development The Hindu, Kannal Achuthan, Chief Sub-Editor/Principal Correspondent The Hindu, Nandita Jayaraj, Sub Editor Malayala Manorama, Faisal Neelengadan, Sub Editor Malayala Manorama , Mahesh Kumar Nayath, Senior Reporter