the world is flat : utilising social media for cost effective marketing
TRANSCRIPT
THE WORLD IS FLAT
Utilising Social Media
For Cost-Effective Marketing
@INpressionist
in.linkedin.com/in/shyamnair/en
THE LEVEL MARKETPLACE
WHATEVER CAN BE DONE WILL BE DONE
THERE IS NO SUCH THING AS A FREE LUNCH - Milton Freidman
THE WORLD IS SMALL AND OPPORTUNITIES ARE BIG
MANAGEMENT MYOPIA IS REAL
CUSTOMERS ARE BRAND AMBASSADORS AND SO ARE YOU
THINK. TALK. DO.
EMBRACE DIY DON’T BE AFRAID TO MAKE MISTAKES
THE ENTREPRENEURSHIP MANTRA
I’M STARTING OVER
- A NEW PATTERN OF THOUGHTS
- A NEW WAVE OF EMOTIONS
- A NEW CONNECTION TO THE WORLD
- A NEW BELIEF IN MYSELF
BUT WHAT IS THE STARTING POINT?
KEEP IT SOCIAL - SIMPLE
IF OPPORTUNITY DOESN’T KNOCK, BUILD A DOOR - Milton Berle
LET’S GO TO THE MARKET…
MARSHALL YOUR RESOURCES…
EMBRACE COMPETITION…
THE RISE OF NEW ENTRANTS & SUBSTITUTES…
PLAY ON YOUR STRENGHTS…
POSITIONING IS IN THE HEARTS OF YOUR CUSTOMERS…
MAKE YOUR BRAND A LOVEMARK
“SELL ME THIS PEN…”
“You’ve got to ask yourself one question, ‘Do I feel lucky?’ Well, do ya punk?”
SET CLEAR OBJECTIVES…
“I’m gonna make him an offer he can’t refuse”
CONQUER WITH STRATEGY…
“It’s not about the size, It’s how you use it”
EVERYTHING IS MEDIA…
“There’s nothing cheap about loyalty”
BUDGETS ARE A NECESSITY…
“Show me the money!”
NO MATTER WHAT, GO AFTER YOUR DREAMS…
CHALLENGE THE NORM Questions for the speaker
@INpressionist
in.linkedin.com/in/shyamnair/en