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SADAD Payment System The World Bank International Advisory Group for Government Payments Technical Meeting – Rome, Italy June 20-21, 2011 SADAD Payment System By Abdulmalik Alsheikh

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Page 1: The World Bank International Advisory Group for Government Payments Technical Meeting – Rome, Italy June 20-21, 2011 SADAD Payment System By Abdulmalik

The World Bank International Advisory Group for Government Payments

Technical Meeting – Rome, Italy June 20-21, 2011

SADAD Payment System

By Abdulmalik Alsheikh

Page 2: The World Bank International Advisory Group for Government Payments Technical Meeting – Rome, Italy June 20-21, 2011 SADAD Payment System By Abdulmalik

SADAD Payment System

Bill payment in Saudi Arabia has evolve during the last three decades and passed through four stages…

2

Beginning

1980’s

Problem

1990’s

Solution

2000’s

Reform

Today

Bill Payment Timeline in Saudi Arabia

Page 3: The World Bank International Advisory Group for Government Payments Technical Meeting – Rome, Italy June 20-21, 2011 SADAD Payment System By Abdulmalik

SADAD Payment System

The first stage started in the beginning of the 1980’s when SAMA mandated that all banks should accept bill payment at their branches…

3

Beginning

1980’s

Problem

1990’s

Solution

2000’s

Reform

Today

Page 4: The World Bank International Advisory Group for Government Payments Technical Meeting – Rome, Italy June 20-21, 2011 SADAD Payment System By Abdulmalik

SADAD Payment System

The first stage started in the beginning of the 1980’s when SAMA mandated that al banks should accept bill payment at their branches…

4

1980’s

• SAMA mandated banks to accept bill

payments at branches

• Utilities' Revenue Was Government

Revenue

• Customers only have bank branches

and utility offices to pay

• Limited Number Of Bills

• Manual Collection Process

Electricity Telephone Water

Bank BranchesUtilities Offices

Page 5: The World Bank International Advisory Group for Government Payments Technical Meeting – Rome, Italy June 20-21, 2011 SADAD Payment System By Abdulmalik

SADAD Payment System

The second stage started when the number of bills paid in Saudi Arabia increased rapidly which caused consumers complaints due to inefficient and time consuming payment process

5

Beginning

1980’s

Problem

1990’s

Solution

2000’s

Reform

Today

Page 6: The World Bank International Advisory Group for Government Payments Technical Meeting – Rome, Italy June 20-21, 2011 SADAD Payment System By Abdulmalik

SADAD Payment System

The number of bills has increased with the introduction of mobile telecom services and liberation of the telecom market which led to consumer complaints regarding bill payment...

6

1990’s

• The number of utility bills has

grown from 70M in 2000 to

250M in 2007

• Telecom moved from quarterly

billing to monthly or bimonthly

• Number of services require

regular payments grew from 5

billers to 100+

• Government services grew to

about 60 million annual

transactionsNumber of mentions,

“Time Consuming” =100

Having to keep track of multiple bills

Time consuming

Delays/Loss in postage

Overlooking payment dates

Disconnection of service due to delays in bill processing

Inconvenient

Handling large cash amounts 55

63

63

100

67

72

52

0 20 40 60 80 100

Top Consumer Issues Concerning Bill Payment

Page 7: The World Bank International Advisory Group for Government Payments Technical Meeting – Rome, Italy June 20-21, 2011 SADAD Payment System By Abdulmalik

SADAD Payment System

In the third stage SAMA introduced SADAD to allow consumers to pay using all the banking channels regardless of the bank and opened the network to every biller…

7

Beginning

1980’s

Problem

1990’s

Solution

2000’s

Reform

Today

Page 8: The World Bank International Advisory Group for Government Payments Technical Meeting – Rome, Italy June 20-21, 2011 SADAD Payment System By Abdulmalik

SADAD Payment System

With time banks started to link electronically with utility providers to open new electronic channels to consumers but that only improved little the consumer experience in bill payment..

8

Pre SADAD Bill Payment Network

Electricity

Telecom

Water

Bank A

Bank B

Bank C

Government Bank D

Consumer

• Manual Collection Process Slowly Shifted To

Electronic Process

• This direct links models prevented many

billers from entering this payment network

• Banks resisted any new billers since there is

financial no incentive to do so

• This model could is not sustainable due to

increasing growth in bill payment

transactions, high entry barriers and indirect

subsidies by banks to billers

2000’s

Page 9: The World Bank International Advisory Group for Government Payments Technical Meeting – Rome, Italy June 20-21, 2011 SADAD Payment System By Abdulmalik

SADAD Payment System

It was clear that there was a need for a centralized system that acts as an interface between billers and banks, so billers can use the banking channels with low cost…

9

SADAD EBPP Model

SADAD

Biller A

Biller B

Biller N

Bank A

Bank B

Bank N

Consumer

Pre SADAD Bill Payment Network

Electricity

Telecom

Water

Bank A

Bank B

Bank C

Government Bank D

Consumer

2000’s

Page 10: The World Bank International Advisory Group for Government Payments Technical Meeting – Rome, Italy June 20-21, 2011 SADAD Payment System By Abdulmalik

SADAD Payment System

It was clear that there was a need for a centralized system that acts as an interface between billers and banks, so billers can use the banking channels with low cost…

10

SADAD EBPP Model

SADAD

Biller A

Biller B

Biller N

Bank A

Bank B

Bank N

Consumer

• Centralized and shared infrastructure

• Provides all Billers with access to Banks

channels without discrimination

• increase transparency of government

collection process

• significantly reducing the time spent by

consumers paying bills

• Improve availability of collected Money

from 14-60 days to only 1 business day

2000’s

Page 11: The World Bank International Advisory Group for Government Payments Technical Meeting – Rome, Italy June 20-21, 2011 SADAD Payment System By Abdulmalik

SADAD Payment System

Today, SADAD has reformed the payment market by introducing a full array of payment products that is accessible to every consumer in Saudi Arabia

11

Beginning

1980’s

Problem

1990’s

Solution

2000’s

Reform

Today

Page 12: The World Bank International Advisory Group for Government Payments Technical Meeting – Rome, Italy June 20-21, 2011 SADAD Payment System By Abdulmalik

SADAD Payment System

Today there are four major products offered through all the banking channels (ATM, Phone Banking, Internet Banking and Branches)

12

SADAD Products And Delivery Channels

Bill Payment

Prepaid Services

MOI Services

Automated Teller

Machines

Online Banking

Phone Banking

Banks Branches

Consumers

Refund

Page 13: The World Bank International Advisory Group for Government Payments Technical Meeting – Rome, Italy June 20-21, 2011 SADAD Payment System By Abdulmalik

SADAD Payment System

SADAD Network Growth – Billers

SADAD expanded its network through on-boarding a total of 104 billers as of Q1 2011

13

Q1 2007

Q2 2007

Q3 2007

Q4 2007

Q1 2008

Q2 2008

Q3 2008

Q4 2008

Q1 2009

Q2 2009

Q3 2009

Q4 2009

Q1 2010

Q2 2010

Q3 2010

Q4 2010

Q1 2011

11

1721

2733

41 44

50

59

65

7580 81

92

99 100104

Page 14: The World Bank International Advisory Group for Government Payments Technical Meeting – Rome, Italy June 20-21, 2011 SADAD Payment System By Abdulmalik

SADAD Payment System14

Different billers in various industries have been linked indicating SADAD’s ability to serve all sectors that require electronic payment services

Credit Cards

Stock market information

Chambers of Commerce

Department of Zakat

Government funds

Customs

Insurances

MinistriesInitiatives & Projects Telecoms Utility

ServicesISPs

AirlinesPost Services Media InstallmentsUniversitiesMunicipalities

Passport Department

Driving License

Traffic Violation

Labor Importation

Personal Loans

Press

Government Billers 51%

Government Billers 51%N o n - G o v e r n m e n t B i l l e r s 4 9 %

Non -Government Billers 49%

Page 15: The World Bank International Advisory Group for Government Payments Technical Meeting – Rome, Italy June 20-21, 2011 SADAD Payment System By Abdulmalik

SADAD Payment System

SADAD Quarterly Payments Transactions - Volume (in ,000 payments)

The number of bills paid via SADAD grew exponentially to reach a record 28.5 million bills paid in Q1-2011.

15

2007 2008 2009 2010 2011

2,0312,990

4,804

9,054

15,59516,201 16,415 16,114

17,17217,765

14,999

17,768

20,244

25,137 25,586

27,91928,549

Page 16: The World Bank International Advisory Group for Government Payments Technical Meeting – Rome, Italy June 20-21, 2011 SADAD Payment System By Abdulmalik

SADAD Payment System

Government Payment Volume

Government Vs. Non Government payment Volume

16

68%

32%

Non Government

Government

Page 17: The World Bank International Advisory Group for Government Payments Technical Meeting – Rome, Italy June 20-21, 2011 SADAD Payment System By Abdulmalik

SADAD Payment System

SADAD Quarterly Payments Transactions – Value (in 000,000 SAR)

The total value for the quarterly transactions hit SAR 21.65 billion in Q1-2011.

17

2007 2008 2009 2010 2011

8281,243

2,426

4,441

6,666

7,5258,958 8,645

7,975

10,28811,285

14,106 13,837

17,813

19,086

21,941 21,651

Page 18: The World Bank International Advisory Group for Government Payments Technical Meeting – Rome, Italy June 20-21, 2011 SADAD Payment System By Abdulmalik

SADAD Payment System

Government Payment Value

Government Vs. Non Government payment Value

18

39%

61%

Non Government

Government

Page 19: The World Bank International Advisory Group for Government Payments Technical Meeting – Rome, Italy June 20-21, 2011 SADAD Payment System By Abdulmalik

SADAD Payment System

SADAD shifted consumer behavior from physical channels (branches) to electronic channels

19

SADAD Market Share TrendsSADAD Channels Usage Trends

2003 20101%

35%

7%

18%

19%

41%

73%

6%

Website Telephone Banking ATM Branch 2007 2010

21%

91%

79%

9%

Other Channels

SADAD

Page 20: The World Bank International Advisory Group for Government Payments Technical Meeting – Rome, Italy June 20-21, 2011 SADAD Payment System By Abdulmalik

SADAD Payment System

Awards and certificates

20

UN Public Service Award GCC e-Government Award

ISO Information Security Mgmt

Injaz e-Government Achievement Award

ISO Quality Mgmt

Page 21: The World Bank International Advisory Group for Government Payments Technical Meeting – Rome, Italy June 20-21, 2011 SADAD Payment System By Abdulmalik

SADAD Payment System

Thank You