the work 2010 call for entry kit.pdf - campaign brief work 2010... · we spend our whole careers...

CAMPAIGN BRIEF’S ANNUAL 400 PAGE PRESTIGIOUS HARDBACK 2010 RECORD OF THE BEST ADS FROM ASIA,AUSTRALIA AND NEW ZEALAND. COMES COMPLETE WITH TWO HIGH QUALITY DVDS WITH OVER

100 TVC, INTEGRATED AND RADIO ACCEPTANCES.

THE WORK 2010CALL FOR ENTRIES

DEADLINE FOR ENTRY IS FRIDAY JULY 30TH

FREETO ENTER

Last year over 200 of the most awarded agencies from around the region entered work for consideration to be published in The Work 09. 387 ads and campaigns made the cut. Each year, since 2002, The Work has grown as a publication and it serves as the only truly regional record of creativity from Asia, Australia and New Zealand. What sets The Work apart is our unique judging criteria. Entry is free to any agency in the region - our only proviso for entry is that the ad must already have passed judgement and won an award at an existing national, regional or international awards show. The reaction to The Work has been nothing short of spectacular and The Work 10 will continue to impress. Be a part of this prestigious record of the region’s best work and enter now.

• NINETH EdITIoN ouT dEcEmbEr 2010 • SENd IN Your bEST Work NoW • FrEE To ENTEr • oNlY THE bEST Work AccEpTEd •

ABOUT CAMPAIGN BRIEF

Campaign Brief has been publishing creative advertising trade magazines in Australia since 1984. In 1996 Campaign Brief Asia was launched. Both titles are considered “The Bible” of creativity in the region... but don’t just take our word for it...

“What I love about Campaign Brief is the absolute lack of confusion. It’s a magazine about creativity, for creative people by creative people. While the majority of industry press tries to be everything to everyone, Campaign Brief remains true to its origins. An unadulterated, hedonistic, up to the minute commentary on ads and creative people. With loyalty to ideas, not agencies or countries. We spend our whole careers fighting compromise and politics. Worrying about deadlines and agency stability. Campaign Brief represents everything that keeps us sane. Producing great work, having a laugh, inspiring one another, celebrating success, discovering new talents and of course a bit of mindless gossip. And the added bonus, is that it is run by people who actually care about advertising. Its success is a barometer of our success.”DAVID DROGA, CREATIVE CHAIRMAN, DROGA5 USA

“The Work is the best produced award’s annual in the world. Finally, an award’s Annual that recognises its readers may actually want to read the copy on the print ads!” GRAHAM WARSOP, CHAIRMAN & ECD, THE JUPITER DRAWING ROOM, SOUTH AFRICA

InsIde The Work 2010

68 S P O N S O R : O G I L V Y & M A T H E R T H E W O R K 2 0 0 9 69

Posters

Campaign

ClientUnilever Singapore

ProductIce Cream

TitleHugs, Recipe, Caterpillar, Cow

AgencyOgilvy & Mather Singapore

Creative DirectorsTham Khai MengEugene CheongTodd McCracken

PhotographerEdward Loh

Art DirectorsAdrian ChanMaurice WeeStuart Mills

CopywritersEugene CheongMike SutcliffeCraig Love

Photographic StudioOctober Skies

IllustratorsAdrian ChanMaurice WeeEric Foenander

66 S P O N S O R : O G I L V Y & M A T H E R T H E W O R K 2 0 0 9 67

Posters

Campaign

ClientNIKE Hong Kong Ltd.

ProductNike Basketball League

TitlePaper Battlefield

AgencyMcCann Worldgroup Hong Kong

Creative DirectorsSpencer WongNick LimTerry TsangChris FongWong Wai

Art DirectorsChris FongCherry YiuNicky Sun

CopywritersTerry TsangWong Wai

See more of these postersin the Print Craft section.

DVD

90

142 SPONSOR : LEO BURNETT T H E W O R K 2 0 0 9 143

Newspapers

Campaign

ClientSKY TV

ProductSKY Movies - Alien vs Predator

TitleChessPool (over page)Swingball (over page)

AgencyDDB New Zealand

Executive Creative DirectorToby Talbot

Art DirectorGavin Siakimotu

CopywriterPaul Hankinson

Digital ImagingGordon Moir

DesignerCliff Li

Head of ArtMike Davison

3D ArtistsDavid PartidgeAndre McGrailBen Parry

352 S P O N S O R : S A A T C H I & S A A T C H I T H E W O R K 2 0 0 9 353

Television

Boag’s Draught isn’t like other beers because it’s made with one very special ingredient: Tasmanian water.

In this commercial we explore how this water, from one of the most unspoilt places on the planet, has the power to transform things.

But only in a good way.

DVD

1

Single

Client Lion Nathan

ProductJames Boags Draught

TitlePure Waters

AgencyPublicis Mojo Sydney

Creative DirectorMicah Walker

Art DirectorSteve Wakelam

CopywriterGrant McAloon

Agency ProducerJasmin Ferguson

Production CompanyRevolver

DirectorSteve Rogers

CinematographerGeoffrey Simpson

Production Company ProducerMichael Ritchie

EditorAlexandre De Franceschi

Post Production CompanyGuillotine

Sound StudioNylon Studios

ComposerElliot Wheeler

Visual EffectsFin Design & Effects

VFX Supervisor Justin Bromley

How do you measure the value of life? Toi, a divorced woman with terminal cancer, devotes her life to finding orphaned street children and cares for them, hugs them, supports them and gives them a proper upbringing. In the final stages of life, her hope is that these societal rejects growup into worthy and valuable human beings. A question is raised to the audience. “Where is the value of your life?”

DVD

2

Single

ClientThai Life Insurance

ProductThai Life Insurance

TitleMelody of Life

AgencyOgilvy & Mather Thailand

Creative DirectorKorn Tepintarapiraksa

Art DirectorKorn Tepintarapiraksa

CopywritersKorn Tepintarapiraksa Thanonchai SornsriwichaiKris Garford Spindler

Agency ProducerYuthapong Varanukrohchoke

Production CompanyPhenomena

DirectorThanonchai Sornsriwichai

CinematographerTweesak Khumphati

Production Company ProducerJanyaluck Khamdaeng

EditorManop Boonwipas, R Here

Post Production CompanyThe Oriental Post

Sound StudioCine Digital Sound Studio

Music ArtistDepapepe

An epic march of everyday Australians under different banners reflecting the humour and diversity of Aussie culture. And of course, they end up at the pub.

DVD

3

Single

ClientFosters Group

Product VB

Title The Regulars

Agency Droga5 Sydney

Executive Creative DirectorDavid Nobay

Creative Team Cam Blackley Matty Burton

Agency Producer Paul Johnston

Digital Director Brett Mitchell

Production Company @radical.media

Director Gary Freedman

Producers Catherine AndersonKaren Bryson

DOP Danny Ruhlman

Casting Toni Higginbotham

Editors Bernard Garry, The EditorsMark Burnett, The EditorsZen Rosenthal, The Editors

Sound DesignTone Aston, Nylon Sydney Simon Lister, Nylon Sydney

VFX Fuel

The man who could “Speak Woman” is a tale of an ordinary man with an extraordinary power. The power to communicate with a wife while she’s “emotional”. This power may not help him save the planet or perhaps even a life, but could just help him and his mates stay for one more Carlton MID.

DVD

4

Campaign

ClientFoster’s Australia

ProductCarlton Mid

TitleSpeak Woman, Woman Whisperer

AgencyClemenger BBDO Melbourne

Executive Creative DirectorJames McGrath

Creative DirectorAnt Keogh

Art DirectorAnt Phillips

CopywriterRichard Williams

Agency ProducerSevda Cemo

Production CompanyProdigy

DirectorTim Bullock

CinematographerKeith Wagstaff

Production Company ProducersJonathan SamwayKate Sawyer

EditorAdam Wills

Post Production CompanyFrame, Set & Match

Sound StudioFlagstaff Studios

Sound EngineerPaul Le Couteur

The “Woman Whisperer” is an ageless cowboy with a face as rough as old leather but a voice as smooth as velvet. A legend with the magical powers of subduing the wildest of wives with his hypnotic charm.

A Toyota HiLux has washed ashore on a deserted island. A tribe of natives who have never seen a car or any other kind of vehicle before discover that the HiLux, thanks to its legendary unbreakability, proves to be a very handy find.

DVD

5

Single

ClientToyota Australia

ProductToyota HiLux

TitleCoconuts

AgencySaatchi & Saatchi Sydney

Creative DirectorsSteve BackDave Bowman

Art DirectorEron Broughton

CopywriterSteve May

Agency ProducerAli Grant

Production CompanyProdigy

DirectorHank Perlman

CinematographerGeoffrey Hall

Production Company ProducerJonathan Samway

EditorThe Tait Gallery

Post Production CompanyThe Lab

Sound StudioNylon

172 SPONSOR : BBDO T H E W O R K 2 0 0 9 173

Outdoor

Single

Client Pond’s

Product Pond’s Sun Cream

Title Shade

Agency Ogilvy & Mather Beijing

Creative Directors Nils AnderssonJacky Lung

Art Directors Zhou NingNils AnderssoJacky Lung

Copywriter Matthew Curry

184 SPONSOR : BBDO T H E W O R K 2 0 0 9 185

Outdoor

Single

ClientMidea Home Appliances & Electronics ProductMidea Electric Fan

TitlePowerful Fan

AgencyFirstell Communications Shanghai

Creative DirectorsMurphy ChouMulder Shen

Art DirectorsMurphy ChouMulder ShenEric ZhuZoe Zhao

CopywritersMurphy ChouLevi Zhang

The well-known Shanghai Haitong Building is marked with it’s wave design. The outdoor billboard was placed on the building opposite to show the strenght of the Midea electric fan.

hoW To enTer InformaTIonThere have been some changes to the entry procedures so please read this carefully.

This is the 9th edition of The Work - a hardback, high-quality book showcasing the very best advertising in Asia, Australia and New Zealand. The Work is published by Campaign Brief Asia and Campaign Brief Australia. First published in September 2002 The Work has a distribution of 4000 copies throughout the region and the world. The Work 10 will again judge shortlisted and winning advertising from national and regional awards programmes in Asia, Australia and New Zealand plus major international shows, and select the very best to appear in the 400 page annual. To be in The Work 10 will be to be remembered and revered for years to come. Two DVDs with all TV, Integrated and Radio ads are also included.

WHO CAN ENTER

Agencies, production companies, individuals and suppliers who are based in Singapore, Australia, Thailand, Hong Kong, China, New Zealand, Japan, Malaysia, India, Vietnam, Taiwan, The Philippines, Indonesia and Korea.

CATEGORIES

There are 15 categories for entry (On every entry form make sure you nominate the category you are entering):

1. Magazines 2. Newspapers 3. Posters 4. Outdoor (incl. taxi/bus)

5. Business to Business 6. Public Service Print 7. Public Service TVC 8. Direct 9. Integrated 10. Ambient/Guerrilla 11. TV & Film 12. Radio 13. Craft in Print 14. Craft in TV 15. Cyber 16. Miscellaneous

CONDITIONS OF ENTRY

Very simple:

1. EVERY entry to The Work 10 must have already “passed the test” and been a WINNER or a FINALIST at a recognised national, regional or international award show between April 1st, 2009 and July 1st, 2010.

2. EVERY entry should be good. Very good. Please be VeRY selecTiVe WiTh YouR enTRies. Also be realistic as you are competing against the best from Asia, Australia and New Zealand. A finalist at your easy to win local award show very rarely makes the grade!

3. Ads that have already appeared in The Work can not be entered again.

4. There is no need to enter the same ad/campaign in different categories (craft excepted). Ads and Campaigns which are entered into more than one category will only be accepted in the strongest so as to avoid the inevitable repeats you find in many annuals (craft excepted).

DEADLINE FOR ENTRIES

1. Entries must be in Campaign Brief’s Western Australian offices by FRiDaY JulY 30Th, 2010 clearly marked as “enTRies To The WoRK”. Courier to: Campaign Brief, Level 1, 14-16 Rowland Street, SUBIACO 6008 WA, AUSTRALIA. Tel: +618 9380 9044.

HANDLING FEE

There is a HANDLING FEE of AUD$250 for any agency entering MORE than 15 Ads/Campaigns. The reason for this is that in past years many agencies have not been selective with their entries and have entered up to 100 ads/Campaigns each. PLEASE ONLY ENTER YOUR VERY BEST WORK.

COST OF ENTRY

Free. This is not another awards show. The Work 10 is all about recording and recognising the best ads from our region. Be selective with your entries - you are competing against the best from Asia, Australia and NZ. successful entries to The Work will be subject to an acceptance fee of auD$250 for each single entry and auD$495 for each campaign to cover production costs of the book. in this way there are no wasted entry fees! if none of your entries are selected to appear in The Work there is no fee to be paid. similarly if your budgets this year only stretch to 3 acceptances - just enter your best 3 pieces of work. Accepted entrants will be notified by email. Material and credits for publication will be requested at the same time.

Your first step is to cull down your entries to the very best. Try and keep your entries down to under 15 ads/campaigns. THERE IS A HANDLING FEE of AUD$250 for any agency entering MORE than 15 Ads/Campaigns. The reason for this is that in past years many agencies have not been selective with their entries and have entered up to 100 ads/campaigns each. PLEASE ONLY ENTER YOUR VERY BEST WORK. If you decide to enter more than 15 ads/campaigns then please include with your entries a Bank Draft (made out to Campaign Brief Pty Ltd) or enclose Credit Card payment details for the AUD$250 handling fee.

PRinT, PosTeR, PRess & PRinT cRaFT caTeGoRies

Do not mount your entries on any board or foam. The completed entry Form must be taped securely to the back of each entry. Please do not wrap up each individual entry - it is a waste of paper - just put all your entries loosely in one folder and send them to us. If your ad ran as Press, Posters and Print there is no need to send in three sets of ads. Just submit one set of proofs and write the categories on the single entry form. If successful we will select the entry to appear in the strongest category.

ouTDooR (including taxi/bus) & aMbienT/GueRRilla

Photographs or colour print outs only. No slides. Do not mount your entries on any board or foam. The completed entry Form must be taped securely to the back of each entry. Please do not wrap up each individual entry - it is a waste of paper - just put all your entries loosely in one folder and send them to us.

TeleVision, cineMa & TV cRaFT caTeGoRies

Dub ALL of your entries on to ONE DVD (PAL format). Clearly mark the entrant/agency on the DVD. Supply printed scripts for every entry. Supply a running order of what is on the DVD and CLEARLY mark which category the commercial is being entered into (ie Television/Film, Public Service TVC or TVC Craft). TAPE this securely to the DVD cover. Fill out an Entry Form for each entry and include them with the DVD. Please be very selective with your TV entries.

RaDio

Supply all of your entries on the ONE CD and supply scripts for each entry. Clearly mark the entrant/agency on the CD. Supply a running order of what is on the CD and TAPE this securely to the CD cover. Fill out an Entry Form for each entry and include them with the CD.

inTeGRaTeD

Supply a printed proof that clearly presents the idea. You may also include a DVD or CD that explains the idea (3 minutes maximum). If these are professionally presented and the idea is clearly demonstrated, these will be accepted on the DVDs that accompany The Work 10.

Public seRVice PRinT

Public Service press, print, poster and outdoor will appear in The Work 10 together. Entry requirements as per the Print, Poster, Press and Outdoor categories. Public Service TVC and Cinema will appear in The Work 10 in their own section. Entry requirements as per the Television and Cinema categories.

cYbeRFor each entry please provide an entry board that shows/describes the idea. A website URL for each entry must also be provided.

Miscellaneous

If you have an entry that does not fit in other categories enter it here (with an explanation).

IF YOU HAVE ANY QUERIES

email: Dee ashby on [email protected]

hoW To PresenT your enTrIes

List the major National, Regional & International Awards this ad/campaign won between April 1st, 2009 and July 1st, 2010. Specify below. Provide full details ie: Cannes 2009 Bronze Lion, CCA Awards 2 Silver and 1 Gold etc. This information must be supplied as a condition of entry.

This is the form to be taped to the back of each entry you submit. Copy this form for the number of entries you are submitting and tape to the back of Print entries or supply with DVD or CD for TV and Radio entries. Please note, we are not asking for full credits this year - if your entry is accepted for The Work 10 you will be notified and asked to supply full credits with your material for publication.

Category Entering:

Title of Entry:

Product:

Client Name:

Ad Agency Name:

City/Country:

Entrant’s Contact Name and Phone Number:

Executive Creative Director:

Creative Director(s):

Art Director(s):

Writer(s):

Full credits will be asked for should this entry be accepted in The Work 10.

THIS SECTION BELOW MUST BE FILLED OUTProduct or service:

Example: Toyota

Example: Oral B

1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

Title/headline:

Ultra Safe

Teeth

category:

Outdoor

Television

This Master Form must be filled out and sent in with your entries to The Work 10. Attach your Master List to this Master Entry Form. Ensure the ECD, CD and Creative PA’s name and email are provided (if ECD and CD are the same replace CD with another senior creative from the agency). These are the people who will be notified of acceptances to The Work 10. Please list all the entries you are submitting below.

note: More than 15 entries incurs a auD$250 handling Fee. Please be selective.

Agency/Company:

Telephone: Fax:

Entrant’s Name:

Entrant’s Email:

Postal Address:

Country:


Executive Creative Director’s Email:

Creative Director:

Creative Director’s Email:

Creative Secretary/PA:

Creative Secretary/PA’s Email:

Please list all entries to The Work 10 below in the following style: (If more room is needed attach another sheet)

masTer enTry form enTry form

ausTRalia Distributed via The Scribo Group to Specialist Bookshops.

sinGaPoRebasheer Graphic books #04-19, Bras Basah ComplexBLK 231, Bain StreetSingapore 180 231Tel: (65) 6336 0810Fax: (65) 6334 1950Email: [email protected]

inDiasbD subscription service51/1 New Market Near Liberty Cinema. Karol BaghNew Delhi 110005 India Tel: (91 11) 572 3138 Email: [email protected]

honG KonG basheer Design books 1/F Flat A, Island Building439-441 Hennesy RoadCauseway Bay, Hong Kong Tel: (852) 2126 7533Email: [email protected]

Keng seng Trading & co ltd 1/F Winner Commercial Building 401-403 Lockhard Road, Hong Kong Tel: (852) 2591 1068Email: [email protected]

PhiliPPinesadobe MagazineUnit C2-A Bldg, C. Karrivan Plaza2316 Chino Roces Avenue Extension Makati City 1231 PhilippinesTel: (+632) 8450218Fax: (+632) 8450217Mobile: (+63) 9209005609E: [email protected]

inDonesiabasheer Graphic books Dilantai 4.02Plaza Block MJalan Bulungan, JakartaTel: (6221) 720 9151 Email: [email protected]

KoReaYi sam sa 66-11 Kyungwoon-dong. Jongro-gu Seoul 110-310. South KoreaTel: (822) 735 3002Fax: (822) 734 4415Email: [email protected]

MalaYsiaThe other bookstoreL2.33a Tropicana City Mall No3 jalan SS20/27 Petaling Jaya 47400. Selangor, Malaysia Tel/Fax: (603) 7710 5405 Email: [email protected]

TaiWanFar Go chen co ltd1F, No. 24 Lane 279 Fu Hsing South Road Sec. 1. Taipei, 10665 TaiwanTel: +886-2 2704-3118Fax: +886-2-2704-8396Email: [email protected]

ThailanDbasheer Design books998/7 Soi Sukhumvit 55Sukhumvit Street Wattana Bangkok 10110Tel: (662) 391 9814Email: [email protected]

asia books co ltdAvailable by order from Asia BooksTel: (662) 715 9000 Fax: (662) 715 9197Email: [email protected]

Name On Card:

Card Number: Expiry Date:

Signature:

o credit card o Visa o Mastercard o Amex o Diners or o bank Draft

TheWork

2 10

Fax this form on (+618) 9380 9069, or post with payment to Campaign Brief, PO Box 699, West Perth, WA 6872 Australia

Production Company:

Director:

Post Production Company:

Sound Studio:

Photographic Studio:

Digital Imaging Company:

Copy this form for the number of entries you are submitting and paste to the back of Print entries or supply with VHS, DVD or CD for TV and Radio entries. VERY IMPORTANT: YOU MUST NOMINATE WHICH CRAFT YOU ARE NOMINATING THE AD FOR (e.g. Direction, Cinematography, Editing, Special Effects, Copywriting, Typography, Photography etc. Example: “Print Craft - Typography” or “TV Craft - Direction”). If your entry is accepted for The Work 10 you will be notified and asked to supply full credits with your material for publication.

Category Entering:

Title of Entry:

Product:

Client Name:

Ad Agency Name:

City/Country:

Entrant’s Contact Name and Phone Number:


Creative Director(s):

Art Director(s):

Writer(s):

CrafT enTry formAVAILABLE FROM THESE OUTLETS

OR ORDER FROM CAMPAIGN BRIEF AND FILL IN THE FORM BELOW

Please send me ...........copies of The Work 2010 (available December 2010, auD$100). Total: AUD$...............

...........copies of The Work 2009 (available today, special price auD$60). Total: AUD$...............








Total amount Due: AUD$...............

HOW MUCH FOR THE WORK?

Prices in Australian dollars. Prices include packaging & airmail courier delivery. Special discounts on previous editions of The Work. Asia, Australia & New Zealand - auD$100 (includes GST in Australia) USA, Europe & Rest of World - add auD$25 to above prices.

Name:

Title: Company:

Address:

Country: Postcode:

Email:

Telephone: Fax:

PAYMENT

The easiest way to pay for The Work is via credit card. (Bank drafts and cheques are also acceptable but must be drawn in Australian dollars)

PaYMenT Via

Full credits will be asked for should this entry be accepted in The Work 10.

THIS SECTION BELOW MUST BE FILLED OUT

List the major National, Regional & International Awards this ad/campaign won between April 1st, 2009 and July 1st, 2010. Specify below. Provide full details ie: Cannes 2009 Bronze Lion, CCA Awards 2 Silver and 1 Gold etc. This information must be supplied as a condition of entry.

the work 2010 call for entry kit.pdf - campaign brief work 2010... · we spend our whole careers...

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