the windows vista logo program june 5, 2008. the goals of the windows vista logo program are to:...
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![Page 1: The Windows Vista Logo Program June 5, 2008. The goals of the Windows Vista Logo Program are to: Communicate to customers that Certified for Windows Vista](https://reader030.vdocuments.mx/reader030/viewer/2022032415/56649f045503460f94c17c3d/html5/thumbnails/1.jpg)
The Windows Vista Logo Program
June 5, 2008
![Page 2: The Windows Vista Logo Program June 5, 2008. The goals of the Windows Vista Logo Program are to: Communicate to customers that Certified for Windows Vista](https://reader030.vdocuments.mx/reader030/viewer/2022032415/56649f045503460f94c17c3d/html5/thumbnails/2.jpg)
The goals of the Windows Vista Logo Program are to:
• Communicate to customers that Certified for Windows Vista products provide superior experiences with their software, photos, music, videos, and online communications.
• Help customers easily identify software and devices that have been tested for compatibility with Windows Vista.
• Enable your company to differentiate your unique offerings while giving customers confidence in the products they choose.
![Page 3: The Windows Vista Logo Program June 5, 2008. The goals of the Windows Vista Logo Program are to: Communicate to customers that Certified for Windows Vista](https://reader030.vdocuments.mx/reader030/viewer/2022032415/56649f045503460f94c17c3d/html5/thumbnails/3.jpg)
![Page 4: The Windows Vista Logo Program June 5, 2008. The goals of the Windows Vista Logo Program are to: Communicate to customers that Certified for Windows Vista](https://reader030.vdocuments.mx/reader030/viewer/2022032415/56649f045503460f94c17c3d/html5/thumbnails/4.jpg)
Simplicity is at the heart.
![Page 5: The Windows Vista Logo Program June 5, 2008. The goals of the Windows Vista Logo Program are to: Communicate to customers that Certified for Windows Vista](https://reader030.vdocuments.mx/reader030/viewer/2022032415/56649f045503460f94c17c3d/html5/thumbnails/5.jpg)
The Journey
• Impulse to Purchase• Research Process• One purchase leads to the next
– Notebook
– Wireless Router
– Wireless Printer
• The Connection only begins here
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Awareness
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The Customer
• Over 60% of PC Solutions are purchased by PC Hardware customers, either on the same ticket or during a follow-up visit.
• 35% of PC Solution sales come from existing accessory Customers.
Basket Sales Mix by Customer
0%20%40%60%80%
100%
Same Ticket Attach Sales Previous PC Customers Other Customers
Other Customers 64% 7% 35% 59% 41%
Previous PC Customers 25% 41% 25% 29% 31%
Same Ticket Attach Sales 10% 53% 40% 12% 28%
PC Solutions Other PCH Software Networking Total Basket
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Customer Value
• The PC customer who buys an accessory is 30% more likely than the average customer to return for another purchase within 90 days.
• The PC/Accessory customer spends 32% more than the average customer.
Lifetime Value of the PC Customer
$300
$350
$400
$450
$500
$550
$600
$650
$700
$50
$70
$90
$110
$130
$150
$170
$190
Sales $495 $653
Margin $137 $170
Average Customer PC Customer
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Certified for Windows Vista&
Works with Windows Vista
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Questions?