the why, what and how of mobile
DESCRIPTION
An extended version of my previous talk: the Why and how of mobile. I gave this talk at the Grafisch Lyceum Utrecht, for a large group of students.TRANSCRIPT
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The Why, What & How of MobileMartijn Pannevis - @PanMan
Grafisch Lyceum Utrecht
CC By http://www.flickr.com/photos/gaetanlee/118885175
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Get your phoneCC By http://www.flickr.com/photos/mjm/109012753
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Live!
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Design?
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http://www.flickr.com/photos/will-lion/2594728351
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Why?
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How we got here
http://www.youtube.com/watch?v=5V-2qQS3NY0
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What would you rather miss for one year?
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31%
69%
SexTelefoon
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Mobile is Personal
CC By http://www.flickr.com/photos/seandreilinger/133299418
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Mobile is Social
CC by http://www.flickr.com/photos/polvero/3551035260
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Mobile has Context
CC By http://www.flickr.com/photos/delphien/3029504174
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Mobile is always near
CC By http://www.flickr.com/photos/lanier67/2979124681
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Most important medium
10-19
20-29
30-39 21
28
42
10
12
11
30
37
22
39
23
25
Age
TV PC Other Mobile
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Newspapers PC’s Landlines TV’s Bank accounts Radio’s Mobile Phones
4,600
3,900
2,200
1,5001,2001,100
480
Number of devices
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Massai krijgers
CC by http://www.flickr.com/photos/markkelley/1022720488/
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10
20
30
40
50
60
Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19
Quarters Since Launch
Su
bscri
bers
(M
M)
iPhone + iTouch NTT docomo i-mode AOL Netscape
33
iPhone + iTouch vs. NTT docomo i-mode vs. Netscape vs. AOL Users
First 20 Quarters Since Launch
Note: *AOL subscribers data not available before CQ3:94; Netscape users limited to US only.
Source: Company Reports , Morgan Stanley Research.
Mobile Internet Outpaces Desktop Internet Adoption iPhone + iTouch Users = 8x AOL Users 8 Quarters After Launch
Desktop Internet
AOL*
v 2.0 Launched 9/94
Mobile Internet
NTT docomo i-mode
Launched 6/99
Mobile Internet
iPhone + iTouch
Launched 6/07
~57MM
~25MM
~7MM
Desktop Internet
Netscape*
Launched 12/94
~11MM
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0M
5,000M
10,000M
15,000M
Okt 2007 Sept 2009
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2.500.000 Users in NL
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1 Nu.nl
2 Google
3 Buienradar
4 Hyves
5 Hotmail
6 9292
7 Telegraaf
8 Gmail
9 NS
10 NOS
Top 10 in NL
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1 Nu.nl
2 Google
3 Buienradar
4 Hyves
5 Hotmail
6 9292
7 Telegraaf
8 Gmail
9 NS
10 NOS
Trends in NL
Location based
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1 Nu.nl
2 Google
3 Buienradar
4 Hyves
5 Hotmail
6 9292
7 Telegraaf
8 Gmail
9 NS
10 NOS
News
Trends in NL
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1 Nu.nl
2 Google
3 Buienradar
4 Hyves
5 Hotmail
6 9292
7 Telegraaf
8 Gmail
9 NS
10 NOS
Social Communication
Trends in NL
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1 Nu.nl
2 Google
3 Buienradar
4 Hyves
5 Hotmail
6 9292
7 Telegraaf
8 Gmail
9 NS
10 NOS
Top 10 in NL
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Nu.nl
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Hyves:200.000.000 pageviews 1.000.000
users
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NOS18.000.000
teletext pages
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112.556128.676
apps
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Momentum Favors Apple iPhone + iTouch Ecosystem Fastest Hardware User Growth in Consumer Tech History
Global Cumulative Unit Shipments in First 10 Quarters
iPhone + iTouch vs. Wii / DS / PSP / iPod / BlackBerry
Note: iPhone launched in CQ2:07; iTouch launched in CQ3:07; iPod launched in CQ4:01; Wii launched in CQ4:06; DS
launched in CQ4:04; PSP launched in CQ1:05; Blackberry smartphone launched in C2002. Source: Apple, Nintendo, Sony,
RIM, Katy Huberty, Morgan Stanley Research.38
10
20
30
40
50
60
Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Q9 Q10
Quarters Since Launch
Cu
mu
lati
ve U
nit
Sh
ipm
en
ts (
MM
) Nintendo Wii
Apple
iPhone + iTouch
Apple
iPod
RIM
Blackberry
Nintendo DS
Sony PSP
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What?
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IFart
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Tweetie 2
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Foursquare!
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Stats
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CC By http://www.flickr.com/photos/dpstyles/3112730513
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Layar
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Layar
http://www.youtube.com/watch?v=b64_16K2e08
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Layar 3D
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Beatles
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Layar
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The future of AR games
http://www.youtube.com/watch?v=BUOHfVXkUaI
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How?
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PlatformsCC By http://www.flickr.com/photos/stuckincustoms/211239773
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PC world
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Mobile
CC by http://www.flickr.com/photos/d_a_v_i_d_m_/89612916
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Mobile Platforms
Symbian S60
J2me
Blackberry
Windows Mobile
SMS
Mobile Web
Widgets
iPhone
Android
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Symbian S60
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J2ME - PRO
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J2ME - CON
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Blackberry
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Windows Mobile
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SMS
CC By http://www.flickr.com/photos/sis/2789152982
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William Gibson
"The future is here. It's just not evenly distributed yet."
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iPhone
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Steve Jobs
“Phone differentiation used to be about radios and antennas and things like
that...We think, going forward, the phone of the future will be differentiated by software”
CC By http://www.flickr.com/photos/gilderic/3517477267
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Android
CC By http://www.flickr.com/photos/laihiu/3799313903/
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AndroidMore open than iPhone:
Possible to replace native parts (ie contacts)
hook into OS. (ie: Receive SMS)
run background tasks.
Market & Own distribution possible (but not common).
Growing, but not there yet
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Mobile Widgets
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Mobile Web
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Normal vs. Mobile web
Few browsers
Consistent behaviour
Big screens
Input: mouse
Many browsers
Different browsers
Different screen sizes
Keypad/touch/mouse emulator
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Mobile web is the future
Like normal web: distribution rules
Interface & sensor access will get there
Most apps are lists & screens with data anyway
HTML 5 is leading the way: Cool new things
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Worldwide Distribution
Worldwide Payments
Appstore
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112.556128.676
apps
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21.687Games
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233,636,281
CC By http://www.flickr.com/photos/eishier/179939755
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Appstores are the new black
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So, which one?
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Which platform?
Reach in YOUR target group
Capabilities needed
Future-ness (that’s a perfectly cromulent word!)
It’s still nowhere near a mature market
If possible, go with the web
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Multiple Platforms
Don’t start from scratch all the time
Build (internal) API
If you are popular others will build for you :) eg: Twitter
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Let’s build an app
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Which Platform?
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0%
10%
20%
30%
40%
50%
60%
70%
Symbian iPhone RIM Windows Android
SalesWeb Usage
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Hyves:200.000.000 pageviews
100.000.000 iPhone!
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Native Apps
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Why go native on mobile?
More control over the user experience
Richer interaction (make buttons do stuff)
Access to sensor data
Distribution through appstores
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Pay $100.
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Xcode
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Testing
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Simulator
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Test on device!
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UDID’s
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Objective C. Not easy
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WebApps
![Page 100: The Why, What and How of Mobile](https://reader038.vdocuments.mx/reader038/viewer/2022103015/54c734494a7959f4208b457b/html5/thumbnails/100.jpg)
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Powerful browser
![Page 102: The Why, What and How of Mobile](https://reader038.vdocuments.mx/reader038/viewer/2022103015/54c734494a7959f4208b457b/html5/thumbnails/102.jpg)
Web Based
![Page 103: The Why, What and How of Mobile](https://reader038.vdocuments.mx/reader038/viewer/2022103015/54c734494a7959f4208b457b/html5/thumbnails/103.jpg)
Browser Install
![Page 104: The Why, What and How of Mobile](https://reader038.vdocuments.mx/reader038/viewer/2022103015/54c734494a7959f4208b457b/html5/thumbnails/104.jpg)
Run as app
![Page 105: The Why, What and How of Mobile](https://reader038.vdocuments.mx/reader038/viewer/2022103015/54c734494a7959f4208b457b/html5/thumbnails/105.jpg)
Games
![Page 106: The Why, What and How of Mobile](https://reader038.vdocuments.mx/reader038/viewer/2022103015/54c734494a7959f4208b457b/html5/thumbnails/106.jpg)
Dashcode
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Disadvantages
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Appstore
![Page 113: The Why, What and How of Mobile](https://reader038.vdocuments.mx/reader038/viewer/2022103015/54c734494a7959f4208b457b/html5/thumbnails/113.jpg)
PhoneGap!
![Page 114: The Why, What and How of Mobile](https://reader038.vdocuments.mx/reader038/viewer/2022103015/54c734494a7959f4208b457b/html5/thumbnails/114.jpg)
Native
![Page 115: The Why, What and How of Mobile](https://reader038.vdocuments.mx/reader038/viewer/2022103015/54c734494a7959f4208b457b/html5/thumbnails/115.jpg)
Web-based apps
![Page 116: The Why, What and How of Mobile](https://reader038.vdocuments.mx/reader038/viewer/2022103015/54c734494a7959f4208b457b/html5/thumbnails/116.jpg)
WWW folder
![Page 117: The Why, What and How of Mobile](https://reader038.vdocuments.mx/reader038/viewer/2022103015/54c734494a7959f4208b457b/html5/thumbnails/117.jpg)
Submit
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Online app Management
![Page 119: The Why, What and How of Mobile](https://reader038.vdocuments.mx/reader038/viewer/2022103015/54c734494a7959f4208b457b/html5/thumbnails/119.jpg)
Submit
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Wait....
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Wait..........
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Approved
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Appstore
![Page 124: The Why, What and How of Mobile](https://reader038.vdocuments.mx/reader038/viewer/2022103015/54c734494a7959f4208b457b/html5/thumbnails/124.jpg)
![Page 125: The Why, What and How of Mobile](https://reader038.vdocuments.mx/reader038/viewer/2022103015/54c734494a7959f4208b457b/html5/thumbnails/125.jpg)
Make Money!
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![Page 127: The Why, What and How of Mobile](https://reader038.vdocuments.mx/reader038/viewer/2022103015/54c734494a7959f4208b457b/html5/thumbnails/127.jpg)
Thankswww.martijnpannevis.nlmail @ martijnpannevis.nl@PanMan on Twitter