the whole of activities leading to the implementing of something new for the company to strengthen...
TRANSCRIPT
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The whole of activities
leading to the implementing
of something new
for the company
to strengthen their
competitive advantage
Industrial innovation
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What are the
characteristics of an
innovative organisation?
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Think of a very innovative
company that you know. What
characteristics does it have?
The 3-minute challenge
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Write down the 3 most
interesting characteristics.
The 3-minute challenge
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Think of a NOT very innovative
company that you know. What
characteristics does it have?
The 3-minute challenge
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Write down the 3 most
interesting characteristics.
The 3-minute challenge
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Share the characteristics with
the group.
The 3-minute challenge
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Innovative organisation
• culture
• structure
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active
heterogeneous
tolerant
quick
open
line
participative
decentralized
communication
non-conformistic
flexible
informal
Natural innovators rely on their innovation climate
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Negative Factor Positive
ShortKept outPunishedFormalKept outAnalysesMeansClosedAutocraticInternalVague
horizonmaverickfailurescommunicationuncertaintyplanningplanningexternal co-operationdecision-makingorientationstrategy
longacceptedtoleratedinformalacceptedactionopportunitiesopenparticipativecustomerclear
Some aspects of the innovative climate
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Measure: Ist Soll
= Ist (Present)
= Soll (Ideal)
Horizon
Maverick
Failures
Communication
Uncertainty
Planning
Planning
External co-operation
Decisionmaking
Orientation
Strategy
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Improvement of the climate: leverage points
= Ist (Present)
= Soll (Ideal)
Horizon
Maverick
Failures
Communication
Uncertainty
Planning
Planning
External co-operation
Decisionmaking
Orientation
Strategy
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champion
board role
task force
R&D
contract research
enabling
acquisition
suggestion box
subsidies
spin-offspin-in
advisory group
customer partnership key customer
innovation budgetting
Systematic innovators back on innovative mechanisms
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Dedicated individuals / organisational unitsIndividual championTask forceVenture team“Skunkworks”New venture divisionNew business start-up
Acquisitions/divestituresSeed investment (less than 10%)Enabling acquisition (10% to 100%)Spin-off
Financial MechanismsCorporate venture capital groupR&D limited partnershipLicensing
Special partnershipsJoint ventureSupplier partnershipCustomer partnership
Corporate governanceOutside advisory groupSpecial board-level committeeAppointed innovation tsar
The use of innovative mechanisms
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LICENSING
CORP. VENT. CAPITAL
SEED INVESTMENT
ENABLING AQUISITION
JOINT-VENTURE
NEW PRODUCT TEAM
SKUNK WORKS
CUSTOMER PARTNERSHIP
unknown
currentcurrent unknown
The choice of mechanisms: familiarity
TECHNOLOGY
MARKET
VENTURING
COOPERATION
TASK FORCES
CONTRACT RESEARCH
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Three tasks of management
Three stages of the innovation process
CONCEPT DEVELOPMENT INTRODUCTION
CLIMATE MECHANISMS ORGANISATION
strategy
stimulation
searchproces
means
competences
projects
planning
action
control
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Innovation new and usefull
Potential ‘the power of the tree (organisation) to grow apples’
Definition of Innovation Potential
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+
+
-
-
natural
systematicinnovation
climate
innovation
mechanisms
adapters
followers
suvivors
+
+
--
natural
systematic
innovation
climate
innovation
mechanisms
adapters
followers
suvivors
+
+
--
natural
systematic
innovation
climate
innovation
mechanisms
adapters
followers
suvivors
+ +
- -
natura
l
syst
emat
ic
innova
tion
clim
ate
innova
tion
mec
hanis
ms
adap
ters
follo
wers
suvi
vors
….plus organisation
Persistent innovation needs equilibrium
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+ +
- -
natural
innovators
systematic
innovators
innovative
climate
inno
vatio
n
mec
hani
sms
high
low
Inn
ovatio
n p
oten
tial
Increasing IP
adapters
followers
survivors
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Balance in need - potential
NEED
+
-- +
too much
Harmony
too little
PO
TE
NT
IAL
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From potential to balance
+ +
- -
innovative
climate
inno
vatio
n
mec
hani
sms
PO
TE
NT
IAL
NEED
+
- - +
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measurement of need
high-low factor score
Total need high-low
• strenght competition
• product life cycle• vulnerability• turbulence market• technology life cycle• new technologies• profitability• follower - innovator
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NEED
PO
TE
NT
IAL
+
+
--
Position of Jade
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• Originally developed in 1986
• For Syntens
• Diagnoses IP and need
Innovation Quick Scan
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‘to design an instrument
that measures the
innovation potential
of companies’
The assignment
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Program of criteria
Measure IP
Create dialogue & inspiration
Fast
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Example
Stage 1: Classical paper and pencil instrument
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Innovation Quick Scan
• Norms and statistics on database of 92 Dutch companies to start
• Used by 1.400 Dutch and 350 English – speaking companies
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Stage 2: www.syntens.nl
• Questionnaire on the internet
• Beginning 2005
• 800 users per month
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Stage 3: ‘Innocards’ (concept)
Ranking and
discussing of
a deck of
‘inno’cards
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Process
• Two or more people
from company X
• Consultant
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6 to 10 pages report:
1. analysis of IP
2. analysis balance IP- need
3. plan for improvement
Result
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Representation of IP
Company X
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Representation of balance IP- need
Company X
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Innovation Quick Scan
helps you
helps your customers
A good way to measure IP and create a dialogue about it
Final thought
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Thank you
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IQS Procedure
1. SELECT COMPANY
2. CONTACT BY TELEPHONE AND CONFIRM
3. PRESENT QUESTIONNAIRE
4. QUESTIONNAIRE DATA PROCESSING
5. INTERVIEW PROTOCOL
6. INTERVIEW
7. REPORT
8. AFTERCARE
9. FOLLOW-UP