the wellness movement & juice plus+ why juice plus+ is the right choice for your ‘health’...
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The Wellness MovementThe Wellness Movement&&
Juice Plus+Juice Plus+
Why Why Juice Plus+ Juice Plus+ is the right choice for is the right choice for your ‘health’ and your ‘wealth’your ‘health’ and your ‘wealth’
Health & WealthHealth & Wealth
““All too often we lose our All too often we lose our healthhealth
chasing chasing wealthwealth, only to lose our , only to lose our
wealthwealth trying to regain our trying to regain our healthhealth.”.”
““Chasing Wealth” is the Old NormalChasing Wealth” is the Old Normal
The New Normal
Direct Sales/Home-Based Businesses
May 15, 2009May 15, 2009
Direct sales (like Avon, Mary Kay) offer recession-proof jobsDirect sales (like Avon, Mary Kay) offer recession-proof jobs
While he searched for another job, Lapp began working alongside
his wife in a business based in their Temecula home, selling
nutritional supplements made by a direct-sales company.
"It's paying our mortgage, our car payments …
putting food on the table," says Lapp, 55.
"It was our 'Plan B' that turned into our 'Plan A’.“
0
10
20
30
40
50
60
70
80
90
100
1% 10%
50%
90% 99%
Innovation Maturity
.1%
99.9%
Growth
Model for predicting Growth: the S-CurveModel for predicting Growth: the S-Curve
InflectionInflectionPointPoint
SaturationSaturation
Most productsMost products& businesses fail:& businesses fail:96% in the first 10 years96% in the first 10 years
Ideal time to get involvedIdeal time to get involved
Gro
wth
Per
cent
of
Hou
seho
lds
50%
10%
20091990 2001
Innovation Growth Maturity100
90
80
70
60
50
40
30
20
10
01994
90%
.1% 2%
The S-Curve in Mobile PhonesThe S-Curve in Mobile Phones
Source: Forrester, Census Bureau
1981
InflectionInflectionPointPoint
SaturationSaturation
Product Transition Product Transition Period of Discontinuity Period of DiscontinuityWhere S-Curves CollideWhere S-Curves Collide
Foster Richard; Innovation 1988
DiscontinuityDiscontinuity
1990’s1990’s ChaosChaosConfusionConfusionTurmoilTurmoilFearFear
Old Product Old Product Line: Line: Hardware &Hardware &SoftwareSoftware
New Product New Product Line:Line:ServicesServices
Gro
wth
Time
The GrowthThe Growth
of the of the
WellnessWellness
MovementMovement
Born out of the failure of the Illness Care IndustryBorn out of the failure of the Illness Care Industry
Healthcare Discontinuity Healthcare Discontinuity Wellness Movement Wellness Movement Peter Drucker: Application of S-Curve To Healthcare Peter Drucker: Application of S-Curve To Healthcare
TodayToday
IllnessIllness XX
Gro
wth
Time
0%
20%
40%
60%
80%
100%
Canc
ers
62%
Men
tal D
isor
ders
54%
Dia
bete
s
53%
Hea
rt D
isea
se
41%
Hyp
erte
nsio
n
39%
Pulm
onar
y
31%
Stro
ke
29%
The Milken Institute
By 2030
U.S. Health Picture - Chronic Disease Projected To Grow
““This generation of children has a shorter life expectancy than their parents.” This generation of children has a shorter life expectancy than their parents.” ~ ~ Dr. David Katz, Yale UniversityDr. David Katz, Yale University
(market value of all final goods and services produced in a year)
$2.5 trillion$2.5 trillion==
$7,000$7,000per personper person
per yearper year
Half is Half is avoidableavoidable
Blame the Baby Boomers!Blame the Baby Boomers!
Healthcare Discontinuity Healthcare Discontinuity Wellness Movement Wellness Movement Peter Drucker: Application of S-Curve To Healthcare Peter Drucker: Application of S-Curve To Healthcare
DiscontinuityDiscontinuity
ChaosChaosConfusionConfusionTurmoilTurmoilFearFear
TodayToday
IllnessIllness XX
WellnessWellness
Gro
wth
Time
Healthcare Discontinuity Healthcare Discontinuity Wellness Movement Wellness Movement Peter Drucker: Application of S-Curve To Healthcare Peter Drucker: Application of S-Curve To Healthcare
IllnessIllness
WellnessWellnessDestined to be a Destined to be a $1 trillion+ industry$1 trillion+ industry
SaveSave$100$100
TrillionTrillionover over
40 40 YearsYears
Source:Source:The Milken The Milken
InstituteInstituteTodayToday
XX
Gro
wth
Time
The Future - The Future - For You, For Your FamilyFor You, For Your Family
AmountAmount %% TrendTrend
Average Household IncomeAverage Household Income $50,000$50,000 100%100%
Average Healthcare CostsAverage Healthcare Costs < $15,000 >< $15,000 > < 30% >< 30% >
Average Household TaxesAverage Household Taxes < $11,000 >< $11,000 > < 21% >< 21% >
Balance After Tax & Balance After Tax & HealthcareHealthcare
$24,000$24,000 49%49%
““Healthcare costs now cause a bankruptcyHealthcare costs now cause a bankruptcyin America every thirty seconds”in America every thirty seconds”
President Barack Obama (February 2009)President Barack Obama (February 2009)
How to Survive & Thrive with the “New Normal”How to Survive & Thrive with the “New Normal”
Capitalize on the Capitalize on the
Growth StageGrowth Stage
in thein the
Wellness MovementWellness Movement
NSA: the Company behind NSA: the Company behind Juice Plus+Juice Plus+Founded in 1970, Financially SoundFounded in 1970, Financially Sound
Privately held, debt freePrivately held, debt free
Multiple success stories over 40 years Multiple success stories over 40 years over $8 billion in salesover $8 billion in sales
Proven in all cyclesProven in all cycles
Business Start-Up Failure Rates (Pre-Recession)Business Start-Up Failure Rates (Pre-Recession)
1 year – 50%1 year – 50%5 years – 80%5 years – 80%10 years – 96%10 years – 96%
Product Transition Product Transition Period of Discontinuity Period of Discontinuity
Time
DiscontinuityDiscontinuity
1993-19951993-1995
ChaosChaosConfusionConfusionTurmoilTurmoilFearFear
SmokeSmoke DetectorsDetectors
19701970
Juice Plus+Juice Plus+
Air & WaterAir & Water FiltrationFiltration
19801980
Gro
wth
NSA: the Company behind NSA: the Company behind Juice Plus+Juice Plus+Founded in 1970, Financially SoundFounded in 1970, Financially Sound
Privately held, debt freePrivately held, debt free
Multiple success stories over 40 years Multiple success stories over 40 years over $8 billion in salesover $8 billion in sales
Proven in all cyclesProven in all cyclesLeadership: Visionary + IntegrityLeadership: Visionary + Integrity
Business Start-Up Failure Rates (Pre-Recession)Business Start-Up Failure Rates (Pre-Recession)
1 year – 50%1 year – 50%5 years – 80%5 years – 80%10 years – 96%10 years – 96%
NSA Mission Statement (1970 NSA Mission Statement (1970 Future) Future)
““To build a stable and lasting To build a stable and lasting
company that will help as many company that will help as many
people as possible to realize people as possible to realize
their dreams. “their dreams. “
Jay MartinJay MartinPresident & FounderPresident & Founder
NSA: the Company behind NSA: the Company behind Juice Plus+Juice Plus+
International (22 markets)International (22 markets)
Long-term core relationships in placeLong-term core relationships in place
Sales & support systems in placeSales & support systems in place
Investing in the FutureInvesting in the Future
Most successful product line: Most successful product line: Juice Plus+Juice Plus+ $4 billion sold in 18 years$4 billion sold in 18 years
Primary Clinical Research on Primary Clinical Research on Juice Plus+Juice Plus+
Since March 1993Since March 1993
Vine-ripenedVine-ripened
Fruits, VegetablesFruits, Vegetables
Grains & Berries Grains & Berries
In Capsules andIn Capsules and
Soft ChewablesSoft Chewables
For those who can’t, don’t or won’t eat 9-13 servings a dayFor those who can’t, don’t or won’t eat 9-13 servings a day
Most thoroughly researched brand name nutritional product in historyMost thoroughly researched brand name nutritional product in history
#1 selling nutritional product in a capsule in the world#1 selling nutritional product in a capsule in the world
Juice Plus+ Juice Plus+ Primary Clinical Research Primary Clinical Research
increases Anti-oxidants in the bloodincreases Anti-oxidants in the blood reduces Oxidation (free radical damage)reduces Oxidation (free radical damage) supports the Immune Systemsupports the Immune System protects/repairs DNAprotects/repairs DNA improves Cardiovascular Wellnessimproves Cardiovascular Wellness reduces Systemic Inflammationreduces Systemic Inflammation improves Gum Healthimproves Gum Health improves Skin Healthimproves Skin Health reduces symptoms of the Common Coldreduces symptoms of the Common Cold improves Athletic Recovery/Performanceimproves Athletic Recovery/Performance
Entrance Barrier to CompetitionEntrance Barrier to Competition
18 Published Studies18 Published StudiesProve Everyone Needs ItProve Everyone Needs It
Brigham Young UniversityBrigham Young University
Charité University, Berlin, GermanyCharité University, Berlin, Germany
Georgetown UniversityGeorgetown University
King’s College, London, EnglandKing’s College, London, England
Medical University of Graz, AustriaMedical University of Graz, Austria
Medical University of Vienna, AustriaMedical University of Vienna, Austria
Tokyo Women’s Medical University, Japan Tokyo Women’s Medical University, Japan
University of ArizonaUniversity of Arizona
University of Birmingham, EnglandUniversity of Birmingham, England
University of California, Los AngelesUniversity of California, Los Angeles
University of FloridaUniversity of Florida
University of Maryland School of MedicineUniversity of Maryland School of Medicine
University of Milan, ItalyUniversity of Milan, Italy
University of Mississippi Medical CenterUniversity of Mississippi Medical Center
University of North Carolina-GreensboroUniversity of North Carolina-Greensboro
University of South CarolinaUniversity of South Carolina
University of Sydney, AustraliaUniversity of Sydney, Australia
University of Texas Health Science CenterUniversity of Texas Health Science Center
University of Texas/MD AndersonUniversity of Texas/MD Anderson
University of Würzburg, GermanyUniversity of Würzburg, Germany
Vanderbilt University School of MedicineVanderbilt University School of Medicine
Wake Forest University Wake Forest University
(funded by the NCI-National Institutes of Health)(funded by the NCI-National Institutes of Health)
Yale University-Griffin Hospital Prevention Research CenterYale University-Griffin Hospital Prevention Research Center
Juice Plus+ Juice Plus+ Research AffiliationsResearch Affiliations““The most thoroughly studied and published brand name nutrition in history”The most thoroughly studied and published brand name nutrition in history”
Doctors Recommend Doctors Recommend Juice Plus+Juice Plus+
MDs MDs
DOs DOs
DCs DCs
Dentists Dentists
PhDs PhDs
Tens of thousands of health-care professionals around the Tens of thousands of health-care professionals around the world embrace world embrace Juice Plus+ Juice Plus+ and share it with their patients, and share it with their patients, friends and familiesfriends and families
Bear Grylls Bear Grylls
Has usedHas usedJuice Plus+ Juice Plus+ sincesincehe was a teenagerhe was a teenager
World-wide World-wide spokesperson for spokesperson for Juice Plus+Juice Plus+
Juice Plus+ Juice Plus+ is Foundationalis Foundational
Fruits and vegetables have been around since the Fruits and vegetables have been around since the dawn of time and will be part of a good diet from dawn of time and will be part of a good diet from now until eternity.now until eternity.
Juice Plus+ Juice Plus+ is like exercise, a good diet and sleep: is like exercise, a good diet and sleep: part of every day life … part of every day life …
… … and will always be so.and will always be so.
www.juiceplusvirtualfranchise.comwww.juiceplusvirtualfranchise.com
• Customer Driven (1 million repeat customers in the USA)Customer Driven (1 million repeat customers in the USA)
90% of all Juice Plus+ ships to Customers (not JP+ Reps.)90% of all Juice Plus+ ships to Customers (not JP+ Reps.)
• Product DrivenProduct Driven
Narrow Product FocusNarrow Product Focus
The The Juice Plus+ Juice Plus+ Virtual FranchiseVirtual Franchise
The Business Behind The Business Behind Juice Plus+Juice Plus+
• A Brand Name ProductA Brand Name Product
• A Tried and Proven SystemA Tried and Proven System
• A Powerful Business ModelA Powerful Business Model
• EmbraceEmbrace the the Juice Plus+ Juice Plus+ Health HabitHealth Habit
• ShareShare Juice Plus+ Juice Plus+ with Friends & Familywith Friends & Family
• InspireInspire others to do the Sameothers to do the Same
The The Juice Plus+ Juice Plus+ Virtual FranchiseVirtual Franchise
NSA/Juice Plus+ Corporate:NSA/Juice Plus+ Corporate: Product Manufacture & DistributionProduct Manufacture & Distribution Marketing Support & TrainingMarketing Support & Training Process the OrderProcess the Order Collect the PaymentsCollect the Payments Ship the ProductShip the Product AccountingAccounting Send You a CheckSend You a Check Manage Your DataManage Your Data
The The Juice Plus+ Juice Plus+ Virtual FranchiseVirtual Franchise
Part Time Plan “B” ModelPart Time Plan “B” Model
The perfect ‘The perfect ‘flex-time’ flex-time’ business for busy peoplebusiness for busy people
Powerful Business ModelPowerful Business Model
Low InvestmentLow Investment
Low Fixed & Ongoing CostLow Fixed & Ongoing Cost
Quick Learning Curve & ProfitsQuick Learning Curve & Profits
Time FlexibilityTime Flexibility
Relationship Income ModelRelationship Income Model
Global MarketplaceGlobal Marketplace
Positioned ahead of the Wellness MovementPositioned ahead of the Wellness Movement
The S Curve in The S Curve in Juice Plus+ Juice Plus+
10% 90%
Time
Gro
wth
1993 2011
Innovation Growth Maturity
Can’t measure thisCan’t measure thispart of the timelinepart of the timeline
1 Million 1 Million CustomersCustomersin the USAin the USA
Juice Plus+ will track Juice Plus+ will track the Growth of thethe Growth of theWellness MovementWellness Movement
WellnessWellnessDestined to be a Destined to be a $1 trillion+ industry$1 trillion+ industry
Ideal time to get involvedIdeal time to get involved
Juice Plus+Juice Plus+
Traditional BusinessTraditional Business
• Corporate Benefits Corporate Benefits
• Marketing SupportMarketing Support
FranchiseFranchise
• Brand Name ProductBrand Name Product
• Tried and Proven Tried and Proven SystemSystem
Direct SalesDirect Sales
Person to PersonPerson to Person by by MarketingMarketing Word of Mouth Word of Mouth
Network MarketingNetwork Marketing
• Home Based BusinessHome Based Business
• Residual IncomeResidual Income
3 Club 3 Club
$500$500
$1,250$1,250
$3,300$3,300
$10,000$10,000
Make a Car Make a Car PaymentPayment
Make a House Make a House PaymentPayment
Pay for Your Pay for Your Child’s EducationChild’s Education
START A NEW START A NEW CAREER!CAREER!
YouYou
12 Club12 Club
39 Club39 Club
Monthly Average from around 40 Monthly Average from around 40 Juice Plus+ Juice Plus+ customerscustomers
What can you make?What can you make?Based on actual averagesBased on actual averages
A True Story of Residual Income
From Feb. 2010 – Jan. 2011 … $100 From Feb. 2010 – Jan. 2011 … $100 $3,000 (plus $8,300 in bonuses) $3,000 (plus $8,300 in bonuses)
Nicole Fletcher
Muleshoe, TX
I
N
C
O
M
E
/
C
O
S
T
S T I M E
Plan A $10,000/month ++Plan A $10,000/month ++ RESIDUAL IncomeRESIDUAL Income BenefitsBenefits
• Life/Health InsuranceLife/Health Insurance• Prescription DrugPrescription Drug• DentalDental• College TuitionCollege Tuition• Expense Allowance (BIB) *Expense Allowance (BIB) *• Holiday BonusHoliday Bonus
$6,000/mo.$6,000/mo.
$3,300/mo.$3,300/mo.
Plan B $1,250/mo.Plan B $1,250/mo.
$500/mo. $500/mo.
Virtual Franchise Virtual Franchise Income/Income/BenefitsBenefits//CostsCosts
CostsCosts
19951995
Nicole 1 year Us 5 years
**
Juice Plus+ Juice Plus+ Residual IncomeResidual Income
Our sole source of income since 1991Our sole source of income since 1991
IncomeIncome $$$$ DoubledDoubled
1997-20011997-2001
Juice Plus+ Juice Plus+ Home in Eagle, ColoradoHome in Eagle, Colorado
Juice Plus+ Juice Plus+ ‘Home’ in Belize‘Home’ in Belize
Juice Plus+ Juice Plus+ Healthy, HappyHealthy, Happy FamilyFamily
Your Story is Yet to be ToldYour Story is Yet to be Told
The Timing is Right
The Product is Right
The Business Model is Right
Your Best is Yet to ComeYour Best is Yet to Come