"the way we've always done it" by daniel jefferies | build it together 2014
DESCRIPTION
Daniel Jefferies, founder of Newmind Group, explores technology adoption and the causes of resistance to change.TRANSCRIPT
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Build IT Together
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Innovation Starts with an Idea
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And then we meet resistance…
“But, this is the way we’ve ALWAYS done it.”
“Our industry doesn’t work like that.”
“What if it doesn’t work out?”
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Why do they resist?.... Brain problems
Confirmation Bias
Loss Aversion
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Confirm your ideas with Experiments
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Successful Experiment? Now convince the organization
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Understand that you can’t convince everyone
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Identify and Empower
Innovators and Early Adopters
Innovation Adoption Strategy
Equip the Majority
Identify and Pacify the Laggards
1 2 3
Surveys, Early Pilot Access, Inclusion in
decisions, Recognition
Clear communication, Multiple Training
Opportunities
Surveys, Backward Compatibility Strategies,
One-on-One Training
Build IT Together
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Risks and Challenges
Support of Leadership
Change fatigue
Age of Workforce
Industry
Geography
Build IT Together
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Detractors
Champions
What successful adoption looks like
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Build IT Together
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Change is Hard:Gaining User Adoption
Daniel Jefferies
Build IT Together
[email protected] @heydjeff medium.com/heydjeff
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Split into teams. 1 idea / team
Exercise
Come up with an Experiment and An Adoption Strategy
for the idea
Share idea, experiment and
strategy with group
1 2 3
Build IT Together