the voice of rocky mountain makers & manufacturers
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The Voice of Rocky Mountain Makers & Manufacturers. www.companyweek.com. Why focus on making and manufacturing?. Manufacturing’s a key growth sector. In Colorado manufacturing is one of three goods-producing sectors to add jobs ‘11-’12; forecast growth ’ 12-’13 - PowerPoint PPT PresentationTRANSCRIPT
The Voice of Rocky Mountain Makers & Manufacturers
www.companyweek.com
Why focus on making and manufacturing?
o Manufacturing’s a key growth sector. In Colorado manufacturing is one of three goods-producing sectors to add jobs ‘11-’12; forecast growth ’12-’13
o Demand for Made in America/Made in Colorado will grow, driven by sustaining macro-and-regional economic trends.• Lower energy costs• Rising offshore labor costs• Reality of changing labor market for young-professionals: business
start-ups are again practical and coolo The importance goods-producing companies is now conventional
wisdom in the economic narrative. • 400,000 government employees in Colorado, 135,000 in
manufacturing – the state’s largest non-service sector. o A new generation of makers and manufacturers is energizing the
industry – technology is fundamentally changing it. Manufacturing is becoming a more progressive brand.
Why focus on making and manufacturing?
o Colorado has an opportunity to lead a sustained mfg recovery – and already is in some cases:• Strength in traditional sectors like aerospace• Key industry sectors exploding in popularity:
o Recreation and leisure – outdoor sportso Natural foods and sustainable ago Micro-brewing and spiritso More
o There’s high interest in the companies, people, and products of CO mfg – and in the collective status of the industry• Made in Colorado
o There’s high interest in cross-industry connectivity and collaboration• CAMA, CAMT, www.Elihuu.com, www.mfg.com, all building data-
driven tools to meet facilitate cross-industry connectionso Business media is currently service-centric. Coverage is hit-and-miss –
but media can play a key role storytelling, providing regular commentary and analysis, and reporting on key challenges
What is CompanyWeek?
• Digital media – a weekly e-newsletter and content hub at www.companyweek.com
• Weekly profiles of Colorado makers and manufacturers:o Industrial and contract manufacturingo Aerospaceo Food & Beverageo Recreation o Energy & Environmentalo Fashion & Artso Bioscience & Medicalo Software and Mediao Transportation and logisticso Electronics
• Commentary and analysis from industry and trade, business and education, public sector voices
• Connectivity tools including portals to manufacturing RFP and RFQ lists and forms
Who’s the Audience?• MFG - Makers and manufacturers
o +12,000 Colorado-based companieso Visionaries, executives and operations professionals, sales and marketing
• MFG Supply-chain and business partners – current and prospective
• MFG Service-providerso Technology, professional services, equipment and logistics, banking and
finance• Business & Trade
o Enthusiasts and entrepreneurs, chambers of commerce and development professionals
• Education • Government and policy pros – interested in growing
and sustaining a new manufacturing base
Media Model• Audience will be developed through partnerships with local
business and economic development – to ensure editorial reach and preferred accesso Denver-metro, Colorado Springs/Pueblo, Northern
Colorado, Steamboat/GJ/Durango, Eagle/Pitkin Cty, Eastern Plains
• Events – awards, education, and training – will provide both virtual and in-person interaction to facilitate connections and BUILD community
• Original research will be developed and sustained through reader interaction – to meet the demand for actionable intelligence
• Funds will be derived from digital and event advertising and sponsor opportunities
Advertising and Sponsorships
• E-newsletter and website display advertisingo Banner units
• Leaderboard and rectangle (both newsletter and web)o 300x250 and 729x90
• Content placement – sponsor slotso Special Reports – upload white-papers or other content – hosted at
www.companyweek.com or linked from directory page. o ‘Profile’ Mix - content briefs interspersed with weekly maker and
manufacturer profiles – labeled as ‘Sponsor Content’.
• Made & Manufactured o Leverage your social content – post logos, photos, product information, threads
at www.companyweek.com. o GLOBAL/MFG – Marketplace of best-of-manufacturing sold in Colorado and the
region
Advertising and Sponsorships
• Eventso Industry-related, magazine and partner events in search of sponsors:
• Pikes Peak Made – A celebration of products made in the Colorado Springs/Pueblo regiono Fall 2013
• Manufacturing West – Celebration of Western Slope M&Mo Spring 2014
• NoCo Maker’s Faire – Most Disruptive Technology Award o Saturday, October 5, 10 am – 6 pm
• Made in Colorado – in concert with ColoradoBizo Spring 2014
Contact• Editorial
o Company Profiles• Eric Peterson, Editor [email protected]
o General inquires• Mike Taylor, Editor [email protected]
• Advertising & Sponsorshipso Display advertisingo Event Sponsorshipso Content placement
• Bart Taylor, Publisher [email protected]• Business
o Other inquiries• Bart Taylor, Founder/Publisher 303-888-2832