the voice of business technologymarketing.computerworld.com/pdf/cw_final_samp_deck.pdfimprove use of...
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The Voice of Business Technology
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The Voice of Business Technology
Technology no longer just supports the
business, it’s at the very center of business
innovation and strategy. This focus on
creating business advantage unites the
spectrum of decision makers and key
influencers across disciplines. Their
common goal: understand and utilize
technology to drive revenue and invigorate
the customer and employee experience.
As the largest enterprise media brand
covering the entire breadth of technology,
Computerworld is the voice of business
technology, ensuring the entire ecosystem of
tech influencers and stakeholders can create
and execute on business-changing
strategies.
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The Voices That Matter
“Bill leads our business intelligence team”
“Sara is in charge of Salesforce.com”
“Hilary leads our
mobile apps team”
“Eric heads our compliance efforts”
“Renaldo is in charge of consumer security”
“Tiffany runs point on our payments strategy”
PERSONAL GOALRedesign business processes for
better efficiency
BUSINESS PRIORITIESAcquire and retain customers
CHALLENGESI don’t always have time to be
strategic and proactive
IT PRIORITIESImprove use of data and analytics
to improve business decisions and
outcomes
PERSONAL GOALMore easily identify
competitive opportunities
BUSINESS
PRIORITIESGrow overall company revenue
CHALLENGESI need a solid plan for
implementing cloud/
”as-a-service” offerings
IT PRIORITIESImprove IT/budget
performance
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Reaching the Technology Stakeholders with Computerworld
Computerworld
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Reach Even MORE with the IDG Enterprise Network of Sites
& IDG EnterpriseComputerworld
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50 Years of Quality
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Delivering Business Technology
*Source: Omniture data, 6-month average, July – Sept 2013 (includes mobile page views)
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• For more information on advertising on Computerworld.com, contact
Brian Glynn at 508.935.4586.
• For more information about event sponsorship opportunities, contact
Adam Dennison at 508.935.4087.