the vogue archive - leveraging images and metadata for fashion and cultural research
DESCRIPTION
Presented at the University of South Carolina's Center for Digital Humanities--Friday, April 11th, 2014TRANSCRIPT
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Leveraging Images and Metadata for Fashion and Cultural Research
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Corporate Digital Archive Projects
Digital Humanities
#alt-LIS
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What is DH?
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What is #alt-LIS?
•DH projects• Evolving roles and responsibilities•New venues and careers• Training and support
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The Vogue Archive
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What is Vogue?
• Monthly document of record, “The Bible” • Fashion history• High society• Fashion in context• Joan Didion, Richard Avedon, Irving Penn,
Susan Sontag, Arthur Schlesinger, Jr., William Faulkner, Graham Greene…
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Statistics
•2,797 issues•430,600 pages•121,206 articles•448,750 images•320,034 advertisements•2009 – 2011•Enhanced metadata back to 1940
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Corporate Structure—EAR
Editorial Assets + Rights
Digital Archive
Physical Archive Library
Legal Tech
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Vogue Archive Overview
• Robust digital archive• 1892-present: every article, image, and advertisement• Discover content by:• Browsing by issue date• Searching and faceting on specific terms
• Stunning hi-res visuals• Powerful metadata• Broad communities of users
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Users Internal External
Vogue Archive
Digital Archive
Physical Archive
Condé Nast Employees
Researchers + Readers
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External UsersIndividualsInstitutions
Libraries and Universities
Advertising + Branding
Fashion Houses
Individual Subscribers
Vogue Readers
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Project History: 2009-2011
Preserve
MonetizeShowcase
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Institutional Partners + Stakeholders
EAR
Vogue
WGSN
Proquest
Apex
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Personnel
Archivists +
Librarians
Tech
Fashion Historians
Project Managers Legal
Analysts
Developers
Scanners
Vogue Staff
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Project Objectives
•Elegant and powerful•Next-generation catalogs + OPACS•E-commerce sites•Preserve, showcase, monetize• Intuitive•Brand-compatible
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Workflow Overview
CN Digital Archive
CN Physical Archive
External vendor: - Image scans
- OCR- XML conversion
Digital Archive,CN technologists
Vogue Archive
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Conversion and QA WorkflowIssues out to vendor
Hi-Res Tiff
JPG
XML
OCR
25 TB Tiffs
-5 TB JPGs
Delivery to Condé Nast for
storage
Ingest XML,
staging
Create thumbnails, deep zoom,
printable images
Image storage on Web Servers
Master XML on
SQL databases
Keyworder + text-mining
Ingest XML, production
Fast Feed Update, data
merge
Vogue Archive Data Store (SQL)
FAST server
Viewer
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Taxonomies and OntologiesALL ABOUT METADATA…• OCR• Digital Archive + Fashion Historians
…AND STANDARDIZATION• Hierarchies + flat lists• Industry vocabulary, Vogue usage• Proper terms
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Hierarchies
Clothing CoatFit-and-flare
Fit-and-flare = Fit and flare = Hourglass
Clothing Coat Fitted
Clothing Coat Frock Frock = Cutaway Prince Albert, Victorian
Clothing Coat Gabardine Trench, Raincoat, Mac, Mackintosh, Military
Clothing Coat Greatcoat Greatcoat = Watchcoat Military
KEYWORD CATEGORY DESCRIPTOR SYNONYMS SUGGESTED SEARCHES
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Front End
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Back End
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Other CN Digital Archive Projects
CONDÉ NASTPHOTO PORTAL
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Agile Project Management
PROD
DEV
Systems Architects
T T T T T
Digital Archive Group
T T T T T
JIRA + CONFLUENCE
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The Vogue Archive,Digital Humanities,and #alt-LISOn terms and crossing-borders
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What is DH?
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What is DH?
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DH ProjectsOPEN SYLLABUS PROJECT
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Library as Locus for DH Activity
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DH in the Private Sector
(James Smithies)
“…narrowing the gap between the commercial and scholarly worlds.”
“…out of the ivory tower and back to an engagement with the ‘real world.”
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DH in the Private Sector
Branding
Marketing
“Competing for Attention”(Tom Scheinfeldt)
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Funding—Corporate Lessons?“The Best Revenue Models and Funding Sources for Your Digital Resources” (Ithaka S+R and JISC)
Advertising Selling/Licensing Content
Selling/Licensing Platforms + Expertise
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Is the Vogue Archive a DH project?• It’s complicated…• YES:
• Digital processing of archival collections• Networked information• Enhanced study and research• Inherently interdisciplinary• Fashion, History, Journalism, Computer Sciences
• Has an essential public-facing application
• NO:• Commissioned and executed in a corporate environment• Subscription-based• Not overtly concerned with humanistic inquiry
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Enhanced Data Enhanced Texts
Abstract: Remove "
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What is #alt-LIS?
•DH projects• Evolving roles and responsibilities•New venues and careers• Training and support
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Sources• Slide 2
• http://southeast2012.thatcamp.org/03/08/alt-lis• Slide 3
• http://whatisdigitalhumanities.com• http://sites.library.northwestern.edu/dh/• http://nowviskie.org/2012/reality-bytes/• http://www.youtube.com/watch?v=2fe2-7mK8j8
• Slide 4• http://southeast2012.thatcamp.org/03/08/alt-lis
• Slide 10• http://www.vogue.com/magazine/article/jackie-kennedy-unscripte
d/#1• Slide 16
• Schematic courtesy of Demetri Vasiadis• Slide 23
• http://whatisdigitalhumanities.com• http://sites.library.northwestern.edu/dh/• http://nowviskie.org/2012/reality-bytes/• http://www.youtube.com/watch?v=2fe2-7mK8j8
• Slide 24• http://whatisdigitalhumanities.com
• Slide 25• Opensyllabusproject.org• Metalab.harvard.edu• Wwp.brown.edu• Omeka.org• Neatline.org• Scalar.usc.edu• Buildinginspector.nypl.org• Maps.nypl.org/warper
• Slide 26• http://nypl.org/collections/labs• http://inthelibrarywiththeleadpipe.org/201
2/dhandthelib/• http://infteam.jiscinvolve.org/wp/2012/02/
23/does-the-library-have-a-role-to-play-in-the-digital-humanities/
• Slide 27• http://www.digitalhumanities.org/dhq/vol/
5/3/000107/000107.html• http://nowviskie.org/2012/too-small-to-fail
/• http://www.foundhistory.org/2010/03/26/
soft-money-is-not-a-four-letter-word/
• Slide 29--Branding• http
://www.foundhistory.org/2009/02/26/brand-name-scholar/
• Slide 30—Funding• http://
www.jisc.ac.uk/reports/the-best-revenue-models-and-funding-sources-for-your-digital-resources
• http://www.foundhistory.org/2010/03/26/soft-money-is-not-a-four-letter-word/
• Slide 34• http://southeast2012.thatcamp.org/03/08/
alt-lis• http://inthelibrarywiththeleadpipe.org/201
2/dhandthelib/