PIAC, Beijing September 5, 2011The Vital Role of Patent Information for the Success of a Leading Global Company

Gerhard FischerIP Information Research#1Page #Syngenta at a glanceA uniquely broad product portfolioA leader in crop protectionThird in high-value commercial seedsWorld-class science$1 billion R&D investments in 20105,000 people in R&D around the worldGlobal reach and experience Over 26,000 employees in more than 90 countriesCommitment to working with customers Tailoring solutions to individual needs

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Demand is driven by population growth and land scarcity19602 people2005>4 peoplePeople fed per hectare 2030>5 people19502.5 billion 20056.5 billion 2030 >8 billion World populationSource: FAO, World Bank statistics, Syngenta#33Page #Major R&D sites located on three continentsOther sitesMarker-assisted and seed breeding capabilitiesGlobal field station networkGlobal R&D capabilitiesGREENSBOROFormulationEnvironmental Science

SBIBiotechnologyR&DJEALOTTS HILLChemical DiscoveryWeed ControlFormulationBioscienceEnvironmental ScienceSTEINFungicides, Insecticides &Professional ProductsGOAChemistry

BEIJINGBiotechnologyR&D

#44Page #Where our people are locatedNAFTA5,022APAC4,687EAME12,466LATAM4,004TOTAL* = 26,179* FTE at December 2010#55Page #The importance of intellectual property (IP)Crop ProtectionGermplasmTraitsSeedCare

Bt11GA21MIR162MIR604

PatentsTrademarksSecretsPVP*IP rights are central business assets.IP provides market exclusivity and hence the incentive for investing in R&D.Competitiveness is based on the ability to provide high value-added products and services at a competitiveprice.*PVP= Plant Variety ProtectionIP makes up for 74% of the average purchase price of acquisitions (PricewaterhouseCoopers, London).#6Page #Did you know that?It is estimated that currently 50 billion US Dollars* are spent in Europe on double inventions annually.

*Source: British Patent Office

#7Page #Information is key in..

InnovationCultureFTO ExpansionIP AcquisitionsInnovationProtectionProactive information researchIP Exploitation (Intellectual Capital)IP Enforcement& Anti-counterfeitingAvoiding double inventionsEnabling patent qualityReducing risk / exposure Identifying opportunities Generating revenue External growth / leverage #8Page #Service AgendaThe deliverablesInnovation CultureManagement of information resources and tools acceleration of R&DEngagement & education of tools and services maximize usageExternal sourcing of inventions/know-how/skills Open InnovationInnovation ProtectionPatentability searchesPrior Art searchesBalance professional vs End-user searching Increase relevance and success of filed patentsIP ExploitationInformation research for 2nd uses of technologies and new value capture models (adjacent technologies)Niche market identificationLicensing supportFTO Expansion & IP AcquisitionInfringement, clearance and freedom-to-operate searchesData Mining projectsValidity/invalidity searchesIP Enforcement & Anticounter-feitingInfringement monitoring (patent intelligence)Commercial infringement monitoringMonitoring of activities or real and potential competitors#9Page #Proactive information research support: From idea creation to product launch and life-cycle management02040YearsActive Ingredient / GeneMixtures / ConstructFormulation / EventNew Uses / Variety / Derived product

ProductDevelopment: 8 15 yearsMarket Exclusivity#10Page #Falls into the scope of at least 70 patentsowned by at least 31 companies / institutesGolden Rice - A worst case example for multiple dependency

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DocumentsTechnologyTime PressureQualitySize(Maximize protection)Complexity(Technology)

Volumes(Almost doubled inthe last 10 years)Precision(Relevant documents only)Density(Information units/page)NarrowCompetitionFasterGo-to-MarketModelsFast FollowingProjectsCompleteness(Failure not an option)Patent Informationto cope & deliverBest Processes Make the Difference !The challengesMulti-level & multi-faceted#12Page #Aligned information servicesBusiness EnvironmentVUCA*SyngentaProvide integrated solutionsCreate global platformsLeverage across org boundariesPatent InformationProvide value-added information research Manage and maintain databases and toolsTechnology Alerting systemsPatent Information strategies & priorities aligned with Business*VUCA = Vulnerability, Uncertainty, Complexity, Ambiguity#Our business environment is shifting, becoming more volatile, unpredictable, and increasingly complex. At the same time, there is no other company that combines crop protection & seeds expertise and innovation power in the same breadth and depth than we do. In addition, there are opportunities, such as in Emerging Markets, which are yet to be fully realized. Syngenta does have significant growth potential. But to realize it, the company needs to shift from operating in silos, and product offering mindset to bringing total crop solutions for the customer. As a result, Syngenta has started to explore ways to leverage across business and organizational boundaries in order to better serve customer needs with integrated offers. The ICS approach, the creation of Lawn & Garden, and the creation of one business for CP & Seeds in Brazil are examples where the company is thinking and now operating differently. SBS has now gone live to provide a global platform of IS, HR and Finance services to all of Syngenta, and when it is implemented, which should make Syngenta more agile and flexible in doing business and capturing opportunities across all environments.

13Page #The foundation for service excellence in patent informationExcellent technical expertiseProficient in searching professional databasesGood understanding of patent lawServiceExcellenceIntegration of technology, know-how & skills PeopleAccess to informationIT &ToolsWorkflow integration

Process &TechnologyIP Dept preferredCenter of excellenceOrganizational Setup#14Page #Value-added information researchThe processFull specificationsDocument ViewerDetailed technical analysisIn-depth Evaluation AbstractsHighlightingLow-cost formatsCheck at source of retrievalPre-Evaluation Communication Getting an expertQuery expansionKeeping controlSearch strategies & RetrievalTechnical assessmentFully digitalizedPoint & click access to cited documentsReporting #15Page #Key Performance Indicators (KPIs) and MetricsDriving valueNumber of delivered projectsAverage return timeSystem usage countsNo double inventions, time to grantNumber of court cases / rejectionsCosts overall, per project and tool

CreationOperations & CostsValue & Revenue#1616Page #

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