the value of regional and local...the value of regional and local partnerships in rural florida:...
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The Value of Regional and Local Partnerships in Rural Florida:
Models and Leveraging Limited Resources
Jim Brook, Opportunity Florida
Jeff Hendry, North Florida Economic Development Partnership
Beth Kirkland, Gadsden County Development Council
Florida's Rural Area of Opportunities
The Northwest Florida RAO
The North Central RAO
South Central RAO
REDI may recommend to the Governor up to three rural areas of critical economic concern. A rural area of critical economic concern must be a rural community, or a region composed of such, that has been adversely affected by an extraordinary economic event or a natural disaster or that presents a unique economic development opportunity of regional impact that will create more than 1,000 jobs over a 5-year period. The Governor may by executive order designate up to three rural areas of critical economic concern which will establish these areas as priority assignments for REDI as well as to allow the Governor, acting through REDI, to waive criteria, requirements, or similar provisions of any economic development incentive.
288.0656(7) Rural Economic Development Initiative.--Florida Statute (1999)
History of Florida's “Rural Areas of Opportunity”
Rural Areas of Opportunity
“Rural area of opportunity” means a rural community, or a region composed of rural communities, designated by the Governor, which has been adversely affected by an extraordinary economic event, severe or chronic distress, or a natural disaster or that presents a unique economic development opportunity of regional impact.”
288.0656 (2)(d) Florida Statutes (2014)
Advantage to Rural Areas of Opportunity
Governor's waiver, of criteria, requirements or provisions:
Qualified Target Industry Tax Refund Program Quick Response Training Program Economic Development Transportation
Projects Brownfield Redevelopment Bonus Refund Rural Job Tax Credit Program
Eligibility for Waivers
Economic Distress FactorsLow Per Capita Income
Low per Capita Taxable Values
High Unemployment
High Underemployment
Low Weekly Earned Wages
Low Housing Values
High Percentage of Population Receiving Public Assistance
High Poverty Levels
The department shall establish a matching grant program to providefunding to regionally based economic development organizationsrepresenting rural counties and communities for the purpose ofbuilding the professional capacity of their organizations. Suchmatching grants may also be used by an economic developmentorganization to provide technical assistance to businesses within therural counties and communities that it serves. The department isauthorized to approve, on an annual basis, grants to such regionallybased economic development organizations. The maximumamount an organization may receive in any year will be $50,000, or$150,000 in a rural area of opportunity recommended by the RuralEconomic Development Initiative and designated by the Governor,and must be matched each year by an equivalent amount of non-state resources.
Regional Rural Development Grants Program
Florida's Regional RuralEconomic Development Organizations
Florida's Regional Rural Economic Development Organizations
Regional Rural EDOs
Regional Advertising and PromotionTechnical AssistanceRegional Rural Development Grant AdministrationMarketing and RecruitmentStrategic PlanningRural Area of Opportunity Coordinator and Liaison
Advantages of Regional Partnering
Economies of ScaleMany rural counties can't afford a full business
recruitment and marketing programSmaller counties and municipalities can't generate
activity to justify full-time, professional staffAdvertising and Promotion is more affordable and
effective when deployed regionallyRecruitment is more efficient on a regional scale
The Northwest Florida Business Development Council, Inc.
The Northwest Florida Rural Area of Opportunity Florida
Who is “Opportunity Florida” A Florida Not for Profit 501c6 Organization The Northwest Florida Business Development Council, Inc.
A Public – Private Partnership Economic Development Organizations (Chambers and EDOs)
Private Enterprise
– Utilities– Banks– Engineering Firms
CareerSource Chiplola
CareerSource Gulf Coast
County and Municipal Governments
Opportunity Florida“Statement of Purpose”
“Opportunity Florida's purpose is to promote beneficial economic growth in an eight county region in Northwest Florida by
providing technical assistance to economic development organizations and businesses and by working together with local, regional
and state organizations to market the region to business and government
officials”
Opportunity FloridaArea of Service
Nine (9) Counties211,000 PopulationJackson Largest
CountyLiberty Smallest
CountyAll Contain Rural Enterprise ZonesAll in Counties in NWFL Rural Area
of Opportunity
Member County Web Site
Links to Each County
Interactive Map
Economic Development Incentives
Enterprise Zone Information
Links
Features and Benefits of Regional Membership
Features and Benefits of Regional Membership
Interactive Properties and Demographics ResearchAnd Search Capabilities
GISPlanning
Under ConstructionPardon our Progress!
Rural Regional Development Grant
Regional Grant
Up to $100,000
Promotes Regional Development
– Technical Assistance
– Marketing and Promotion
– Regional Planning
– Scholarships
– Business Recruitment
Business Recruitment
Allied Marketing and Consultant Events
Project Handling and Assistance
Project Referral
Proposal Preparation
Local Strategic Planning Facilitation and Coordination
Project Advocacy
Support to EFI and DEO
Rural Boot Camp
Competitive Communities Initiative
Features and Benefits of Regional Membership
Large Scale Projects of Regional Significance
Florida Rural Broadband NorthLarge Scale Projects of Regional Significance
“MegaSite” – Florida Alabama Partnership 2400 Acre North Jackson County Site
East of Campbellton, Florida
2 miles South of State Line
Large Manufacturing Site
Cooperative Effort Between Florida and Alabama
Economic Impact Study Commissioned
Large Scale Projects of Regional Significance
Large Scale Projects of Regional Significance
Jim BrookExecutive Director
850.270.3117
www.opportunityflorida.com
The Northwest Florida Business Development Group, Inc.4636 Highway 90 Suite KMarianna, FL 32446
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Beth Kirkland, CEcD
2014 Rural Summit
November 6, 2014
Consider…. What economic development organizations are facing
today
The basic types of economic development organizations and their functions
Regional ‘fit’
Tapping into low cost resources
How to leverage regional and state partners
What’s happening? Globalization of the economy
“Your competition ain’t just across the state line any more”.
Growing role of technology
The Internet has become the “weapon of choice” for site selection consultants, labor force analytics and corporate real estate executives.
EDO’s are becoming more innovative
Leveraging strengths for today
Preparing product for tomorrow
Public
Private
Public-Private
Public EDO’s Local governments
“First line” of economic development
Regional planning organizations
Handle infrastructure and transportation issues
State economic development organizations
Main channels of federal and state dollar resources
Public EDO’sKey Characteristics Some Tools
Public funding
Access to and influence on government decision makers
Play a significant role in formulating government policy
Infrastructure improvements Eminent domain Ownership of land Control of right of ways Zoning & regulatory powers Special permits Special improvement districts Tax increment financing tools
(TIF’s) Construction & operation of public
facilities Tax & non-tax incentives Business Retention & expansion Entrepreneurial/minority business
assistance
Public
Private
Public-Private
Private Economic Development Organizations
Not-for-profit EDO’s Many created during and after the Recession to help balance
municipal, county and state budget deficits. “Board governs; CEO manages; staff performs”
Chambers of commerce Traditional leaders in marketing, recruitment, retention,
entrepreneurial assistance and tourism
Community Development Corporations (CDC’s) Legislatively created funding conduits to meet specific community
needs
Community Development Financial Institutions (CDFI’s) Designated by U.S. Treasury Department to create private
institutions to promote community development in low-income areas
Private EDO’sKey Characteristics Express mandate of promoting
economic growth No public control of governance
and no formal links to government
Free from direct public scrutiny Rely on internal decision-
making process to act quickly Staff usually has direct access
to public & private leaders via its board of directors who are selected because of their ability to influence the allocation of resources
Public
Private
Public-Private
Public-Private EDO’s Long-term, shared commitments between public & private
sectors
Board of directors has broad public & private sector representation
Greater flexibility than public EDO’s
Funding provided by both public & private stakeholders
Focused policy agenda on recruitment, retention, marketing, workforce training, venture capital, technology development, & technical assistance
Public-Private EDO’sKey Characteristics Clearly defined missions addressing
both public & private sector concerns
Internal autonomy over the organization
Consensus on the mission and how to accomplish it
Adequate funding to achieve goals
Commitment of both the public & private sectors
Established performance measures that justify continued support and funding
FULL SERVICE EDO FUNCTIONS
Research & Information
Marketing & Promotion
Financing & Incentives
Training & HR Programming
Site Location Assistance & Site
Development
International Trade
Community Development
Market Development
Technical Assistance
Long Range Planning
Ombudsman & Community
Organizer
Catalyst & Convener of
Information
Social Media Manager
Export Assistance
Post Disaster Management
WHAT’S YOUR EDO’S VERSION OF ECONOMIC DEVELOPMENT?
Know Your Product
Buildings & Sites
Labor Force
Transportation Assets
Where do you fit into your region? Population center/MSA
Transportation Asset (Port, Rail, Major connector)
Rural Area of Opportunity
Utility
Industrial Park
Are you engaged?
Enterprise Florida Stakeholders Council
Career Source Florida
Space Florida
DEO
FEDC
Regional partnership/EDO
Rural Area of Opportunity
NFLEDP ED 101 Academy
Easy metrics with guaranteed ROI
Leveraging Regional & State EDOs Product Development
Rural Economic Development Initiative Competitive Florida Partnership Utility Partner Programs Site Certification process
Marketing Linking to more established Websites FreightMovesFlorida.com Regional Consultant Missions (inbound/outbound) EFIs Team Florida
Data PoweringFlorida.com DEOs Labor Market Information Regional Planning Councils (REMI and Implan)
Leveraging Regional & State EDOs Business Development
Know your EFI BD manager
Know your EFI Capital Programs partner
Team with RAO or regional EDO for proposal development and project management
Implement a formal BRE program
Small Business Development Center
Local Career Source office
Education partners
Community Development partners
