the value of partnerships: advancing our efforts through collaboration icc cancer summit october...
TRANSCRIPT
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The Value of Partnerships:Advancing Our Efforts Through Collaboration
ICC Cancer SummitOctober 3-4, 2011
Lorrie Graaf, American Cancer SocietyBobbie Bohnsack, American Cancer Society
Chris Espersen, Primary Health Care, Amy Fletcher, Telligen
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Session Objectives
• Gain a better understanding of how to leverage existing partnerships to increase cancer screening rates.
• Receive the tools and resources available for assessing readiness for policy and systems change.
• Identify ways community health centers, health care systems, and providers can implement the cancer screening toolkit in their practices.
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What is Collaboration?ProcessIncludes• Exchanging Information
• Enhancing Capacity
• Sharing Resources
• Improving OutcomesCommon Purpose and Mutual Benefit
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Collaboration Benefits• Align similar goals and objectives• Coordinate efforts to reach similar populations• Identify common problems and gaps and
opportunities for addressing them • Become effective and efficient • Solve similar problems together• Learn from each other
It’s already happening in many communities!
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Collaboration ComponentsPriority Activity
Joint Work Plan
Resource Leverage
Policy Related Activity
Data SharingProgress Tracking and Reporting
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In SummaryCollaboration is a:• Process• Way to enhance capacity to achieve common
goals• Means to promote collective thinking and
problem solving• Way to stretch resources while creating greater
impact
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The Value of Partnerships:Advancing Our Efforts Through Collaboration
How to Increase Preventive Cancer Screening Rates in Practice
Bobbie Bohnsack, MHADirector, Community Partnerships
American Cancer Society, Health Equity Department
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Toolkit Overview
• Developers
• Wide dissemination
• Purpose
• Multiple versions
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Make a Recommendation
The primary reason patients say they
are not screened is because a doctor did not advise it..
Develop a Screening PolicyCreate a standardized course of action.
Measure Practice Progress
Establish a baseline screening
rate and set an ambitious practice
goal.
Be Persistent With Reminders
Track test results and follow-up with providers and patients.
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Essential Tools: Tools that Save Lives
Essential #1: Make a Recommendation– Assessment of patient readiness– Provide educational materials– Community outreach to underserved
populations
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Essential Tools: Tools that Save Lives
Essential #2: The Office Policy/Screening Policy
– Vital component
– Allows for a systematic approach
– Training recommendations
– Examples included in toolkit, multiple options for customizing
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Essential Tools: Tools that Save Lives
Essential #3: Office Reminder Systems
– Cues to take action
– Can be directed at patients, clinicians, or both
– Can be simple, or complex, with the more complex systems having the greatest benefit
– Physician and patient reminders are critical
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Essential Tools: Tools that Save Lives
Essential #4: Effective Communication System
– Maximizes what little time there is with patients, increasing clear delivery of advice
• Staff Involvement
• Tracking
• Measuring Progress
Well thought out, planned communication strategies save time, resources, and LIVES.
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Interactive Web-Based Version
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Resources• www.cancer.org
• www.canceriowa.org
• www.cancer.org/webmd
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Questions?
Bobbie Bohnsack, MHADirector, Community Partnerships
American Cancer Society, Health Equity [email protected]
Phone: 515-727-0063
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The Value of Partnerships: Advancing Our Efforts through Collaboration
Chris Espersen, Primary Health Care Inc
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Overview• FQHC• PHC• Goals and Objectives of PHC-ACS Partnership• Using the Toolkit in CHC setting• Outreach efforts
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Federally Qualified Health Centers• 1960s War On Poverty• Quality care as a right for all regardless of
ability to pay• Serve 19 million annually• 40% uninsured• 1/3 are children• 1 in 19 people in US rely on an FQHC for
primary care
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Primary Health Care, Inc• Four medical clinics (3 in Des Moines, 1 in
Marshalltown)• Pediatrics, OB/GYN, internal medicine, family
practice, HIV, dental, mental health, supportive services, pharmacy
• 25,000 patients, 90K+ visits– ¼ homeless– 53% uninsured– 50% minority (Polk County=19.3%)
– Refugee influx
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Goals and Objectives• Baseline data• Increase screening rates• Outreach to 1000 women
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Make a Recommendation• Provider knowledge, attitude and beliefs
survey• Training• Tracking plan!
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Develop a Screening Protocol• Initial check in
– Providers– Patients
• Documentation• Involving ALL staff
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Be Persistent With Reminders• Referral coordinator• Workflow• Tracking referrals
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Measure Practice Progress• Monthly chart pulls
– N=70• EMR data collection plan
– universal
Sep10
Oct10
Nov10
Dec10
Jan11
Feb11
Mar11
Apr11
May11
June11
July11
0.20.30.40.50.60.70.80.9
1
Mammograms
Sep10
Oct10
Nov10
Dec10
Jan11
Feb11
Mar11
Apr11
May11
June11
July11
0.20.30.40.50.60.70.80.9
1
CBEs
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Community Outreach• Preventive Care and Medical Home• Care Coordination and Communication outside
the clinic walls• Passion:
– “I really liked the training and I learned a lot. With the information given I think it will give me a great start to be a community outreach worker by having the ability to have a positive effect on the African American community. I think it is important to get the message out.”
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The Value of Partnerships: Advancing Screening Efforts Through Participation
Amy Fletcher, TelligenOctober 4, 2011
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Background• Colorectal cancer is the most common
malignant cancer diagnosed among Iowans• It is the second leading cause of cancer death• 95% are 50 years of age and older
University of Iowa College of Public Health: State Health Registry 2011 Cancer in Iowa Report
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BackgroundGood News• Over the last two decades incidence rates have
decreased 18%• Mortality rates have declined over 30%Bad News• According to the 2008 Iowa BRFSS reports 59.8% of
Iowans 50 years and older were screened by any appropriate method with the proper time frame
University of Iowa College of Public Health: State Health Registry 2011 Cancer in Iowa Report
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Partners CollaborateCommon goal to increase CRC screening ratesin primary care practices• Iowa Cancer Consortium – Barriers to
Screening Workgroup• American Cancer Society• Telligen – Quality Improvement Organization
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FIT Kit ProjectEach provider site received• 200 Fecal Immunochemical Tests with stamped
envelopes• Reagent• Toolkit with letter template and stamped
envelopes• ACS brochures and instructional DVD• Tracking log• Educational material for staff
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Why Focus on Primary Care?• Primary care physicians have it in their power
to improve the screening rates• 80 – 90% of people over age 50 see a
physician each year
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MethodThe project was based on the four essentials from the National Colorectal Cancer Roundtable’sHow to Increase Colorectal Cancer Screening Rates:• Physician recommendation• Office screening policy• Patient reminders• Practice progress measurement
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Physician Recommendation• The most consistently influential factor in
cancer screening• Participating physicians were asked to discuss
CRC screening with all eligible patients
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Office Screening PolicyOffice staff were encouraged to develop processes to increase patient compliance• ACS patient education material reinforced
physician recommendation• Best practice
• Follow up phone calls to patient
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Patient Reminders• EHR reports identified patients overdue for
CRC screening• Reminder letters sent• Patients were given a FIT kit or
recommendation for another screening option
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Results• Data shows a screening rate increase of 9.8%• Individual provider rates were as high as
16.4%• 57% of FIT kits distributed were returned
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Questions?
Thank you for participating in the Cancer Summit 2011!