the value of online resources to north carolina public library patrons emily guhde ncplda conference...
TRANSCRIPT
The Value of Online Resources to North Carolina Public Library
Patrons
Emily GuhdeNCPLDA Conference
March 29, 2012
Background
Background
Background
Background
Background
25x$12=$300
Background
25x$12=$300
• Over-estimating the value
• Worth the time and effort to get the books from the library
• Not worth $300
Background
How do we estimate the value of a public good?
BackgroundWillingness to
Pay• Estimates the value of a public good
• Asks people to say how much they would be willing to pay for something
• Examples from environmental economics, public administration, and libraries
Research Questions 1. How much money are library
patrons willing to pay to use a library-provided eBook, eAudio book, or online video?
2. What factors are related to library patron willingness to pay for these resources?
Methodology• Designed and distributed online
survey to patrons using online library resources
Non-users included in WTP analysis
No opinion because we don’t use these. $0 $.10 $.25 $.50 $1.00 $2.00 $5.00 >$5.00
Methodology
• Asked patrons to select a willingness to pay response for using a library eBook, eAudio book and online video
Excluded from WTP analysisAsked a follow-up question
Methodology
• Asked patrons to provide information about themselves
Library characteristi
cs
Personal and family
characteristics
Purpose
Satisfaction
Usage
Importance of library services
Willingness to Pay
Findings• Open Oct. 31-Nov. 15, 2011• 471 valid responses
Findings
In-Person Library Visits (N=455)
Findings
Use of Library eBooks (N=412)
Findings
Use of Library eAudio Books (N=395)
Findings
Use of Library Online Videos (N=392)
FindingsHas Used a Paid Service for eBooks (N=401)
FindingsHas Used a Paid Service for eAudio Books (N=385)
FindingsHas Used a Paid Service for Online Videos (N=401)
FindingsGeneral Importance of Library Services to Family (N=398)
FindingsGeneral Importance of Library Services to Community (N=378)
Findings
Education (N=388)
Findings
Ethnicity (N=374)
Findings
Gender (N=384)
Findings
Age of Respondent (N=379)
FindingsNumber of Additional Family Members
(N=376)
Findings
Family Income (N=288)
Findings
Respondents by Library Type (N=471)
FindingsAccess to OverDrive eBooks Through Library (N=471)
FindingsAccess to OverDrive eAudio Books Through Library (N=471)
FindingsAccess to OverDrive Online Videos Through Library (N=471)
Findings
Findings
Willing to pay nothing
Willing to pay something
Findings
Usage
Purpose
Personal and family
characteristics
Satisfaction
Importance of library services
Library characteristi
cs
Willingness to Pay
Findings
Usage
Personal and family
characteristics
Satisfaction
Importance of library services
Library characteristi
cs
Willingness to Pay
Purpose
Findings
Usage
Purpose
Library characteristi
cs
Willingness to Pay
Findings
Usage
Purpose
Library characteristi
cs
Library patrons who paid for an eBook within the past 12 months were more likely to be willing to pay.
Library patrons who used online videos to meet their needs as educators were less likely to be willing to pay.
Library patrons were less likely to be willing to pay if they came from libraries that . . .
•Provide access to OverDrive online resources•Spend more than $20 per capita•Have a service population over 100,000
Findings
Usage
Purpose
Library characteristi
cs
Library patrons who paid for an eBook within the past 12 months were more likely to be willing to pay.
Library patrons who used online videos to meet their needs as educators were less likely to be willing to pay.
Library patrons were less likely to be willing to pay if they came from libraries that . . .
•Provide access to OverDrive online resources•Spend more than $20 per capita•Have a service population over 100,000
Get more online resources to the patrons who value them the most
Recommendations
Use value to inform collection development decisions
Recommendations
Recommendations
≠ WTP
Questions
www.nclive.org/value