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www.pwc.ro/theacademy The Value of Knowledge PwC Mini MBA Programme Programme Description

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Page 1: The Value of Knowledge - pwc.ro · PDF fileregional competitiveness building from the ... and strategy, emotional ingredients, tactics. ... • Strategy clock • Strategic group positioning

www.pwc.ro/theacademy

The Valueof KnowledgePwC Mini MBA Programme

Programme Description

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2 PwC Mini MBA Programme

Content

3 The Value of Knowledge

4 Duration

Topics

5 Session 1 - Business Breakdown & Map

6 Session 2 - Corporate & Business Strategy

8 Session 3 - Cluster and Sustainable Development

9 Session 4 - People Management

10 Session 5 - Management Skills

11 Session 6 - Negotiation: sharing the skills and the thrills

12 Session 7 - Accounting Basics, Financial Management & Macroeconomics

13 Session 8 - Project Management & Business Processes

14 Session 9 - Marketing

15 Linking it all together through the use of a map

16 Our trainers

22 Babes-Bolyai University

23 The Academy at PwC

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What is PwC Mini MBA Programme? PwC Mini MBA training programme is focused on developing the most important business skills. The training course provides participants with a clear picture of organisations, their structure and management methodology. Participants will have the opportunity to acquire the knowledge that has value and can be used in everyday business activities.

Who is it for? The training course is intended for managers at all levels in all lines of service, owners of small and medium-sized enterprises and those who intend to start their own businesses. Managing an organisation or its segment requires specific and very often diverse business skills and knowledge. Therefore, it is very important that managers have the relevant knowledge on company’s operations and understanding of company’s strategy, human capital, marketing and other operational challenges. Methodology of training PwC Mini MBA Programme comprises nine related sessions designed to offer insight into successful business strategies in the modern world. In the course of these sessions, we will try to provide a systematic framework and clear structure of organisation management, which will help participants

to apply the acquired knowledge in their own organisations.

LanguageLectures and materials are in English language.

Duration PwC Mini MBA Programme takes 16 days in total (100 training hours and 2,5 hours for final exam).Except for Module One, lectures are held on Friday (18-22h) and Saturday (9-17h) in The Academy at PwC premises.

CertificateUpon completion of the programme, all participants will receive a PwC certificate*. * Requires 76 hours of attendance and passing the final exam.

How to make reservation? For more information about the Programme and how to register please contact:

Sevi Luchian [email protected]: +40 21 225 3832

Nela [email protected] Tel: +40 21 225 3542

PwC Mini MBA Programme 3

PwC Mini MBA training programme is focused on developing the most important business skills. The training course provides participants with a clear picture of organisations, their structure and management methodology.

The Value of KnowledgeMini MBA Programme

The Academy at PwC

Price: EUR 2,900 + VAT Corporate discounts are available

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DurationPwC Mini MBA Programme takes 16 days in total (100 training hours). Lectures are held on Friday (18-22h) and Saturday (9-17h).

Session 1: Business Breakdown and Map

Session 4: People Management

Session 5: Management Skills

Session 9: Marketing

Session 6: Negotiation: sharing the skills and the thrills

Session 7: Accounting Basics, Financial Management & Macroeconomics

Session 8: Project Management & Business Processes

4 PwC Mini MBA Programme

Session 2: Corporate & Business Strategy

Session 3: Cluster and Sustainable Development

Linking it all together through the use of a map

The basics (Vision, Mission, Stakeholders & Governance) & Environmental Analysis - Competition. Understanding the profitability of an industry as well as its markets.

Understanding strategy development based on critical success factors, portfolios & internal analysis. Selecting options for growth & being innovative.

The basics of personal effectives – Time Management, Stress Management, Communication.

Human Resources & the Cultural Dimension.

Exploring the determinants of national and regional competitiveness building from the perspective of firms, clusters and regions

Understanding negotiations: preparation, options and strategy, emotional ingredients, tactics.

Accounting Basics & Financial Management & overall performance management.

Understanding principles and tools of effectively managed projects.

From traditional promotion techniques to internet based marketing.

Business Analysis Map. Business Ethics. Introducing case study.

8 hours of training

8 hours of training

8 hours of training

12 hours of training

8 hours of training

8 hours of training

12 hours of training

12 hours of training

12 hours of training

12 hours of training

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This module is about understanding how a business can be mapped by outlining the main areas all organizations need to go through. These are outlined in three main brackets, Analysis (position), Choice (options for growth) and Implementation. The module starts with an introduction of business in the 21st century and how different it is compared to 5 years ago, mainly due to technological advances, the internet, speed, interactivity, virtual structures and other.

It deals with the understanding of the three levels of strategy as well (Corporate, Business & Functional) as well as the objectives of each level through various practical examples of well known organizations. Furthermore, the module explains and analyses concepts such as Vision, Mission, Corporate culture, Stakeholder analysis and governance issues. These points are the first part of the map and therefore need to be addressed prior to any other modules. Therefore:

Topics (more detailed):

8 hours of trainingLecturer: Dr. Constantine Kiritsis

1. Business breakdown & Map The basics (Vision, Mission, Stakeholders & Governance) & Environmental Analysis - Competition. Understanding the profitability of an industry as well as its markets

Topics:• The changing nature of business – 20th century vs 21st century• Vision & Mission – business “purpose” & strategy (as a concept)• Stakeholder Analysis & Mapping• Corporate governance basics• Business mapping – part 1

PwC Mini MBA Programme 5

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This module deals with the concept of industry and how it can be analysed through practical examples of industries. It goes into analysing business environments at national & international level through the PESTEL (Politics, Economics, Social, Technology, Environment and Legal) framework before going into the concept of competition and “profitability of an industry” mainly through the 5 forces framework.

This module attempts to explore areas such as barriers of entry, customer switching costs, supplier and buyer power, substitute products & services, the role of international organizations and governments on industries and competition, regulations as well as national competitive advantage possibilities. Therefore:

This module also deals with strategy development. Logically, after the main idea (purpose – vision and mission), and the analysis of the competitive environment for any idea (even start-ups) it is essential for the organization to decide on what strategy to adopt. If the company is already operating for some time, at this point it is essential for the organization to match its competencies, skills and knowledge to the environment findings from module 2 to evaluate its strategy and make any necessary alterations.

This module asks the main question of how do companies compete? First of all, the concept of cost & differentiation is addressed and analysed. Then the idea of competing in a specific segment (niche); Then the concept of strategic groups is addressed mainly based on two parameters: Price & quality.

Furthermore, the idea of the strategic clock is examined which offers the “hybrid” strategy option. After the analysis of the above topics, the analysis of products and services is undertaken through classic models such as the BCG matrix, the GE matrix, the Product Life Cycle (with a special focus on the short life cycles of many products in the 21st century).

One of the most important areas in this module is the analysis of the critical success factors of an organization prior to setting the Key performance indicators (KPI’s) since these areas need to be part of the strategy (if characterized as critical). Finally, the concept of the value chain is addressed as well as a short analysis of resources is undertaken in this module but not extensive as there are other modules that cover these areas (HR & Finance).

8 hours of trainingLecturer: Dr Constantine Kiritsis

2. Corporate & Business Strategy Understanding strategy development based on critical success factors, portfolios & internal analysis. Selecting options for growth & being innovative

Topics:• Industry, Industry types • Industry evolution & mobility• Analysis of environments at national & international level (PESTEL)• Competitive environment analysis (5 forces theory)• National competitive advantage (Diamond theory)• Forecasting

Topics:• How do companies compete?• Cost vs Differentiation• Niche strategies• Strategy clock• Strategic group positioning• BCG Matrix• Product Life Cycle• CSF’s & KPI’s• Value chain analysis• Resources & Competencies

6 PwC Mini MBA Programme

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2.1 Selecting options for growth & being Innovative based on your SWOT

Topics:• SWOT• TOWS• Directional matrix• Means & methods for growth

• Vertical & horizontal growth• Corporate parenting• Strategy evaluation & decision making• Innovation & knowledge management

– Licensing– Franchising– Acquisitions– Mergers– Exporting– Joint Ventures– Organic Growth

CHOICE Section

This is one of the most important areas of the programme. It actually uses the previous modules as a foundation to start the “choice” section. After every company analyses its environment, its competition, its customers, its marketing strategy as well as its overall strategy and products (among other) it is essential for it to move forward and grow. Based on the company’s SWOT analysis, we turn it into a TOWS matrix and then identify the directions a company can take for growth based on

markets and products (& services).

The concept of diversification is analysed here as well as the various methods for growth such as Franchising, Mergers, acquisitions, JV’s etc. One of the most important points is the strategy evaluation of these methods as well as issues relating to corporate parenting and Strategic Business Units.

Lecturer: Dr. Constantine Kiritsis

PwC Mini MBA Programme 7

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While the legislative through policies and institutions set the guidelines, wealth is being created at microeconomic level.

The sophistication and productivity of firms, the vitality of clusters, and the quality of the business environment in which competition takes place, are the ultimate determinants of a nation's or region's productivity.

8 hours of trainingLecturer: Mircea Maniu

3.Cluster and Sustainable Development Exploring the determinants of competitiveness and successful economic development

8 PwC Mini MBA Programme

This course explores the determinants of national and regional competitiveness building from the perspective of firms, clusters and regions. The course is concerned not only with government policy but also with the roles that firms, industry associations, universities, and other institutions play in competitiveness. In modern competition, each of these institutions has an important and evolving role in economic development.

Topics:• National and regional competitiveness building• Government policy• Roles that firms, industry associations,

universities and other institutions play in competitiveness

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This module introduces HRM. It examines key policies and systems used to manage people and discusses contemporary issues. It addresses major topics, such as the link between business strategy and HRM, the impact of HRM on business performance, recruitment, appraisal, balanced scorecard, compensation, benefits and organisational culture. Using theories, research evidence, and practical tools (case studies & videos), participants will understand and evaluate Human Resources Management in practice. Further, the module aims to provide participants with:

a) A ‘managerial’ view of the contribution of HRM to organisational performance including practical knowledge and skills on how to manage and develop people,b) A ‘critical’ view of the management of people in modern organizations The module will describe the relationship between business strategy and HRM, evaluate the influence of HRM on organisational performance and describe the role of (and critically evaluate) key HRM policies and practices

12 hours of trainingLecturer: Paul Banfield

4.People Management Human Resources & the Cultural Dimension

Topics:• Business strategy and the link with HRM (HR as a strategic partner)• HRM and the link with performance• Competencies and Skills• Recruitment and Selection• Performance Appraisal• Target Setting• Managing reward• Culture management• Flexible organizations and changing trends in the labour market• Employee Participation and Involvement

PwC Mini MBA Programme 9

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The aim of this module is to provide the basics of effective management. Motivation and Communication are crucial in this section. What motivates and individual or a group to accomplish something is highly important. The motivation might be money, security, status, prestige of position, or might be something else. In addition, the essence of management is communication, whether it entails planning, directing, or leading,

good communication skills are necessary for the manager to be successful. Long term planning, as well as weekly and daily planning will be covered. All of these topics will be covered with practical examples to be able to place the participants in the right direction for time management.

8 hours of trainingLecturer: Edin Veljovic

5. Management Skills The basics – Time Management, Stress Management, Communication

Topics:• Motivation• Communication types & problems (assertiveness)• Communication in the internet era• Delegation, control & responsibility• Empowerment• Time management basics

• Managing meetings / ROI on meetings• Stress management

– Time, setting objectives and priorities– Pareto’s law– ABC priorities– Setting milestones– Handling calls

– Stress for better performance– Stress reduction

10 PwC Mini MBA Programme

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This module is destinated for business and diplomatic milieus. The module is highly adaptable and can be customized. It approaches negotiations as a 3D process (Maximizing Effectiveness, Deal-crafting, Managing the outcome)

The module offers various possibilities to interact, to integrate personal & corporate experience, and include similations on given themes.

8 hours of trainingRadu Albu-Comănescu orVasile Puşcaş

6. Negotiation: sharing the skills and the thrills Understanding negotiations: preparation, options and strategy, emotional ingredients, tactics

Topics:• Facets of a negotiation (expected and unexpected)• Phases preceding the negotiation• Negotiations as a permanently flexible, adaptable and rapidly changing game

where one's success can be measured in more ways than just a 'win-win'• Options and strategy to negotiate• Emotional ingredients of a negotiation (personal perceptions, emotional,

communication, common and less common mistakes, timing, tactics, etc.)

PwC Mini MBA Programme 11

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7. Accounting Basics, Financial Management & MacroeconomicsAccounting Basics & Financial Management & overall performance management

This module attempts to provide the basic principles of Accounting & Finance as it includes the areas that people involved in business should be aware of, mainly at an understanding level (not necessarily

synthesis). It covers areas such as budgets, analysis of financial statements, the concepts of asset, capital, profit, revenues, margin, dividends, cash flows and other (see below).

12 hours of trainingLecturer: Luminiţa Doniga

• Privredna grana, vrste privrednih grana• Evolucija privredne grane i pokretljivost• Analiza okruženja na nacionalnom i međunarodnom nivou (PESTEL)• Analiza konkurencije (teorija o 5 sila)• Prednost domaće konkurencije (Dijamant teorija)• Predviđanje (Prognoza)

Topics:• Financial statements based on IFRS • International Accounting Standards basics (revenue recognition, assets, leasing, deferred tax…)• Nature and Purpose of Finance Management• The relationship between corporate strategy and corporate & financial objectives• Developing financial objectives• Financial analysis / Ratios for decision making• Liquidity, cash flows and profit (understanding the concepts)• Working Capital Management• Sources of Capital• Gearing, factoring, leasing, sale and lease back• Investment Appraisals• Risk Management• Understanding a P&L statement• Budgets, controlling budgets & variances (do’s and don’t’s of budgets & types)

12 PwC Mini MBA Programme

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8. Project Management & Business Processes Understanding principles and tools of effectively managed projects

From an operational perspective, it is essential to understand how an organization operates, its value chain, the costs involved, how to create value and the business processes adopted.

Furthermore, it is common knowledge that almost every employee handles or is

involved in projects. It is imperative to include this module as individuals need to be aware on how to deal with resources, deadlines, people and learn how to plan effectively, control and check quality, monitor and ensure that the deliverables are those expected.

12 hours of trainingLecturer: Miro Smolovic

Topics:• Business Operations• Planning and Executing small scale projects• Understanding the project environment• Understanding the Project life cycle• Monitoring and Reporting on going projects• Project Management methodologies• Process groups of project management• The BPR concept• Quality issues

PwC Mini MBA Programme 13

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Marketing involves identifying customer’s needs and wants and satisfying these through the appropriate “marketing mix”. Together with an analysis of the external environment (through a marketing perspective), customers and competitors, these will be the focus of this module.

In addition, it should be noted that areas such as branding, internet marketing, marketing through social media and other concepts and ideas will be explored. The participants should be able to use various marketing tools and theories to real life examples.

12 hours of trainingLecturers: Dr Constantine Kiritsis

9. Marketing From traditional promotion techniques to internet based marketing

Topics:• The process of Marketing• Marketing research• Market positioning• Customer Segmentation• Marketing Mix (7 P’s) – special emphasis on price & distribution• Branding / (brand prism)• Internet marketing• Viral marketing• 6 I’s theory• CRM’s and their benefits• Adding value & loyalty and CSR• Marketing & Social media

14 PwC Mini MBA Programme

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Through this module, the programme puts the pieces to the puzzle together. It is common knowledge that many programmes do not link modules effectively and many participants fail to understand when, how and where each module affects and is affected.

With the use of a business analysis map all participants will be able to understand the logic behind the programme and the logic behind the organization. The balanced scorecard will also be examined in attempting to evaluate the performance of organizations and finally a special section on how to be entrepreneurial will be delivered.

Business ethics come into play whenever a conscious decision has to be made about those dilemmas. These can include things like harassment, discrimination, corporate social and environmental responsibility, fiduciary responsibility, governance, and employee relations. How individuals within the corporation deal with these types of issues defines what type of business ethics they subscribe to.

Cases will be introduced as base for final exam.

12 hours of trainingSession facilitator:Dr Constantine Kiritsis

Linking it all together Business Analysis Map. Business ethics. Case study examination

PwC Mini MBA Programme 15

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Our trainers

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Dr. Constantine Kiritsis is Curriculum Development Expert for PwC’s Academy in Serbia, consultant & Professional Trainer for PwC in the CEE (for ACCA, CIMA, CIA) as well as Part Time Lecturer for the American College of Greece (MBA). He has extensive experience in education and professional training, as former Head of PwC Academy in Greece and by setting up Global training in the late 1990’s in Greece and serving as a Partner & Executive Director for close to a decade.

He is also the founder and Managing Director of StudySmart.gr®, a company offering Professional training and information on education, educational systems on a global scale, certifications, and founder and president of the non-organization named Teachers Without Borders Greece.

He is the author of the only educational guide offered in Greece since 2004. He is considered as one of the leading experts in

education and training in Europe having launched, set up, written and participated in numerous activities relating to vocational, professional and academic education.

He has been an active speaker on educational and business development issues in over 100 events in the past decade and has written extensively on the topic of education through his own writings.

His knowledge areas spans from general education to developing programmes, vocational education and training (VET), Professional qualifications (PQs) and teaching topics such as Corporate Strategy, Entrepreneurship, Business Planning and HR (for the University of Surrey (UK), University of Strathclyde MBA (UK), Henley Management School MBA (currently University of Reading UK), University of Nicosia (CY) and PwC Academies in Europe

Dr Constantine Kiritsis

Dr Kiritsis is a lecturer at several MBA programmes at the several universities throughout Europe as well as at several PwC Academies. He is teaching topics such as Corporate Strategy, Entrepreneurship, Business Planning, HR and Marketing

PwC Mini MBA Programme 17

Miro presently holds a position of a Manager responsible for providing services within PwC’s Academy in Serbia.

He is a professional Manager with over 14 years of experience in providing services within private and non-governmental sectors.

With a BSBA in Management accredited by the prestigious City University, College of Management, Bellevue, (USA) and a Certified Project Management Professional (PMP) from the Project Management Institute (USA).

He is an experienced Project Manager with acknowledged expertise in the modalities of Project Cycle Management techniques and EC Guidelines for the implementation of technical assistance projects.

Miro has spent the past 16 years working in the emerging markets of Central and Eastern Europe where he has gained a reputation for the quality of his management, organization and leadership of international, inter-disciplinary project teams on both private sector and donor-funded development projects.

• Certified Project Management Professional • Project management trainer licensed by RMC (Rita Mulcahy Consulting)• Experienced in training planning and management• Experienced Team Leader and Project Manager

Being a recognised expert in the field of Project Management, he will be responsible for delivering the Project Management training to the Bank’s relevant staff.

Miro Smolovic, PMP

Miro is an experienced Project Manager and internationally licensed trainer in Project Management

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Edin is a Senior Management Consultant and a Trainer at PwC’s Academy with extensive experience gained in both the profit and non-profit sectors providing services to multinational companies, small and medium sized enterprises, government departments and agencies and engaging himself in EU funded projects. The extensive experience Edin has gained includes designing and delivering training programs in areas of business strategy, strategic human resource management, marketing and CSR strategies, entrepreneurship, innovation and personal effectiveness (leadership, team work, communication, critical thinking, and preventing the burnout syndrome).

Edin holds diplomas from respectable business schools in the UK such as the University of Sheffield Management

School (Executive MBA programme), the Chartered Management Institute and the Consultancy Academy which helped him boost his career prospects and update his professional experience. Edin experience background includes seeking creating and implementing various initiatives within both the profit and non-profit organisations and industry sectors such as the telecommunications, public relations, IT, steel industry, rubber industry, textile industry, education, pharmaceuticals, publishing and healthcare sectors.

Edin is a visiting lecturer at the University of Sheffield (UK) where he teaches on the Management Consultancy module of the MBA programme.

Edin is visiting lecturer at Graduate School of Business.

Edin Veljovic, MBA, MCMI

Edin is Senior Consultant and Management Trainer within PwC's Academy. He is a guest lecturer on international MBA studies.

18 PwC Mini MBA Programme

Teaching assistant at the Faculty of European Studies of the Babeş-Bolyai University on EU Institutions, Decision-Making ; Governance ; Negotiations. Emphasis on history, economics, law and institutional design.

• Member of Department of European Studies and Governance

• Graduated European Studies at the Babeş-Bolyai University of Cluj-Napoca in 2002. MA in Comparative European Studies at the same university, and MA in Geopolitics,

Culture and Identities (2003, Université Paris-Est / Marne-la-Vallée)

• Founding member of the Pilkington-Raţiu Business School (2009 ; since 2013, Maastricht School of Management-Raţiu).

• PhD in History (2012)

• Has worked with various international NGOs and private foundations, focusing on politics, institutions, business and civil society

Radu Albu-Comănescu, PhD

Radu is a teaching assistant at the Faculty of European Studies of the Babeş-Bolyai University

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Vasile Puscas is a professor of international relations at Faculty of European Studies, Babes-Bolyai University and holds the title of Jean Monnet Ad Personam Chair received from the European Commission.

He negotiated and signed agreements with the World Bank on behalf of Romania. He was the chief negotiator in Romania’s EU Accession process.

Since 2009 he is a consultant for programs financed by Structural Funds; since 2012 he is a member of the Transilvania Bank Administration Board.

He is the Head of the Cultural Diplomacy and Global Economy Department of the Institute for Cultural Diplomacy Berlin.

He is the author of 50 books and 70 articles published in journals.

Vasile Puşcaş, PhD

Vasile is a professor of International Relations at Faculty of European Studies, Babes-Bolyai University

PwC Mini MBA Programme 19

During the last two decades he was awarded several scholarships and benefitted from various training and updating stages abroad, such as a Fulbright fellowship at the University of Tennessee followed by several at Michigan State University and across Europe (United Kingdom, Belgium, Netherlands, Italy, Germany, etc.)

Nowadays he holds the position of Director of the Centre for International Relations of the university.

He is a member of Team Europe and a member of the group working on the introduction of the Euro in Romania.

He has consulted for the IMF and the World Bank.

Mircea Maniu

Mircea is an associate professor of European integration at the Faculty of European Studies, Babes-Bolyai University.

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Paul Banfield, MBA, Chartered FCIPD has been academic and human resource consultant in various business schools and companies in UK. Among other posts, Paul was lecturer in Human Resource Management at Sheffield and Newcastle Business Schools. His overseas HR consultancy was conducted in India, Bulgaria and Serbia.

Most recent engagement in Serbia was as EU International Expert 2010 – 2011 where he worked with IT, steel and rubber companies on various consultancy interventions in HR area.

Paul is co - author of a book An Introduction to HRM with Rebecca Kay, second edition 2012 Oxford University Press (OUP). Also, Paul is Chartered Fellow of Chartered Institute of Personnel and Development (CIPD) and National and Examiner for CIPD.

His work is underpinned by degrees from the University of Strathclyde and Warwick, UK. At the moment, Paul is designing and writing Distance learning materials (HRM module) for the University of Dundee, UK.

Paul Banfield, MBA

Paul Banfield, MBA, Chartered FCIPD has been academic and human resource consultant in various business schools and companies in UK.

20 PwC Mini MBA Programme

She is currently working as a consultant and as trainer within PwC Academy for ACCA – paper P3 Business Analysis - and the mini MBA programme.

Luminita has spent 7 years as auditor with PwC, and then performed as finance controller, business controller and finance director for various companies, mainly start-ups. This offered her the opportunity to work on many projects, gaining both financial management and project management extensive experience.

She has also gained other valuable skills:

• Qualified as a professional coach with Noble Manhattan UK

• Entrepreneurship skills within a training programme delivered by ESSEC school, Paris

Luminiţa Doniga

Luminiţa is an experienced finance professional, with 20 years of activity in the field.

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PwC Mini MBA Programme 21

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Universitatea Babes-Bolyai (UBB - Babes-Bolyai University) is a public institution of higher education whose mission is to promote and sustain the development of specific cultural components within the local, regional, national and international community.

In the present context these components are: a permanent and innovative learning culture, multiculturalism and intercultural dialogue, an action culture based on systematic and innovative knowledge, a culture for integration in diversity and for globalization and a culture for personal and moral development.

The Faculty of Business was founded in 1994 through a European TEMPUS Programme in collaboration with Nottingham Trent University, Athens University of Economics and Business, Technical University of Lisbon and Babes-Bolyai University.

The Faculty of Business offers under-graduate, graduate and post-graduate courses in business administration, being the top Business School in Romania.In its 20 years of existence, the Faculty of Business has proven to be one of the most dynamic faculties in Romania, being awarded, in 2010, the title of Faculty of the Year at the Award Gala for Education. The Faculty of Business is a member of The

Association to Advance Collegiate Schools in Business (AACSB) and the Network of International Business Schools (NIBS) one of the most important business associations at this time.

The Faculty of Business is also a member of the Association of Economic Faculties in Romania, an organization meant to develop economic studies in this country. Among the key activities of the faculties are: teaching in the field of business studies, but also the development of entrepreneurship in Romania. The Faculty of Business is also involved in policy making at the regional level, partnering in this endeavour with the Cluj County Council and the Cluj-Napoca City Hall.

Babes-Bolyai University

22 PwC Mini MBA Programme

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The Academy is the educational segment of the PwC network. The Academy at PwC comprises experienced professionals who during workshops convey to the learners their knowledge and experience gained from and embedded in daily practice.

We offer a variety of training courses covering work-related skills and abilities required in a modern business environment. The courses are based on the experiences of both our experts and PwC network. What's more, they are suited to the needs of modern business and tailored to our clients’ requirements. The Academy at PwC in Romania is part of PwC’s growing network of Academies present in over 30 European countries. Through the network of PwC’s Academies we continually exchange and test in practice our knowledge, experiences, competencies and methodologies.

The courses are divided into four areas of professional concentration:• Technical skills and abilities (finance and accounting, tax and project management)• Personal effectiveness skills (management skills and soft skills)• International professional qualifications (ACCA, DipIFR, CIPD, PMP, CIA)• Special educational programmes (Mini MBA, training programmes tailored to suit clients’ requirements)

The courses are organised as:• Open training courses accessible to everyone• Internal training courses designed to meet individual client needs

The list of our training courses is not final. We are always open to new training courses designed closely with our clients to ensure that their needs and expectations are fully met.

The training courses at the Academy at PwC are taught by our best managers holding the highest degree of theoretical knowledge verified and amplified through practice, in addition to a number of internationally recognised experts.

The Academy at PwC's premises are especially designed and equipped to address the diverse learning needs of the students.

Experience Knowledge

PwC Mini MBA Programme 23

The Academy at PwC

Page 24: The Value of Knowledge - pwc.ro · PDF fileregional competitiveness building from the ... and strategy, emotional ingredients, tactics. ... • Strategy clock • Strategic group positioning

We are here for youTo join this programme or if you would like any additional information about our courses, professional qualifications or tailored solutions, please contact us directly:

Sevi Luchian

[email protected]

Tel: +40 21 225 3832

Nela Unal

[email protected]

Tel: +40 21 225 3542

301-311 Barbu Vacarescu Street

Lakeview Building 8th floor

RO-020276 Bucharest

© 2014 PwC Romania. All rights reserved. “PwC” refers to the network of member firms of PricewaterhouseCoopers International Limited, each of which is a separate and independent legal entity.