the value of impact measurement, julie hawker
TRANSCRIPT
Julie Hawker
Cosmic
The Value of Social
Impact Measurement
Impact Matters
• Social Audit
• SROI
• Triple-bottom line
• Reports
• Strategy loop
• Stakeholders
In the beginning… 1996
COSMIC
• ICT Services
– Web
– Training
– Tech Support
– Consultancy
– SEO
– Digital Marketing
• ICT Projects
– ICT for Communities
– Digital Mentoring
– Social Impact Tracker
Consultancy Services
Leadership Development (SE)
Workshops
Summer Schools
Student placements
Work Experience
Research
Digital Inclusion pilots
Digital Inclusion
Visionary
Social Audit 2006
Summary of Recommendations
• Review our approach to our work with young people ….. to focus on providing
an effective work experience
• Look at providing a more diverse range of training opportunities to satisfy the
needs of older learners
• Continuation of negotiations with partner organisations for mobile training
resources to be achieved ‘post-Shuttle’
• Marketing services specifically to SME’s and VCOs (separately)
• Review of proposals to structure services into a ‘multi-disciplinary’ and client-
centred arrangement
• Regular information to clients on new technologies etc – Clients Newsletter
• Explore further potential for improved work / life balance policies
• Introduction of a new support and supervision structure with the appointment of
team leaders
• Continual development of opportunities to promote our work nationally and to
host visits.
That’s Business!
Strategy
Build the Business Create the Culture
Charity with fundraised or
grant income
Charity generating
income
Social benefit
enterprise
Social Purpose Business
Business generating
profit, donated in
part to charity
Commercial enterprise
Blended returns Financial Impact Social Impact
Source : Cheng et al 2010, Venturesome
People and Skills
Stakeholders
ASSIGN~1.IGX
COSMIC
Staff
Members
Funders
Drop-In
Customers
Directors
Paying
Customers
Trainees
Young
People
Partners
Partners
Volunteers
Community
Groups
District
Council
Chambers
of
Commerce
Youth ClubCounty
Councils
Local
Schools
Rotary Club
Local
Community
Groups
Town
Council
COSMICs Stakeholder Map
Is not an option!
COSMIC Values
Inspirational Supportive Innovative Ethical
Friendly
Finding ways
to encourage,
lead and
excite
Looking after
others in all
we do
– treating
people as we
like to be
treated
Always seeking
new ways to
improve and
enhance our
work and
impact
Being true to
ourselves and
what we believe
in – honesty,
fairness, integrity
Approaching all
contact and
communication
with a warm
heart
Catch the Cow!
• “if you want milk don’t sit on a
stool in the middle of a field in the
hope that the cow will back up to
you!”
• “Screw It – Lets Do It”
Richard Branson
