The value of adviceHousehold age

45 and under 65 and over46 – 54 55 – 64

no advice

Age of head of household (2009)

Ave

rage

inve

stab

le a

sset

s

$272, 761

$66,064$46,462$51,649$24,787

$246,752$140,155$79,074

3.2x 2.7x 5.3x 4.1x

with advice

Source: Ipsos Reid ‘Canadian Financial Monitor’, special analysis for IFIC, 2010

Household income

$35,000 – $54,999 $100,000 or more$55,000 – $69,999 $70,000 – $99,999

no advice

Household income (2009)

Ave

rage

inve

stab

le a

sset

s

$214,587

$138,358$44,103$29,119$27,104

$164,542$197,273$125,348

4.6x 6.8x 3.7x 1.6x

with advice

Source: Ipsos Reid ‘Canadian Financial Monitor’, special analysis for IFIC, 2010

National data shows that Canadians at any age and income level can benefit from having a financial advisor.