the Utah Phoenix Alliance Presents…

Tobacco 101

What we as a generation think about tobacco…

Smoking is “bad” for you

Cigarettes : tobacco rolled in paper

Smoking makes your teeth yellow and your clothes smell

Tobacco contains Nicotine .

People can quit if they really want to

Smoking causes cancer .

Tobacco companies are justlike other businesses… they’rejust trying to make a profit.

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What theindustry knows…

First, they make a deadly product that, when used as intended, will kill 1/3 of its consumers. They lie and try to cover up

this fact from the public.

Cigarettes are much more than tobacco rolled in paper. Each

cigarette is carefully engineered to keep consumers

addicted… for life.

They target your age group to replace those who die from the

habit. They manipulate us through advertising and

marketing.

Let’sStartWithTheObvious

Hea

lth E

ffec

ts

each year, tobacco killsmore people than AIDS,alcohol, illegal drugs,fires, suicides, murders,and car accidents…

COMBINED.

The death toll…The death toll…Tobacco kills:

One out of every three of its consumers

More than 1,200 people in the United States daily

5 million around the world every year

1,100 in Utah every year

50,000+ from second hand smoke…

All of the dangers of cigaretteshold true for secondhand smoke.

There are over 50,000 deaths annuallydue to secondhand smoke.

each year, 280 children die from respiratory illnesses due to secondhand smoke. 430

infants from SIDS.

Secondhand Smoke

“If children don't like to be in a smoky room, they'll leave.” When asked by a shareholder about infants, who can't

leave a smoky room, Harper stated, “At some point, they begin to crawl.”

(David Carrig, April 18, 1996)

500 chemicals in a

cigarette

More than

4,000once lit

There are no restrictions on what Big Tobacco can or can’t put in a cigarette.

The industry uses Physicists, Genetic Engineers, and Chemists to design cigarettes.

All the chemicals are added, all the work done for one reason…HEIGHTEN THE ADDICTIVENESS OF THE CIGARETTES

MUCH more than just

tobacco rolled in paper

chemicalsx x

Just a small sample:

Ammonia.house cleaner

Urea. Do the math…

Formaldehyde.embalming fluid

Nicotine.the addictive stuff

Many others that just mess with your heart and muscle functions,

among other things…

43 of the 500 chemicals are cancer-causing.

Even a couple radioactive chemicals.

nicotineProven as addictive as marijuana and cocaine.

One drop of nicotine injected directly into the blood

stream will kill you in less than seven seconds.

It changes the way your

brain looks and

functions

nicotine keeps the tobacco industry thriving.

“Of course its addictive. That’s why you smoke

the stuff.”-Ross Johnson,

RJ Reynolds Tobacco 1994

Alternatives?Smokeless tobacco (chew, snuff, etc.) has

28 known cancer causing chemicals

Holds the same risks as cigarettes

Leukoplakia, heart disease, gum and

tooth disease, and of course, all kinds of

cancer.

One average-sized pinch or pouch held between the cheek and gum for about 30

minutes delivers the same amount of

nicotine as 3 or 4 cigarettes.

It can be harder to quit.

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Alternatives?Some premium cigars

have the tobacco equivalent

of an entire pack of cigarettes.

Cigars can contain as

much as 75 times more tarand nicotine than cigarette tobacco.

Cancer of the mouth,esophagus, larynx, and lung.

Smoke from one cigar exceeds

those from three cigarettes.

…smokeless “alternatives”…

Sticks. Orbs. Strips.

Snus.

Snuff.

Dip.

Chew.

(lukoplakia)

(death)

(gum cancer)

(Hairy tongue)

(heart disease)

Big Tobacco

Who are they?

Wh

o “

they”

are

… Top 3 makers and marketers of tobacco.

Altria (Philip Morris)Marlboro, Virginia Slims, Parliament

RJ ReynoldsCamel, Pall Mall, Kool, Salem,

Winston, Lucky Strike

LorillardNewport, Kent

“I do not believe that nicotine is addictive.”Thomas Sandefur (Brown and Williamson, 1998)

“Nicotine is addictive. We are, then, in the businessof selling nicotine – an addictive drug in the releaseof stress mechanisms.”(Brown and Williamson, 1963)

“I believe nicotine is not addictive.”William Campbell (Philip Morris, 1998)

“Lets face facts. Cigarette smoke is biologically active.

Nicotine is a potent Pharmacological agent. Every toxicologist,

physiologist, medical doctor and most chemists know that.

It’s not a secret.”(Philip Morris, 1982)

Their lies…

PRIVATE

DOCUMENTPRIVATEDOCUMENT

PUBLICSTATEMENTPUBLIC

STATEMENT

Theirmanipulation

In the 1950’s, Tobacco companies started adding

Filtersto their cigarettes.

In the 1970’s, they started producing

low tar/low nicotinecigarettes.

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Their manipulation…

Big Tobacco advertising is just another word for manipulation.

Who do they manipulate?

US“Today’s teenager is tomorrow’s

potential regular customer…The smoking patterns of today’s

teenagers are particularly important to

Philip Morris.”

1981 Philip Morris Report

As teens we are lookingto control our own lives.

We are:

RebellingTaking risks

Commanding respect

Seeking independence

Trying to fit inExpressing ourselves

Big Tobacco advertisingmakes cigarettes look:

Advertising…

sexy

coolfashionable

rebelliousmature

____

_____

Even their anti-tobacco campaign is manipulating…

Lies. Lies. Lies.“As the manufacturer of products

intended for adult tobacco consumers, Philip Morris USA is committed to helping reduce

underage tobacco use.”(Philip Morris USA website)

“The marketing of tobacco products

should not be targeted to minors and non-

tobacco users.”(RJ Reynolds Website)

Not marketing to youth, huh?

Introducing Camel no.9’s

Advertising

Tobacco is one of the most HEAVILYadvertised products in America

advertising: $12.4 billion a year(about $34 million a day)

$63.7 million spend In Utah alone each year

You'll see these images everywhere.

Their advertising…

MagazinesProduct placement

SponsorshipsGive-aways

Convenience stores

If only they told the truth…

Why us?They need to replace the

1200+ smokers dying daily.

Teen market isHUGE

(2002 census – 31 million teens spending $170 Billion a

year)

We are trend setters.

We are trend followers.

If you start smokingBefore the age of 18,

You have a 10% chanceOf quitting…

Our consequences

Each day, about 4,000 kids try their first cigarette; and each day another 1,000+ others under 18 become regular smokers. That’s 400,000 new underage daily smokers in the U.S. each year.

Approximately 70% of teens that smoke say they wouldn’t start smoking if they could do it over again.

This is how much they care: “We don’t smoke it. We just sell it. We reserve that

right for the

YOUNG, the

BLACK, the

POOR, and the

STUPID.”

- Dave Goerlitz,former Winston manquoting an executive

What’s the rest of the battle?

Check out the Utah Phoenix Alliance at:

“Now you know, and knowing is half the battle.” – G.I. Joe

www.utahphoenixalliance.org