The Uses of GIS at Syngenta

Warner Phelps Ph.D., DABT

Manager, Environmental Exposure Assessment

Two Major Areas For GIS

Business Mapping Market

Research Customer Surveys Bulk Tanks Pest Distributions Customer Support

Information

Environmental Crop Location Product Use Location Monitoring Products Field Study Placement Understanding

Product Behavior (CART analysis)

Business-Mapping Market Research

Identify Market Segments Geographically Develop Appropriate Marketing Plans &

Messages Results from Customer Surveys often have

a geographic component.

Sales Volume by County

Quartile

Top 25%

Bottom 25%

Business-Bulk Tanks

Bulk tanks at customer location. Product in tank belongs to us. Customer “buys” by removing product from tank.

Sensors on tanks report in 4x per day. Mapping of tanks reflects, sales, weather

patterns, and farmer preferences.

Pest Distributions

Pests can be weeds, insects or disease. Mapping resistant weeds is a sales

opportunity (lost or gained) Mapping insects shows where farmers

are/will have problems - can be done on field scale.

Mapping product disease problems is also important.

Customer Support Information

Internal Customer Support- Interactive Maps to Show Sales Reps for any area

Plant Disease Models- Evaluates likelihood of disease based on known contributing factors, maps the result, and can send e-mails to customers warning about conditions.

Disease Prediction Model in Potatoes

Corn Insect Prediction Model

Crop and Product Use Locations

See Demo

A 3D view of the DEM Draped Image and Vector Overlay (Figure 11)

Example CART: Variable B

H% > 21.1

Latitude > 42.8256

CEC > 19.05

Group 4

Group 6 Group 7

Group 5

Group 2 Group 3

Group 1All sites

yn

y

y

n

n

Conclusions

GIS helps with “business focus” GIS helps with Customer Support GIS helps improve product safety