the use of narrative in american political discourse - andrew nazdin
DESCRIPTION
From the election of Barack Obama, to the fight against Climate Change, the use of story, or Public Narrative, in American politics is pervasive. This session will dissect how, and why story is used in political discourse, and what implications that may hold for America going forward.TRANSCRIPT
![Page 1: The use of Narrative in American Political Discourse - Andrew Nazdin](https://reader037.vdocuments.mx/reader037/viewer/2022103018/558a2e5cd8b42ae75d8b4624/html5/thumbnails/1.jpg)
Motivating Others to take Action: Storytelling & Public Narrative
Andrew Nazdin17.10.2014
@andrewnazdin #hostseminaret
![Page 2: The use of Narrative in American Political Discourse - Andrew Nazdin](https://reader037.vdocuments.mx/reader037/viewer/2022103018/558a2e5cd8b42ae75d8b4624/html5/thumbnails/2.jpg)
Why do we tell stories?PUBLIC NARRATIVE
![Page 3: The use of Narrative in American Political Discourse - Andrew Nazdin](https://reader037.vdocuments.mx/reader037/viewer/2022103018/558a2e5cd8b42ae75d8b4624/html5/thumbnails/3.jpg)
Stories teach…
MoralsLe
sson
sValues
![Page 4: The use of Narrative in American Political Discourse - Andrew Nazdin](https://reader037.vdocuments.mx/reader037/viewer/2022103018/558a2e5cd8b42ae75d8b4624/html5/thumbnails/4.jpg)
Two Ways ofUnderstanding
The World
![Page 5: The use of Narrative in American Political Discourse - Andrew Nazdin](https://reader037.vdocuments.mx/reader037/viewer/2022103018/558a2e5cd8b42ae75d8b4624/html5/thumbnails/5.jpg)
StrategyAnalysis
![Page 6: The use of Narrative in American Political Discourse - Andrew Nazdin](https://reader037.vdocuments.mx/reader037/viewer/2022103018/558a2e5cd8b42ae75d8b4624/html5/thumbnails/6.jpg)
StoryMotivation
![Page 7: The use of Narrative in American Political Discourse - Andrew Nazdin](https://reader037.vdocuments.mx/reader037/viewer/2022103018/558a2e5cd8b42ae75d8b4624/html5/thumbnails/7.jpg)
How do we move individuals towards action?
Just with the head?
Just with the heart?
![Page 8: The use of Narrative in American Political Discourse - Andrew Nazdin](https://reader037.vdocuments.mx/reader037/viewer/2022103018/558a2e5cd8b42ae75d8b4624/html5/thumbnails/8.jpg)
How do stories motivate us to action?
![Page 9: The use of Narrative in American Political Discourse - Andrew Nazdin](https://reader037.vdocuments.mx/reader037/viewer/2022103018/558a2e5cd8b42ae75d8b4624/html5/thumbnails/9.jpg)
VALUES
Stories help us FEEL the emotions that remind
us of our values
![Page 10: The use of Narrative in American Political Discourse - Andrew Nazdin](https://reader037.vdocuments.mx/reader037/viewer/2022103018/558a2e5cd8b42ae75d8b4624/html5/thumbnails/10.jpg)
VALUES
AC
TIO
N
![Page 11: The use of Narrative in American Political Discourse - Andrew Nazdin](https://reader037.vdocuments.mx/reader037/viewer/2022103018/558a2e5cd8b42ae75d8b4624/html5/thumbnails/11.jpg)
CHALLENGE
CHOICEMORAL
OUTCOME
MORAL
THE PLOT
![Page 12: The use of Narrative in American Political Discourse - Andrew Nazdin](https://reader037.vdocuments.mx/reader037/viewer/2022103018/558a2e5cd8b42ae75d8b4624/html5/thumbnails/12.jpg)
3 Parts of Public NarrativeInvites others to bein relationship with you
Invites others to join your community
Invites others to takeAction
![Page 13: The use of Narrative in American Political Discourse - Andrew Nazdin](https://reader037.vdocuments.mx/reader037/viewer/2022103018/558a2e5cd8b42ae75d8b4624/html5/thumbnails/13.jpg)
Video Example:Senator Barack Obama
2004
![Page 14: The use of Narrative in American Political Discourse - Andrew Nazdin](https://reader037.vdocuments.mx/reader037/viewer/2022103018/558a2e5cd8b42ae75d8b4624/html5/thumbnails/14.jpg)
3 Parts of Public NarrativeInvites others to bein relationship with you
Invites others to join your community
Invites others to takeAction
![Page 15: The use of Narrative in American Political Discourse - Andrew Nazdin](https://reader037.vdocuments.mx/reader037/viewer/2022103018/558a2e5cd8b42ae75d8b4624/html5/thumbnails/15.jpg)
Motivating Others to take Action: Storytelling & Public Narrative
Andrew Nazdin17.10.2014
@andrewnazdin #hostseminaret