the use of alternative postal operators in the e-world
DESCRIPTION
The use of alternative postal operators in the e-world. InPost winner of the World Mail Awards 2010.TRANSCRIPT
Introduction Postal trends E-services Social-commerce
The use of alternative postal operators in the e-world
Rafał BrzoskaCEO, InPost
World Mail & Express Europe Conference, Copenhagen, 15-17 June 2010
Introduction to Integer.pl Capital Group
Integer.pl Group - introduction
Distribution of unaddressed mailmarket leader in distribution for
supermarket chains
Postal serviceslargest alternative postal operator in
Poland
Financial servicesBasic financial and insurance services
offered in 100 Point of Sales
Distribution of UDM in UkraineOperations started in January 2009.
Currently present in almost 100 citiesAutomated parcel terminals
300 machines in 67 cities
Logistics serviceslogistics support to Group’s
subsidiaries
World Mail & Express Europe Conference, Copenhagen, 15-17 June 2010
Constant income growth in the last years
Income growth of 2009 by 40% (from 95 mln PLN to 135 mln PLN)
• 1,03 billion unaddressed compared to 982 mln in 2008• 74.84 million addressed items compared to 28,12 mln in 2008
In 2009 we delivered :
In 2009 we almost tripled mail volumes and increased UDM by 2%
Integer.pl in numbersResults (in
thousand PLN) 2005 2006 2007 2008 2009 Q1 2010
Net income fromsales 31 507 44 778 62 123 94 945 135 874 42 196
Operating cots 29 215 43 029 58 897 91 045 126 724 34 775
EBIT 2 303 1 826 3 533 8 505 12 333 7 421
Net profit 1 921 1 584 2 751 6 481 10 279 3 839
World Mail & Express Europe Conference, Copenhagen, 15-17 June 2010
Growth from 0,3 million letters in
Q4 2006 to 12 million letters per
month in Q1 2010
Optimistic prospective for
alternative postal operators
… but looking carefully for
improvements thanks to e-services
Growing mail volume of InPost
InPost’s strategy is to have 30% of
income from non-mail business
World Mail & Express Europe Conference, Copenhagen, 15-17 June 2010
World Mail Awards – Growth Award 2010
World Mail & Express Europe Conference, Copenhagen, 15-17 June 2010
Postal trends
Trends in European mail market
Decline in mail volume by ~5% yearly (gives
50% in 10 years time!)
Electronic subsitution (emails, e-documents)
Technology improvements
Market liberalisation and new entrants
New generation of heavy users of Internet,
social media and others
Growing importance of e-commerce
Parcel business is growing (especially B2C)
World Mail & Express Europe Conference, Copenhagen, 15-17 June 2010
E-commerce growth
E-commerce is growing
25.6% of world population with
access to Internet - IMRWorld
Double growth of online retailing
% of total (3.2% in 2009 to 7.4% in
2011) – PayPal UK Online Retail Report
36% growth of e-commerce in
Poland in 2009 – Sklepy24.pl
Lots of new opportunities
World Mail & Express Europe Conference, Copenhagen, 15-17 June 2010
E-services @InPost
InPost’s e-services
Hybrid mail
E-invoicing
Mobile payments
Paczkomaty 24/7
World Mail & Express Europe Conference, Copenhagen, 15-17 June 2010
Self-service pick-up points
The answer for a fast growing e-commercemarket in Poland that meet customers needs(fast deliveries, longer opening hours – 24/7 andattractive prices)
SMS / email notification about the parcel in themachine
Additional services:
Insurance
Cash on delivery
300 machines in 67 cities
450 machines by end of 2010
Paczkomaty 24/7Size Number
of boxesMax dimensions
(in cm)
Size A 32 8 x 38 x 64 cm
Size B 32 19 x 38 x 64 cm
Size C 12 41 x 38 x 64 cm
World Mail & Express Europe Conference, Copenhagen, 15-17 June 2010
Paczkomaty 24/7 - statistics 96,69% delivered day after
posting
34,9% of parcels collectedbetween 18:00 – 9:00
48,18% of parcels collectedwithin 6 hours after leaving it inthe machine
* Source: InPost, data from October ’09 – April ‘10
World Mail & Express Europe Conference, Copenhagen, 15-17 June 2010
Social-commerce
Only a few countries with internet penetration above 15%
Internet penetration in 1998
World Mail & Express Europe Conference, Copenhagen, 15-17 June 2010
Many countries with internet penetration above 30%
Some European countries with 70% plus
Internet penetration in 2008
World Mail & Express Europe Conference, Copenhagen, 15-17 June 2010
Digitalization of today’s world
No demand for letter writing e-mails and
booming of Facebook, Twitter, YouTube
Mail business is no longer sexy for young
generation
How to attract younger generation? – Social
Media ?
Social-commerce - How to make business out
of social media?
Social media – new communication channel
World Mail & Express Europe Conference, Copenhagen, 15-17 June 2010
Internet users in the world - 1,769,344,264
E-mail messages sent today - 229,522,502,610
Blog posts today - 488,441
Google searches today - 2,450,024,876
Source: BBC & Realtimestatistics.org
World Mail & Express Europe Conference, Copenhagen, 15-17 June 2010
#InPost @Social Media
Blog
Facebook YouTube
Microblog
InPost blog
World Mail & Express Europe Conference, Copenhagen, 15-17 June 2010
Another communication channel with
internet users, bloggers, journalists and
InPost employees
Posts:
News from InPost (new products,
conferences, promotions)
Liberalisation
Postal and e-commerce topics
News from the World
Miscellaneous
InPost - microblogging
World Mail & Express Europe Conference, Copenhagen, 15-17 June 2010
Discussion and communication with
internet user
Current activities of InPost
Building brand awareness of InPost as an
alternative towards PPO
Building customer loyalty
Contests
Facebook for @InPost and @Paczkomaty
World Mail & Express Europe Conference, Copenhagen, 15-17 June 2010
2 channels for @InPost and @Paczkomaty
Integration with other channels
Photos / News / Videos
Latest news
Building brand awareness
Applications
Applications and games
World Mail & Express Europe Conference, Copenhagen, 15-17 June 2010
Paczkobranie – „Parcel-rooming”
Pick up the box and win the physical
award from our e-commerce partners
Award collection from Paczkomaty 24/7
Interesting awards from our partners
How to merge e-commerce with social media?
World Mail & Express Europe Conference, Copenhagen, 15-17 June 2010
Social-commerce
Increasing role of FacebookMore social media channels
E-commerce worth 13 billion PLNGrowth by 30% p.a.
Source: Sklepy24.pl
FBShop - e-comm solution on Facebook
World Mail & Express Europe Conference, Copenhagen, 15-17 June 2010
Thank you for your attention!
Contact details:
Rafał BrzoskaChief Executive OfficerEmail: rbrzoska@inpost
World Mail & Express Europe Conference, Copenhagen, 15-17 June 2010