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The University of Toledo Logo Graphic Standards Manual

UT

Table of Contents

The University of Toledo and The University of Toledo Medical Center Logos

Section 1. General logo specificationsLogo colors 1aLogo configuration control 1bBackground control 1cSpacing 1dPreviously existing logos 1eIdenifers 1fOther graphic identifers 1gSecondary color palette 1h

Section 2. StationeryLegal communication 2aSignature/logo relationship 2bTypography 2cStationery 2dLetterhead 2eInternal letterhead 2fEnvelopes 2gBusiness cards 2hCollateral 2i

Section 3. Writing Style GuideLegal communication 3a

Introduction

This logo graphics standards manual has been developed to provide you with information for the proper usage of The University of Toledo and The University of Toledo Medical Center logos and other elements associated with our brand identity, including colors, typefaces, stationery design, etc. You also will find a comprehensive writing style guide designed to ensure consistency when writing for and about UT and the UT Medical Center.

Consistency is integral to a successful brand identity and brand-building program. It ensures that each time someone comes in contact with your name and logo in printed materials, on signage, or even on a business card, there is a consistent look and feel.

This manual is designed to provide you with the tools to accomplish this. Please take a few minutes to review and become familiar with the contents of this manual. If you have any questions, you may contact the Office of Marketing at 419.530.2002.

Thank you for your assistance in building The University of Toledo brand.

As The University of Toledo begins a new era of learning, research and service, it is important for all materials to reflect our mission and values.

Mission of The University of ToledoThe mission of The University of Toledo is to improve the human condition; to advance knowledge through excellence in learning, discovery, and engagement; and to serve as a diverse, student-centered public metropolitan research university.

Mission of The University of Toledo Medical CenterThe mission of The University of Toledo Medical Center is to provide superior patient care which is compassionate and cost effective and to support and enhance the health education of The University of Toledo. In partnership with the University, the hospitals continuously strive to develop and incorporate advancements in health-care knowledge to improve the quality of patient care.

Core Values of The University of ToledoI. Compassion, Professionalism and RespectTreat every individual with kindness, dignity and care; consider the thoughts and ideas of others inside and outside of the University with a strong commitment to exemplary personal and institutional altruism, accountability, integrity and honor.

II. Discovery, Learning and CommunicationVigorously pursue and widely share new knowledge; expand the understanding of existing knowledge; develop the knowledge, skills and competencies of students, faculty, staff and the community while promoting a culture of lifelong learning.

III. Diversity, Integrity and TeamworkCreate an environment that values and fosters diversity; earn the trust and commitment of colleagues and the communities served; provide a collaborative and supportive work environment, based upon stewardship and advocacy, that adheres to the highest ethical standard.

IV. Engagement, Outreach and ServiceProvide services that meet students’ and regional needs and where possible exceed expectations; be a global resource and the partner of choice for education, individual development and health care, as well as a center of excellence for cultural, athletic and other events.

V. Excellence, Focus and InnovationStrive, individually and collectively, to achieve the highest level of focus, quality and pride in all endeavors; continuously improve operations; engage in reflective planning and innovative risk-taking in an environment of academic freedom and responsibility.

VI. Wellness, Healing and SafetyPromote the physical and mental well-being and safety of others, including students, faculty and staff; provide the highest levels of health promotion, disease prevention, treatment and healing possible for those in need within the community and around the world.

MISSION & CORE VALUES

These values and mission statement combine with the logo and graphic and textual standards to form the brand of The University of Toledo.

A brand is a promise made to stakeholders — students, community members, patients and employees. The brand is a consistent message that creates expectations, and these expectations are fulfilled.

The University of Toledo’s logo and name used properly will help convey the brand to others, something that will distinguish the University and increase the visibility of its research and educational and clinical programs.

The UT brandThe University of Toledo is an institution where opportunity exists for everyone. This is reinforced by the breadth of degree and professional programs, opportuni-ties for collaboration within and outside of the institution, and the ways in which we provide opportunities for engagement in activities and in health care for our internal audiences, the surrounding community and beyond.

All UT stakeholders are integral to the brand. Students, faculty, staff, alumni and donors are part of the brand and reflect what the institution has to offer.

Our brand research indicates that the additions of the College of Medicine and an academic medical center also have increased the opportunity for UT to become a more prestigious institution.

UT now offers enhanced opportunities for students, faculty, staff, community mem-bers and government officials through potential interdisciplinary types of programs that were not possible before; interdisciplinary research that was not easy to carry out; and a broader span of community engagement activities ... it’s just a whole new platform of opportunities.

The UT brand promiseAs stated, The University of Toledo means opportunity for its many stakeholders.• Choice — Undergraduate, graduate and professional program offerings.• Convenience — Day, evening and weekend courses and full- and part-time schedules for traditional and adult students• Collaboration — A more valuable community partner and more joint research efforts with other academic institutions.• Community — Attractive campuses, increased quality of workforce, positive economic impact, health education and care, an active alumni association, and arts and athletics enhance the experience for everyone.

THE UNIVERSITY OF TOLEDO BRAND IDENTITY

Part 1 The University of Toledo – Logo

Section 1 2 3 GENERAL LOGO SPECIFICATIONS

The UT brand value proposition The UT brand provides value. Research opportunities attract faculty, high-caliber faculty attract students, dedicated students become successful alumni, and successful alumni enhance the value of the degree and give back to the community and institu-tion in many ways.

The UT brand personalityThe University of Toledo personified is dedicated, helpful, successful, and future-focused with Midwestern values. This person is interested in crafting his or her own future and positively impacting the futures of others while continually exploring opportunities and pursuing lifelong learning.

The UT brand identityThe mark has been developed as a visual identifier for the institution to be used in print and electronic media. The logo that has been created:• Represents an established and credible institution of higher education.• Has iconic value by using the crest, which is a symbol traditionally associated with higher education.• Incorporates three leaves representative of our mission of education, discovery and engagement.• Retains the strong brand colors of blue and gold that have been established for the University.• Has been designed with the flexibility for a variety of uses and applications.• Offers individual marks for the institution and the medical center.

You are encouraged to help communicate The University of Toledo brand by using the logo on all your materials, as detailed in this graphic standards manual. In addition, the style guide at the back provides information on how to refer to the University and various divisions and offices.

If you have any questions about appropriate usage, contact the Office of Marketing and Communications at 419.530.2002.

The University of Toledo logo is the primary element in the graphic standards manual. It provides a distinctive visual symbol that, when used properly with other elements of the system, establishes a continuity of style and reinforces the brand of the University, its departments, colleges, institutes, clinics, centers and other programs.

It is important that the logo is properly applied to various media, such as stationery, forms, publications, signs, banners, merchandise and advertising.

All of the logo’s elements have been established in relationship to each other as a complete unit; they must not be altered in any way. The following sections provide details on proper and improper usage of the logo.

Logo FormatsThe University of Toledo logo is available in two formats to provide application flexibility. Please note that the guidelines on the following pages apply to both the vertical and horizontal versions of the logo. The vertical version is used for illustration purposes

Obtaining the LogoLogos can be downloaded at http://monitor.meduohio.edu/depts/mktandcom. Please contact the Office of Marketing and Communications at 419.530.2002 for more information about obtaining the logo for usage.

THE UNIVERSITY OF TOLEDO LOGO

Vertical logo

UT

UT

Horizontal logo

The hospitals and clinical enterprises of The University of Toledo play a critical role in the institution’s mission of improving the human condition through learning, discovery and engagement.

LearningUT students engage in hands-on learning at the hospitals and clinics, putting their classroom skills into practice, performing techniques, and partnering with patients and other members of the medical team in the patients’ care and treatment. In addition, the hospitals and clinics serve as sites for continuing education initiatives for medical professionals and staff members.

DiscoveryWhether it’s the latest radiological diagnoses or cutting-edge treatments, physicians and researchers are leading the way in the lab and at the bedside. With millions in funded research, they are forging partnerships and gaining national recognition.

EngagementIn addition to providing the highest quality patient-focused care to all community members, medical staff members are dedicated to a variety of public outreach efforts, such as informational seminars, health screenings, and fundraising and volunteer opportunities.

In order to reflect the importance of the hospital and clinical enterprises to the institution and strengthen their visibility as part of the UT brand, the “University Medical Center” will now be referred to as “The University of Toledo Medical Center.”

“The University of Toledo Medical Center” is the preferred term to use to describe the hospitals and clinical enterprises of the University. After using “The University of Toledo Medical Center” first in a written document, the “UT Medical Center” and “University Medical Center” are acceptable uses for subsequent references. “UTMC” also is an acceptable abbreviation.

Logo FormatsThe University of Toledo Medical Center logo is available in two formats to provide application flexibility. Please note that the guidelines on the following pages apply to both the vertical and horizontal versions of the logo. The vertical version is used for illustration purposes

Obtaining the LogoLogos can be downloaded at http://monitor.meduohio.edu/depts/mktandcom. Please contact the Office of Marketing and Communications at 419.530.2002 for more information about obtaining the logo for usage.

Graphic StandardsThe following pages use The University of Toledo logo to illustrate graphic standards rules. All rules also are applicable to The University of Toledo MedicalCenter logo. Vertical and Horizontal logos

THE UNIVERSITY OF TOLEDO MEDICAL CENTERLOGO



Color Control Correct Usage Specified colors for printing the logo in two colors are Pantone Matching System (PMS) 281 “Tower Blue” for coated and uncoated paper stocks, and PMS 116 “Rocket Gold” for coated stock. Because paper stocks often absorb ink differently, PMS 109 should be used as “Rocket Gold” for printing on uncoated stock.

Check with the Office of Marketing and Communications for swatches of uncoated and coated stock paper in the specific logo colors.

For full-color process printing, the formula for “Rocket Gold” and “Tower Blue” is made up of Cyan, Magenta, Yellow and Black. Wherever practical and appropriate, these colors must be used, adhering to consistent color standards.

Whenever possible, The University of Toledo logo should be used in two-color form. There also are the options to use it as a solid Tower Blue (PMS 281) or as a black-and-white solid without a screen.

Spot colors for coated stock:Pantone 281 (Tower Blue) Pantone 116 (Rocket Gold)

Spot colors for uncoated stock:Pantone 281 (Tower Blue) Pantone 109 (Rocket Gold)

Process match formulas for full-color printing:Tower Blue: C=100 M=70 Y=0 K=40

Rocket Gold: C=0 M=24 Y=95 K=0

Web or on-screen colors:Tower Blue:R=0G=37B=105

Rocket Gold:R=255G=206B=0

Two-color logo (preferred use)

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1 a. Logo Colors

One-color logo (PMS 281)

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UT

One-color logo (black)

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UT



1 b. Logo Configuration Control

Color Control Incorrect Usage The approved colors of The University of Toledo logo must never be altered in hue or in placement. The logo must never be printed as a screen of color.

The examples listed below are unacceptable. These, as well as other variations or alterations, are not permitted.

UT

UT

UT

Incorrect Usages



Background Control To maintain the effectiveness of the graphic standards manual, while allowing for a degree of flexibility in the uses of the logo, several variations are approved for use on color backgrounds and photographs.

When the logo is to be used in full-color against a solid background, with the exception of Tower Blue at 100 percent, the preferred version is for the crest to be in full-color form.

For one-color logo usage against a solid Tower Blue background, reverse the entire logo to white.

For one-color logo usage against a solid PMS 281 Tower Blue background, reverse the entire logo to white, or you may use PMS 116 (coated stock) or PMS 109 (uncoated stock) Rocket Yellow for the logo as indicated in the example.

For one-color logo usage against a Rocket Yellow background the logo may be reproduced in PMS 281 Tower Blue or black, as indicated.

For black and dark background colors, the logo should be entirely reversed to white as indicated in the example. Lighter background colors should use the one-color, black version of the logo.

UT

UT

UT

UT

1 c. Background Control

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1 d. Spacing

Spacing and Configurations The University of Toledo logo must never be altered in configuration or proportion.

The logo is a single, cohesive, designed element. The crest may be used as a separate element from the logo type (wordmark). If it is clear that the crest represents The University of Toledo by reference or it is used in a situation where it is evident that the materials represent UT, please contact the Office of Marketing and Communications for permission.

The spacing examples illustrated below are unacceptable. These, as well as other variations or alterations, are not permitted.

UT

UT

UT

UTUT

UT

Do not distort by streching the logo.

Do not rotate the logo.

Do not distort by streching the logo.

Do not separate the crest from the text.

UT

Do not use the vertical logo smaller than .75 inch tall. Do not use the horizontal logo smaller than .5 inch tall.



1 e. Previously Existing Logos

Previously Existing LogosThe new logos as represented in this Program Standards manual are the only approved logos for The University of Toledo and The University of Toledo Medical Center.

Previously existing logos and seals used by the University, departments, colleges, hospitals, institutes, centers, clinics, offices and other programs of The University of Toledo must not be used. There are no exceptions to this rule.

Previous Seals

Previous Logos



Identifiers The following are approved uses incorporating the clinical and college applications at The University of Toledo.

The University Medical Center identifier is unique in that it can be used in vertical and horizontal formats. Identifiers for the other components of The University of Toledo are available in vertical and horizontal formats to be used on print collateral materials.

For uses other than those listed, please contact the Office of Marketing and Communications.

1 f. Identifiers

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COLLEGE OF ARTS AND SCIENCES

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COLLEGE OF BUSINESSADMINSTRATION

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COLLEGE OF ENGINEERING

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FOUNDATION

UT

COLLEGE OF GRADUATE STUDIES

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COLLEGE OF HEALTH SCIENCEAND HUMAN SERVICE

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COLLEGE OF LAW

UT

COLLEGE OF MEDICINE

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COLLEGE OF NURSING

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COLLEGE OF PHARMACY

UT

UNIVERSITY COLLEGE



1 g. Other Graphic Identifiers

The Official SealThe Official Seal is reserved for use by the President’s Office and for official approved University functions.

The Athletic LogoThe Rocket logo is reserved for promoting UT Athletics Department programs and events. It is not to be used for marketing The University of Toledo at large.

The Official Seal

The Athletic Logo



Secondary Color PaletteIn addition to the colors used in The University of Toledo logo, a sub color palette has been developed to complement the institution’s colors.

PMS 201 PMS 1525

PMS 255 PMS 3145

PMS 335 PMS 384

PMS 4525

Secondary colors

1 h. Secondary Color Palette

Part 2 The University of Toledo – Terminology

Section 1 2 3 STATIONERY

2 a. Legal and Communicative Name

The University of ToledoA vocabulary of terms is used to accurately describe the organizational structure of The University of Toledo and its departments, colleges, hospital, institutes, clinics and other programs associated with the University. (See the Style Guide).

The Legal Name of the University is The University of Toledo. The “T” in “The” is always capitalized. This name must be used in all applications that are contractual in nature or have legal significance, such as checks, stationery and forms. The legal name is always treated in the standard typographic style of the document text.

The University of Toledo logo is never substituted for the legal name of the University and is never inserted into the text of a document.

The Communicative Name of the University is the same as its Legal Name —The University of Toledo. The T in “The” is always capitalized.

After the first reference to The University of Toledo in written materials, the abbreviated name may be used. The preferred abbreviated name is “the University.” On third reference, in headlines or when space is needed, an acceptable alternative is “UT.” When the Communicative Name or its abbreviation appears in print media or in text, it is treated in the standard typographic style of the document text.

The University of Toledo logo is never substituted for the Communicative Name of the University and is never inserted into the text of a document. Do not refer to The University of Toledo as “TU.”

The University of Toledo Medical CenterThe full, official name of The University of Toledo clinical enterprise is “The University of Toledo Medical Center.” Other acceptable use for subsequent references are “UTMC,” “UT Medical Center,” and “University Medical Center.” When “the” preceeds these subsequent references, a lower case “t” should be used.

Legal Name The University of Toledo

Communicative Name The University of Toledo

Communicative Name AbbreviationsThe University, UT

Unacceptable Use TU

Communicative Name The University of Toledo Medical Center

Communicative Name AbbreviationsUniversity Medical Center, UTMC, UT Medical Center

Unacceptable Use UMC



2 b. Signature/Logo Relationship

Signature/Logo RelationshipThe University of Toledo logo, in addition to the college, division, office, and department names, comprises the signature.

• Colleges — The formal schools involved in education and research. They are the Colleges of Arts and Sciences, Business Administration, Judith Herb College of Education, Engineering, Graduate Studies, Health Science and Human Service, Law, Medicine, Nursing, Pharmacy, and University College.

• Divisions — Formal business units of The University of Toledo that are not directly involved in educating students. Examples include the Division of Student Services and the Division of Finance, Technology and Operations.

• Offices — Components that make up the divisions of The University of Toledo and various academic offices involved in the administration of academic and support services. Examples include the Office of Human Resources and the Office of Research.

• Departments — Components that make up the colleges of The University of Toledo. Examples include the Department of Curriculum and Instruction and the Department of Mathematics.

The signatures formally identify the University, its colleges, divisions, offices, and departments and their relationship to one another. The signature also may include address, telephone number, fax number, e-mail address, Web site address, etc.

A signature should appear on all printed material such as stationery, business cards, business forms, literature, advertising and promotions.

In most cases, signature typography is to be set as follows:College or Division Name: 9 point Garamond Bold with 12 points of leading. Department/Office Name: 8 point Garamond with 10 points of leading. Address and phone number: 8 point Garamond Bold with 10 points of leading.

Periods separate area code, prefix and extensions in all phone and fax numbers.

For letterheads, envelopes, business cards, mailing labels and business forms, the size of the typography is specified on the appropriate pages in those sections. For other applications, a range of type sizes is acceptable; however, the appropriate size relationships between the logo and the typography must be maintained.

UT

UT

College or Divisionadditional line if neededName of Department

Mailing AddressToledo, Ohio XXXXX419.000.0000Fax: [email protected]

College or Divisionadditional line if neededName of Department

Mailing AddressToledo, Ohio XXXXX419.000.0000Fax: [email protected]



Primary TypefaceGaramond is the preferred and primary typeface for The University of Toledo. Permanent media such as stationery, forms, official publications, facility signage, corporate signature and vehicles use the Garamond typeface.

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789



Secondary TypefaceHelvetica Neue is the secondary typeface for The University of Toledo. It may be used with Garamond, the primary typeface, when needed for additional media such as brochures, catalogs, advertising and other literature.

abcdefghi jk lmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789





2 c. Typography

Garamond

Garamond

Garamond Italic

Helvetica Neue Ultra Light

Helvetica Neue Ultra Light

Helvetica Neue Regular

Helvetica Neue Italic

Helvetica Neue Bold






Alternative TypefacesAlthough Garamond and Helvetica Neue are the primary and secondary typefaces, respectively, to be used with The University of Toledo graphic standards, alternative typefaces may be used for additional media, such as letters, brochures, catalogs, advertising and other literature.

If Garamond and Helvetica Neue are not available, a choice of more classic typeface is recommended. Several examples are listed below.

Alternative Serif


Alternative San Serif



2 c. Typography

Helvetica Neue Bold Italic

Helvetica Neue Condensed Bold

Helvetica Neue Condensed Black

Times or Times New Roman

Helvetica

Arial



StationeryStationery is one of the most powerful means of communicating the University’s image and brand. As such, it is to be precisely executed. Typography and printing must be of high quality.

Typing formats are equally important for effective communications and are designed to complement the overall appearance. A well-composed and formatted communications piece is more easily understood.

All stationery will be printed in two colors (Pantone 281 Rocket Blue and Pantone 109 Tower Gold for uncoated stock) and must be ordered through The University of Toledo Print Shop.

There will be three standard* letterheads and one business card format for all University divisions, colleges, offices, departments, institutes, etc.

Paper stock will be white, laser compatible, smooth surface, and no less than 20# weight and 94 brightness. Examples and specifications for stationery are provided with recommendations for typing format where applicable.

*Note: when using for mailings that include window envelopes, only right justified and centered letterhead may be used.

The stationery order form can be found online at http://monitor.meduohio.edu/depts/mktandcom/pdf/stationery.pdf

2 d. Stationery



UT Letterhead The University of Toledo letterhead formats are illustrated below. Dimensions and measurements for placement of the logo and business address are indicated. Separate stationery and business card formats have been designed for The University of Toledo Medical Center. Typing and formatting standards for UT stationery and business cards apply.

Typing FormatThe typing format recommended for use with the University letterhead is illustrated below.

All typing is left justified and ragged right with no indentations. Paragraphs are separated by a line space.

UT Executive LetterheadPersonalized executive letterhead and envelopes also are available.

Copy SetPlease reference the margins on the examples on this page to properlyformat text for letters.

Paper StockWhite, laser compatible, smooth surface, and no less than 20# weight and 94 brightness.

2 e. Letterhead



2 e. Letterhead

LetterheadThe University of Toledo Medical Center letterhead formats are illustrated below. Dimensions and measurements for placement of the logo and business address are indicated. Typing and formatting standards for UT stationery and business cards apply.

Typing FormatThe typing format recommended for use with the University letterhead and envelopes is illustrated below.

All typing is left justified and ragged right with no indentations. Paragraphs are separated by a line space.

UTMC Executive LetterheadPersonalized executive letterhead and envelopes also are available.

Departmentadditional line if neededName of Department

Mailing AddressToledo, Ohio XXXXXAcademic Phone: 419.000.0000Academic Fax: 419.000.0000Clinic Phone: 419.000.0000Clinic Fax: 419.000.0000umc.utoledo.edu

September 1, 2006

John Doe1234 StreetCity, State 43606

Dear Mr. Doe,

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Sincerely,Jane Doe

2’’

1-3/4’’

Department Department • Mailing Address • Toledo, Ohio 43606-3390419.000.0000 Phone • 419.000.0000 Fax • www.utoledo.edu

September 1, 2006


Dear Mr. Doe,


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Sincerely,Jane Doe

1-3/4’’

1’’

1’’

Copy SetPlease reference the margins on the examples on this page to properlyformat text for letters.

Paper StockWhite, laser compatible, smooth surface, and no less than 20# weight and 94 brightness.

Departmentadditional line if neededName of Department

Mailing AddressToledo, Ohio XXXXXAcademic Phone: 419.000.0000Academic Fax: 419.000.0000Clinic Phone: 419.000.0000Clinic Fax: 419.000.0000umc.utoledo.edu

September 1, 2006


Dear Mr. Doe,


Hendre feugiat do dolessecte modit illuptat nit ipit eum ip enim inim zzrit alis nibh eugait aliqui tat aliquipis nostrud eugue faci ting ese feugiamconum ex ex ent aut landiametue min-cilit venisci liquis ent dio conulla feummod duipisi elis nostrud dolor accumsan enis dolobor acipsum iure feuipit nullam ipsustrud del ulla feuis nulput ut nonsequat vel doloborem velenit wis endrem zzrit irit, suscip et veril utpat tatio od tatum atin ulla feugiatem zzriliquis nos ac-ing exer sendipis et, core diam, consequat lan exercillaore veliqui ea consent lute dolestrud etum zzril inim qui bla feum velit velenisi.

Borper summy num quam iuscidunt inibh eugait la feugait wis nisit lum quat nonsequat ing er sisi. Ent illandit lamet wisit prat nibh ea con venisl iliquat, veliquipis aciliquis amet nullaore tincipi scilit utpate ea facilla commolore dunt in et doloreet vullut nulla feu facidunt at, quat, velisi. Wis autatem illam quisci tatuercinim et aut venisim exerci eu faccumm olorpero dipit augiam, quisl dolorem zzriurem veliqui scincid uiscipit inisit at, qui tat. Ut nibh eugait venit alit eugiamet la alisi bla adiam, conseniat. Ut acipissed min velesenibh et autpat. Ci tem quam dip et volore facincipis nim quam duisi.

Unt wisi blam il exeraesent dolorercilit alisit alit wissed et praestrud dolessi. Hendre feugiat do dolessecte modit illuptat nit ipit eum ip enim inim zzrit alis nibh

Rud tismolo rpercidunt velesed dion velenis dolenibh ea faci el ullaortie magnis del essequisit dip eugait adigna alit, sit praesequis ea augue euis dolore do com. Wis autatem il-lam quisci tatuercinim et aut venisim exerci eu faccumm olorpero dipit augiam, quisl dolorem zzriurem veliqui scincid uiscipit inisit at, qui tat.

Sincerely,Jane Doe

1’’

2’’



Internal Letterhead For letters that will be distributed to only those inside The University of Toledo or The University of Toledo Medical Center, an original colored letterhead maybe photocopied in black and white for mass distribution. No black and white letterhead should be sent to any external audience. Centered, left or right justified letterheads can be used.

DepartmentName of Department • Mailing Address • Toledo, Ohio XXXXX

419.000.0000 Phone • 419.000.0000 Fax • www.utoledo.edu

XXXXXXXXXXXX

ajkjadkfjklajlkfajdkfjkdajfl adsjajdfkjal;sdjfl ksdjfakdfjlkasjdfkajdfk

adsklfkdalfkla

dkjfkajsdkfjkaldfjkajjDunt venit dolortie tie min eraestrud exerat wis augiatissi eum zzriusto odit, vullamconsed dolore erci bla corper si. Hendre feugiat do dolessecte modit illuptat nit ipit eum ip enim inim zzrit alis nibh eugait aliqui tat aliquipis nostrud eugue faci ting ese feugiamconum ex ex ent aut landiametue mincilit venisci liquis ent dio conulla feummod duipisi elis nostrud dolor

accumsan enis dolobor acipsum iure feuipit nullam ipsustrud del ulla feuis nulput ut nonsequat vel doloborem velenit wis endrem zzrit irit, suscip et veril utpat wisl irit wiscidu ipisiss equisim dipit nis exeros et la facil ulla aliquis nonumsan ulla faccum ea aut loborer seniamet pratin ulla feu facil dui bla feu facilit vulput ad elent lan el ute vel ipis aute tie vulluptatio od tatum atin ulla feugiatem zzriliquis nos acing exer sendipis et, core diam, consequat lan exercillaore veliqui ea consent lute dolestrud etum zzril inim qui bla feum velit velenisi.

Borper summy num quam iuscidunt inibh eugait la feugait wis nisit lum quat nonsequat ing er sisi.Ent illandit lamet wisit prat nibh ea con venisl iliquat, veliquipis aciliquis amet nullaore tincipi scilit utpate ea facilla commolore dunt in et doloreet vullut nulla feu facidunt at, quat, velisi.Wis autatem illam quisci tatuercinim et aut venisim exerci eu faccumm olorpero dipit augiam, quisl dolorem zzriurem veliqui scincid uiscipit inisit at, qui tat. Ut nibh eugait venit alit eugiametTet utet velit luptatie magnim dionulput nullutet lam ad essequisim vel dio conse feugait, si.Unt wisi blam il exeraesent dolorercilit alisit alit wissed et praestrud dolessi.

Rud tismolo rpercidunt velesed dion velenis dolenibh ea faci el ullaortie magnis dWis autatem illam quisci tatuercinim et aut venisim exerci eu faccumm olorpero dipit augiam, quisl dolorem zzriurem veliqui sel essequisit dip eugait

adigna alit, sit praesequis ea augue euis dolore do commodigna aut lorem

Sincerely,XXXXXXXXXXXXX

1-3/4’’

1-1/2’’

1’’

2 f. Internal Letterhead



2 g. Envelopes

EnvelopesThe University of Toledo and The University of Toledo Medical Center envelopes are standard #10 and are illustrated below. Dimensions and measurements for placement of the logo and business address are indicated.

Typing FormatThe typing format recommended for use with the University envelopes is illustrated below.

Window EnvelopesUse right justified letterhead for window envelopes to ensure no letterhead is visible through the window. Do not use left justified letterhead with window envelopes.

Department Mail Stop XXXMailing address, Toledo, Ohio 43614-2598



Standard Business Cards The format shown below is for standard business cards. Use these samples for proper sequencing of name, title, address, telephone number, etc. Dimensions and measurements for placement of the logo in relation to other elements also are indicated.

Business Card Front, The University of Toledo

Business Card Front, University Medical Center

Name of IndividualTitleSecond Title (if applicable)

Department Name

Campus locationMail Stop XXXToledo, Ohio 43606-3390 419.000.0000 Phone419.000.0000 Messages419.000.0000 Faxindividual e-mailwww.utoledo.edu

UT Business Card Back (standard)

2 h. Business Cards

UTMC Business Card Back (standard)

Mission Statement

The mission of The University of Toledo Medical Center is to

provide superior patient care which is compassionate and cost

effective and to support and enhance the health education of

The University of Toledo. In partnership with the University,

the hospitals continuously strive to develop and incorporate

advancements in health-care knowledge to improve the quality

of patient care.



2 i. Collateral

Interoffice Memo An interoffice memo template for The University of Toledo and The University Medical Center can be downloaded at http://monitor.meduohio.edu/depts/mktandcom/templates.htm

Fax Cover SheetA fax cover sheet template for The University of Toledo and The University Medical Center can be downloaded at http://monitor.meduohio.edu/depts/mktandcom/templates.htm

Memo

Fax Cover Sheets



Report/Binder Covers

2 i. Collateral

Report/Binder Covers A binder cover template is available for UT and UTMC use. Templates can be downloaded at http://monitor.meduohio.edu/depts/mktandcom/templates.htm

The University of Toledo logo should be used on the front or back cover of all publications. The accompanying text should include The University of Toledo and the department or program name.

The following example shows how to use The University of Toledo logo on a cover.

PowerPoint TemplateThere are two PowerPoint templates available for use. Templates can be downloaded at http://monitor.meduohio.edu/depts/mktandcom/templates.htm

PowerPoint Templates


Section 1 2 3 WRITING STYLE GUIDE

This style guide was prepared by the Marketing and Communications Office in an effort to bring consistency to publications written for and about The University of Toledo. Following these standards will promote uniformity and clarity and strengthen the effectiveness of communications. This guide addresses frequently asked questions about style and some common errors. It is not comprehensive; consulting other reference sources is suggested. The Marketing and Communications Office follows The Associated Press Stylebook and Briefing on Media Law and uses The American Heritage Dictionary of the English Language and Webster’s New World Dictionary of Computer Terms. For questions not answered in this guide or by these reference books, contact the Office of Marketing and Communications at 419.530.2002. This style guide is online at www.utnews.utoledo.edu.

Abbreviations and acronyms

AAMC — Association of American Medical CollegesAAUP — American Association of University Professors University of Toledo chapterADA — Americans with Disabilities ActAFSCME — American Federation of State, County and Municipal Employees Local 2415AHEC — Area Health Education CenterAMA — American Medical AssociationAMSA — American Medical Student AssociationAMWA — American Medical Women’s AssociationBSU — Black Student UnionCAP — Campus Activities and ProgrammingCARF — Commission on Accreditation of Rehabilitation FacilitiesCASE — Council for the Advancement and Support of EducationCDC — Centers for Disease Control and PreventionCOTH — Council of Teaching Hospitals CWA — Communications Workers of America Local 4319GED — General Education Development testHIPAA — Health Insurance Portability and Accountability Act of 1996IRB — Institutional Review BoardJCAHO — Joint Commission on Accreditation of Healthcare OrganizationsLCME — Liaison Committee on Medical EducationMAC — Mid-American ConferenceMCAT — Medical College Admissions TestNBME — National Board of Medical ExaminersNCI — National Cancer InstituteNIH — National Institutes of HealthNRMP — National Resident Matching ProgramOBOR — Ohio Board of RegentsPREP/TECH — a science and mathematics preparation program for seventh- and eighth-gradersPSA — Professional Staff AssociationSciMaTEC — Science, Mathematics and Technology Education CenterSNMA — Student National Medical AssociationUTPPA — University of Toledo Police Patrolman’s Association Abbreviate incorporated, corporation and company when it is part of anorganization’s name: Solar Cells Inc., Dana Corp.



Academic degreesUse the University Catalog for appropriate major designations. Examples: associate’s degree associate of arts degree bachelor’s degree in business administration (B.B.A.) bachelor of science degree in chemistry (B.S.) bachelor of science degree in nursing (B.S.N.) bachelor of arts degree in music (B.A.) certificate of medical and health sciences certificate of occupational health (C.O.T.) clinical nurse specialist (C.N.S.) family nurse practitioner (F.N.P.) master of arts degree in philosophy (M.A.) master of science degree in biology (M.S.) master of science and education degree master of science degree in nursing (M.S.N.) master of occupational therapy (M.O.T.) master of public health (M.P.H.) master’s degree in psychology master of business administration degree (not master’s) (M.B.A.) education specialist (degree holder does not receive Dr. designation) doctor of education degree (Ed.D.) doctor of medicine (M.D.) doctor of medicine/doctor of philosophy in medical sciences (M.D./Ph.D.) doctor of medicine/master of public health (M.D./M.P.H.) doctor of medicine/master of science in biomedical sciences (M.D./M.S.) doctor of philosophy degree in electrical engineering (Ph.D.) doctor of pharmacy degree doctor of science degree juris doctor (J.D.) master of law degree (LL.M., beyond the J.D. degree)

Note: “doctorate” or “doctoral degree.” Not “doctorate degree.” Doctorate is a noun. Juris doctor is a noun — no need to add the word “degree.”

Academic departmentsAcademic departments are uppercase: Civil Engineering Department; Department of Surgery; Theatre and Film Department.

Academic calendar terms Do not capitalize fall semester or similar terms: fall semester 2008. When refering to the academic year, put years first: 2006-07 academic year.

Academic rankLowercase freshman, sophomore, junior, senior, undergraduate with degree, graduate student, doctoral student: Mary Wallace, a sophomore in the College of Business Administration, wonthe award.Dee Miller, a fifth-year pharmacy student, has a 4.0 grade point average.

First-year student, second-year student, etc. are preferred to describe medical students and resident physicians.



Addresses For hometown news releases, use street names, city and state if outside Toledo in parentheses following a person’s name: Mary Smith (Overland Parkway, Toledo), Jim Wilson (Indian Hollow Road, Grafton, Ohio).

For most cases, city names should be used with state names. For a list of cities that stand alone (Atlanta, Cincinnati, etc.), refer to the “datelines” entry in the AP Stylebook. Use state abbreviations as listed under “state names” in the AP Stylebook.

When giving the location of a business or organization, use street number and abbreviations St., Ave., Blvd., (Road, Drive, etc. are spelled out), and abbreviate compass points that indicate directional ends of streets: The walking tours begin at the Toledo-Lucas County Public Library, located at 325 N. Michigan St.

Spell out street, avenue and boulevard when there is no address: The first campus of the former Medical College of Ohio was located at the corner of Arlington and Detroit avenues.

When addresses are used in text, separate by a comma: For information, write to the College of Arts and Sciences, Mail Stop 906, The University of Toledo, Toledo, OH 43606-3390.

Addresses for the Main, Scott Park and Toledo Museum of Art campus:Name of college, department, division or officeMail Stop ___The University of ToledoToledo, OH 43606-3390

Addresses for the Health Science Campus:Name of college, department, division or officeMail Stop ___Health Science CampusThe University of Toledo3000 Arlington Ave.Toledo, OH 43614-2598

For more information, call UT Mail Services at ext. 419.530.3877.

Adviser … is the preferred spelling.

AFSCME American Federation of State, County and Municipal Employees

Alma mater “Fair Toledo” is the University’s alma mater.

Alumnus, alumna, alumni, alumnaeAlumnus refers to one male graduate. Alumna refers to one female graduate. Alumni refers to two or more graduates who are all male or who are males and females. Alumnae refers to two or more female graduates.

American Association of University ProfessorsCapitalized: American Association of University Professors University of Toledo chapter (AAUP)

American federation of State, County and Municipal EmployeesCapitalized: American Federation of State, County and Municipal Employees (AFSCME) Local 2415.



Athletics NICKNAME: Rockets COLORS: Midnight blue and gold MASCOT: Rocky the Rocket FIGHT SONG: “U of Toledo”

The University of Toledo belongs to the Mid-American Conference (MAC). MAC is acceptable on subsequent references. The University of Toledo is a member of the NCAA Division 1-A.

When pairing the names of two competing schools, use a hyphen: this Saturday’s University of Toledo-Ohio University game

An individual team member may be called an All-American. But the correct adjective is All-America: John Smith is an All-America lineman.

Student-athlete is hyphenated.

Bike trail University/Parks Trail

Board of TrusteesUppercase full name: The University of Toledo’s Board of TrusteesSubsequent references are lowercase: board, trustees

BuildingsAcademic House Academic Services Center, Scott Park Campus Allied Health Clinical Laboratory, Scott Park Campus Army ROTC Center Basic Science Laboratory Center, Scott Park Campus Paul Block Jr. Health Science Building, Health Science CampusBowman-Oddy Laboratories Ashel and Dorothy Bryan Academic Commons, Health Science CampusCarlson Library Carter Hall East Carter Hall West Center for Creative Education, Health Science CampusCenter for Performing Arts Center for Sculptural Studies, Toledo Museum of Art Campus Center for the Visual Arts, Toledo Museum of Art Campus Child Care Center (Apple Tree Nursery School)Classroom Center, Scott Park Campus Coghlin Rehabilitation Center, Health Science CampusHoward L. Collier Building, Health Science CampusEleanor N. Dana Conference Center, Health Science CampusDowd Hall Dowling Hall, Health Science CampusDriscoll Alumni Center East Parking Ramp EduCare Center, 1932 Birchwood Ave.Energy Center, Health Science CampusEngineering Technology Center, Scott Park Campus Facilities Support Building, Health Science CampusFaculty Annex, Scott Park CampusFoundation Building, Health Science CampusGlass Bowl Stadium Glass Crafts Building, Toledo Museum of Art Campus



Glendale Medical Center, Health Science CampusGillham HallGoddard House Grounds and Fleet Services BuildingHealth and Human Services BuildingHealth Education Building, Health Science CampusHealth Education CenterFrank E. and Nancy Horton International House Interfaith CenterLenore W. and Marvin S. Kobacker Center, Health Science CampusLake Erie Research and Education CenterLarimer Athletic ComplexLaw CenterLearning Resource Center, Scott Park CampusLibbey Hall James D. McComas Village (student housing for fraternities and sororities) MacKinnon Hall McMaster Hall Memorial Field House Raymon H. Mulford Library Building, Health Science CampusNash Hall Nitschke Hall Non-Academic Services Center, Scott Park Campus North Engineering Building Northwest Ohio Medical Technology Center, Health Science CampusPalmer Hall Parks Tower Peterson House Plant Operations Ritter Astrophysical Research Center (Ritter Planetarium and Observatory) Rocket HallRichard D. Ruppert Health Center, Health Science CampusJohn F. Savage Hall Scott Hall Scott Park Student Center, Scott Park Campus Snyder Memorial Building Sociology-Anthropology Building R.A. Stranahan Arboretum Stranahan Hall Student Medical Center Student Recreation Center Student Union Sullivan Hall Toledo Hilton Hotel, Health Science CampusTransportation CenterTucker Hall University Computer CenterUniversity Hall University of Toledo Medical CenterUniversity Recycling Building Varsity T Pavilion West Parking Ramp Westwood Annex White Hall Wolfe Hall



Campus names Main CampusHealth Science CampusScott Park CampusToledo Museum of Art Campus

Centers and institutesCapitalize names: American Language InstituteCatharine S. Eberly Center for WomenCenter for Clinical ResearchCenter for Creative InstructionCenter for Diabetes and Endocrine ResearchCenter for Neurological DisordersCenter for Nursing Research and EvaluationCenter for Successful AgingGeorge Issac Minimally Invasive Surgery CenterRuth M. Hillebrand Clinical Skills CenterHumanities InstituteHenry L. Morse Physical Health Research CenterUrban Affairs CenterUniversity Cancer CenterWard M. Canaday Center for Special Collections

Chair … is preferred to chairperson. Chairman, chairwoman also are acceptable.

Clinics Capitalize clinic names: Wound Care and Venous Clinic

Co- Retain the hyphen when forming nouns, adjectives and verbs that indicate occupation or status: co-worker, co-chair, co-sponsor, co-author, co-partner, co-host

Course work … is two words.

Colleges and departmentsCapitalize the names of colleges: College of Arts and Sciences College of Business Administration Judith Herb College of EducationCollege of EngineeringCollege of Graduate StudiesCollege of Health Science and Human ServicesCollege of MedicineCollege of NursingCollege of PharmacyCollege of LawUniversity College

Full names of academic departments are uppercase: Civil Engineering Department; Department of Surgery; Theatre and Film Department. Informal references are lowercase: the theatre student.



The University of Toledo Medical Center refers to elements of the Health Science Campus that constitute the clinical enterprise, including the hospitals and clinics.

Commas No comma before Jr.: Dr. Ivie Stein Jr.No comma before Inc. or Ltd.: Ariba Technologies Inc.

No final comma in simple series: He signed up for news writing, cultural anthropology, digital photography and mass communication ethics.

Use comma in complex series: Some strategic investments include hiring new faculty, improving recruitment and marketing, and making increases in research technology and support staff. Do not separate month and year with comma: It will take place in June 2010.

Communications Workers of AmericaCapitalized: Communications Workers of America (CWA) Local 4319

Courtesy titlesDo not use courtesy titles Mr., Miss, Ms. or Mrs. except in direct quotations. Use first and last names on first reference and last names on subsequent references.

Use the Dr. designation if someone has a doctorate on first reference only: Dr. Alice Skeens

DashTreat as a word with spaces before and after: The scenes take place in northwest Ohio — two in a restaurant and two in a school.

DatesUse abbreviations for months except for March, April, May, June and July. Others are Jan., Feb., Aug., Sept., Oct., Nov. and Dec. Use numbers for dates. Do not use 1st, 15th: The concert will take place Monday, Nov. 1. Friday, May 12, is the deadline to apply for the scholarship.

Departments Academic departments are uppercase: Civil Engineering Department; Department of Surgery; Theatre and Film Department.

Divisions Names of divisions are capitalized: Division of Continuing Education, Division of Student Affairs.

Doermann TheaterIt was named the Henry J. Doermann Theater in 1932 to honor UT’s sixth president.

Dollar figures Use figures and the $ sign in all except casual references and amounts without a figure: $4; $100,000; $1 million; $2.7 million. The book cost $11. Give me a dollar.Figures under one dollar: 25 cents, 8 cents.



DormsResidence hall is the preferred term; do not use dorms or dormitories.

EllipsisTreat as a word with spaces before and after: “We hope everyone will be smiling to welcome people on campus … First impressions go a long way,” he said.

Emeriti, emeritis, emeritaFor one man, it is professor emeritus.For one woman, it is professor emerita.For two or more, regardless of gender, use professors emeriti.

Faculty members For titles, use appropriate rank — professor, associate professor, assistant professor, instructor, etc. — with academic departments lowercase:Dr. Clinton Longenecker, professor of managementUse last name only on second reference: LongeneckerUse Dr. designation on first reference if person holds a doctoral degree.

Faculty Senate Capitalized: Faculty Senate

Farther, furtherFarther refers to physical distance: He walked farther into the woods.Further refers to an extension of time or degree: She will look further into the mystery.

First-year First-year student, second-year student, etc. are preferred to describe medical students and resident physicians.

Foreign student International student is preferred.

FountainsToledo Edison Memorial Fountain is located in front of the Student Unionon Main Campus. The Fountain of Excellence is located between University, Gillham and Stranahan halls.

Fraternities and sororitiesUse full names on first reference: Sigma Phi Epsilon fraternity, Delta Delta Delta sorority

Free events “The free, public event …” is preferred over “The event is free and open to the public.”

Fund raising Two words when referring to the activity: Fund raising is sometimes difficult.Hyphenated when referring to a person: A fund-raiser was hired. Hyphenated when used as an adjective: A fund-raising campaign was launched.



GEDGeneral Education Development test

Governmental bodies and agenciesCapitalize full names of governmental agencies, departments and offices:U.S. Department of State, Ohio Department of Education, Toledo City Council, Toledo Fire Department

Titles:U.S. Rep. Marcy Kaptur Ohio Sen. Teresa FedorToledo Mayor Carty Finkbeiner

Grade point averageSpell out for first reference: grade point average; GPA may be used for subsequent references.

Grades Don’t italicize letter grades or place them within quotation marks: John received four A’s and one B.

For grade point averages, use figures to at least one decimal point: 4.0, 2.75

HIPAA HIPAA stands for the Health Insurance Portability and Accountability Act of 1996.

Health care Two words, no hyphen as a noun; hyphenate as compound modifier: The cost of health care will be discussed at the forum. Health-care professionals from several states will attend the conference.

Homecoming Capitalize when referring to The University of Toledo’s Homecoming: Homecoming queen, Homecoming parade, Homecoming activities

HonorsWhen referring to someone who graduated or who will graduate with honors, use the Latin designations cum laude, magna cum laude and summa cum laude: He graduated summa cum laude from the College of Arts and Sciences.

Hyphenation Always hyphenate a compound used as an adjective in which one element is a cardinal numeral: five-year plan.

Compound adjectives made up of a noun and the present or past participle of a verb must be hyphenated: far-reaching decision.

Do not use the hyphen between an adverb ending -ly and the verb participle or adjective it modifies, even when used before the noun that the phrase modifies: a recently remodeled classroom.



Interim titlesAdd interim at beginning of title:Dick Eastop, interim vice president for enrollment services

International student… is the term preferred for students from other countries (not foreign student).

InternetSome common terms:CD-ROM — capitalized with hyphencyberspace — one worddot-com — informal adjective referring to online businessese-mail — lowercase with hyphenhome page — two wordsInternet — capitalizedIntranet — capitalizedlog on — two wordsonline — one wordthe Web — capitalizedWebmaster — one wordWeb page — two wordsWeb site — two wordsWorld Wide Web — capitalized

LibrariesCarlson Library, LaValley Law Library, Learning Resource Center at the Scott Park Campus, and Raymon H. Mulford Library at the Health Science Campus

Medical college admissions testUse Medical College Admissions Test (MCAT) on first reference; MCAT is acceptable on subsequent references.

Medical College of Ohio, Medical University of OhioUse the word “former” when making reference to the institution: He retired in1990 from the former Medical College of Ohio.

Mid-American ConferenceUse Mid-American Conference (MAC) on first reference; MAC is acceptable on subsequent references.

More than/overUse “more than” when referring to numerals and “over” when referring to spatial relationships.

Non-In general, no hyphen when forming a compound that does not have special meaning: noncredit, nonprofit, nontraditional.

National Resident Matching ProgramUse National Resident Matching Program (NRMP) on first reference; NRMP is acceptable on subsequent references.



Nationalities and racesFollow AP Style Guide.

NumbersNumbers below 10 should be spelled out; figures should be used for numbers 10 and above: two, fourth annual event, five, 10, 25th anniversary, 347, 4,000

Use figures with percentages and spell out percent; do not use %:1 percent, 10 percent, 0.6 percent

OfficesCapitalized: President’s Office, Office of Financial Aid

Ohio Board of RegentsCapitalized: Ohio Board of Regents. Spell out for first reference; OBOR is acceptable for subsequent references.

OrthopaedicOrthopaedic is preferred spelling — Department of Orthopaedic Surgery.

Percentone wordUse figures with percentages and spell out percent; do not use %: 1 percent, 10 percent, 0.6 percent

Plural figures Add s: The problem started in the 1970s. Temperatures will be in the low 30s. The airline has two 747s.

Single lettersAdd ’s: She received one A and two C’s. Mind your p’s and q’s.

Multiple letters Add s: She knows her ABCs. Four VIPs were there.

Proper names Add es to most names ending in es or z: the Charleses, Joneses, Gonzalezes.Add s to most ending in y even if preceded by a consonant: the Duffys, the Kennedys, the two Kansas Citys. Exceptions include Alleghenies and Rockies. For others, add s: the Simpsons, the Smiths.

PostdoctoralOne word, no hyphen.

PreNo hyphen: premed, premedical, predental, preprofessional, preveterinary, preschedule



President First reference: University of Toledo President Lloyd Jacobs, Dr. Lloyd Jacobs, president of The University of Toledo — do not use “President Dr.”Second reference: JacobsHis wife is Ola Jacobs. When referring to both of them: Dr. Lloyd Jacobs and his wife, Ola

Professional Staff AssociationCapitalized: Professional Staff Association (PSA)

ProgramsCapitalize University program names: Honors Program, Master of Liberal Studies Program, QUEST Program

Religion Campus parish: Corpus Christi University Parish Interfaith Center, Campus Ministry

Titles: For Catholic priests on first reference: the Rev. James Bacik For Protestant, use Rev. and then full name.

Residence halls Do not refer to residence halls as dorms or dormitories.

Dowd, White, MacKinnon and Nash halls are known informally as “the Quad.”

Rooms, auditoriums and galleriesWhen referring to specific rooms, auditoriums and galleries, use the following as a guide: Student Union Room 3016, Student Union Auditorium, Law Center Auditorium, Student Union Multipurpose Room (which is Rooms 2582-84), Center for Performing Arts Recital Hall, Doermann Theater, Center for the Visual Arts Gallery, Center for the Visual Arts Clement Gallery, Health Education Building Room 105 on the Health Science Campus

ScholarshipsCapitalize names: Trustees Scholarship, Tower Scholarship

SemestersReferences to semesters are lowercase: fall semester, spring semester

State names Use standard AP abbreviations.Eight states are not abbreviated: Alaska, Hawaii, Idaho, Iowa, Maine, Ohio, Texas and Utah. Michigan is Mich.

State routes and federal and interstate highwaysU.S. 23, I-75, State Route 2 are acceptable references.

Student GovernmentCapitalize: Student Government



Student organizationsCapitalize student organization names: Black Student Union, Campus Activities and Programming, MECHA-Latino Student Union, Student Government,Student Senate

Telephone numbers Use figures and periods: 419.530.2675, 419.383.4359For extension numbers use: Ext. 2675

Television and radio stationsUse the following as guides:WTOL-TV Ch. 11WIOT-FM 104.7

Time10 a.m., 10 p.m., noon (not 12 noon or 12 p.m.), midnight (not 12 midnight, 12 a.m.), 9 to 11 a.m., 10 a.m. to 3 p.m.

Titles books and cd/albums: Use italics and capitalize titles; do not use underlines or quotation marks. The Catcher in the Rye by J.D. Salinger, Jack Kerouac’s On the Road Let It Be by The Beatles includes the song “The Long and Winding Road.”

Art exhibits, dissertations, lectures, movies, papers,plays, poetry, research projects, songs, TV programs:Capitalize titles in quotation marks.Deborah Orloff ’s photography exhibit, “Reclaiming the Night,” will be on display in the Center for the Visual Arts Clement Gallery.Dr. Rane Arroyo’s dissertation is titled “Babel USA: A Writer of Color Rethinks the Chicago Renaissance.”The lecture is titled “African Elders as Healers.”“The Wizard of Oz,” “King Kong”Dr. Christi Bergin co-wrote a paper, “Measuring Prenatal Drug Exposure,” which will be published in the Journal of Pediatric Nursing.Edward Albee’s play, “Who’s Afraid of Virginia Woolf?”“The Bells” by Edgar Allan PoeDr. Joan Mullin received a $32,585 grant from the Ohio Board of Regents for her project titled “Early English Composition Assessment.”“Roxanne” by The Police, Beethoven’s “Six Bagatelles” (Opus 126)“The Mary Tyler Moore Show”

Journals, newspapers, magazines:Do not use quotation marks or italics.Pacific Economic Review, Mid-American Journal of BusinessThe BladeToledo Alumni Magazine



Titles: individuals Do not capitalize if titles are given after name (unless it is a named professorship): Dr. Lawrence Elmer, director of the Center for Neurological Disorders Dr. Craig Hatfield, professor emeritus of geology Dr. Johnnie Early II, dean of the College of Pharmacy Dr. Bernard Bopp, Distinguished University Professor of Astronomy Dr. Laurence Coleman, Judith Daso Herb Endowed Chair in Curriculum and Instruction Daniel Morissette, senior vice president for finance and strategy

Capitalize academic titles when they immediately precede names: Dean Jeffrey P. Gold Professor Jamie Barlowe Trustee Richard McQuade Jr.

Toward … is preferred over towards.

Trustees Richard Stansley Jr., a University trustee; University Trustee Richard Stansley Jr.; the University’s Board of Trustees

The University of Toledo Medical CenterThe University of Toledo Medical Center refers to elements of the Health Science Campus that constitute the clinical enterprise, including the hospitals and clinics. UT Medical Center, University Medical Center, and UTMC are acceptable in subsequent references.

The University of ToledoThe University of Toledo should be used on first reference; the University is preferred on second and subsequent references. UT also is acceptable in headlines and when space is needed.

University mottoThe University of Toledo’s motto appears on its seal in Old Spanish: “Coadyuvando El Presente, Formando El Porvenir.” This translates to “Guide to the Present, Moulder of the Future.”

UT Police Patrolman’s AssociationCapitalized: University of Toledo Police Patrolman’s Association (UTPPA)

Vice presidents Lowercase: vice president for student services, vice president for institutional advancement

Voice mail … is two words.

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