the university of east london media report · 2014-02-14 · 16.01.14 - lawyer imran khan...
TRANSCRIPT
MEDIA REPORT
December 2013 and January 2014 Public Relations and Communications Team
The University of East London
A quick glance at our communications and PR activities and impact
Press and Media: The Times ran a feature in its student law supplement reporting positively on our re-launched Law Clinic. UEL honorary Keir Starmer was interviewed on BBC Asian Network, talking about the importance of diversity and how UEL encourages wider participation in HE. Liz Pearson’s reflections on Stratford’s vibrant cultural quarter featured prominently in Arts Professional. There was also significant online pick up of Cynthia Fu’s research into the drug modafinil and how it impacts on depression. While Dr Ashok Jansari’s research into mind mapping featured in The Sun. The press team also tackled a number of challenging media enquiries/reputational issues around pay settlements, value for money for students, and student accommodation. Internal Communications: We continue to talk to students and staff about enhancing our communications offer. The recent staff and student communications survey gives us invaluable insight into communications at UEL, in particular how and what we communicate. The staff communications survey received nearly 200 responses and the student communications survey received over 650 responses. We’ll be reporting the detailed findings of each survey shortly. The new EET and communications e-newsletter, dedicated to providing students with the latest opportunities for work placements, internships and employability information, is proving to be a hit with students. The first issue netted an impressive 1,183 click-throughs. Events: Our survey examining the experience of the graduates has demonstrated that there is rising satisfaction – 90% – of the graduation experience. This is an improvement on 2012 – with feedback across external services (i.e. gowning, photography and merchandising) also positive. We will continue to work with staff and students to look at how can make further improvements in 2014. We are also working on securing the support of a number of high profile figures to support our programme of corporate events for this year.
Communications and Media Summary
Media Highlights A selection of clippings
Media Report Online press coverage
In the UK, across December and January, there were 62 items of press coverage. Of these stories, 33 were rated positive, 29 were rated neutral. Internationally there were 168 items of press coverage. There were two TV/Radio items. Lecturer Eva Lloyd spoke about childcare on Woman's Hour, BBC Radio 4, and Honorary Doctorate Sir Keir Starmer spoke to BBC Asian Network saying that 79% of UEL's Law School make up of students (2012/13) were from BME backgrounds. The station reaches more than 550,000 listeners a week. The ten most notable press items were:
Outlet/Publication Circulation: Unique Visitors
Headline
BBC News 29,262,724 Caffeine pill 'could boost memory'
The Guardian 11,945,604 How actor Brian Rix has been putting learning
disabilities centre stage by David Brindle
The Guardian 11,945,604 The British amateur who debunked the
mathematics of happiness by Andrew Anthony
The Guardian 11,945,604 Observer Ethical Awards 2014: judges
Telegraph.co.uk 9,860,669 Student life: how did university help you? by
Angelica Malin
The Independent 3,822,583 Republicans in Northern Ireland look to Taliban
for weapons by Jonathan Owen
The Independent 3,822,583 Exclusive: Law firm Clifford Chance adopts ‘CV
blind’ policy to break Oxbridge recruitment bias
by Richard Garner
Financial Times 1,535,261 E-cigarettes are helping smokers
Medical News Today 949,887 Depression's severity reduced by modafinil when
taken with antidepressants
London Evening Standard 837,712 Tinchy Stryder announces residency at new
Olympic legacy village by Louise Jury, Chief Arts
Correspondent
Social Media Highlights
Social Media Summary
Twitter has remained steady with a number of high of retweets, with many more people becoming aware of tagging in @UEL_News and #UEL. In terms of engagement, since the beginning of January, we’ve had 174 mentions and 50 retweets in total. The most popular tweeted and retweeted links were:
• BBC Asian Network’s DJ Nihal retweeted about his interview with Keir Starmer to an audience of 68,321.
• The It’s All Lies photography exhibition received three retweets out to a further audience of 11,143
• Our congratulations to Keir Starmer about his New Year Honours received four retweets to an audience of 7,371 including a retweet from Doughty Street Chambers.
• ‘Remember, exams are being held from 6-17 January 2014’ – 91 clicks • ‘Moodle will be unavailable from 8am-12pm (midday) on Monday 20 Jan 2014
whilst an upgrade takes place’ – 32 clicks • ‘Any students keen for paid work? We're recruiting new student ambassadors for
2014’ – 30 clicks • ‘To all of our postgraduate students starting next week, we're looking forward to
seeing you!’ – 30 clicks We have also been promoting a number of videos via our YouTube channel across Facebook and Twitter.
• E-Cigarettes – You Tube lecture – 36,834 views (first posted in July) • Honorary Graduate Archive Damon Albarn – 1,283 views • Dizzee Rascal's citation and speech at UEL's graduation ceremony – 578 views • ACE (student made promo video) – 485 views • Imran Khan Interview – 220 views • Honorary Graduate Archive - Tessa Sanderson – 43 views
The following are Facebook posts from December and January with high views/shares/likes:
• Happy New Year message from UEL with 5,116 views and 254 likes, comments and shares
• Winterfest photo album with a reach of 3,022, 43 likes, comments and shares and 1,606 post clicks
• Thank you to those who helped out at, and attended the open day with 3,998 views and 17 likes, comments and shares
Appendix Media report and press releases
Media Report
UK and Ireland (January and December)
International (January only)
Press Releases during December and January
02.12.13 - UEL Professor named BME Pioneer 2013
09.12.13 - Team USA return to UEL SportsDock
10.12.13 - UEL receives European HR Excellence in Research Award
16.12.13 - UEL Senior Lecturer awarded Honorary Fellowship
17.12.13 - Footy stars of tomorrow put through their paces by UEL
17.12.13 - Senior leadership appointments announced at UEL
18.12.13 - UEL launches New Young Playwright competition entitled Stage Directions
07.01.14 - UEL Professor wins top Equality award
08.01.14 - UEL Early Childhood expert receives Honorary OBE
10.01.14 - UEL staff win at international architecture contest
16.01.14 - Lawyer Imran Khan encourages UEL students to be ‘fearless’
17.01.14 - UEL Open Day a success last weekend
22.01.14 - Leading Criminology Professor to hold new book launch in Stratford
22.01.14 - Unique coaching opportunity puts UEL student on course
22.01.14 - UEL's 'Muslim, Trust and Cultural Dialogue' project holds first event
23.01.14 - UEL's Emeritus Professor speaks on London’s “superdiversity”
Mark Burey Acting Head T +44 (0)20 8223 2249 E [email protected]
Louisa Byamukama Senior Corporate Communications Officer T +44 (0)20 8223 2512 E [email protected]
Jessica Longland Communications and PR Assistant T +44 (0)20 8223 2082 E [email protected]
Olly Knight Multimedia Developer T +44 (0)20 8223 2156 E [email protected]
Mary Rahman Press Officer T +44 (0)20 8223 2062 E [email protected]
Nina Romain Press Officer T +44 (0)20 8223 6239 E [email protected]
Nicola Quilter Corporate Events and Graduations Officer T +44 (0)20 8223 2884 E [email protected]
Fotios Savva Graduation and Events Assistant T +44 (0)20 8223 2042 E [email protected]
Public Relations and Communications Meet the team