STUDENTSTUDENTSTUDENTSTUDENTSTUDENTSTUDENTSTUDENTSTUDENTSTUDENTSTUDENTSTUDENTSTUDENTLIFE CYCLESTUDENTSTUDENTSTUDENTSTUDENTSTUDENTSTUDENTSTUDENTSTUDENTSTUDENT

THE UNIVERSITYMARKETER’S GUIDE

TO A

MARKETING TACTICS TO REACHSTUDENTS WHERE THEY ARE

Increase your SEO presenceto attract prospective

applicants and make sure you’re showing up intheir search queries.their search queries.

MOBILEFRIENDLY

Even when at home, 2 in 3 researchers use mobile devices when researching education.Is your website equipped to

handle and directmobile traffic?LEAD

NURTUREFollow up with prospective applicants who have shown

interest in your schoolwith emails, direct

mail, and more.

Be sure you are ready for applicants!Is your messaging cohesive?

Is your application process streamlined?Is your website updated and mobile friendly?

MARKETINGCHECKLIST

MARKETINGMARKETINGMARKETINGMARKETINGMARKETINGMARKETINGMARKETINGMARKETINGMARKETINGMARKETINGMARKETINGMARKETINGMARKETINGMARKETINGMARKETINGMARKETING

VIDEO

MOBILEFRIENDLY 83% of query paths begin with

a non-branded term — is your university showing up?

Make sure it is withincreased SEO efforts in

the weeks prior toapplication deadlines.

VIDEO

USP67% of students use videos

to understand specif ic features of a school, including housing

options. Showcase yourschool with videos that

appeals to studentsand their parents.

What is your university’s uniqueselling point (USP)? In other

words, how will you respond whena potential student asks,

“Why should Igo here?”

RESLIFE

PRESTIGE

SPORTS

ACADEMICS

MARKETINGCHECKLIST

MARKETINGMARKETINGMARKETINGMARKETINGMARKETINGMARKETINGMARKETING

RESLIFE

PRESTIGE

SPORTS

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YES NOYour approach will vary

depending on your answer:Is university housing

required for freshmen?

Start helping students narrow down their

dorm choices.

QUIZ BEGINCAMPAIGN

Start marketing the benefitsof living in universityhousing to those who

are eligible.

DIRECTMAIL

SOCIALMEDIA

BEGINCAMPAIGN

DIRECTMAIL

In the meantime ...

SOCIALMEDIA

VIDEOS

VIRTUALTOURS

EMAILS

LEADNURTURE

On-Campus

HOUSING DEADLINE

MARKETINGCHECKLIST

MARKETINGMARKETINGMARKETINGMARKETING

AUG-SEPT

MARKETINGANALYSIS AND CONSULTING

EMAILS

Marketing during this phase will depend on a f irst-year student’s answer to the following: Where am I going to live next year?

ONCAMPUS

These are typically less furnished options withless Res Life, but offer

more freedom.

PUSHSOPHOMORE

HOUSING

?MARKETUNIVERSITY

OPTIONSUse surveys and

targeted emails andmailers to push

benefits.Start helping students

narrow down their choices of dorms

QUIZ

AUG-SEPT

Spend the f irst 6 weeksmarketing res life

events to freshmen

MARKETINGANALYSIS AND CONSULTING

Marketing during this phase will depend on a f irst-year student’s Marketing during this phase will depend on a f irst-year student’s Marketing during this phase will depend on a f irst-year student’s Marketing during this phase will depend on a f irst-year student’s

MARKETINGCHECKLIST

MARKETINGMARKETINGMARKETINGMARKETINGMARKETINGMARKETINGMARKETING

DEC

Target parents off irst-year students and

push sophomorehousing options.

DIRECTMAIL AND

EMAILS

Marketing during this phase will depend on a f irst-year student’s Marketing during this phase will depend on a f irst-year student’s Marketing during this phase will depend on a f irst-year student’s Where am I going to live next year?

Marketing during this phase will depend on a f irst-year student’s Marketing during this phase will depend on a f irst-year student’s Marketing during this phase will depend on a f irst-year student’s Where am I going to live next year?

Marketing during this phase will depend on a f irst-year student’s Marketing during this phase will depend on a f irst-year student’s Marketing during this phase will depend on a f irst-year student’s Where am I going to live next year?

Marketing during this phase will depend on a f irst-year student’s Marketing during this phase will depend on a f irst-year student’s Marketing during this phase will depend on a f irst-year student’s Marketing during this phase will depend on a f irst-year student’s Marketing during this phase will depend on a f irst-year student’s Marketing during this phase will depend on a f irst-year student’s Marketing during this phase will depend on a f irst-year student’s Marketing during this phase will depend on a f irst-year student’s Marketing during this phase will depend on a f irst-year student’s Marketing during this phase will depend on a f irst-year student’s Marketing during this phase will depend on a f irst-year student’s Marketing during this phase will depend on a f irst-year student’s Marketing during this phase will depend on a f irst-year student’s Marketing during this phase will depend on a f irst-year student’s Marketing during this phase will depend on a f irst-year student’s Marketing during this phase will depend on a f irst-year student’s Marketing during this phase will depend on a f irst-year student’s Marketing during this phase will depend on a f irst-year student’s Marketing during this phase will depend on a f irst-year student’s Marketing during this phase will depend on a f irst-year student’s Marketing during this phase will depend on a f irst-year student’s Marketing during this phase will depend on a f irst-year student’s Marketing during this phase will depend on a f irst-year student’s Marketing during this phase will depend on a f irst-year student’s Marketing during this phase will depend on a f irst-year student’s Marketing during this phase will depend on a f irst-year student’s Marketing during this phase will depend on a f irst-year student’s Marketing during this phase will depend on a f irst-year student’s Marketing during this phase will depend on a f irst-year student’s Marketing during this phase will depend on a f irst-year student’s

WORD OF MOUTH,

SOCIAL MEDIA,AND

EMAILSOCT

OFFCAMPUS

DEC

SOPHOMORE TOJUNIOR YEAR

ONCAMPUS

PROMOTEJUNIOR

AND SENIORHOUSING

OFFCAMPUS

MARKETUNIVERSITY

OPTIONSAND

BENEFITSHighlight job

opportunities to build resumes within the res

life program.

JUNIOR YEARJUNIOR YEARJUNIOR YEARJUNIOR YEARJUNIOR YEAR

MARKETINGCHECKLIST

MARKETINGMARKETINGMARKETINGMARKETINGMARKETINGMARKETINGMARKETINGMARKETINGMARKETINGMARKETINGMARKETINGMARKETINGMARKETINGMARKETINGMARKETINGMARKETINGMARKETINGWORD OF MOUTH,

SOCIAL MEDIA,AND

EMAILS

ONCAMPUS

PROMOTEJUNIOR

AND SENIORHOUSING

UNIVERSITY

Marketing during this phase will depend on a student’s answer to the following: Where am I

going to live next year?

Also Res Life Program opportunities!

SENIORYEAR

Let students speak forthemselves! Collect

testimonials from residents to use for future

marketing efforts.

INFOGATHERING

Learn about your different demographics and what they’re looking for in housing. You can

use these insights in thefuture for quiz options

and targeted messaging.

STUDENTTESTIMONIALS

MARKETINGCHECKLIST

MARKETINGMARKETINGMARKETINGMARKETINGMARKETINGMARKETINGMARKETING

WWW.THELYST.COM/HED