the uneasy relationship between social media & measurement
TRANSCRIPT
Ubiquitous slide of Social Media logos
We know what it is. We know where it is. We know how we're supposed
to use it
Web Strategy
Web Strategy
Social Media
Strategy
Social Media
Strategy
Digital Marketing Strategy
Digital Marketing Strategy
We know where it fits in an overall online strategy
The base & foundation, giving basic information
Traditional marketing methods, reaching out to your audience with prescribed messages
Leveraging relationships & networks. Raw, open conversation about you, your products and your activity
It’s about making conversations more It’s about making conversations more efficient for all partiesefficient for all parties
And then what?And then what?
NB. I don’t ACTUALLY believe in unicorns
We know the theory of how to catch it, but we’re not really sure about how to actually DO it, let alone tame it.
Freebies:
Technorati (links, authority)Twitalyzer (influence)Google Analytics (traffic)Feedburner (subscribers)Compete/Quantcast/Alexa (relative traffic)Appsholic (social media)Digg/Stumbleupon (social bookmarks)Boardtracker/Twing (forums)Bit.ly (link shortening/click-throughs)
Freebies:
Technorati (links, authority)Twitalyzer (influence)Google Analytics (traffic)Feedburner (subscribers)Compete/Quantcast/Alexa (relative traffic)Appsholic (social media)Digg/Stumbleupon (social bookmarks)Boardtracker/Twing (forums)Bit.ly (link shortening/click-throughs)
The ones you have to shell out for:
Collective IntellectRadian 6TrackurBuzzlogicNielsen Buzzmetrics
…and about 10,000 others
The ones you have to shell out for:
Collective IntellectRadian 6TrackurBuzzlogicNielsen Buzzmetrics
…and about 10,000 others
Just as with your friends, you can’t gag them and you can’t
really storm off in a huff, expecting that to be the end of it.
Take baby stepsTake baby steps
Fall small, fail fast, learn Fall small, fail fast, learn quickly & improvequickly & improve