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The  Ultimate  Shopify  Marketing  Guide  

How  to  Transform  your  Shopify  Store  into  a  Money-­‐Making  Machine  

Growing your online business or Shopify store can be done by following great marketing strategies. It will not happen overnight, but, it is possible and you too will have a successful Shopify store.

This guide was designed to help you meet all your marketing goals for your Shopify store. Some of the strategies covered in this guide might be new to you while others you might already be familiar with. Online marketing strategies have evolved and keep evolving so your best bet to have a great online marketing strategy is to always stay on top on everything marketing so that you do not fall behind.

When you do great marketing for your store, you will improve your traffic, increase conversions, and increase your profit.

Here are 10 awesome marketing and SEO strategies for your Shopify store.

1. Have a Great Site

One of the best Shopify marketing tools is having a great website. This is a truth so basic that no elaboration is really required. Make sure your website has great product descriptions, great headings, great layout, great design, and it has an easy checkout process.

2. Diversify your Advertising

Make sure you advertise your store in all sorts of medium. Advertising can be in offline media including billboards, magazines and newspapers. Many merchants that use ecommerce prefer to utilize measurable methods of advertising such as PPC (pay per click).

3. SEO Link Building

If you use Google or any other search engine pretty often, you are most likely familiar with the prevalence of these tools, which are a big source of traffic online. You will need to put effort into serious link building to get on the top ranks of Google using SEO. There are a few ways you can build links with real results. The process of link building can be slow but sure. There is no such thing as instant generation of a hundred links. Rather, taking the necessary steps to build the right SEO links will get you where you want to be no matter how slow the process is.

4. Referral Marketing VS Affiliate Marketing

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Many people confuse affiliate marketing with referral marketing but there is a big difference between these 2 concepts that is overlooked frequently. For one thing, referral marketing involves personal networks and relationships to get clients to transfer to you and can even have no hidden agenda involved, which is completely selfless. On the other hand, affiliate marketing involves financial incentives and is not selfless in nature. Another way of putting it is that referral marketing uses word of mouth. Affiliate marketing, on the other hand, involves using partners and agents that promote your merchandise or services to their markets. Both methods are great for promoting your store and you need a space on your website where you highlight both if you are using them so that customers interested can either refer you or join your affiliate program.

5. Partnering

One little known but highly effective ecommerce technique is partnering with other business in your industry. Find suitable partners who will help market your product and in return you will help market theirs. This way you get content that is information-rich including back links to your own website. This is a more costly approach but does generate long term, incredible sales return and benefits in terms of SEO.

6. Forum Involvement

If you have many different active forums that are related to your niche, this is a great place for engaging your target audience. When you are involved, remember that the number one ecommerce marketing rule is that no one but you cares about your businesses! If you utilize forums as venues for advertising, you may hurt the reputation of your brand. Rather, see the forums as methods of establishing your expert knowledge through answering questions and helping others. Once you create a niche for yourself in one community, put a tactful linking signature that brings people back to your website. You won’t really get any benefits in terms of SEO since almost all links of forum signatures are ‘no follows.’ On the other hand if you are informative and helpful when it comes to answering questions, you will most likely see participants of the forum click and check out your website.

7. Guest Posting on Blogs of the Industry and Writing for Websites

The good thing about blogging is that blog owners always look for content that is high quality. Convince blog owners that what you have to say is important and will interest their audiences. This way, you can make an inclusion of great links that will benefit your store. Another great online store marketing technique is to write one article after another for individual websites. The involved strategy is that you approach the websites offering unique articles about topics you know a lot about. You can find articles that are related to what you know and include more than just a few links that link back to your own website. The website you are writing for gets a lot of helpful, unique content for its guests while you get some free search engine optimization.

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8. Social Media

Create social media accounts for your store and be active in the social networks. While these may not be the best direct driver of sales, social media platforms are still one of the best methods of building your company reputation and a great way of interacting with customers.

9. Refrain from Hiring a Cheap Firm for SEO

Are you tired of black hat services and penalties that result? So is Google. SEO Services that promise you the moon and back and come with a tremendously affordable price becomes tempting to run. In the short term, you may even see a few results. However, the short-term tactics and spam-like results will eventually backfire in the long run. Everything may work out great in the beginning but after a while, your audience will be able to detect what is going on and you may lose a percentage of the organic traffic of the website. Before you realize that a mistake such as this one is hard to un-do, it is better to refrain from it altogether. For those who seriously want to use a firm for SEO, make sure it is built using white hat linkage and has a reputable track record that has worked for other successful websites. If you don’t you may be putting all the legitimate work you are doing in terms of search engine optimization at a risk.

10. Avoid Traditional Article Marketing Like the Plague

Writing one single article and putting this through an automated service for distribution to submit to hundreds of websites is not a strategy you should consider. Why? Whether you are willing to face it or not, Google is getting really good at the recognition of low value, spam-like content techniques for marketing. Even if this has worked for you in the past and is even working for you at the moment, it will most likely be penalized in the future, which will cause the money you spent for the distribution services to become a waste. Be wary of using automated marketing methods similar to this. If you want to make a contribution of a couple of good articles to directories such as eZine, that is fine. However, avoid doing traditional marketing of articles and using this as cornerstones for your efforts of marketing. The good news is that in the long run, you will find that real effort does pay off and short cuts just bring you to a dead-end. Knowing this and making the necessary changes if there are any is going to be the difference between successful ecommerce marketing and one that you will just have to re-do and do an overhaul for in terms of getting your business where you want it to go.

Start working on these strategies and you will be on the path to achieve all your Shopify marketing goals.

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Additional  Information  and  Resources    

Thank you for downloading this Shopify Marketing Guide. It was designed to help your store get to the next level and ultimately grow your business.

Bonus Tip: Another great way to help market your store and improve your SEO is affiliate marketing. If you have not started an affiliate program, try our affiliate software for free. Not only does affiliate marketing increase your sales by 30%, it also helps your business build links because you will attract affiliates who will point back to your website when they market your store for you.

Additionally, if you want to learn more online marketing strategies, check out the Affiliate Marketing Blog that covers online marketing from the basics to the best advanced strategies.

Lastly, download these free online marketing e-books to help boost your business.