the u-hall spirit that i live and breathe kenneth y.k. tsang september, 2008
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The U-Hall Spirit that I Live and Breathe Kenneth Y.K. Tsang September, 2008. Good Cause. Reaffirm our values Reaffirm our conviction in sustaining the greatness of the U-Hall spirit Magical strength. The U-Hall Spirit that I Live and Breathe. U-Hall Spirit. - PowerPoint PPT PresentationTRANSCRIPT
The U-Hall Spirit that I Live and Breathe
Kenneth Y.K. Tsang September, 2008
• Reaffirm our values
• Reaffirm our conviction in sustaining the greatness of the U-Hall spirit
• Magical strength
Good Cause
The U-Hall Spirit that I Live and Breathe
U-Hall Spirit
• The underlying strength that made us great • Cements the bond between U-Hallites of the
present and the past with vigor and dynamism
• We may not always be the greatest athletes in the HKU campus but we are always united under our U-Hall spirit
• We may not always be the most handsome students in the HKU campus but we are always united under our U-Hall spirit
• We may not always be the brightest students in the HKU campus but we are always united under our U-Hall spirit
A driving Force
• Our Hall Spirit is a driving force
• We have great affection for it
• We are energized by it
A driving Force
We breathe it deep because
It guides us
It sustains us
It inspires us
Potency
• The spirit we have evoked in us not only permeates the entire Hall
• People from outside can also hear it, smell it, see it and feel it even from afar
• The HKU old girls from the 60s are still stunned by their U-Hall experience some 40 years ago
A Powerful Differentiator
• In HKU, U-Hall spirit is a powerful differentiator
• In the old days, it was this strength that made us the envy of the HKU campus
• We were recognized as a potent force
• Saddened to see that our hall spirit is now waning
What is it?
• What exactly is U-Hall Spirit?
Hall Spirit -Definition
• No rocket science
• Cannot be meaningfully expressed as a few gallons of water
• Do not see a hard and fast definition, because hall spirit is a feeling phenomenon
Under the microscopeSpirit encompasses
Common Goal 共同目的Brotherhood 兄弟情Caring 互相关怀Passion 激情Unity 团结Resilience 高度适应性Zest 极大的乐趣,兴奋Ebullience 洋溢,精力充沛Culture 文化Heritage 遗传Lineage … 血统 /世系…
Intangibles
Hall Spirit - Definition• Our hall spirit is like a wind
– We cannot physically hold it – We cannot see its influence– We can feel its effects – We can harness its power
Hall Spirit - Definition
• Metaphysical – 形而上学
– you only know it when you feel it
• Developed from our Hall values over time
– through relationship building – cemented by bonds of the brotherhood
U-Hallites and Hall Values
• Know
• Understand
• Believe • Embrace
Make the U-Hall values our own
• What are the U-Hall values? • Is there such a thing as the ‘authentic’ U-Hall values?
• How do the values of the current generation stack against the ‘authentic’ values?
Questions
Problem we face
• Even though deep down hallites of different generations may share the same feelings
• Many of us are having – Different views on our hall values– Different interpretations on our hall values – Different interpretations on our hall spirit
• Here to clear the cloud on the horizon
Clear the clouds on the U-Hall horizon
U-Hall values I treasured since 1968 U-Hall values I embraced since 1968
• We go for our lives in defending U-Hall
• We pay respect to the seniors who came before us
• We care for those who follow later
• We lead by example: – As a beacon of dynamism – As a beacon of courage – As a beacon of resilience
A beacon of dynamism:
Through our deeds, we taught those who follow laterto be outgoing and positive in life.
A beacon of courage:
We inspired those who follow later to be a tirelessfighter, one who will never shy away from a fight nomatter how strong the foe is.
A beacon of resilience:
This strengthened our determination of will to persevere, to weather the storm and coming out stronger.
U-Hall Values of the 60s
• These guiding values of the 60s helped us build
– Determination of will
– Strength of our mind
– Quality of our heart
Hall Values
• I was raised, bathed and groomed with these values
• I was imbued with these values
• They are part of my life
• They are part of the air that I breathe
• I evoked them with zest and passion
一代传一代• Still guided by these values
• The core of these values be passed down from generation to generation
• To better enable us to do this
• Fine-tuned the wording of our core values, and together we can ponder
• And it goes like this …
Proposed U-Hall core values• Our values are being good to our parents
• Our values are being good to our families
• Our values are being good to our fellow U-Hallites
• Our values are and being totally devoted and dedicated to the things that are U-Hall
• Our values are being united
Key Questions
• Amid a diversity of views on hall values and a great concern about how best we can sustain the hall spirit
Can we change our core values?
Are they timeless?
We need to look at ‘relevance in time’
• Digitalized world characterized by rapid change
• Fully aware of the compelling need to change in order that we can stay relevant in a rapidly changing world
• Change is a constant
• Change is a fact of life
U-Hall values are no exception
• We must implement change in order that we can remain relevant in a fast changing society
• We must do so while remaining the same
• We need to change while remaining the same
Do so while remaining the same
• In U-Hall, we change things that need to be changed
• Whether those changes are really warranted of course is a matter of opinion
• With due respect, each generation of Hallites contributed to the betterment of U-Hall through implementing changes
Change
• In order that we can stay relevant amid changing times
– We can change our trappings– We can change our culture– We can change our peripheral values
Preserving the authentic U-Hall
• We must never change our core values
• We cannot change our DNA
• We cannot change our roots
• We can only change while remaining the same
Our U-Hall should rightfully remain the same We need to be the same authentic self
We need to change but must do so while remaining the same
• We can change our peripheral values
• We must never change our core values
Ask
• Have we remained the same ?
• Are we now the same authentic self ?
• Let’s deliberate
Proposed U-Hall core values• Our values are being good to our parents
• Our values are being good to our families
• Our values are being good to our fellow U-Hallites
• Our values are and being totally devoted and dedicated to the things that are U-Hall
• Our values are being united
• Before coining these U-Hall Core Values, we need to …
Action
• Need to first define and account for the core values that students and alumni of the current generation hold dear– Need to find out what are their core values ?
• Need to further deliberate before we coin the final version of Core Values for U-Hall
Our Future
What U-Hall can become?
• We are all proud of U-Hall and what it can become, but we are not there yet
U-Hall Future
• Concerted effort between members, the present and the past is required in order that we can build a future of U-hall that is
– Worthy of the vision of the founding members
– Worthy of the vision of the alumni
– Worthy of the aspirations of the undergraduates
What is our U-Hall vision ?
• Vision is a big dream 梦想• Vision is our future ideal state
Proposed U-Hall Vision
• To be the number one residential Hall in HKU, second to none in the bondage of brotherhood
Proposed U-Hall Mission
• Our mission is to have a conviction
• A conviction to be a great advocate of the U-Hall spirit
‘To ensure that the greatness of the U-Hall spirit is handed down from generation to generation’
Promise
• Brand Promise
• U-Hall brand promise
What is U-Hall Brand Promise?
• Our promise is our brand identity
• Our promise is the values that we associate U-Hall with
• Our promise is what people will experience through association with us at all U-Hall touch points
• Specifically, U-Hall Promise is represented by …
Proposed U-Hall Brand Promise 承诺• Brotherhood 兄弟情• Caring 互相关怀• Spirited 高涨的 U-Hall精神• Unity 团结• Resilience 高度适应性
U-Hall Brand Promise
• Are these promises attractive to the new comers?
• Yes, they encompass associations that students aspire to
• Objective: To have students coming to us instead of we having to go for them
Soul of U-Hall 灵魂
– Vision
– Mission
– Brand Promise … made up the soul
Proposed Soul of U-Hall
Vision: To be the number one residential Hall in HKU, second to none in the bondage of brotherhood
Mission: To ensure that the greatness of the U-Hallspirit is handed down from generation to generation
Promise: Brotherhood, Caring, Spirited, Unity, Resilience
Finalize it
Proposed U-Hall core values
• Our values are being good to our parents
• Our values are being good to our families
• Our values are being good to our fellow U-Hallites
• Our values are and being totally devoted and dedicated to the things that are U-Hall
• Our values are being united
Finalize it
Soul of U-Hall + Core Values
• Signed in Blood
• Carved on stone
• Internalized
• Aligned in One Voice
Conception of U-Hall Spirit
• With one voice on U-Hall core values and U-Hall soul, our hall spirit was conceived
U-Hall Spirit – conception to birth
How to continue to nurture and sustain the U-Hall spirit ?
• Hall Spirit nurtured and sustained by a feeling
How to nurture and sustain U-Hall spirit ?
• A feeling that we all share
• A feeling derived from all U-Hallites through
– living the soul of U-Hall – breathing the core values of U-Hall
U-Hall Spirit
• U-Hall spirit = A feeling
• A feeling derived from– Living our Soul ( vision + mission + promise)– Breathing our Core Values
• This feeling is the quintessence (精髓 ) of our U-Hall Spirit!
Feeling
• Inspires our thinking
• Influences our behaviour
• Shapes our attitude
Feelings
ThinkingBehaviourAttitude
Virtuous Circle
InspireInfluenceshape
LiveBreatheFeedStrengthen
Action
• Words without action is just an empty slogan
Get into Action
• Disregard of age, generation and professional background
• Come together• Work together• Reach out together
Get into action
• Meticulous execution of a well-thought-out plan of action guided by a heart of devotion
• Conscious of our direction• Certain of our destination
Vision
Alignment of all facets
PeopleHallCultureBehaviourBrand
• It is only then we can make people see and feel us the way we want them to
• It is only then we can make people perceive us the way we want them to
• Thereby achieving the ideal state of congruence of U-Hall Identity and U-Hall Image
U-Hall Identity = U-Hall Image
SENDER RECEIVER
MessagingPromises deliveredInteraction at all U-Hall touch pointsUnmistakably U-Hall experience
Receiver through interaction with U-Hall
• Develop different associations 1+2+3+….n
U-Hall Identity U-Hall Image
How identical?
Soul Searching
• A strong brand that U-Hall is going to become, people will come to us instead of we having to do soul searching
• Must turn U-Hall into a strong brand again in order that we can be a powerful magnet with great pulling power
Attract the cream of the cream
U-Hall Identity = U-Hall Image
• We are U-Hall
• We are what we are and we must be seen to be so
• We must be seen to be what we are
• Our worth is in the eyes of the others
U-Hall Spirit
Let’s live and breathe it deep !
Thank You !