the truth about mobile-first indexing #mozcon 2017
TRANSCRIPT
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The Truth AboutMobile-First Indexing
By: Cindy Krum
MozCon 2017July 19, 10:05–10:50am
@SUZZICKS
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MOBILE-FIRST INDEXING IS COMING SOON
@SUZZICKS
LAUNCHINGIN 2018!!!
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MOBILE-FIRST INDEXING IS COMING SOON
@SUZZICKS
LAUNCHINGIN 2018!!!
(…Probably?)
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@SUZZICKS
MOBILE-FRIENDLY DESIGN IS GOOD
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FAKE NEWS@SUZZICKS
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MOBILE-FIRST DESIGN
IS NOT THE SAME AS
MOBILE-FIRST INDEXING
@SUZZICKS
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SO LETS BREAK IT DOWN
@SUZZICKS
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WHAT IS MOBILE?
@SUZZICKS
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WHAT IS FIRST?
A Level of Sequence or
Prioritization!
Not an Exclusion of
Other Content!
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WHAT IS INDEXING
@SUZZICKS
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BUT WHAT DOES IT ALL MEAN?
@SUZZICKS
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@SUZZICKS
AWESOME!
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@SUZZICKS
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@SUZZICKS
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@SUZZICKS
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@SUZZICKS
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@SUZZICKS
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CHAT BOTS GROWING FASTER THAN APPS
@SUZZICKS
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@SUZZICKS
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WHO’S ON FIRST?
@SUZZICKS
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WHO IS ON FIRST?
MobileFirst
@SUZZICKS
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WHO IS ON FIRST?
Offline
FirstMobileFirst
@SUZZICKS
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WHO IS ON FIRST?
Offline
FirstMobileFirst AI
First
@SUZZICKS
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WHO IS ON FIRST?
Offline
FirstMobileFirst AI
First
@SUZZICKS
Voice
First
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WHO IS ON FIRST?
Offline
FirstMobileFirst AI
First
@SUZZICKS
Voice
First
All Essentially the Same Thing
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GOOGLE COLLECTS DATA FROM WEB & APPS
@SUZZICKS
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BIG DATA & SEMANTICS
@SUZZICKS@SUZZICKS
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APP & WEB ARE PRESENTATION LAYERS FOR DATA
Any Company’sCloud Hosted Data & Applications
@SUZZICKS
#DeviceIndependence
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APP & WEB ARE PRESENTATION LAYERS FOR DATA
Any Company’sCloud Hosted Data & Applications
@SUZZICKS
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WHY ARE AMP, PWA’S, APIS, DATABASES &JSON-LD RELEVANT HERE?
@SUZZICKS
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CONTENT & DESIGN ARE COMPLETELY SEPARATE
WHY ARE AMP, PWA’S, APIS, DATABASES &JSON-LD RELEVANT HERE?
@SUZZICKS
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WHAT HAS CHANGED?
90% of the World’s Data Was Created in the Past 2 Years
-?!#?!
@SUZZICKS
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THE MOST EFFICIENT WAYS GOOGLE CAN ACCESS YOUR CONTENT:
@SUZZICKS
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VOICE, AI & MACHINE LEARNING
@SUZZICKS
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@SUZZICKS
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SPECULATION:
MOBILE-FIRST INDEXING IS
CLOUD-FIRST INDEXING!(URLS NOT REQUIRED)
@SUZZICKS
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CONNECTED HOME
@SUZZICKS
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CONNECTED HOME
@SUZZICKS
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‘ALL THE THINGS’ ARE GETTING LINKED UP
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SEMANTICS PLAY INTO IT
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URL NOT REQUIRED CONTENT – BY GOOGLE
Restaurants
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URL NOT REQUIRED CONTENT – BY GOOGLE
SongsRestaurants
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URL NOT REQUIRED CONTENT – BY GOOGLE
SongsRestaurants TV Shows
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URL NOT REQUIRED CONTENT – BY GOOGLE
SongsRestaurants TV Shows Books
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URL NOT REQUIRED CONTENT – BY GOOGLE
SongsRestaurants TV Shows Books Sounds
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@SUZZICKS
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FEEDS& XML
@SUZZICKS
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FEEDS THAT RANK WELL IN GOOGLE
Movie Times
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FEEDS THAT RANK WELL IN GOOGLE
Movie Times Shopping
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FEEDS THAT RANK WELL IN GOOGLE
Movie Times Shopping Sports Scores
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FEEDS THAT RANK WELL IN GOOGLE
Movie Times Shopping Sports Scores Weather
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FEEDS THAT RANK WELL IN GOOGLE
Movie Times Shopping Sports Scores Weather Exchange Rates
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HOSTING & FIREBASE
@SUZZICKS@SUZZICKS
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IS GOOGLE HOSTING A RANKING SIGNAL?
@SUZZICKS
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GOOGLE HOSTED CONTENT RANKS WELL IN SERPS
AMP
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GOOGLE HOSTED CONTENT RANKS WELL IN SERPS
AMP Answers
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GOOGLE HOSTED CONTENT RANKS WELL IN SERPS
AMP Answers Utilities
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GOOGLE HOSTED CONTENT RANKS WELL IN SERPS
Events
@SUZZICKS
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GOOGLE HOSTED CONTENT RANKS WELL IN SERPS
YouTubeEvents
@SUZZICKS
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@SUZZICKS
GOOGLE HOSTED CONTENT RANKS WELL IN SERPS
TrafficEvents YouTube
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FIREBASE IS STILL KEY
@SUZZICKS
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FIREBASE IS STILL KEY
@SUZZICKS
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INSTANT APPS & DEEP LINKS
• Dynamic Deep Links Allow
the App Content to Rank &
Index
• Instant Apps Saved in 5K
Bundles
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JSON & JSON LD
@SUZZICKS
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JSON SCHEMA CAN BE ASSOCIATED WITH:
DatasetsApp
Association Files
PWA
Service Workers
Head of HTML
@SUZZICKS
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GOOGLE ALLOWS YOU TO MARK-UP YOUR DB
Dataset Instructions for Schema:
https://developers.google.com/search/docs/data-types/datasets
http://bit.ly/dataset-markup
@SUZZICKS
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@SUZZICKS
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PWAs& PLUG-INs
@SUZZICKS@SUZZICKS
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PROGRESSIVE WEB APP
=
@SUZZICKS
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=ESSENTIALLY A BROWSER PLUG-IN
@SUZZICKS
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SERVICE WORKERS MAY BE CRITICAL TO SEO
SERVICE WORKER@SUZZICKS
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SERVICE WORKER CONTROLS
APP SHELL FROM APP MANIFESTINDEX DB API AKA CACHE API
@SUZZICKS
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JSON LD SCHEMA CAN BE ASSOCIATED WITH:
DatabasesApp
Association Files
@SUZZICKS
• ServiceWorker
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GOOGLE IS TURNING GOOGLE NOW/ KNOWLEDGE GRAPH CONTENT INTO PWAS:
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@SUZZICKS
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APP 2 APPPLUG-INS
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APP PLUGINS
Google Home
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APP PLUGINS
Google Home Android Auto
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APP PLUGINS
Google Home Android Auto Android Wear
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APP PLUGINS
Google Home Android Auto Android Wear
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IMESSAGE APPS = APP PLUGINS
OpenTable Giphy Weather Channel ShazamTinder
@SUZZICKS
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@SUZZICKS
GOOGLEACTIONS
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GOOGLE ASSISTANT
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@SUZZICKS
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OPENTABLE – GOOGLE ACTION
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OPENTABLE – GOOGLE ACTION
App – UpdatesBut is not Required
Web - Prevents
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ACTIONS HAVE 2 PRESENTATION LAYERS
@SUZZICKS
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ACTIONS HAVE 2 PRESENTATION LAYERS
@SUZZICKS
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COMPONENTS OF A GOOGLE ACTION
@SUZZICKS
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OTHERAPIs
@SUZZICKS@SUZZICKS
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APIS MAKE DATA COLLECTION EASIER
API = Application program interface
(API) is a set of routines, protocols,
and tools for building software
applications. An API specifies how
software components should
interact.
@SUZZICKS
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SO BASICALLY….THIS
@SUZZICKS
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APIS FOR OS-LEVEL INTEGRATION
iCloud Account
& Local StorageGoogle Account &
Local Storage
@SUZZICKS
NSUserActivity &
CoreSpotlight APIs
Firebase App
Indexing APIs
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PUBLIC & PRIVATE APP INDEXING
VS.
@SUZZICKS
NSUserActivity &
CoreSpotlight APIs
Firebase App
Indexing APIs –
Marked Private
App Association
File & Web
Markup
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PUBLIC & PRIVATE ENGAGEMENT & CACHING
App Association
File & Web
Markup
NSUserActivity &
CoreSpotlight APIs
Firebase App
Indexing APIs –
Marked Private
@SUZZICKS
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GOOGLE IS ALREADY MAKING YOUR PERSONAL CLOUD CONTENT PRIVATELY SEARCHABLE
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AND ASSEMBLING LOTS OF RICH INFORMATION ABOUT YOU
@SUZZICKS
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APIS WITH AI & BIG DATA = PERSONALIZATION
@SUZZICKS
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WHERE IS THIS ALL GOING?
@SUZZICKS
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@SUZZICKS
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@SUZZICKS
WHAT IF….
CLOUD-FIRST PROGRAMMING
IS THE NEW SEO?
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AI & BIG DATA LET GOOGLE GENERATE STATIC CONTENT & SOFTWARE/ APPS TO RANK IN POSITION ZERO OF SERPS
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ANDROID PERSONALIZED BOTS
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@SUZZICKS
WHAT IF….
CLOUD-FIRST PROGRAMMING
IS THE NEW SEO?
CHROME IS A BROWSERBUT IS BEGINNING TO WORK LIKE AN REMOTE OS
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@SUZZICKS
WHAT IF….
CLOUD-FIRST PROGRAMMING
IS THE NEW SEO?
CLOUD-FIRST DEVELOPMENT MAKES APPS, SOFTWARE & WEBDEVICE INDEPENDENT
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@SUZZICKS
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The Truth AboutMobile-First Indexing
By: Cindy Krum
MozCon 2017July 19, 10:05–10:50am
#MobileFirstIndexing
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The Truth AboutMobile-First Indexing
By: Cindy Krum
MozCon 2017July 19, 10:05–10:50am
Bit.ly://MobileFirstSEO
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Cindy KrumPresentation at:Bit.ly://MobileFirstSEO
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Cindy KrumPresentation at:Bit.ly://MobileFirstSEO
Dani
GraceFaith
Barkley