the trouble with context
DESCRIPTION
TRANSCRIPT
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the trouble with context...presented at IA Konferenz, 2011
http://www.flickr.com/photos/procsilas/2833014872
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http://www.flickr.com/photos/lonelyfox/4815935744
remarkably simple...
things used to be
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http://www.flickr.com/photos/oimax/3800475934
limited aention
tedious input
tiny screen
distractionspublic space
glanceable?
personal
one hand
location?
understanding the ‘mobile context’
designing for mobile meant
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http://www.flickr.com/photos/7802947@N02/5547816310
need a quick break
only one hour left
oh no...forgot to go to the bank
motivation
...its impact on
...long day
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http://www.flickr.com/photos/7802947@N02/5547816310
playing a game
sending a text
checking the time of the next bus
finding a bank nearby
behaviour
...and on
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so mobile design guidelines, went something like this...
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http://www.flickr.com/photos/webtreatsetc/4860505549/
Context is King: circumstances or conditions that surround a person, place or thing. Content is of little value if it does not address the context of where you are. - Cameron Moll, SXSW, 2007“
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http://www.flickr.com/photos/webtreatsetc/4860505549/
Google (2007) breaks down mobile users into three behaviour groups:A. "Repetitive now"B. "Bored now"C. "Urgent now"
“
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http://www.flickr.com/photos/webtreatsetc/4860505549/
Mobile user: typically on the go in an unpredictable environment, interested in quick glanceable information, focused on discrete individual tasks,is often distracted.- Joe Marini @ MIX 2010
“
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lately however, we have a problem...
http://www.flickr.com/photos/barkbud/4914492619
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cues and guidelines that were important logical just a few years months ago are still useful...but no longer reliable
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statements such as these are becoming far more common
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http://www.flickr.com/photos/webtreatsetc/4860505549/
i love it! nice and clean look, easy to navigate and easy to read. well done! but...can you put a bit more news on there? “
Source: Comments from readers regarding The Guardian’s new mobile web site
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http://www.flickr.com/photos/webtreatsetc/4860505549/
There should be a text only version of the (desktop) site for those of us who don't like the business of the main site.“
Source: User talking about his habit of using the mobile Guardian site on his PC
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http://www.flickr.com/photos/webtreatsetc/4860505549/
...mobile users want to see our menu, hours, and delivery number...(but)...desktop users definitely want to see this one megabyte PNG of somebody smiling at a salad.“
Source: SitePoint Podcast: Responsive web design with Jeremy Keith
...for fun, Google “Women Laughing
Alone With Salad”
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http://www.flickr.com/photos/webtreatsetc/4860505549/Source: Mark Kirby, The mobile context
I’m definitely moving, I’m in a car. I’m going to look at your website. This doesn’t mean my intent is to find an address, or quickly usea news site...
Context can’t predict the way a user is going to use the site. Mind reading is no way to base fundamental content decisions.
“
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http://www.flickr.com/photos/marcoarment/2035853550
so why this change?
and what does it all mean?
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<historical interlude>
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free platformslow cost components
a perfect storm
http://www.flickr.com/photos/deks/697297227
+
=
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http://www.flickr.com/photos/oskay/3300199882
http://casium.fr/component/kashyap/bc_detail/109 http://www.visionmobile.com/blog/2010/09/waking-the-dragon-the-rise-of-android-in-china-2/
+
a free operating system (Android)dual core ARM 9 @ 416MHz2G GSM/EDGE2.8” QVGA resistive touch screen2MP cameraGPSWIFI and BlueTooth siliconweb browser
<$90 components + plastic case~4 weeks to market!
= Actions-Semi, MTK, TongXinDa , Rockchip...
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23%
Global smartphone penetration is only 23%...http://www.visionmobile.com/blog/2011/04/100-million-club-2h10/
the majority smartphones are not yet
despite this growth
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http://www.flickr.com/photos/tanj/4432327487
the smartphone of two years ago... but the featurephone of today is
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Source: Tomi Ahonen Consulting http://www.flickr.com/photos/johanl/4424185115
of new handsets now includea web browser85%
and (most of) the rest can easily install one
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http://www.flickr.com/photos/hendry/5491251497/
aren’t just small but connected devices
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http://www.flickr.com/photos/mackarus/4289960218
they’re whatever shape
we need them to be
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http://www.flickr.com/photos/chelsea_nj/4223680604
One of the interesting estimates is that there are about 35 billion devices connected to the Internet.
Soon, there will be so many that we’ll stop counting.
- Eric Schmidt, Google“
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</historical interlude>
they spent about an hour staring like this...
even beer than cake...
...which brings us to the present
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http://www.flickr.com/photos/armaggeusa/3176297283
The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it.
- Mark Weiser (1991)
“
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77%
or 5.3 billion at the end of 2010 – U.N. Telecommunications Agency, http://www.itu.int
of the planetowns a mobile devices
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1.3 billionalready use the ‘mobile internet’
...includes WAP and ‘real web’ via Tomi Ahonen Consulting
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USA 25%
Related: Opera mobile-only study specific to India (May 2011) and NY Times article on lack of Internet access in rural America (Feb 2011)
UK 22%
India 59%
S. Africa 57%Indonesia 44%
China 22%
Egypt 70%
Russia 19%
home ADSL~$100/mth,PAYG unlimited mobile data~$17/mth
Based on “Users who never or infrequently use the desktop web”, Source: On Device Research, Dec 2010
2-3GB data~$2/mth
25% of American’s don’t use the Internet at all
is the only access point ...and for 1/3 of us, a mobile device
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We're in a world of one line of connectivity. That's us. You see...we don't have to "go" to the internet any more.Mitch Joel, TedX Montreal“
http://www.flickr.com/photos/misbehave/2352753067
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http://www.flickr.com/photos/williambrawley/4522648456
our behaviour and our expectations... this is having a dramatic impact on
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http://www.flickr.com/photos/whatcouldgowrong/5320553588
is no longer “an activity”... using the internet
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full-sized keyboard
comfy chair
focused user
work surface
environment
privacy
unlimited data
reliable power source
reliable network
http://www.flickr.com/photos/fuzzcat/22019163
with a fairly specific context
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...people reach for the internet using whatever device makes sense to them at that time
http://www.flickr.com/photos/ghewgill/5046616680
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...[the Kindle browser] is somewhat slow but it definitely works, in fact my teen daughter uses hers constantly...among other things she uses it to keep in touch with her friends.People discussing the Kindle browser on a message board
http://www.flickr.com/photos/ghewgill/5046616680
“
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http://www.flickr.com/photos/jcfrog/4692750598
...the mobile internet is more convenient than my home connection...say 30% of respondents - Yahoo/Nielsen Mobile Shopping PDF“
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the traditional ‘mobile context’ is still valid...
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http://www.flickr.com/photos/missmeng/5327470961Source: Compete quarterly smartphone report, Jan 2010
miscellaneous downtime... 80% use mobile during
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http://www.flickr.com/photos/wonderdawg777/662293238Source: Compete quarterly smartphone report, Jan 2010
in line or for an appointment... 80% use mobile while waiting
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but the device and the contextno longer go hand-in-hand
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mobile is increasingly being combined with longer or completely ‘non-mobile’ activities...
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62% use mobile while watching TV
http://www.flickr.com/photos/bcmom/375125992Source: Compete quarterly smartphone report, Jan 2010
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http://www.flickr.com/photos/lollaping/3327541574Source: Compete quarterly smartphone report, Jan 2010
point of sale research 69% use mobile for
while shopping
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sometimes visit a site on mobile
...and follow up on the PC
59%
Source: Yahoo mobile shopping framework study
to time-shift and mobile is also used
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visit a site on the PC
and follow-up on mobile
34%
Source: Yahoo mobile shopping framework study
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Source: The mobile movement study, Google
16%Research on smartphone,then visit store to check product out, then buy on smartphone.
Research on smartphone,then visit store to check product out, then buy on PC.
23%
Research on smartphone,then buy in store.67%
9% Visit store, then buyon smartphone.
and so on...
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http://en.wikipedia.org/wiki/Piper_PA-46
“The most expensive item sold via eBay’s mobile app was a 1985 Piper PA-46-310P Malibu airplane for $265,000.“ src: Mashable
of larger tasks ...facilitating completion
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http://www.flickr.com/photos/plagevinilosyadhesivosdecorativos/5549366513
and important life decisions...
“The largest purchase on the M&S mobile web site last Christmas was two sofas costing over £3000 ($5000)“ src: Marketing Week
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With current growth rates, Web access by peopleon the move—via laptops and smart mobile devices— is likely to exceed web access from desktop computers within the next five years.“
...or by 2015 - Source: ITU vis mobiThinking http://www.flickr.com/photos/whiteafrican/2938685296
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so while this is (still) ‘mobile’...
http://www.flickr.com/photos/oimax/3800475934
limited aention
tedious input
simple?
distractions
public space
glanceable?
personal
one hand
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it’s now also this...full-sized keyboard
comfy chair
focused user
work surface
environment
privacy
unlimited data
reliable power source
reliable network
http://www.flickr.com/photos/othree/5224045406
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comfy chair
focused user
privacy
unlimited wi"?
reliable power source?
reliable network?
1hr train ride
and this...
two hands
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comfy chair
prone to interruptions
privacy
reliable power source
and maybe some of this?
http://www.flickr.com/photos/joeshlabotnik/2359224681
one hand
gravity
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http://www.flickr.com/photos/mujitra/4571580931
your bandwidth...
your type of device...
your location...
it’s not just about...
your intent...
being mobile
how long you’ve be there
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http://www.flickr.com/photos/frenkieb/1449664622
constraints
opportunities
features
reach
expectations
responsibility
magic?
accessibility
familiarity
in our new reality...
mental models
the many ingredients it’s just one of
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http://www.flickr.com/photos/basheertome/5557362895
and hopefully a new way of thinking
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http://www.flickr.com/photos/pagedooley/2121472112
maybe what has been actual is actually...not normal
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and a great many other things
http://www.flickr.com/photos/amagill/26273015
...our mental models around ‘mobile’
(and the web)
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1980 1984 1990 1994 1998 2004 2007 2011
512640
800
1024
1280
1440
1024 x 768512 x 342
240
320 x 480
display size/width
historical accident... are a mere
240 x 320
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1980 1984 1990 1994 1998 2004 2007 2011 2015
640800
10241280
1440
1920
3200
display size/width
1024 x 768
public displays
240
768 x 1024
600 x 10241920 x 1080
????
????
and will continue to shift
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new cultural norms
creating
“Sir, we’ll be landing soon. Could you please shut off your book?”- Flight attendant, April 2011
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http://www.flickr.com/photos/ubo_pakes/4472188820
what was familiar to some... until very soon
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http://www.flickr.com/photos/mattedgar/3724116027
to others
will be unrecognisablepico-projector
http://www.youtube.com/watch?v=E0YVb3x2Amc
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http://www.flickr.com/photos/tocaboca/5523598823
“For kids like my 13 year-old, the boundaries between the internet and life are so porous as to be meaningless.“ Comment on the Guardian web site
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thank you
http://slidesha.re/dURaVL
Part 2 of The trouble with contextcan be found in Beyond the mobile web(starting on slide 62)
http://www.slideshare.net/yiibu