The Trevor James Experience

Mia Crow

Mission Statement

• The Trevor James Experience is dedicated to providing excellent hair cutting, styling and coloring in addition to seeing an overall improvement in health and appearance of your mind, body and soul.

Purpose

. The purpose of this plan is to increase engagement with regular customers and gain new ones, it will provide a social presence and help build Trevor James’ business personality making it a successful community business.

Strengths & Opportunitieso Leader in the field

o Keeps up with trends

o Continuous professional development

o Prime location that’s easily accessible

o Unique niche offer full body service of hair, nails, nutrition and workout plan

WEAKNESS & THREATSo No social media presence

o Competition with other salons

o Could lose the opportunity to gain new clients

o Have a website but its not updated

COMPETITIONM & B Special Touch Hair and Nail Salon

• Hair and Nails

Blessings Beauty Supply and Hair Salon

• Hair salon and can buy hair care products

Shear Ego Salon

• Hair and Nail Salon

Philip Pelusi

• National hair salon with major social media presence

Relevant NetworksFACEBOOK

o Posts of latest trends

o Share informative links

o DIY videos of styles of the week

o Tips about healthy living

o Question polls for customer interaction

INSTAGRAMoUse hashtags and share photos of

personal styles, favorite foods or workout

oBehind the scenes videos

oNail design contest

oPromote products with pictures and links to website

PINTERSTo Create a feedback board to test out

new styles and trends

o Board about upcoming events, hair shows, auditions

o Board staring the clients from start to finish

o Pin it to win it contest