the top four trend shaping the mobile market 2010 to 2015
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The top four trends shaping the mobile market 2010-2015
Hampus Jakobsson
A tale of two markets
168 m
111 m
85 m
70 m
69 m
70 m1000 m
NokiaAndroidBlackberryWinMobileiPhoneOtherText&Talk
Source: OVUM Outlook 2015
The death of the feature phone
Super phones Basic phones= platforms = price
Data > 3G
Internet > Screen
A spear and a platform
Educating the market and has e2e control
Minimizing the threshold to building a device
Commoditizes the MNOs to data pipes
Commoditizes the OEMs to hardware vendors
3rd party innovation
A digital cloud lifestyle
The Apple Lesson of 2010: One brand and UX with multiple touch points
The Apple Lesson of 2007: Ease of Use trumps Features
And the old lesson is still holds true
>
Platforms are content formats, and consumers buy content and experiences and not devices
The platform war
SUMMARY
1. Two markets with different strategies: super phones and basic phones
2. Data is exploding, which makes most MNOs more focused on data pipelining
3. The platforms are content formats 4. Third party innovation and Internet
transforms the market focus and ways of development