TECH TRENDS FOR

BUSINESS OWNERS

DEMYSTIFIED

With

Alan PerkinsCTO Asia/Pacific at

Rackspace

5

Do you need to talk to someone in IT but don’t know where to start?

Are you embarrassed by your lack of technical knowledge when your website breaks?

Do you start to stutter when it comes time to talk to IT?

Do feel like you’re being schooled?

Alan Perkins CTO Asia/Pacific

at Rackspace

TECH TRENDS

FOR BUSINESS

OWNERS

DEMYSTIFIED5• Disintermediation

• Security and the Cloud

• The Evolution of Agility

• Best Practices for Developers

• Big Data vs Little Data

1. Disintermediation

Marketers want to move forward. They

want to embrace cloud-based

technologies and move business

forward. They focus on the application

in front of them.

IT people know how to make

applications work together.

Marketing vs. IT

Action Step

If you identify what your end

goals are it will make it easier

to a technologist. Don’t take

“no” for an answer! The IT

professionals have a separate

action: become more

empowering and less

restricting!

2. Security and the

Cloud

Security is physical just as

much as it is virtual!

The cloud is actually safer than local storage –

no rain, no theft, and no motherboard

meltdowns!

Action Step

Is your data safe and

secure? Ask someone to

“compromise” your

data, as a test. Follow up

this step by creating a

backup and attempting

to recover it – does your

backup method actually

work?

3. The Evolution of

Agility

Agility is about having the freedom to do what

you want to achieve without having to worry

about your infrastructure.

Can your site automatically scale up?

Do you see seasonal increases in traffic? If so, you

need to be able to meet the increased demand!

Action Step

Measure your speed!

Also, look for Google

Insights or Webmaster

Tools to get suggestions

on the performance of

your site. Ask your

provider about

automatic scaling!

4. Best Practices for

Developers

• Version control

• Build for scale and

tolerance – design for

fault

• Production site

• Staging site

• Developer site

Three different

environments…

Action Step

You cannot roll back

time! Make sure every

piece of code you have

is version controlled.

5. Big Data vs.

Small Data

Big Data is bigger than

what your brain can do!

• Pets are the traditional server

– we look after it

• Cattle means that if

something goes wrong you

just replace it

Pets vs. Cattle

How can data help you

improve the customer

experience through

personalization?

It’s about customers!

Action Step

Think about the common

threads amongst your

customers that you

would like to know

about. Collect that

information and use

them to dramatically

personalize the

customer experience!

Write down the 3-5 items

that could be of the most

beneficial to know about

your customers.

Recap!

• Disintermediation

• Security and the

Cloud

• The Evolution of

Agility

• Best Practices for

Developers

• Big Data vs Little Data

Thank You