the top backlink profiles of 2017 & how they were built with rowe digital
TRANSCRIPT
Innovation in SEOSEO Intelligence
Rowe Digital
KEVIN ROWEFounder & CEO
www.rowedigital.com PAGE 2#SEJThinkTank
@_kevinrowe | @rowedigital
About Rowe Digital
SEO Intelligence• Reverse engineering Google +
Bing’s Algorithm
• Advanced auditing
Modular SEO• Analytics
• Technical SEO
• Content SEO
• Link Building
Link Building• White hat
• Advanced backlink profile analysis
• Developing largest list of partner blogs
www.rowedigital.com PAGE 3#SEJThinkTank
@_kevinrowe | @rowedigital
Client Work
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@_kevinrowe | @rowedigital
In the Media
First Look at Backlink Profiles of 2017
& Strategies Used to Build
Them
We Will Discuss• The link profiles common on the top
ranking sites and insights into what links were important
• Which strategies will be most effective in building similar link profiles
• The assets required to win these links
www.rowedigital.com PAGE 6#SEJThinkTank
@_kevinrowe | @rowedigital
Study Overview
Analysis:
Data• 500 Keywords in 4 categories:
• Sports-ENT• B2B• B2C/Shopping• Retail
• Analyze links of all top 5 ranking sites for each keyword
• Excluded major brands
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@_kevinrowe | @rowedigital
Top Content Insights
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@_kevinrowe | @rowedigital
Awesome Insights
72% of pages are specific URLs (not the homepage)
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@_kevinrowe | @rowedigital
Awesome Insights
41% of pages were blogs
22% of pages were general
17% of pages shopping pages
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@_kevinrowe | @rowedigital
Awesome Insights
Pages that rank have more referring domains link to all pages on the site
Homepages that rank have few referring domains
Pages that rank have few links pointing to the actual URL
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@_kevinrowe | @rowedigital
Awesome Insights
Pages that rank have more a higher PA than root domains
Homepages that rank have a lower DA
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@_kevinrowe | @rowedigital
✔Articles/blogs are more likely to rank
Articles/general/shop need a high DA/PA
Links to many pages assist article rankings
Specific domains can rank with lower DA/PA
THE Big Takeaway
✔
✔
✔
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@_kevinrowe | @rowedigital
Linking Strategies
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@_kevinrowe | @rowedigital
Link Strategies of Top Sitesinfluencer outreach + uniqueness
Categorically relevant article feeds
Giveaways
In content links with engagement strategies
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@_kevinrowe | @rowedigital
Influencer Outreach
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@_kevinrowe | @rowedigital
Categorically Relevant Article Feeds
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@_kevinrowe | @rowedigital
Giveaways
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@_kevinrowe | @rowedigital
In-content engagement
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Assets for Success
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Assets & ResourcesBlog/Articles (even if ecommerce)
Key conversion pages
Products/service giveaways
Relationship capital
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@_kevinrowe | @rowedigital
Resources: Tools
Outreach
Analytics
Research
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@_kevinrowe | @rowedigital