Xavier Corman | Martin van Wunnik 1 19/09/2012 Xavier Corman | Martin van Wunnik | Vladimir Blagojević 1 19/09/2012

Finance workshop

The top 5 reasons why an investor will NOT

invest in your startup

Martin van Wunnik

Xavier Corman

Vladimir Blagojević

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Who are we ?

Martin van Wunnik

Xavier Corman

Vladimir Blagojević

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This presentation is available for free:

http://www.slideshare.net/xaviercorman

http://www.slideshare.net/FinanceCoach24

http://www.slideshare.net/VladimirBlagojevic

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http://www.ideaowl.com/blog/2011/06/microconf-2011-3-surprises-

and-learnings-from-best-conference-ever/

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Investor’s motivations

1. Team

2. Business model

3. Scalability

4. ROI

5. Exit strategy

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Team

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Business model

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Business model

“How will you make money ?”

Tech startup: Your product is only 1/3 !

Freemium (« build a community »)

Burn rate, cash crunch, « valley of death »

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Required Cash-Flow

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@VladBlagi

10steps2.com

A Scalable Business Checklist

Get your innovations funded

Xavier Corman | Martin van Wunnik 11 19/09/2012 Xavier Corman | Martin van Wunnik | Vladimir Blagojević 11 19/09/201210steps2.com

WHAT ARE YOU

BUILDING?

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WHAT IS YOUR INVESTOR

THINKING ABOUT?

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YOU ARE BUILDING A MONEY

MAKING MACHINE

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How will you make money?

Who is buying?

How will you reach

customers?

Why are you worth buying? Why are you

different?

2. custom

er

3. unique

value proposition

1. revenue

4. chann

els

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AND IT’S GOT TO BE SCALABLE

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Easy to sell

Easy to deliver

Repeatable business

Scalable growth engine

Big, growing market of buyers

Unfair advantage

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10 STEPS TO A SCALABLE BUSINESS

A free course at 10steps2.com

10steps2.com

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Bank loan

100 + 12 = 112

Principal & Interest

� Able to pay back over time

� Guarantees

ROI = Return on Investment

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100

506

122

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www.impulse.de

weighted average cost of capital (WACC)

Cost of Equity (Re) = Rf + Beta (Rm-Rf).

After-tax cost of debt

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Exit Strategy

A business angel is a wealthy individual who invests in a startup

company with his or her own money with the aim of achieving a

financial return through capital gain at exit.

No STRATEGY to the next step => NO INVESTOR !

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How to finance your start-up ?

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Q&A