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  • The Top 12 Venture Capital Firms Funding the 50+ Market

    A REPORT SPONSORED BY

    Published: April 30, 2014 A StartUp Health Insights Report. Comprehensive funding data available at startuphealth.com/insights

  • Published: April 30, 2014 A StartUp Health Insights Report. Comprehensive funding data available at startuphealth.com/insights

    New digital health apps and wearable devices for the young get the lion's share of media attention. But entrepreneurs and investors investing with the 50+ market in mind are focusing on a big — and growing — opportunity. ! Baby Boomers make up 44% of the US population and more than 10,000 enter the 50+ demographic daily. Collectively, they spend $3.5 trillion a year. By 2018, breakthrough technologies, innovative services and disruptive business models will benefit more than 100 million people 50+ and represent $20 billion in revenue in the US alone. ! In December, StartUp Health and AARP released the first-ever digital health insights funding report evaluating the 50+ market, highlighting the encouraging rise of health innovation among a growing population with increased medical needs. This report takes a closer look at the top venture capitalists in 50+ investing and the hottest areas of investment. Already, some of the country's top venture capitalists are putting much of their digital health dollars toward the 50+ market. And our data indicates that the trend may just be beginning. Take a look!

    Source: Health Innovation Frontiers Report downloadable at www.aarp.org/50plusinsights

    Background

    2

  • Published: April 30, 2014 A StartUp Health Insights Report. Comprehensive funding data available at startuphealth.com/insights

    $0B

    $1B

    $1B

    $2B

    $3B

    0

    150

    300

    450

    600

    2010 2011 2012 2013

    Total Deal Count Total Funding

    $2.79B$2.22B$1.51B$1.05B

    527

    395

    219

    128128

    219

    395

    527

    Since 2010, digital health and wellness investment has grown from $1.05B to $2.79B in 2013

    Deal count more than quadrupled from 128 to 527

    3

  • Published: April 30, 2014 A StartUp Health Insights Report. Comprehensive funding data available at startuphealth.com/insights

    $1.6B

    $453M

    $440M

    $888M

    $128M

    $159M

    $222M

    $143M

    $109M

    $177M

    San Francisco Bay Area and the Northeast lead digital health funding activity with more than 41% of total funding from 2010-2013

    $113M

    4

  • Published: April 30, 2014 A StartUp Health Insights Report. Comprehensive funding data available at startuphealth.com/insights

    Though the number of software-only digital health companies more than quadrupled, funding in devices and wearables grew 102% from 2012 to 2013, accounting for 32% of all digital health investment

    $0.0B

    $0.5B

    $1.0B

    $1.5B

    $2.0B

    2010 2011 2012 2013

    $1.9 $1.8

    $1.2

    $0.5

    $0.9

    $0.4 $0.3

    $0.5

    Devices and Wearables Software Only

    125

    250

    375

    500

    2010 2011 2012 2013 39 48

    104 122

    Devices and Wearables Software Only

    Number of Digital Health Startups* Total Digital Health Funding*

    5*Due to market overlap, some values are subject to double counting

    405

    291

    171

    89

  • Published: April 30, 2014 A StartUp Health Insights Report. Comprehensive funding data available at startuphealth.com/insights

    Social Engagement

    Physical Fitness

    Medication Management

    Aging with Vitality

    Navigating The Healthcare

    System

    Vtial Sign Monintoring

    Behavioral and Emotional Health

    Diet and Nutrition

    Emergency Detection and Response

    Traditional 50+ Market 50+ referred only to

    the aging market

    Opportunities in the 50+ Market

    New Focus of the 50+ Market

    Preventative medicine is a growing focus among the 50+ market, leading to increased opportunity across the nine areas of digital health and wellness innovation

    6

    Vital Sign Monitoring

  • Published: April 30, 2014 A StartUp Health Insights Report. Comprehensive funding data available at startuphealth.com/insights

    $0B

    $0B

    $1B

    $1B

    $2B

    0

    100

    200

    300

    400

    2010 2011 2012 2013

    Total Deal Count Total Funding

    $1.48B$0.93B$0.77B$0.56B

    Funding in the 50+ market rose 59% from $0.93B in 2012 to $1.48B in 2013 and makes up 53% of the entire digital health market

    7

    67

    130

    249

    311

  • Published: April 30, 2014 A StartUp Health Insights Report. Comprehensive funding data available at startuphealth.com/insights

    The 50+ market continues to grow at the pace of the digital health and wellness market

    50+ health investment as percent of total digital health & wellness

    2010 2011 2012 2013

    40%

    55%

    70%

    2010 2011 2012 2013

    53% 51% 42%

    53% 52%

    59% 63% 59%

    Deal Count Funding

    To ta

    l F un

    di ng

    $0.56B

    $1.05B

    $0.77B

    $1.51B

    $0.93B

    $2.22B

    $1.48B

    $2.79B

    Digital Health & Wellness Market 50+ Market

    8

  • Published: April 30, 2014 A StartUp Health Insights Report. Comprehensive funding data available at startuphealth.com/insights

    From 2010 to 2013, the 50+ areas that received the greatest total amount of VC funding were aging with vitality, vital sign monitoring and care navigation

    Substantial funding in these markets is attributed to an emphasis on preventative medicine, empowering the patient to own their care and the changing healthcare regulatory landscape

    9

    To ta

    l F un

    di ng

    fr om

    2 01

    0- 20

    13

    Medical Management

    Diet and Nutrition

    Emergency Detection and Response

    Behavioral and Emotional Health Aging With Vitality

    Physical Fitness

    Vital Sign Monitoring

    Care Navigation

    Social Engagement

    $12M $287M $397M $405M

    $501M

    $1.05B $1.27B

    $1.95B

    $2.5B

  • Published: April 30, 2014 A StartUp Health Insights Report. Comprehensive funding data available at startuphealth.com/insights

    103100

    75

    56

    38 252220

    3

    In the 50+ market, VC firms are mostly interested in vital sign monitoring, care navigation and social engagement

    N um

    be r

    of V

    C s

    In ve

    st in

    g in

    M ar

    ke t

    20 10

    -2 01

    3

    10

    Medical Management

    Diet and Nutrition

    Emergency Detection and Response

    Behavioral and Emotional Health

    Aging With Vitality

    Physical Fitness

    Vital Sign Monitoring

    Care Navigation

    Social Engagement

    Interest in these markets is primarily attributed large market opportunities and clearly- defined business models

  • Published: April 30, 2014 A StartUp Health Insights Report. Comprehensive funding data available at startuphealth.com/insights

    Top 12 Venture Capital Firms Funding the 50+ Market

    11

  • Published: April 30, 2014 A StartUp Health Insights Report. Comprehensive funding data available at startuphealth.com/insights

    Many of the notable deals since 2010 were syndicated investments among the top VCs

    $40M Series A

    $24M Series B

    $23M Series B

    $18.6M Series C

    $15.2M Series B

    $9.3M & $15M Series C & D

    $15M Series B

    $10.8M & $9.3M Series C & E

    12

  • Published: April 30, 2014 A StartUp Health Insights Report. Comprehensive funding data available at startuphealth.com/insights

    Since 2010, deals in physical fitness and care navigation have comprised the majority of digital health VC interests

    Physical Fitness

    Aging with Vitality

    Care Navigation

    Diet and Nutrition

    Vital Signs Monitoring

    Behavioral and Emotional Health

    Emergency Detection and Response

    13

  • Published: April 30, 2014 A StartUp Health Insights Report. Comprehensive funding data available at startuphealth.com/insights

    Most VCs investing in the 50+ market are funding early-stage innovation

    Fu nd

    in g

    by R

    ou nd

    in t

    he 5

    0+ M

    ar ke

    t

    Seed A B C D E

    + + +

    + + + +

    + + +

    + + + + + +

    + + +

    + + + + +

    + + +

    + + +

    + + + +

    + + + + +

    + + +

    + + + +

    14

  • Published: April 30, 2014 A StartUp Health Insights Report. Comprehensive funding data available at startuphealth.com/insights

    $2M Seed

    $3.5M Series A

    $2.5M Series A

    $2.25M Seed

    $2M Seed

    $1.55M Seed

    $600k Seed

    $6M Series A

    $4.25M Seed

    $5.7M Series A

    50% of all deals from 2010-2013 in the 50+ market were Seed or Series A rounds

    15

  • Published:

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