The Tobacco Industry’s Lies:The Tobacco Industry’s Lies:

The Human TollThe Human Toll

A human being A human being dies from dies from tobaccotobacco

every 6 every 6½½ secondsseconds

Tobacco kills 1200 Tobacco kills 1200 AmericansAmericans

every single dayevery single day

More Americans die every More Americans die every week from tobaccoweek from tobacco

than those that died in the than those that died in the 9/11/01 attacks9/11/01 attacks

the tobacco the tobacco industryindustry is the is the vector (cause and source) vector (cause and source)

of diseaseof disease

In 2006, the US In 2006, the US Department of Justice Department of Justice ruled that big tobacco ruled that big tobacco

violated fraud and violated fraud and racketeering laws over the racketeering laws over the course of the last several course of the last several

decades, and that decades, and that its illegal actions its illegal actions continue today.continue today.

This fraud caused millions This fraud caused millions of deaths.of deaths.

The industry knowingly The industry knowingly provided false and provided false and

confusing information to confusing information to people.people.

People make the decision People make the decision to smoke based on this to smoke based on this

false information.false information.

This presentation is dedicated to the This presentation is dedicated to the millions of casualtiesmillions of casualties

and those now suffering from addictionsand those now suffering from addictions

caused by an industry caused by an industry that lies about its products,that lies about its products,

adds addictive chemicals,adds addictive chemicals,

and doesn’t even provide a and doesn’t even provide a list of ingredients on its package.list of ingredients on its package.

never forget themnever forget them

The tobacco industry must The tobacco industry must be stopped.be stopped.

““In 1997, I had cancer surgery In 1997, I had cancer surgery and stopped smoking. and stopped smoking. I had smoked I had smoked since I was since I was 8 years old. 8 years old.

“Now I have “Now I have terminal cancer.terminal cancer.

“I think everyone should stop.”“I think everyone should stop.” −C.H., Sylvan Beach, New York−C.H., Sylvan Beach, New York

““2/7/1964: The American Medical 2/7/1964: The American Medical Association (AMA) accepted a $10 Association (AMA) accepted a $10 million grant for tobacco research from million grant for tobacco research from six cigarette companies. six cigarette companies.

“The AMA immediately shelved its plans “The AMA immediately shelved its plans to issue a report on tobacco's to issue a report on tobacco's relationship to cancer. relationship to cancer.

“The official AMA word on smoking and “The official AMA word on smoking and health wasn’t issued for another 10 health wasn’t issued for another 10 years.” years.” −www.Tobacco.org−www.Tobacco.org Tobacco killed millions during that Tobacco killed millions during that time.time.

““(2/28/1964): A few days (2/28/1964): A few days after accepting $10 million after accepting $10 million from six cigarette makers, from six cigarette makers,

the American Medical the American Medical Association (AMA) told the Association (AMA) told the Federal Trade Commission Federal Trade Commission

that they objected to that they objected to labeling cigarettes as a labeling cigarettes as a

health hazard.”health hazard.”−www.Tobacco.org−www.Tobacco.org

Tobacco continued to kill Tobacco continued to kill millions.millions.

““If you are really and If you are really and truly not going to sell truly not going to sell to children, you are to children, you are going to be out of going to be out of business in 30 years.” business in 30 years.”

−−Bennett LeBow, Liggett/Brooke Group, Bennett LeBow, Liggett/Brooke Group, Ltd.Ltd.

“ “Today’s teenage is Today’s teenage is

tomorrow’s potential tomorrow’s potential regular customer… the regular customer… the smoking patterns of smoking patterns of teenagers are teenagers are particularly important particularly important to Philip Morris.” to Philip Morris.” −−1981 1981

Philip Morris ReportPhilip Morris Report

““We are We are presently, and I presently, and I believe believe unfairly, unfairly, constrained constrained from directly from directly promoting promoting cigarettes to cigarettes to the youth the youth market.”market.”

—1973 Internal Memo, RJ Reynolds Tobacco Company (makers of Winston)

A September 15, 1989 RJR document . . . reported on A September 15, 1989 RJR document . . . reported on Camel marketing at . . . a festival that offered “kiddy Camel marketing at . . . a festival that offered “kiddy rides, vendor booths, and live entertainment on both rides, vendor booths, and live entertainment on both stages.”stages.”A similar Dallas event included A similar Dallas event included a midway area with carnival a midway area with carnival rides for the children: “Camel rides for the children: “Camel presence, as a major sponsor, presence, as a major sponsor, was certainly realized by all was certainly realized by all those at the event. those at the event. 25 large 25 large banners were hung around the banners were hung around the perimeter of the park. The perimeter of the park. The Camel 30-ft. inflatable giant Camel 30-ft. inflatable giant pack was situated next to the pack was situated next to the main stage.”main stage.” A Camel A Camel basketball game in a basketball game in a “freestanding booth with “freestanding booth with banners, flags and giant packs” banners, flags and giant packs” was was located in the midway area located in the midway area with children’s carnival rideswith children’s carnival rides which achieved “maximum which achieved “maximum brand impact.”brand impact.”

“ “So if you smoke, you So if you smoke, you should quit because should quit because it catches up with it catches up with you in the long run.”you in the long run.”

——P.L., Oneida, New YorkP.L., Oneida, New York

““Most of all Most of all losing my daughter’s losing my daughter’s mother was very rough on my child. mother was very rough on my child. She’s 7 years oldShe’s 7 years old..

““About 1About 1½ months ago my mother ½ months ago my mother passed away from emphysema. For 4 passed away from emphysema. For 4 years she was sick, the last 4 months in years she was sick, the last 4 months in the hospital. the hospital. She was a smoker, and She was a smoker, and it took her life away.it took her life away.

“Sufficient evidence was presented that a tobacco company … had policies of preventing harmful information from becoming available to the public…”−Opinion of the Missouri Court of Appeals, 7/31/07, Smith vs. Brown & Williamson Tobacco Corp.

““Tobacco … is Tobacco … is currently responsible currently responsible for the death of one for the death of one

in ten adults in ten adults worldwide worldwide

(about 5 million (about 5 million deaths each year).” deaths each year).” −World Health Organization−World Health Organization

Tobacco kills half Tobacco kills half its regular users.its regular users.−−World Health OrganizationWorld Health Organization

“ “In 1978, Lorrilard Tobacco In 1978, Lorrilard Tobacco companies discussed how to market companies discussed how to market Newport cigarettes to kids. Newport cigarettes to kids. Discussion subjects included: Discussion subjects included: sponsoring youth sports teams; . sponsoring youth sports teams; . . . scholarships for . . scholarships for underprivileged youth; . . . and underprivileged youth; . . . and sponsoring Miss Black Teenager sponsoring Miss Black Teenager contests.contests.

“ “A 1978 Lorillard memo said, A 1978 Lorillard memo said, ‘‘The . . The . . . base of our business is the high . base of our business is the high school student.’school student.’””

——US Department of JusticeUS Department of Justice

“…documents show that Philip Morris provided consideration (payment) for movie makers to include smoking in their movies, including features like The Muppet Movie and others intended for young children.”

–Action on Smoking and Health

““Corporate got another call from Corporate got another call from another reporter…on product another reporter…on product placement…This reporter did ask placement…This reporter did ask about about The Muppet Movie…The Muppet Movie…

“… “… we cannot say one way or the we cannot say one way or the other whether the product for this other whether the product for this movie came from us or not. I think movie came from us or not. I think that's about all we can tell the that's about all we can tell the reporter.” reporter.”

——Philip Morris Internal MemoPhilip Morris Internal Memo

“From Smoking Boom, a Major Killer of Women For Jean Rommes, the crisis came five years ago, on a Monday morning when she had planned to go to work but wound up in the hospital, barely able to breathe. She was 59, the

president of a small company in Iowa. Although she had quit smoking a decade earlier, 30 years of cigarettes had taken their

toll….’Women started smoking in what I call the Virginia Slims era, when they started sponsoring sporting events,’ said Dr. Barry J. Make, a lung specialist.”

November 29, 2007

““Denise Grady, a science Denise Grady, a science writer for the writer for the New York New York TimesTimes ( (NYTNYT), … has also ), … has also written for several written for several publications including publications including Scientific AmericanScientific American, , TIMETIME, , DiscoverDiscover and and Reader's Reader's DigestDigest. … . … In writing for In writing for TIMETIME magazine, Grady magazine, Grady was unable to mention in was unable to mention in any article the negative any article the negative impact of smoking impact of smoking tobacco because a large tobacco because a large source of advertising source of advertising revenue revenue TIMETIME magazine magazine received was from received was from tobacco companiestobacco companies….”….”−−The Colgate Maroon-News,The Colgate Maroon-News, March 1, 2007March 1, 2007

"By the time "By the time statistics in the statistics in the 1980s showed that 1980s showed that women's rate of women's rate of lung cancer is lung cancer is approaching approaching men's, the men's, the necessity of taking necessity of taking cigarette ads has cigarette ads has become a kind of become a kind of prison.”prison.”−Gloria Steinem, regarding −Gloria Steinem, regarding income for advertising income for advertising cigarettes in cigarettes in Ms. MagazineMs. Magazine

““3 packs per day of Old Gold. I 3 packs per day of Old Gold. I smoked for almost 30 years. I started smoked for almost 30 years. I started having stomach problems, went to the having stomach problems, went to the doctor and had tests. Found out I had doctor and had tests. Found out I had spastic colon and smoking irritated it. spastic colon and smoking irritated it. Was advised to quit. Was advised to quit.

“I threw away the “I threw away the cigarettes and have cigarettes and have not touched one not touched one in 20 years!”in 20 years!” −J.F., Oneida, New York−J.F., Oneida, New York

“ “Philip Morris’s representatives met Philip Morris’s representatives met with Merrell Dow on several with Merrell Dow on several occasions and attempted to occasions and attempted to shut shut down the marketing and sale of down the marketing and sale of NicoretteNicorette (quit smoking gum).” (quit smoking gum).”

− Tobacco Control Legal ConsortiumTobacco Control Legal Consortium

“To reduce the health effects of smoking, the best thing to do is to quit.”

−Philip Morris web site, 2007

hmmmmmm

““If current smoking patterns If current smoking patterns continue, tobacco will cause some continue, tobacco will cause some

10 million deaths each year by 10 million deaths each year by 2020. 2020.

“Half the people that smoke “Half the people that smoke todaytoday−−that is about 650 million that is about 650 million peoplepeople−−will eventually be killed will eventually be killed

by tobacco.”by tobacco.” −World Health Organization−World Health Organization

British American Tobacco Company Internal Memo Philip Morris presented to the UK industry their global strategy on environmental tobacco smoke … they are proposing to set up a team of scientists…to…carry out work on ETS to keep the controversy alive. They are spending vast amounts of money to do so…Because of the heavy financial burden, Philip Morris are inviting other companies to join them in these activities…Philip Morris strategy is perhaps questionable in some respects e.g. involvement of lawyers at such a fundamental scientific levels disadvantages in perception of what will only be perceived as a ‘pro-industry’ group of scientists.

“Defendants crafted and implemented a broad strategy to undermine and distort the evidence indicting passive smoke as a health hazard. Defendants’ …attempted to deceive the public, distort the scientific record, avoid adverse findings by government agencies, and forestall indoor air restrictions. Defendants’ conduct with respect to passive smoking continues to this day, when currently no Defendant publicly admits that passive exposure to cigarette smoke causes disease or other adverse health effects.”—US Department of Justice, 2006

““I smoked for 15 years & have been smoke free for I smoked for 15 years & have been smoke free for 20 years. It was a tough job quitting, but the best 20 years. It was a tough job quitting, but the best

thing I’ve ever done for my health!thing I’ve ever done for my health!

“We have 4 children and our college student now “We have 4 children and our college student now smokes. The rest of us are devastated & smokes. The rest of us are devastated &

dumbfounded as to why he would smoke after all dumbfounded as to why he would smoke after all we taught him. We are confident that he will quit we taught him. We are confident that he will quit

soon & be proud of his decision.”soon & be proud of his decision.” −P.L., Oneida, New York−P.L., Oneida, New York

“…students who acted as ‘pushers’ or unofficial advertising men for tobacco companies face loss of their jobs…Traditionally, the so-called ‘rep’ jobs are jealously passed through fraternity brothers and friends. The benefits involve free smokes, a small salary, free sample packs to friends and occasional contest promotions. A favorite promotion is the ‘wrapper contest’ often conducted through SU’s Corner Store. The chapter house collecting the largest number of cigarette package wrappers is given a prize. One recent contest brought in 150,000 wrappers from one group.”

−Syracuse Herald-Journal

““The World Health Organization The World Health Organization (WHO) recently called on (WHO) recently called on

governments to raise tobacco governments to raise tobacco taxes, ban advertising, and taxes, ban advertising, and

enforce smoke-free workplace enforce smoke-free workplace laws and indoor-smoking bans. laws and indoor-smoking bans.

“ ‘It's a completely “ ‘It's a completely preventable epidemicpreventable epidemic," ,"

Bettcher [of WHO] said. "If we do Bettcher [of WHO] said. "If we do that, by 2050 that, by 2050 we can save 200 we can save 200

million livesmillion lives.’”.’”

“ “Evidence is building up that heavyEvidence is building up that heavy smoking contributes to lung cancersmoking contributes to lung cancer.”.”

−−Philip Morris Scientist, Philip Morris Scientist, 19581958

Then they forgot:Then they forgot:

“ “I am I am unclear in my own mind whether unclear in my own mind whether anyone dies of cigarette smoking–anyone dies of cigarette smoking–related diseasesrelated diseases.”.”−−Chairman of Philip Chairman of Philip Morris, Morris, 19981998

Some people who signed up Some people who signed up for Philip Morris’ “quit for Philip Morris’ “quit

smoking” program say they smoking” program say they mysteriously began receiving mysteriously began receiving free samples of Philip Morris free samples of Philip Morris smokeless tobacco products.smokeless tobacco products.

““Our Strategy: Our Strategy: Converting Adult Converting Adult

Smokers”Smokers”−US Smokeless Tobacco Company

Executive

Philip Morris Chairman James C. Bowling Philip Morris Chairman James C. Bowling denied that cigarette smoking was denied that cigarette smoking was an addictionan addiction in a TV interview. in a TV interview.

Bowling compared the choice to stop Bowling compared the choice to stop smoking to the choice to eat eggs or not.smoking to the choice to eat eggs or not.

““I quit smoking 15 years I quit smoking 15 years before I was diagnosed before I was diagnosed with lung cancer. with lung cancer.

“Proof that if you smoke “Proof that if you smoke for any length of time for any length of time and then quit, you are and then quit, you are not out of the woods as not out of the woods as far as cancer is far as cancer is concerned.”concerned.” −E.M., Oneida, New −E.M., Oneida, New YorkYork

““We have a death We have a death purging system. We purging system. We

check the obituaries.”check the obituaries.” −Philip Morris Official, on how −Philip Morris Official, on how dead smokers are removed dead smokers are removed from mailing lists to avoid from mailing lists to avoid

wasting postagewasting postage, in an , in an ethicsethics speech at Syracuse University, speech at Syracuse University,

September 2007September 2007

“ “During the 1980s, BATCo During the 1980s, BATCo and B&W developed a and B&W developed a tobacco that … was tobacco that … was genetically engineered to genetically engineered to have a nicotine content have a nicotine content approximately twice the approximately twice the nicotine contentnicotine content of of conventional tobacco.”conventional tobacco.”

−−US Department of JusticeUS Department of Justice

“ “[General counsel for [General counsel for Defendant Philip Morris USA] Defendant Philip Morris USA] also also admittedadmitted that … Philip that … Philip Morris …Morris … removed the pre- removed the pre-existing package labels existing package labels stating that smoking is stating that smoking is addictiveaddictive.”.”

——US Department of Justice US Department of Justice

““I had smoked for 11 years and decided I had smoked for 11 years and decided that I had had enough. I quit cold that I had had enough. I quit cold

turkey, which is very tough. turkey, which is very tough.

“I now think every day how much “I now think every day how much better I feel and how much money I better I feel and how much money I

have saved. My suggestion to today’s have saved. My suggestion to today’s youth is not to start.”youth is not to start.”

−J.M., Oneida, New York−J.M., Oneida, New York

“ “Data Data provided by tobacco provided by tobacco companiescompanies showed that nicotine showed that nicotine levels have increased again.” levels have increased again.” −Massachusetts Department of Health, 2006−Massachusetts Department of Health, 2006

“ “Tobacco companies ‘manipulated the Tobacco companies ‘manipulated the use of nicotine so as to increase and use of nicotine so as to increase and perpetuate addiction.’ "  perpetuate addiction.’ " 

−−United States Department of Justice, 2006United States Department of Justice, 2006

“…“…there is no general trend up or there is no general trend up or down.” down.” −Spokesperson from Philip −Spokesperson from Philip Morris, 2006Morris, 2006

Would you be willing to tell lies that caused Would you be willing to tell lies that caused deaths, just to make money?deaths, just to make money?

Tobacco executives would.Tobacco executives would.

In 1994, executives fromIn 1994, executives from 77 different different tobacco companies tobacco companies testified before the testified before the

United States House of United States House of Representatives that nicotine is not Representatives that nicotine is not

addictive.addictive.

Rep. Ron Wyden (D-OR): Just yes or no. Do you believe nicotine is not addictive?

Mr. Campbell: I believe nicotine is not addictive, yes. (William Campbell, President of Philip Morris)

11

“Congressman, cigarettes cigarettes and nicotine clearly do not and nicotine clearly do not meet the classic definitions meet the classic definitions of addiction.”of addiction.” (James W. Johnston, Chairman and CEO, RJR Tobacco Company)

−Testimony before the US House of Representatives, 4/14/1994

22

“I don't believe that nicotine or our products

are addictive.” (Joseph Taddeo, President, U.S.

Tobacco Company)−Testimony before the US House of Representatives,

4/14/1994

33

“I believe nicotine is not addictive.” (Edward A. Horrigan, CEO, Liggett Group Inc.)

−Testimony before the US House of Representatives, 4/14/1994

44

“I believe that nicotine is not addictive.” (Andrew H. Tisch, CEO, Lorillard Tobacco Company)

−Testimony before the US House of Representatives, 4/14/1994

55

“I believe that nicotine is not addictive.” (Thomas E. Sandefur, CEO, Brown & Williamson Tobacco Corp.)

−Testimony before the US House of Representatives, 4/14/1994

66

“And I, too, believe that nicotine is not addictive.” (Donald S. Johnston, President, American Tobacco Company)

−Testimony before the US House of Representatives, 4/14/1994

77

““At 17, I started smoking with the At 17, I started smoking with the thought in my head that it would only thought in my head that it would only be for a short while. I believed that I be for a short while. I believed that I could quit any time.could quit any time.

“One day, at the age of 37, I woke up “One day, at the age of 37, I woke up and realized I had been smoking for and realized I had been smoking for 20 years! I was disgusted with myself 20 years! I was disgusted with myself for I remembered the vow I had made for I remembered the vow I had made when I started, that I would just smoke when I started, that I would just smoke for a little while. I quit and never went for a little while. I quit and never went back.”back.” −S.J., Canastota, New York−S.J., Canastota, New York

““Marlboro Lights cigarettes are, as Marlboro Lights cigarettes are, as designed, more mutagenic (likely to designed, more mutagenic (likely to cause the cellular changes that can cause the cellular changes that can lead to cancer) than Marlboro full-lead to cancer) than Marlboro full-flavor cigarettes . . . flavor cigarettes . . .

“ “Philip Morris Philip Morris has not ‘changed the has not ‘changed the design of ‘Light’ cigarettes in design of ‘Light’ cigarettes in response to response to its studies and its studies and knowledgeknowledge concerning concerning mutagenicity.’ ”mutagenicity.’ ”

− −US Department of JusticeUS Department of Justice

““You know, the weird thing You know, the weird thing is that we hardly ever is that we hardly ever acknowledge that tobacco acknowledge that tobacco causes so many sicknesses causes so many sicknesses and deaths. I think tobacco and deaths. I think tobacco has killed someone close to has killed someone close to all of us, but we don’t even all of us, but we don’t even think of it that way.think of it that way.

“My grandfather continued “My grandfather continued to have cardiovascular to have cardiovascular disease fordisease for

a decade after he quit smoking, ultimately causing a a decade after he quit smoking, ultimately causing a massive stroke and early death at age 64.”massive stroke and early death at age 64.”

−−A.B., Manlius, New YorkA.B., Manlius, New York

In the May 12, 1997 issue of In the May 12, 1997 issue of TimeTime magazine, magazine, then President and CEO of Philip Morris, James then President and CEO of Philip Morris, James Morgan, was quoted from his deposition Morgan, was quoted from his deposition testimony testimony as stating, “If [as stating, “If [cigarettescigarettes] are ] are behaviorally addictive or habit behaviorally addictive or habit forming, they forming, they are much more are much more like . . . Gummi Bears, like . . . Gummi Bears, and I eat Gummi Bears, and I eat Gummi Bears, and I don’t like it when I and I don’t like it when I don’t eat my Gummi Bears,don’t eat my Gummi Bears, but but I’m certainly not I’m certainly not addicted to them.”addicted to them.”

““You should quit. I quit.You should quit. I quit.

“My mom has emphysema “My mom has emphysema from smoking. She can hardly from smoking. She can hardly walk.walk.

“It’s sad to see. She smoked “It’s sad to see. She smoked all her life.all her life.

“She can’t even participate in “She can’t even participate in family functions now. It’s a family functions now. It’s a sad, slow death.sad, slow death.

“Get help and support, and “Get help and support, and pray.”pray.”

−L.L., Chittenango, New York−L.L., Chittenango, New York

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““I started smoking when I was 16. I started smoking when I was 16.

““I am now 37. I quit 2 years ago. I am now 37. I quit 2 years ago.

““I look at me right now, and I am free.”I look at me right now, and I am free.”−−I.V., Oneida, New YorkI.V., Oneida, New York