the tldr on moocs - bersin.com1).pdf · the short story on what moocs really mean for l&d . ......

The TLDR on MOOCs

Todd Tauber Caroline Mol

VP Learning Research | Bersin by Deloitte Manager, Learning Solutions

Deloitte Consulting LLP Deloitte Consulting B.V.

@toddtauber

August 26, 2014

The short story on what MOOCs really mean for L&D

Copyright © 2014 Deloitte Development LLC. All rights reserved. 1 The TLDR on MOOCs

Who we are • We provide research on leading practices, trends and

benchmarking in learning, talent management and

strategic HR.

6 research practices • Learning & Development

• Leadership Development

• Talent Management

• Human Resources

• Talent Acquisition

• Tools & Technology

Offerings • WhatWorks® Membership: Research, data, tools and advisory

• IMPACT®: A leading conference on the Business of Talent

• Advisory Services & Consulting

Human

Resources

Leadership

Development

Learning &

Development

Talent

Acquisition

Talent

Management

Tools &

Technology


TLDR

Literally: “Too long; didn't read”.

Said whenever a nerd makes a post

that is too long to bother reading.

Urban Dictionary

Source: Urban Dictionary, 7/2014


Agenda

1 WTH is a MOOC A new way to package learning for reach + collaboration.

2 The TLDR on MOOCs MOOCs have 3 main uses in enterprise learning.

3 What next Crawl first. Then walk. Run later.

4 Wrapping up MOOCs are still evolving. No one has it all figured out.

WTH is a MOOC MOOCS are a popular new kind of online learning;

They’re cohort-based and semi-synchronous;

They’re built to connect large, spread-out groups;

Your employees are probably using them right now


The traditional, academic definition of a MOOC

doesn’t quite work for workforce learning

Massive Open Online Courses

Most employers

don’t need to reach

100,000+ people

Many employers

don’t want all their

training to be open

Good workforce

learning also

happens offline

The workforce

increasingly learns

informally, too

Source: Bersin by Deloitte, 8/2014


The elements are not new; the package is

Cohort-based + semi-synchronous + blended (mostly online) learning

Technology Content Collaboration Commerce

+ Pedagogy

+ Authoring

+ Delivery

+ Video

+ Text

+ Assessments

+ Projects

+ Feedback

+ Discussions

+ Group activities

+ Marketplaces

+ Payments

+ User marketing



MOOCs are built for collaborative learning and scale connections

reach

Live training

Virtual training

MOOCs

e-learning

Social learning



MOOCs are still very new to enterprise learning

Source: Google search trends, 8/2014; The New York Times, The Year of the MOOC, 11/2012;

The New York Times, After Setbacks, Online Courses Are Rethought, 12/2013

Stanford Introduction

to Artificial Intelligence

MOOC (160,000

people, 190 countries)

The New York Times calls

2012 “Year of the MOOC”

San Jose State University

puts MOOC project on hold

MOOC providers announce

corporate learning initiatives

Jul-10 Jan-11 Jul-11 Jan-12 Jul-12 Jan-13 Jul-13 Jan-14 Jul-14

Search interest in “MOOCs” (relative to the highest point on the chart)


Businesses are starting to explore MOOCs

Almost 80% of enterprise learning leaders

told us they are actively interested in

exploring MOOC offerings and applications 79%

Source: Bersin by Deloitte, Corporate MOOCs survey, 1/2014


Despite curiosity, inertia still prevails

Source: Bersin by Deloitte, Corporate MOOCs survey, 1/2014; Harvard

Business Publishing, Leadership Development Predictions for 2014, 1/2014

44% of L&D organizations

tell us they’re experimenting

with MOOCs…

Experimenting UsingMOOCs

but fewer than 10% report using MOOCs in

their learning programs on a regular basis

44%

8%


Familiarity and experience are still scarce

That’s less than half the

65% familiar with using

web conferencing

technology for training

Only 27% of corporate

learning leaders are

familiar with MOOCs

0%

100%

Source: Harvard Business Publishing, Survey Reveals Striking Lack of

Confidence in Leadership Capability of Global Organizations, 9/2013


The MOOC ecosystem is still taking shape


DIY platforms (20+) Build-host-deliver

Service and tool providers Consultants, developers, support

Individuals

Teams

SMBs

Enterprises

Content providers

(100+) • Universities

• Corporations

• Professional services

• Non-profits/NGOs

• Authors/experts

Marketplaces (2+) • Build-host-deliver + commerce + marketing

MOOC “publishers”

(20+) • Produce, package and “publish” third-party content

• Custom services and engagement models

Content Production Consumption


L&D organizations are struggling to understand

how to harness – and control – MOOCs

Barriers to MOOC acceptance/adoption

Source: Bersin by Deloitte, The TLDR on MOOCs poll, 8/2014

Q: What are the main barriers to acceptance or adoption of MOOCs in your organization? (check all that apply)

80%

13%

30%

38%

39%

39%

49%

69%

Something else

Issues with the format (e.g. course length)

We don’t know how to get started

Questions about the relevance or quality of content

Lack of budget, resources or support

Concerns about IT issues (e.g. security, SSO)

Challenges integrating / tracking with L&D infrastructure

Low awareness or familiarity with offerings

?


Meanwhile, the workforce keeps flocking to MOOCs

1.6m

2.5m

3.0m

3.0m

9.0m

4.0m

5.0m

5.0m

10.0m

19.0m

5

4

3

2

#1

5

4

3

2

#1

Total number of licensed or registered users 5 largest providers in… Enterprise learning solutions MOOCs

Source: Company web sites, press releases and marketing literature, 8/2014

Established enterprise

learning solutions

Massive, open, online

course providers

The TLDR on MOOCs MOOCs are finding external as well as internal uses;

They are not the solution to every problem in L&D;

They have several big benefits …as well as limitations;

And their impact goes way beyond just free courses


Most learning leaders see only part of the potential

L&D plans to leverage MOOCs for…

7%

23%

25%

85%

Something else

Acquiring or onboarding new talent

Educating our customer and/or partner ecosystem

Building or refreshing our employees’ skills


Q: How do you think your organization will leverage MOOCs over the next 12 to 24 months? (check all that apply)


MOOCs have found 3 main uses in enterprise L&D

Acquiring

talent

• Educating future workforce

• Onboarding new hires

• Crowdsourcing expertise

Aquent Gymnasium

Building

capabilities

• Self-directed development

• Certifications

• Training employees

• Managing change

Datalogix DLX U

Enabling

business

• Brand marketing and PR

• Educating consumers / users

• Training customers or partners

• Generating revenue

openSAP University



35%

35%

38%

41%

65%

Build custom academies with university partner

Low-cost technical skills development

Customized curricula for professional employees

Certifying employee professional development

Low-cost professional skills development

There are 2 main attractions: “low-cost” and “skills”

What will the value of MOOCs be for your organization?

Source: Bersin by Deloitte, Corporate MOOCs survey, 1/2014

Low-cost professional

skills development

Customized curricula for

professional employees

Certifying employee

professional development

Low-cost technology skills

development

Build custom academies

with university partners


Open does not mean free

Source: Bersin by Deloitte interviews with MOOC providers and customers, 8/2014

Courses Certification as-a-Service Custom

$0 to $99 per course per person

(for most courses)

$30 to $3,000 per certification

(or certificate)

$100 to $500+ per person per year

(discounted for volume)

$20,000 to $50,000 to develop each course

(maybe less, maybe more)


The MOOC approach has several benefits

Reach

• Ethicon attracted 2x as many people to its bariatric

surgery MOOC as they reached through in-person

educational events in the previous three years.

Simplicity

• Learners can usually find, sign-up for and get into a

MOOC in minutes (or less). Organizations can be up

and running in as little as one day.

Speed

• Many providers focus on up-to-date workforce topics.

When Apple launched its new Swift programming

language, Udemy had courses out within days.

Interaction

• openSAP attributes up to 50% of the learning in their

courses to peer discussion. And in one NovoEd

course, 10% were still active in forums 6-months later..

Source: Bersin by Deloitte interviews with MOOC providers and customers, 8/2014;

ExtensionEngine blog, 5 Signs That a Corporate MOOC is Right For You, 7/2014;


MOOCs still face challenges to acceptance in L&D

…but they are adapting


Readiness

• Many L&D professionals still resist online learning or

are still unfamiliar with MOOCs and their uses… but

information, education and experience are growing.

Relevance

• Many early courses were irrelevant to enterprise L&D

needs… but many MOOC providers are now better

targeting content at professionals and corporations.

Integration

• Integration with enterprise learning infrastructure and

processes was an after-thought… but many providers

are now adding tools, features and services.

Engagement

• Many courses are too long and academic to keep

working people interested… but courses are getting

shorter and production quality is improving.


90%+ drop-out rates might not matter after all

…but intent, job relevance and good design do

In 17 edX MOOCs run in 2012 and 2013…

Source: Harvard Gazette, Harvard and MIT Release Working Papers on Open Online Learning, 1/2014;

Bersin by Deloitte interviews with MOOC providers and customers, 8/2014

9%

65%

841k

Registered Started Viewed only

select content

Viewed 50%+

of the content

Earned a

certificate

56%

Many workers

only want to learn

specific things…

completion rates for shorter,

targeted MOOCs can reach

20% to 30% (or more)…

and feedback, support

and peer-to-peer interaction

also help drive completion

5%


MOOCs' impact extends beyond MOOCs

Democratizing content MOOCs are enabling individual experts

and authors, companies, non-profit

organizations and even employees to

create and deliver learning content.

Re-shaping design MOOCs are starting to influence

the look and feel of more

established learning technology,

content and experiences.

Expanding the pie MOOCs are making training available to people, teams and organizations that

haven’t traditionally had the capabilities or appetite to buy and manage

“industrial-strength” learning infrastructure.


What next Do your homework;

Crawl first;

Then walk;

Run later, if/when you’re ready


Learn about the pitfalls as well as the possibilities

Bersin by Deloitte • The impact of the MOOC market on corporate training

• Seven ways organizations are using MOOCs

Deloitte Consulting LLP • MOOCs teach corporations about new opportunities

• MOOCs: Not disruptive yet, but the future looks bright

Online resources

• Balloon (Apollo Lightspeed)

• Class Central

• CourseTalk

• Degreed

• Knollop

• MOOC List

• MOOCs News and Reviews

• MOOCs.com

• SkillAcademy

• SkilledUp

• SlideRule

Other research • Knowledge@Wharton

• University of Pennsylvania GSE

• Harvard University and MIT

• Teachers College, Columbia University

• Intrepid Learning Solutions

• Katy Jordan at Open University

• MOOCS@Work

• Toward Maturity

• CapitalWave



Get to know the MOOC providers and their offerings

A B C D E Others

Academic/enrichment

Business/professional skills

Leadership and management

Sales and marketing

Soft skills

Technology

Desktop IT

Compliance

Source: Degreed Inc., Custom analysis of course data from 12 MOOC providers for Bersin by Deloitte, 7/2014

* Excludes non English-language courses

Share of courses by topic

4,515 678 212 41 38 1,127 number of courses offered:


Explore your options

5 ways to implement MOOCs in your organization

Off-the-shelf Do-it-yourself Customize

and adapt

Custom

design/build

Sponsorships

& partnerships

Courses and

programs

Infrastructure Content

+

Infrastructure

Infrastructure

+

Services

Content

+

Infrastructure

+

Services



Experiment like an entrepreneur

The lean and agile way…


…not the “traditional” way

Opinion

Idea

Analysis

Decision Plan

Design Build

Launch

Idea

Experiment

Learn

Experiment Learn

Experiment Learn

Build

resources


Save the complex, expensive stuff until

you (and your organization) are ready

resourc

es

time

Off-the-shelf

Do-it-yourself

Adapt/customize

Custom design/build


Sponsorships

& partnerships

Wrapping up What’s next

The TLDR on the TLDR

Any questions?


Enterprise learning teams are still taking a very

cautious approach to exploring the use of MOOCs

L&D plans for MOOCs in the next 2 years

0%

7%

8%

8%

13%

13%

51%

Work with MOOC providers or consultants to custom-build

No plans or intention to use

Direct employees to relevant MOOC offerings

Use MOOC platforms and tools to build our own

Incorporate MOOCs into our programs and catalogs

Adapt MOOC approaches/content using existing L&D tools

No specific plans, but we might consider MOOCs


Q: How do you think your organization will leverage MOOCs in the next 24 months? (check only one)


The TLDR on the TLDR

1 MOOCs are a new tool in the learning toolbox

…they impact L&D whether you use them or not

2 MOOCs have many uses in enterprise learning

…but they are not the solution for every problem

3 MOOCs are still evolving; there is no set “playbook”

…experiment to figure out if / how they work for you



One more thing…

Anyone who says they’ve figured this

stuff out is wrong. Anyone who condemns

it is wrong. And anyone who says it’s the

salvation of the world is wrong. Sree Sreenivasan

Chief Digital Officer, Metropolitan Museum of Art

(former Chief Digital Officer, Columbia University)

Source: Chief Digital Officer Club, Harvard Quality with BuzzFeed Agility

– Chief Digital Officers Explore Digital Disruption in Education, 2/2014


Any questions

Todd Tauber

VP Learning Research | Bersin by Deloitte

Deloitte Consulting LLP

[email protected]

@toddtauber

mailto:[email protected]

About Deloitte

As used in this document, "Deloitte" means Deloitte Consulting LLP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about

for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients

under the rules and regulations of public accounting.

Copyright © 2014 Deloitte Development LLC. All rights reserved.

36 USC 220506

Member of Deloitte Touche Tohmatsu Limited

This publication contains general information only and Deloitte is not, by means of this publication,

rendering accounting, business, financial, investment, legal, tax, or other professional advice or

services. This publication is not a substitute for such professional advice or services, nor should it be

used as a basis for any decision or action that may affect your business. Before making any decision or

taking any action that may affect your business, you should consult a qualified professional advisor.

Deloitte shall not be responsible for any loss sustained by any person who relies on this publication.

http://www.deloitte.com/us/about

the tldr on moocs - bersin.com1).pdf · the short story on what moocs really mean for l&d . ......

Documents