The Tipping Point: How Little Things Can Make a Big Difference - Malcolm Gladwell

Children & TV

Kids

Don'tWatch when they are stimulated

Look away when they are bored

Watch when they understand

Look away when they are confused

Learning = Watching

Not Learning = Not Watching

Environment

People who grow up

Poor

Fatherless

Buffeted by racism

Don't have the same commitmentTo social norms

As those from healthy middle class homes

Peer & Community Influence

More important than family influence In determining how children turn out

Studies of

Juvenile delinquency

High school drop out rates

Demonstrate Child is better off inGood neighborhood + Troubled family

and a troubled family than he or she is in a troubled neighborhood and a good family.

Than in Troubled neighborhood + Good family

ChildrenPowerfully shaped by External environment

Immediate feedbackSocial

Physical

Streets we walk down

People we encounter

Shape how we act

Make decisions in a group

Peer pressure

Community

Different conclusions in groupCompared toIndividual decisions

Susceptible to

Peer pressure

Social norms

Other kinds of influence

One person Ties to many groups

Fundamental change in people'sBelief

Behavior

Create a community around them New beliefs could be

Practiced

Expressed

Nurtured

Knowing people well enough

Plays as big if not bigger role as heredity in shaping

What they think of you matters

Personality

Intelligence

Whatever that environmental influence is It doesn't have a lot to do with parents

Skill acquired laterally

What children pick up from other children

As, or more, important in the acquisition of language

As what they pick up at home

Paradox of the epidemic

It is possible to do a lot with a little

To create one contagious movementOften have to create many small movements first

Starting epidemics

The World

Underlie successful epidemics

Information presentation

Look at the world around you

Epidemic & Kids

Cure for immunity

Requires concentrating resourcesOn a few key areas

The Law of the FewConnectors, Mavens, and SalesmenResponsible for starting word of mouth epidemics

Concentrated on

Does not accord with our intuition

Test your intuition

Distinguish betweenFantasy

Reality

Belief

Change is possible

People can radically transform their

Behavior

Belief

In the face of the right kind of impetus

How you present matters

Stickiness depends on presentation

Find & ReachFew special peopleHold so much social power

Shape the course of social epidemics

May seem like anImmovable place

Implacable place

With the slightest pushIn just the right place

It can be tipped

SometimesEpidemic behavior among children

Does not have a causeIdentifiable

Rational cause

Kids get sick because other kids got sick

Finding

Mavens

Connectors

Salesmen

© Ivan Staroversky - www.StarOverSky.com