the three most common mobile seo challenges our clients are facing, by mark thomas, sem days 2015
TRANSCRIPT
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MOBILE SEO CHALLENGES
MARK THOMAS | @SEARCHMATH
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Context
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http://searchengineland.com/its-official-google-says-more-searches-now-on-mobile-than-on-desktop-220369
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We must presume that our customers
will engage with us only on mobile.
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The Browser: Sidelined
10% of time on mobile spent in a browser (down from 14% in 2014)
90% of time spent in an average of 36 appshttp://yahoodevelopers.tumblr.com/post/127636051988/seven-years-into-the-mobile-revolution-content-is
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When it comes to search on mobile devices, users should get the most
relevant and timely results, no matter if the information lives on mobile-friendly web
pages or apps.
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1. More mobile-friendly websites in search results
Mobile-friendliness as a ranking signal
2. More relevant app content in search results
Indexed apps as a ranking signal
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3. App-only content in search results
Search and app unification
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25% of Google searches on Android return deep links to apps through App Indexing.
[1]
https://developers.google.com/app-indexing/partners/case-studies
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Challenges
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CHALLENGE #1ROBOTS.TXT
MARK THOMAS | @SEARCHMATH
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Client A
Issue: Blocking their pages from Google Mobile crawler
Result: Experiencing significant loss.
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Google highlighted these App Indexing challenges:
1. First Click Free 4. Incorrect DeepLink
Format
2. Robots.txt 5. Different Behaviour on
Real Devices
3. Native ARM Code 6. Content Validation
Issue
https://www.youtube.com/watch?v=Xa6Q1SWUlVMt=12m10s
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CSS and JS crawling is more important for mobile than desktop: allowing your CSS and JavaScript files to be crawlable does affect desktop pages, but is more important for mobile pages as they need to test for mobile compatibility.
Remove these from you robots.txt file:Disallow: /cssDisallow: /js
Wordpress:Disallow: /wp-contentDisallow: /wp-includes
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CHALLENGE #2CONTENT VALIDATION
MARK THOMAS | @SEARCHMATH
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App & web content must matchhttps://www.youtube.com/watch?v=Xa6Q1SWUlVMt=12m10s
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CHALLENGE #3APPS - TO BUILD OR NOT TO BUILD?
MARK THOMAS | @SEARCHMATH
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We’ve downloaded dozens of apps, but most are collecting
dust.
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Your app must stand out from the crowd
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David SottimanoFormerly Distilled“Crucial for those who have Apps. App links in search results have extremely high CTR.”
Bastian GrimmPeak Ace“It does not matter if you decide to use apps or not – if you can provide proper results with a mobile / responsive website that’s totally fine as well.”
Fili WieseSearch Brothers“The importance of app indexing is growing and as so often with new developments it stands for an opportunity to claim more SERP real estate with relevant content.”
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Thank youSlides available: @SearchMATH