the three fates: weaving research into a product’s destiny

THE THREE FATESJanice de Jong, Julia Thompson, Susie Simon-DanielsSeptember 26, 2015

OVERVIEWWelcomeWorkshop [20 min]Model [40 min]Practice [20 min]Conclusion

WELCOME

WORKSHOPPlan next years Fluxible conference

1. Identify Plus Delta: two points of feedback [2-3 min]

2. Share the feedback [5-7 min]3. Find the themes [5-7 min]

MODELThe Three Fates of Research

CLOTHOJanice de JongTrend Forecasting

Drop Spindle from Beelighted

WHAT I DO Connect weak signals Highlight trends and counter trends Develop future scenarios

Nike at Milan Design Week 2013

HOW I DO IT: People Media scans Trade shows and conferences Expert interviews Secondary references

HOW I DO IT: Patterns Clustering common traits Analysing key drivers Building frameworks and

implications

HOW I DO IT: Partners Conducting cross-functional

workshops Triangulating with other research Envisioning ideas for the future

BEST PRACTICES Ask why Use reputable sources Consider the counter trends Rule of three

Aspirational by Matthew Frost

BEST PRACTICES Build on others knowledge, but add your own spin Find the so what

Connected Worlds exhibit at New York Hall of Science

WHY ITS IMPORTANT Bringing a broader point of view Creating future-facing strategies Helping designers make informed

decisions Finding new areas to research

LACHESISJulia ThompsonExploratory Research

www.craftsy.com

WHAT I DO Ignite innovation and

ground decision making Bring user feedback to companies Conduct primary research

HOW I DO IT: People In the field, in person, in depth Evaluate ideas, find opportunities Pain points, workarounds, hacks

HOW I DO IT: Patterns The overlaps, the stand-outs Triangulate with other research Move your data around

HOW I DO IT: Partners External agencies Internal teams Research partners

BEST PRACTICES Be a good listener Let them lead you on Stimuli provokes dialogue

BEST PRACTICES Go to their context Search out actual behaviour Figure out the right idea

WHY ITS IMPORTANT Eliminate the opinion war Get an outside perspective Solve real user needs

www.kkstudio.gr

ATROPOSSusie Simon-DanielsUsability Research

WHAT I DOPut the design in the hands of a real person.

WHAT I DOMeasure how well a person: Learns to use a thing Uses that thing to achieve a goal Is satisfied with the process

HOW I DO IT: People Usability tests Surveys

HOW I DO IT: Patterns Benchmarks Card sorting Eye tracking Heuristic evaluations Log analysis

HOW I DO IT: Partners Cross-functional teams Get stakeholders in the room,

watching, listening Triangulate with trends and

exploration

BEST PRACTICES People are people Test early, test often Take lots of notes Two is better than one

BEST PRACTICES Theres no place like home Dont assume. Ask. First impressions count but

WHY ITS IMPORTANT You can improve the design of your

product by putting it in the hands of real customers.

A thoughtfully designed experience is a competitive advantage.

PRACTICECreate a Research Plan

QUESTIONS?

Janice de JongTrend forecasting.Understanding today to make a better tomorrow.Colour and textile enthusiast.Wannabe yogi.

[email protected]

ca.linkedin.com/in/janicedejong

Julia ThompsonExploratory research. On a personal mission to find good design thinking in the mundane.Sports enthusiast.An extravert with social anxiety.

[email protected]

ca.linkedin.com/in/juliamthompson

Susan Simon DanielsUsability research.Searching for truths universally acknowledged. Random quoter of poetry. Member of Red Sox nation.

[email protected]

ca.linkedin.com/in/ssimondaniels