the third path: independent consulting for entrepreneurial women
DESCRIPTION
There are more women independent workers in this country (8.5 million) than stay-at-home moms (5.4 million). All our society does is focus on black-and-white choices like full-time work vs. no work at all – and we’re all the weaker for it. It’s time we focus on alternate paths, and invested time and energy in making them even better options for women and families.TRANSCRIPT
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THE THIRD PATH:
INDEPENDENT CONSULTING FOR ENTREPRENEURIAL WOMEN
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YOUR HOST TODAY
➤ TODAY: A CMO• Formerly: Independent Marketing
Consultant • Founder, President & CEO at
ALUMRISE, Inc. • A decade of brand marketing, PR
and communications experience at divisions of PepsiCo, Inc.
• Working mom of a 7 year old girl and 2 year old boy.
AASSIA HAQChief Marketing Officer,
MBO Partners
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WEBINAR CONTROLS
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➤ A DESIRE TO…
…make a career change
…better alignment between work & life
…have an impact—control your own destiny, earn more income
…escape the bureaucracy of corporate America
…have more control over your daily schedule
…spend quality time or provide care to those you love
IS THIS YOU?
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STAY-AT-HOME MOM WORKING WOMAN
PATHS WOMEN CAN TAKE
1 2
INDEPENDENT WORKER3
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THE THIRD PATH
1 Kreider, Rose M. and Elliot, Diana B.(2010) Historical Changes in Stay-at-Home Mothers: 1969 to 2009. US Census Bureau. http://www.census.gov 2 Bureau of Labor Statistics. http://www.bls.gov 3 MBO Partners Independent Workforce Index (2011). http://www.mbopartners.com/state-of-independence/independent-workforce-index.html
5.7 MillionStay-at-Home Moms
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➤ TECHNOLOGY HAS MADE IT EASY➤ THE ABILITY TO LEVERAGE EXPERIENCE➤ RISE OF THE PROJECT ECONOMY
WHY NOW?
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HOW YOU CAN FIT
“Project based work often relies on diverse individuals that carry a unique level of expertise in a particular field. 77% of companies surveyed said that they use Independent Consultants because they need specialized skill-sets for projects.” – 2011 Aberdeen Research Report
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THE THIRD PATH IS SUCCESS
3 MBO Partners Independent Workforce Index (2011). http://www.mbopartners.com/state-of-independence/independent-workforce-index.html 4 2011 Catalyst Census: Fortune 500 Women Board Directors. www.catalyst.org 5 Small Business Administration. www.sba.gov
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Assess Readiness Define Challenges
Find Supporters Take the Leap
4 STEPS TO THE PATH
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DIG DEEPER…
1. Do I enjoy working independently?
2. Do I have good time management skills?
3. Is my family supportive?
4. Are there dependents who rely on me?
5. Do I have a high level of stress in my personal life?
6. Is this a planned decision?
7. Am I ready to change my current life stage?
STEP 1: EMOTIONALLY READY?
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DIG DEEPER…
1. Do I have a unique marketable skill set?
2. Am I known for being great at what I do?
3. Do I have a clear vision and plan?
4. Do I understand how to run a business?
5. Can I get projects from my current network?
6. Am I “connected”?
7. Have I prepared my online presence?
8. Am I comfortable with the idea of selling myself?
STEP 1: PROFESSIONALLY READY?
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DIG DEEPER…
1. Do I have a cash reserve?
2. Do I have another person that helps support my lifestyle?
3. Do I have a client willing to commit to a contract?
4. Have I fully understood the costs and time commitments?
5. Do I have the resources to go out on my own?
6. Do I understand business tax implications?
STEP 1: FINANCIALLY READY?
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TAKE OUR READINESS QUIZ!Link will be sent via email with slides after webinar
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➤ WOMEN FACE SPECIFIC CHALLENGES
STEP 2: WHAT ARE THE CHALLENGES TO ADDRESS?
Dependent
Personal Barriers Financial Planning
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STEP 3: SUPPORTERS
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➤ MEET SUCCESSFUL INDEPENDENTS
STEP 4: TAKING THE LEAP
Expertise
Access
Kathy, TX Gabriela, IL Gloria, MD Jane, VT
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NEXT STEPS
Mom at Home or
New Mom
Retired Professional
Woman
Never Workedor
Recent College Grad
Woman About To Leave Corporate America
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➤ EMAIL [email protected]
➤ VISIT OUR WEBSITEwww.mbopartners.com
➤ FOLLOW US ON TWITTER@mbopartners
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[email protected]• Sign up for new Independent Consulting Brief at
WANT TO LEARN MORE?
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THANK YOU
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