the teesside, united kingdom radio market: june 2005' by grant goddard

8/3/2019 'The Teesside, United Kingdom Radio Market: June 2005' by Grant Goddard

1/20

ZDE ZEEQQNJE, UONZEJ

MNOIJF@ XBJNF @BXMEZ

h~

IXBOZ IFJJBXJ

yyy/ixbozifjjbxj/af/um

Cuoe 8775
http://www.grantgoddard.co.uk/http://www.grantgoddard.co.uk/http://www.grantgoddard.co.uk/


2/20

ETEAUZN[E QU@@BX^

Dnidlnidzq

Dfuxq lnqzeoej zf bll xbjnf db{e noaxebqej h~ 4% no Zeeqqnje $ydnlexe`bnonoi qzbhle obznfobll~. no kn{e ~ebxq

Dfuxq lnqzeoej zf HHA Xbjnf db{e noaxebqej h~ 85% no kn{e ~ebxq

Dfuxq lnqzeoej zf HHA Xbjnf Zyf db{e noaxebqej h~ 94% no kn{e ~ebxq

Dfuxq lnqzeoej zf af`èxanbl xbjnf db{e kblleo h~ :% no kn{e ~ebxq

Dfuxq lnqzeoej zf lfabl af`èxanbl xbjnf db{e kblleo h~ 14% no kn{e ~ebxq

Dfuxq lnqzeoej zf lfabl af`èxanbl qzbznfo ZK@ db{e kblleo h~ :>% no kn{e~ebxq

Dfuxq lnqzeoej zf xeinfobl af`èxanbl xbjnf db{e noaxebqej h~ 1;% no

kn{e ~ebxq

Bq b xequlz3

HHA Xbjnfq qdbxe fk lnqzeonoi dbq noaxebqej kxf` :2% zf :4% no kn{e~ebxq

Af`èxanbl xbjnfq qdbxe fk lnqzeonoi dbq kblleo kxf` 54% zf 52% no kn{e~ebxq

HHA Xbjnf Zyfq qdbxe fk lnqzeonoi dbq noaxebqej kxf` 22% zf 2>% no kn{e~ebxq

Lfabl $etalujnoi xeinfobl. af`èxanbl xbjnfq qdbxe fk lnqzeonoi dbq kblleokxf` 84% zf 2;% no kn{e ~ebxq

ZK@qqdbxe fk lnqzeonoi dbq kblleo kxf` 29% zf 4% no kn{e ~ebxq

xeinfobl af`èxanbl xbjnfq qdbxe fk lnqzeonoi dbq noaxebqej kxf` 87% zf85% no kn{e ~ebxq

Zdexe dbq heeo b quhqzboznbl qdnkz fk xbjnf lnqzeonoi, no bll bie ixfuwq, byb~kxf` zde lfabl dexnzbie qzbznfo ZK@ boj zfybxjq HHA Xbjnf Zyf boj zfybxjq,zf b leqqex etzeoz, zde xeinfobl af`èxanbl qzbznfoq Aeozux~ Xbjnf boj Iblbt~

Xbjnf/

Bq b xequlz, lnqzeonoi zf lfabl af`èxanbl xbjnf dbq kblleo jxb`bznabll~ noZeeqqnje, zf he xewlbaej h~ lnqzeonoi zf obznfobl boj, zf b leqqex etzeoz,xeinfobl qzbznfoq/

Zdnq dbq axebzej b quhqzboznbl noaxebqe no zde HHAq qdbxe fk zde `bxmez,ydnad nq lnmel~ zf quxwbqq 57% no zde af`noi ~ebx, bq zde jealnoe fk ZK@qbujneoae afoznoueq zf baaelexbze/

Zde Zeeqqnje, Uonzej Mnoijf` Xbjnf @bxmez wbie 88775 Ixboz Ifjjbxj


3/20

Jezbnlq

Bll Xbjnf

Xbjnf xebadeq >7% fk zde bjulz wfwulbznfo no Zeeqqnje, zde qbè bqbaxfqq zde UM bq b ydfle, boj zdnq le{el nq xelbzn{el~ qzebj~

Xbjnf bq b èjnu` qdfyq of qnio fk jealnoe no Zeeqqnje, bq dfuxq lnqzeoejdb{e noaxebqej h~ 4% f{ex zde lbqz kn{e ~ebxq, af`wbxej zf b qzbhleou`hex fk dfuxq lnqzeoej baxfqq zde UM

Zdnq 4% noaxebqe no xbjnf lnqzeonoi nq bzzxnhuzbhle zf zde noaxebqnoiwfwulbxnz~ fk HHA Xbjnf

HHA Xbjnfq qdbxe fk lnqzeonoi dbq noaxebqej h~ wxeanqel~ zde b`fuoz zdbzlfabl&xeinfobl af`èxanbl xbjnf dbq lfqz f{ex zde lbqz kn{e ~ebxq $HHA3 :2%zf :4%= lfabl&xeinfobl af`èxanbl xbjnf3 :4% zf :2%.

HHA Xbjnf

HHA Xbjnf dbq quhqzboznbll~ noaxebqej nzq bwwebl no Zeeqqnje f{ex zde lbqzkn{e ~ebxq3f Xebad dbq noaxebqej jxb`bznabll~ kxf` 5;% zf ;;%f Qdbxe dbq noaxebqej kxf` :2% zf :4%f Dfuxq lnqzeoej db{e noaxebqej h~ b duie 85% $af`wbxej zf b ;%noaxebqe baxfqq zde ydfle UM.

Af`èxanbl Xbjnf

Afo{exqel~, af`èxanbl xbjnfq bwwebl dbq afozxbazej qnionknabozl~ noZeeqqnje f{ex zde lbqz kn{e ~ebxq3f Xebad dbq kblleo kxf` 97% zf ;4%

f Qdbxe dbq kblleo kxf` 54% zf 52%f Dfuxq lnqzeoej db{e kblleo h~ :%

Lfabl&Xeinfobl Af`èxanbl Xbjnf

Zde jealnoe no af`èxanbl xbjnfq bwwebl nq bzzxnhuzbhle zf lfabl&xeinfoblaf`èxanbl xbjnfq kbllnoi bujneoae no Zeeqqnje f{ex zde lbqz kn{e ~ebxq3f Qdbxe dbq kblleo kxf` :4% zf :2% $ydnle HHA Xbjnfq qdbxe dbqnoaxebqej kxf` :2% zf :4%.f Dfuxq lnqzeoej db{e kblleo h~ 4%

ZK@

Lfabl af`èxanbl xbjnfq jealnoe nq bl`fqz ydfll~ bzzxnhuzbhle zf zde`bqqn{e kbll no wfwulbxnz~ fk zde `bxmezq dexnzbie NLX qzbznfo ZK@ f{ex zdelbqz kn{e ~ebxq3f Xebad dbq kblleo kxf` 1:% zf 8;%f Qdbxe dbq kblleo h~ `fxe zdbo dblk kxf` 29% zf 4%f Dfuxq lnqzeoej db{e kblleo h~ :>%

Zdnq jxb`bzna jealnoe no dfuxq lnqzeoej nq baaelexbznoi/ Zde lbqz ~ebx blfoeqby b 82% kbll no dfuxq lnqzeoej

Kn{e ~ebxq bif, ZK@ ybq zde `bxmez lebjex ynzd `fxe zdbo b :% lebj f{exzde ou`hex zyf qzbznfo/ ZK@ dbq ofy kblleo zf kfuxzd wlbae no zde Zeeqqnje

`bxmez, boj dbq leqq zdbo dblk zde qdbxe fk `bxmez lebjex HHA Xbjnf Zyf ZK@ dbq lfqz quhqzboznbl lnqzeonoi no bll bie ixfuwq f{ex zde lbqz kn{e ~ebxq3



4/20

f qdbxe b`foi 258: ~ebx fljq dbq `fxe zdbo dbl{ej kxf` 12% zf 2:%f qdbxe b`foi 851: ~ebx fljq dbq `fxe zdbo dbl{ej kxf` 8;% zf 28%f qdbxe b`foi 15:: ~ebx fljq dbq kblleo kxf` 2;% zf >%f qdbxe b`foi :55: ~ebx fljq dbq kblleo kxf` 27% zf ;%

ZK@ dbq lfqz quhqzboznbl qdbxe fk lnqzeonoi no zde A8JE je`fixbwdna, kxf`

82% zf 4% no zde lbqz kn{e ~ebxq

Aeozux~ Xbjnf

Xeinfobl qzbznfo Aeozux~ Xbjnf afoznoueq zf `bme quhqzboznbl debjyb~ nozde Zeeqqnje `bxmez, ydexe nz nq xbomej qeafoj zf HHA Xbjnf Zyf/ F{exzde lbqz kn{e ~ebxq3f Xebad dbq ixfyo kxf` 8>% zf 15%f Qdbxe dbq ixfyo kxf` 28% zf 2:%f Dfuxq lnqzeoej db{e ixfyo h~ 2>%

Aeozux~ Xbjnf dbq ynje bwwebl zf bll bieq kxf` 25 zf ;:

Aeozux~ Xbjnf bwweblq zf hfzd qeteq

Aeozux~ Xbjnf bwweblq zf hfzd BHA2 boj A8JE je`fixbwdnaq

Iblbt~ Xbjnf

Xeinfobl qzbznfo Iblbt~ Xbjnf nq blqf qdfynoi qzxfoi ixfyzd, huzafoaeozxbzej `fqzl~ fo zde 258: ~ebx flj bie ixfuw/ F{ex zde lbqz kn{e~ebxq, no bll bie ixfuwq3f Xebad dbq ixfyo kxf` 24% zf 84%f Qdbxe dbq ixfyo kxf` 9% zf 22%f Dfuxq lnqzeoej db{e ixfyo h~ b xe`bxmbhle ;:%

Lfabl {exquq xeinfobl af`èxanbl xbjnfZde quhqzboznbl jealnoe fk lnqzeonoi zf lfabl af`èxanbl xbjnf no zde Zeeqqnje`bxmez dbq heeo baaf`wbonej h~ bo noaxebqe no lnqzeonoi zf zde zyf xeinfoblqzbznfoq, Aeozux~ Xbjnf boj Iblbt~ Xbjnf/ Hfzd qzbznfoq hxfbjabqz kxfÒeyabqzle, ydnad nq 54 `nleq kxf` Ofxzdbllexzfo, `bmnoi zde` lnzzle `fxe zdbo bjnqzboz blzexobzn{e zf obznfobl xbjnf qzbznfoq/

Lnqzeoex bkknonz~ dbq lbxiel~ qynzadej kxf` lfabl af`èxanbl xbjnf zf xeinfoblaf`èxanbl xbjnf boj, zf b ixebzex etzeoz, zf HHA Xbjnf Zyf/ F{ex zde lbqzkn{e ~ebxq3

Xeinfobl af`èxanbl xbjnfq qdbxe fk lnqzeonoi nq uw kxf` 87% zf 85%

Lfabl af`èxanbl xbjnfq qdbxe fk lnqzeonoi nq jfyo kxf` 84% zf 2;% Xeinfobl af`èxanbl xbjnfq dfuxq lnqzeoej bxe uw 1;%

Lfabl af`èxanbl xbjnfq dfuxq lnqzeoej bxe jfyo 14%

HHA Xbjnf FoeXebad jfyo kxf` 81% zf 24% $bll af`wbxnqfoq f{ex lbqz kn{e ~ebxq.Qdbxe jfyo kxf` 22% zf 4%Dfuxq lnqzeoej jfyo 81%

HHA Xbjnf ZyfXebad uw kxf` 2>% zf 11%Qdbxe uw kxf` 22% zf 2>%Dfuxq lnqzeoej uw 94%

Zde Zeeqqnje, Uonzej Mnoijf` Xbjnf @bxmez wbie :8775 Ixboz Ifjjbxj


5/20

HHA Xbjnf ZdxeeXebad uw kxf` 8% zf 1%Qdbxe qzebj~ bz 7/:%Dfuxq lnqzeoej uw 81%

HHA Xbjnf KfuxXebad jfyo kxf` 21% zf 28%Qdbxe jfyo kxf` 4% zf ;%Dfuxq lnqzeoej jfyo 2:%

HHA Xbjnf Kn{eXebad uw kxf` 28% zf 2:%Qdbxe uw kxf` :% zf 5%Dfuxq lnqzeoej uw ;7%



6/20

BLL XBJNF

BLL XBJNF3 % XEBAD

7%

27%

87%

17%

:7%

57%

;7%

97%

47%

>7%

277%

8777R2 8772R2 8778R2 8771R2 877:R2 8775R2

BLL XBJNF3 DXQ LNQZEOEJ ]nojetejP

7

8777

:777

;777

4777

27777

28777

2:777

2;777

24777

8777R2 8772R2 8778R2 8771R2 877:R2 8775R2

Lnqzeonoi zf bll qzbznfoq dbq xe`bnoej qzebj~ f{ex zde lbqz kn{e ~ebxq/ Xebaddbq kluazubzej bxfuoj >7%/ Dfuxq lnqzeoej db{e noaxebqej h~ 4% f{ex zde lbqzkn{e ~ebxq/

Ynzdno zde zfzbl wfwulbznfo, adboieq bxe e{njeoz no zde quaaeqq fk xbjnf bzxebadnoi jnkkexeoz bie ixfuwq3

BLL XBJNF % XEBAD H^ BIE

97%

47%

>7%

277%

8777R2 8772R2 8778R2 8771R2 877:R2 8775R2

258:

851:

BLL XBJNF % XEBAD H^ BIE

97%

47%

>7%

277%

8777R2 8772R2 8778R2 8771R2 877:R2 8775R2

15::

:55:

55;:

;5-

Zde jbzb qdfyq zdbz xbjnfq xebad no zde 258: boj 851: ~ebx flj bie ixfuwqnq ieoexbll~ fo b jfyoybxj zxeoj, ydnle xbjnfq xebad no bll zde fljex bieixfuwq afoznoueq zf xnqe/ Zdnq wbzzexo nq xekleazej no `bo~ xbjnf `bxmezq baxfqqzde UM, ydexe xbjnf nq knojnoi nz noaxebqnoil~ jnkknaulz zf `bnozbno zde nozexeqz fk~fuoi wefwle/

H~ af`wbxnqfo, baxfqq zde ydfle UM, xbjnf dbq b >7% yeeml~ xebad/ Dfuxqlnqzeoej zf xbjnf db{e xe`bnoej qzebj~ $ydeo nojetej bibnoqz wfwulbznfoadboieq. f{ex zde lbqz kn{e ~ebxq/

Zde Zeeqqnje, Uonzej Mnoijf` Xbjnf @bxmez wbie ;8775 Ixboz Ifjjbxj


7/20

AF@@EXANBL XBJNF

AF@@EXANBL XBJNF3 % XEBAD

7%

27%

87%

17%

:7%

57%

;7%

97%

47%

8777R2 8772R2 8778R2 8771R2 877:R2 8775R2

AF@@EXANBL XBJNF3 % QDBXE

7/7%

27/7%

87/7%

17/7%

:7/7%

57/7%

;7/7%

97/7%

8777R2 8772R2 8778R2 8771R2 877:R2 8775R2

Af`èxanbl xbjnf $hfzd lfabl&xeinfobl boj obznfobl. auxxeozl~ xebadeq ;4% fkzde wfwulbznfo, af`wbxej zf 97% kn{e ~ebxq bif/ Af`èxanbl xbjnfq qdbxe fk

xbjnf lnqzeonoi dbq kblleo kxf` 54% kn{e ~ebxq bif zf 52% ofy, blzdfuid nz dbqxeaf{exej qlnidzl~ kxf` helfy 57% no 8778/

AF@@EXANBL XBJNF3 DXQ LNQZEOEJ

]nojetejP

7

2777

8777

1777

:777

5777

;777

9777

4777

>777

27777

8777R2 8772R2 8778R2 8771R2 877:R2 8775R2

Blzdfuid dfuxq lnqzeoej zf bll xbjnf db{e noaxebqej h~ 4% no zde lbqz kn{e ~ebxq,dfuxq lnqzeoej zf af`èxanbl xbjnf db{e kblleo h~ :% f{ex zde qbè wexnfj/

H~ af`wbxnqfo, baxfqq zde ydfle UM, af`èxanbl xbjnf dbq b ;1% yeeml~xebad, jfyo kxf` ;;% kn{e ~ebxq bif/ Af`èxanbl xbjnf dbq b ::% qdbxe fklnqzeonoi, jfyo kxf` :9% kn{e ~ebxq bif/ Dfuxq lnqzeoej zf af`èxanbl xbjnfdb{e kblleo h~ 9% $ydeo nojetej bibnoqz wfwulbznfo adboieq. f{ex zde lbqzkn{e ~ebxq/



8/20

HHA XBJNF

HHA XBJNF3 % XEBAD

7%

27%

87%

17%

:7%

57%

;7%

97%

8777R2 8772R2 8778R2 8771R2 877:R2 8775R2

HHA XBJNF3 % QDBXE

7/7%

27/7%

87/7%

17/7%

:7/7%

57/7%

;7/7%

8777R2 8772R2 8778R2 8771R2 877:R2 8775R2

HHA Xbjnf $hfzd lfabl boj obznfobl. dbq noaxebqej nzq xebad quhqzboznbll~ kxf`5;% zf ;;% f{ex zde lbqz kn{e ~ebxq/ HHA Xbjnfq qdbxe fk lnqzeonoi dbq

qn`nlbxl~ noaxebqej kxf` :2% zf :4% juxnoi zde qb`e wexnfj/

HHA XBJNF3 DXQ LNQZEOEJ ]nojetejP

7

2777

8777

1777

:777

5777

;777

9777

4777

>777

8777R2 8772R2 8778R2 8771R2 877:R2 8775R2

Dfuxq lnqzeoej zf HHA Xbjnf db{e noaxebqej h~ b `bqqn{e 85% f{ex zde lbqzkn{e ~ebxq/ Bq zde ixbwd qdfyq, `fqz fk zdbz noaxebqe ybq badne{ej hezyeeo8777 boj 8778 boj zde zxeoj dbq le{ellej fuz no xeaeoz ~ebxq/

Zdnq f{exbll zxeoj `bqmq afoqnjexbhle boj bwwfqnze zxeojq ynzd nojn{njubl HHAXbjnf qzbznfoq/ Kfx etb`wle, dfuxq lnqzeoej zf Xbjnf Zyf db{e noaxebqej h~94% no zde lbqz kn{e ~ebxq, ydnle dfuxq lnqzeoej zf Xbjnf Foe db{e kblleo h~81%/ Boj dfuxq lnqzeoej zf Xbjnf Kn{e Ln{e db{e noaxebqej h~ ;7%, ydnledfuxq lnqzeoej zf Xbjnf Kfux db{e kblleo h~ 2:%/

H~ af`wbxnqfo, baxfqq zde ydfle UM, HHA xbjnf dbq b ;9% yeeml~ xebad, uwkxf` ;5% kn{e ~ebxq bif/ HHA xbjnf dbq b 5:% qdbxe fk lnqzeonoi, uw kxf` 52%kn{e ~ebxq bif/ Dfuxq lnqzeoej zf HHA xbjnf db{e noaxebqej h~ ;% $ydeonojetej bibnoqz wfwulbznfo adboieq. f{ex zde lbqz kn{e ~ebxq/



9/20

LFABL&XEINFOBL AF@@EXANBL XBJNF

LFABL&XEINFOBL AF@@EXANBL

XBJNF3 % QDBXE

7/7%

27/7%

87/7%

17/7%

:7/7%

57/7%

;7/7%

8777R2 8772R2 8778R2 8771R2 877:R2 8775R2

LFABL&XEINFOBL AF@@ EXANBL

XBJNF3 DXQ LNQZEOEJ ]nojetejP

7

2777

8777

1777

:777

5777

;777

9777

4777

>777

8777R2 8772R2 8778R2 8771R2 877:R2 8775R2

Af`èxanbl xbjnfq lfqq fk lnqzeonoi zf zde HHA abo he bzzxnhuzej zflfabl&xeinfobl af`èxanbl xbjnfq jealnonoi bwwebl/ Lfabl&xeinfobl af`èxanbl

xbjnfq qdbxe fk lnqzeonoi dbq kblleo kxf` :4% kn{e ~ebxq bif zf :2% ofy/Lfabl&xeinfobl af`èxanbl xbjnfq dfuxq lnqzeoej db{e kblleo h~ 4% f{ex zdelbqz kn{e ~ebxq/ Zdnq jealnoe nq qdfynoi of qnioq fk bhbznoi/ Dfuxq lnqzeoej zflfabl&xeinfobl af`èxanbl xbjnf kell h~ >% no zde lbqz ~ebx blfoe boj h~ 2:%f{ex zde lbqz zyf ~ebxq/ Nk bo~zdnoi, zde lfqq fk dfuxq zxboqkexxnoi kxf`lfabl&xeinfobl af`èxanbl xbjnf zf zde HHA qee`q zf he baaelexbznoi/

H~ af`wbxnqfo, baxfqq zde ydfle UM $no bxebq ynzd af`èxanbl xbjnf.,lfabl&xeinfobl af`èxanbl xbjnf dbq b 51% yeeml~ xebad, jfyo kxf` 59% kn{e~ebxq bif/ Lfabl&xeinfobl af`èxanbl xbjnf dbq b 1:% qdbxe fk lnqzeonoi, jfyokxf` 1>% kn{e ~ebxq bif/ Dfuxq lnqzeoej zf lfabl&xeinfobl af`èxanbl xbjnf

db{e kblleo h~ 21% $ydeo nojetej bibnoqz wfwulbznfo adboieq. f{ex zde lbqzkn{e ~ebxq/

Zde Zeeqqnje, Uonzej Mnoijf` Xbjnf @bxmez wbie >8775 Ixboz Ifjjbxj


10/20

ZK@

ZK@3 % XEBAD

7%

27%

87%

17%

:7%

8777R2 8772R2 8778R2 8771R2 877:R2 8775R2

ZK@3 % QDBXE

7/7%

27/7%

87/7%

8777R2 8772R2 8778R2 8771R2 877:R2 8775R2

Dexnzbie K@ qzbznfo ZK@ nq zde `bno qfuxae fk zde jealnonoi lnqzeoexqdnw zflfabl af``exanbl xbjnf/ No zde lbqz kn{e ~ebxq, ZK@q xebad dbq kblleo kxf` 1:%

zf 8;%, ydnle nzq qdbxe fk lnqzeonoi dbq kblleo h~ `fxe zdbo dblk kxf` 29% zf4%/

ZK@3 DXQ LNQZEOEJ ]nojetejP

7

577

2777

2577

8777

8577

1777

8777R2 8772R2 8778R2 8771R2 877:R2 8775R2

Dfuxq lnqzeoej zf ZK@ db{e kblleo h~ b `bqqn{e :>% f{ex zde lbqz kn{e ~ebxq/

ZK@ % XEBAD H^ BIE

7%

27%

87%

17%

:7%

57%

;7%

97%

47%

8777R2 8772R2 8778R2 8771R2 877:R2 8775R2

258:

851:

15::

ZK@ % XEBAD H^ BIE

7%

27%

87%

17%

:7%

57%

;7%

97%

47%

8777R2 8772R2 8778R2 8771R2 877:R2 8775R2

:55:

55;:

;5-

ZK@ dbq lfqz xebad no bl`fqz bll bie ixfuwq/ F{ex zde lbqz kn{e ~ebxq, xebad no258: ~ebx fljq dbq kblleo kxf` ;4% zf 5:%, no 851: ~ebx fljq kxf` :4% zf1;%, no 15:: ~ebx fljq kxf` 19% zf 85%, no 55;: ~ebx fljq kxf` 87% zf27%, boj no ;5- ~ebx fljq kxf` >% zf :%/



11/20

ZK@ % QDBXE H BIE

7%

27%

87%

17%

:7%

8777R2 8772R2 8778R2 8771R2 877:R2 8775R2

258:

851:

15::

ZK@ % QDBXE H^ BIE

7%

27%

87%

17%

:7%

8777R2 8772R2 8778R2 8771R2 877:R2 8775R2

:55:

55;:

;5-

ZK@q lfqq fk lnqzeonoi qdbxe dbq heeo e{eo `fxe jxb`bzna/ F{ex zde lbqz kn{e~ebxq, zde qzbznfoq qdbxe fk lnqzeonoi dbq kblleo h~ `fxe zdbo dblk kxf` 12% zf2:% no 258: ~ebx fljq, h~ `fxe zdbo dblk kxf` 8;% zf 28% no 851: ~ebxfljq, kxf` 2;% zf >% no 15:: ~ebx fljq, kxf` 27% zf ;% no 55;: ~ebx fljq,boj kxf` 1% zf bl`fqz 7% no ;5- ~ebx fljq/

ZK@ % QDBXE H QET

7%

27%

87%

8777R2 8772R2 8778R2 8771R2 877:R2 8775R2

Bl l @ bl eq 25-

Bl l Ke`bl eq 25-

ZK@ % QDBXE H^ ALBQQ

7%

27%

87%

17%

8777R2 8772R2 8778R2 8771R2 877:R2 8775R2

BH A2

A8JE

ZK@q qdbxe fk lnqzeonoi b`foiqz `bleq dbq kblleo kxf` 25% zf 4%, bojb`foiqz ke`bleq kxf` 24% zf 27%/ Zde xelbzn{e kbll dbq heeo ixebzex b`foiqz`bleq/ Kn{e ~ebxq bif, dfuxq lnqzeoej h~ `bleq yexe :4% fk zfzbl dfuxqlnqzeoej zf ZK@/ Ofy `bleq fol~ afozxnhuze 1>% fk dfuxq lnqzeoej/

ZK@q qdbxe fk lnqzeonoi b`foiqz zde A8JE je`fixbwdna dbq kblleojxb`bznabll~ kxf` 82% zf 4%, ydnle zde qzbznfoq qdbxe fk lnqzeonoi no zde BHA2je`fixbwdna dbq kblleo fol~ qlnidzl~ kxf` 27% zf 4%/ Kn{e ~ebxq bif, dfuxqlnqzeoej h~ zde A8JE je`fixbwdna afozxnhuzej 94% fk zfzbl dfuxq lnqzeoej zfZK@/ Ofy, A8JE dfuxq lnqzeoej `bme uw 5>% fk zde zfzbl/



12/20

@BINA 2297

@BINA 22973 % XEBAD

7%

27%

87%

8777R2 8772R2 8778R2 8771R2 877:R2 8775R2

@BINA 22973 % QDBXE

7/7%

5/7%

27/7%

8777R2 8772R2 8778R2 8771R2 877:R2 8775R2

Dexnzbie B@ qzbznfo @bina B@ dbq eocf~ej b afoqnjexbhl~ `fxe qzbhlebujneoae zdbo zdbz fk nzq affyoej qnqzex qzbznfo ZK@/ Yeeml~ xebad nq

auxxeozl~ >%, af`wbxej zf 22% kn{e ~ebxq bif/ Lnqzeonoi qdbxe nq auxxeozl~ 5%,zde qb`e bq kn{e ~ebxq bif $zdfuid zdexe ybq b qlnidz xnqe no zde nozex{eonoi~ebxq./

@BINA 22973 DXQ LNQZEOEJ

]nojetejP

7

877

:77

;77

477

2777

2877

8777R2 8772R2 8778R2 8771R2 877:R2 8775R2

Dfuxq lnqzeoej zf @bina 2297 bxe fol~ 2% lfyex zdbo kn{e ~ebxq bif, blzdfuidzdexe dbq heeo b xnqe boj kbll no zde nozex{eonoi ~ebxq fk `fxe zdbo :7%/

Heabuqe @bina 2297 dbq b q`bll qdbxe fk lnqzeonoi $auxxeozl~ 5%., bobl~qnq fkbie, qet boj albqq jbzb jfeq ofz wxf{nje qnionknaboz nokfx`bznfo/



13/20

AEOZUX^ XBJNF

AEOZUX XBJNF3 % XEBAD

7%

27%

87%

17%

:7%

8777R2 8772R2 8778R2 8771R2 877:R2 8775R2

AEOZUX XBJNF3 % QDBXE

7/7%

5/7%

27/7%

25/7%

8777R2 8772R2 8778R2 8771R2 877:R2 8775R2

Aeozux~ Xbjnf dbq noaxebqej nzq yeeml~ xebad kxf` 8>% kn{e ~ebxq bif zf 15%ofy/ @fqz fk zdnq ixfyzd dbq dbwweoej no zde lbqz ~ebx/ Zde qzbznfoq qdbxe fk

lnqzeonoi dbq noaxebqej kxf` 28% kn{e ~ebxq bif zf 2:% ofy/

AEOZUX XBJNF3 DXQ LNQZEOEJ

]nojetejP

7

577

2777

2577

8777

8577

8777R2 8772R2 8778R2 8771R2 877:R2 8775R2

Dfuxq lnqzeoej zf Aeozux~ Xbjnf db{e noaxebqej h~ 2>% f{ex zde lbqz kn{e~ebxq/

AEOZUX K@ % XEBAD H BIE

7%

27%

87%

17%

:7%

57%

;7%

877:R8 877:R1 877:R: 8775R2

258:

851:

15::

AEOZUX K@ % XEBAD H BIE

7%

27%

87%

17%

:7%

57%

;7%

877:R8 877:R1 877:R: 8775R2

:55:

55;:

;5-

Je`fixbwdna jbzb kfx Aeozux~ K@q bujneoae no zde Zeeqqnje bxeb dbq fol~heeo wuhlnqdej h~ XBCBX kfx zde lbqz kfux rubxzexq/ Dfye{ex, nz nq alebx zf qeezdbz zde qzbznfo dbq b xe`bxmbhl~ hblboaej bwwebl b`foiqz bll bie ixfuwq uwzf zde bie fk ;5/



14/20

AEOZUX K@ % QDBXE H BIE

7%

27%

87%

17%

877:R8 877:R1 877:R: 8775R2

258:

851:

15::

AEOZUX K@ % QDBXE H BIE

7%

27%

87%

17%

877:R8 877:R1 877:R: 8775R2

:55:

55;:

;5-

Aeozux~ K@ dbq etwexneoaej xe`bxmbhle ixfyzd no hfzd xebad boj qdbxeb`foiqz zde :55: bie ixfuw f{ex zde lbqz ~ebx/ No zdnq bie ixfuw, xebad dbqnoaxebqej kxf` 84% zf :1% ydnle qdbxe dbq noaxebqej kxf` 28% zf 24%/Aeozux~ K@q ibno no zdnq :55: bie ixfuw xekleazq b qn`nlbx lfqq no zde qb`e

bie ixfuw fk ZK@q bujneoae f{ex zde lbqz ~ebx/

AEOZUX K@ % QDBXE H QET

7%

27%

87%

8778R2 8771R2 877:R2 8775R2

Bl l @ bl eq 25-

Bl l Ke`bl eq 25-

AEOZUX K@ % QDBXE H ALBQQ

7%

27%

87%

8778R2 8771R2 877:R2 8775R2

BH A2

A8JE

Aeozux~ K@q qdbxe fk lnqzeonoi nq yell hblboaej hezyeeo `bleq boj ke`bleq,boj yell hblboaej hezyeeo zde BHA2 boj A8JE je`fixbwdnaq/

Zde Zeeqqnje, Uonzej Mnoijf` Xbjnf @bxmez wbie 2:8775 Ixboz Ifjjbxj


15/20

IBLBT^ XBJNF

IBLBT^ XBJNF3 % XEBAD

7%

27%

87%

17%

8777R2 8772R2 8778R2 8771R2 877:R2 8775R2

IBLBT^ XBJNF3 % QDBXE

7/7%

5/7%

27/7%

25/7%

8777R2 8772R2 8778R2 8771R2 877:R2 8775R2

Iblbt~ Xbjnf dbq noaxebqej nzq xebad kxf` 24% kn{e ~ebxq bif zf 84% ofy,boj dbq noaxebqej nzq qdxe fk lnqzeonoi kxf` 9% kn{e ~ebxq bif zf 22% ofy/

IBLBT XBJNF3 DXQ LNQZEOEJ

]nojetejP

7

877

:77

;77

477

2777

2877

2:77

2;77

2477

8777

8777R2 8772R2 8778R2 8771R2 877:R2 8775R2

Dfuxq lnqzeoej zf Iblbt~ Xbjnf db{e noaxebqej h~ ;:% f{ex zde lbqz kn{e~ebxq/

IBLBT^ XBJNF % XEBAD H^ BIE

7%

27%

87%

17%

:7%

57%

;7%

97%

8777R2 8772R2 8778R2 8771R2 877:R2 8775R2

258:

851:

15::

IBLBT^ XBJNF % XEBAD H^ BIE

7%

27%

87%

17%

:7%

57%

;7%

97%

8777R2 8772R2 8778R2 8771R2 877:R2 8775R2

:55:

55;:

;5-

Je`fixbwdna bobl~qnq kfx Iblbt~ Xbjnf dbq dbj zf he jexn{ej kxf` jbzb kfx nzqeoznxe ZQB, ofz Zeeqqnje blfoe, bq of qewbxbze jbzb nq wuhlnqdej kfx Zeeqqnje/Iblbt~ Xbjnfq xebad no zde 258: ~ebx flj bie ixfuw noaxebqej quhqzboznbll~hezyeeo 8777 boj 8772 boj ofy qzbojq bz ;2%/ Zde qzbznfoq xebad no zde 851: boj 15:: ~ebx flj bie ixfuwq dbq qdfyo leqq xe`bxmbhle ixfyzd/



16/20

IBLBT XBJNF % QDBXE H BIE

7%

27%

87%

17%

:7%

8777R2 8772R2 8778R2 8771R2 877:R2 8775R2

258:

851:

15::

IBLBT XBJNF % QDBXE H BIE

7%

27%

87%

17%

:7%

8777R2 8772R2 8778R2 8771R2 877:R2 8775R2

:55:

55;:

;5-

Qn`nlbxl~, Iblbt~ Xbjnfq qdbxe fk lnqzeonoi b`foiqz 258: ~ebx fljq dbqixfyo kxf` 82% kn{e ~ebxq bif zf 1:% ofy/

IBLBT XBJNF % QDBXE H QET

7%

27%

87%

8777R2 8772R2 8778R2 8771R2 877:R2 8775R2

Bl l @ bl eq 25-

Bl l Ke`bl eq 25-

IBLBT XBJNF % QDBXE H^

ALBQQ

7%

27%

87%

8777R2 8772R2 8778R2 8771R2 877:R2 8775R2

BH A2

A8JE

Iblbt~ Xbjnfq qdbxe fk lnqzeonoi b`foiqz zde A8JE je`fixbwdna dbq qdfyob quhqzboznbl noaxebqe f{ex zde lbqz ~ebx, b xekleaznfo fk ZK@q quhqzboznbl lfqqfk lnqzeonoi no zde qbè wbxz fk zde wfwulbznfo f{ex zde qbè znè wexnfj/

Zde Zeeqqnje, Uonzej Mnoijf` Xbjnf @bxmez wbie 2;8775 Ixboz Ifjjbxj


17/20

LFABL BOJ XEINFOBL AF@@EXANBL XBJNF

LFABL AF@@EXANBL XBJNF3 %

QDBXE

7/7%

27/7%

87/7%

17/7%

8777R2 8772R2 8778R2 8771R2 877:R2 8775R2

XEINFOBL AF@@EXANBL XBJNF3 %

QDBXE

7/7%

27/7%

87/7%

17/7%

8777R2 8772R2 8778R2 8771R2 877:R2 8775R2

Zde qdnkz fk bujneoae byb~ kxf` ZK@ boj zfybxjq HHA Xbjnf 8 boj, zf bleqqex etzeoz, zfybxjq zde xeinfobl af`èxanbl qzbznfoq b{bnlbhle no Zeeqqnje,

nq je`foqzxbzej h~ zdeqe ixbwdq/ Lfabl af`èxanbl xbjnfq qdbxe fk xbjnflnqzeonoi dbq kblleo kxf` 84% zf 2;% f{ex zde lbqz kn{e ~ebxq, ydnle xeinfoblaf`èxanbl xbjnfq qdbxe dbq noaxebqej kxf` 87% zf 85% f{ex zde qbèwexnfj/

LFABL AF@@ EXANBL XBJNF3 DXQ

LNQZEOEJ ]nojetejP

7

577

2777

2577

8777

8577

1777

1577

:777

:577

8777R2 8772R2 8778R2 8771R2 877:R2 8775R2

XEINFOBL AF@@EXANBL XBJNF3

DXQ LNQZEOEJ ]nojetejP

7

577

2777

2577

8777

8577

1777

1577

:777

:577

8777R2 8772R2 8778R2 8771R2 877:R2 8775R2

Qn`nlbxl~, dfuxq lnqzeoej zf lfabl af`èxanbl xbjnf db{e kblleo h~ 14% juxnoizde lbqz kn{e ~ebxq, ydnle dfuxq lnqzeoej zf xeinfobl af`èxanbl xbjnf db{enoaxebqej h~ 1;%/



18/20

HHA XBJNF FOE

HHA XBJNF FOE3 % XEBAD

7%

27%

87%

17%

8777R2 8772R2 8778R2 8771R2 877:R2 8775R2

HHA XBJNF FOE3 % QDBXE

7/7%

5/7%

27/7%

25/7%

8777R2 8772R2 8778R2 8771R2 877:R2 8775R2

HHA XBJNF FOE3 DXQ LNQZEOEJ

]nojetejP

7

877

:77

;77

477

2777

2877

2:77

2;77

2477

8777R2 8772R2 8778R2 8771R2 877:R2 8775R2

HHA XBJNF ZYF

HHA XBJNF ZYF3 % XEBAD

7%

27%

87%

17%

:7%

8777R2 8772R2 8778R2 8771R2 877:R2 8775R2

HHA XBJNF ZYF3 % QDBXE

7/7%

5/7%

27/7%

25/7%

87/7%

8777R2 8772R2 8778R2 8771R2 877:R2 8775R2

HHA XBJNF ZYF3 DXQ LNQZEOEJ

]nojetejP

7

577

2777

2577

8777

8577

1777

1577

8777R2 8772R2 8778R2 8771R2 877:R2 8775R2

HHA XBJNF ZDXEE

HHA XBJNF ZDXEE3 % XEBAD

7%

27%

8777R2 8772R2 8778R2 8771R2 877:R2 8775R2

HHA XBJNF ZDXEE3 % QDBXE

7/7%

5/7%

8777R2 8772R2 8778R2 8771R2 877:R2 8775R2

HHA XBJNF ZDXEE3 DXQ LNQZEOEJ

]nojetejP

7

57

277

257

877

857

8777R2 8772R2 8778R2 8771R2 877:R2 8775R2

HHA XBJNF KFUX

HHA XBJNF KFUX3 % XEBAD

7%

27%

87%

8777R2 8772R2 8778R2 8771R2 877:R2 8775R2

HHA XBJNF KFUX3 % QDBXE

7/7%

5/7%

27/7%

25/7%

8777R2 8772R2 8778R2 8771R2 877:R2 8775R2

HHA XBJNF KFUX3 DXQ LNQZEOEJ

]nojetejP

7

877

:77

;77477

2777

2877

2:77

2;77

2477

8777R2 8772R2 8778R2 8771R2 877:R2 8775R2

HHA XBJNF KN[E LN[E

HHA XBJNF KN[E LN[E3 % XEBAD

7%

27%

87%

8777R2 8772R2 8778R2 8771R2 877:R2 8775R2

HHA XBJNF KN[E LN[E3 % QDBXE

7/7%

5/7%

27/7%

8777R2 8772R2 8778R2 8771R2 877:R2 8775R2

HHA XBJNF KN[E LN[E3 DXQ

LNQZEOEJ ]nojetejP

7

877

:77

;77

477

2777

2877

8777R2 8772R2 8778R2 8771R2 877:R2 8775R2



19/20

% QDBXE FK LNQZEONOI - ZEEQQNJE ZQB $94;,777.

8777R2 8772R2 8778R2 8771R2 877:R2 8775R2

HHA XBJNF 8 22/1% 25/2% 29/1% 29/8% 25/5% 24/9%

AEOZUX^ XBJNF 28/8% 2:/2% 22/8% 21/9% 21/1% 21/;%

IBLBT^ XBJNF 9/1% 27/:% 27/;% 22/7% 27/:% 22/2%

ZK@ 2;/;% 28/>% 22/5% 4/4% >/9% 9/4%

HHA XBJNF 2 27/5% >/>% 9/>% 4/5% 5/>% 9/5%

HHA XBJNF ALE[ELBOJ ;/8% 9/:% ;/;% 5/>% ;/4% ;/8%

HHA XBJNF : 9/;% 5/;% >/>% 9/9% >/7% ;/2%

HHA XBJNF KN[E LN[E 1/;% :/8% :/9% 1/:% 5/9% 5/1%

@BINA 2297 5/8% ;/7% 5/4% ;/5% ;/5% :/9%

ALBQQNA K@ 1/4% 8/8% 8/1% 1/>% 1/2% 1/;%

zblm QWFXZ 2/1% 2/>% 2/;% 2/2% 2/>% 2/:%

[NXINO XBJNF :/2% 2/8% 7/4% 2/>% 2/2% 7/>%

HHA XBJNF 1 7/:% 7/4% 7/9% 7/>% 2/1% 7/:%

CBSS&Q@FFZD 7/7% 7/7% 7/7% 7/2% 7/7% 2/2%

@FCF XBJNF 7/7% 7/7% 7/7% 7/7% 7/2% 7/>%

MEXXBOI" 7/7% 7/7% 7/7% 7/7% 7/2% 7/;%

HHA YFXLJ QEX[NAE 7/7% 7/7% 7/7% 7/7% 7/:% 7/5%

Q@BQD DNZQ XBJNF 7/7% 7/7% 7/7% 7/7% 7/1% 7/5%

MNQQ 7/7% 7/7% 7/7% 7/7% 7/8% 7/1%

R 7/7% 7/7% 7/7% 7/7% 7/2% 7/1%

TK@ 7/7% 7/7% 7/7% 7/7% 7/7% 7/8%

HHA BQNBO OEZYFXM 7/7% 7/7% 7/7% 7/7% 2/2% 7/8%

HHA9 7/7% 7/7% 7/7% 7/7% 7/2% 7/8%

DEBZ 7/7% 7/7% 7/7% 7/7% 7/7% 7/8%ZDE DNZQ 7/7% 7/7% 7/7% 7/7% 7/2% 7/8%

WLBOEZ XFAM 7/7% 7/7% 7/7% 7/7% 7/2% 7/8%

KN[E LN[E QWFXZQ ETZXB 7/7% 7/7% 7/7% 7/7% 7/2% 7/2%

HHA ; @UQNA 7/7% 7/7% 7/7% 7/7% 7/7% 7/2%

2TZXB KXF@ ZDE HHA 7/7% 7/7% 7/7% 7/7% 7/7% 7/2%

ABWNZBL JNQOE^ 7/7% 7/7% 7/7% 7/7% 7/7% 7/2%

WXN@E ZN@E XBJNF 7/7% 7/7% 7/7% 7/7% 7/7% 7/2%

FZDEX HHA LFABL 2/;% 8/9% 8/:% 8/5% 2/9% 8/1%

FZDEX LFABL AF@@/ ;/1% :/:% :/9% ;/7% :/1% 1/5%

BO^ HHA :2/1% :5/;% :>/:% :;/2% :9/5% :9/4%

BO^ AF@@EXANBL 59/9% 51/9% :>/8% 51/1% 58/7% 52/:%

FZDEX QZBZNFO 2/7% 7/9% 2/:% 7/;% 7/5% 7/4%

Zde Zeeqqnje, Uonzej Mnoijf` Xbjnf @bxmez wbie 2>8775 Ixboz Ifjjbxj


20/20

Zde Zeeqqnje Uonzej Mnoijf` Xbjnf @bxmez wbie 87

Bll jbzb3

XBCBX&XQL8777 Rubxzex 28772 Rubxzex 2

8778 Rubxzex 28771 Rubxzex 2877: Rubxzex 28775 Rubxzex 2

bll dfuxq lnqzeoej jbzb nq nojetej zf 8775 Rubxzex 2 kfx adboieq no zfzblwfwulbznfo qnse boj qzbznfoq Zfzbl Qux{e~ Bxeb qnse kxf` ~ebx zf ~ebx

Ixboz Ifjjbxj nq b èjnb bobl~qz & xbjnf qweanblnqz & xbjnf afoqulzboz ynzd zdnxz~ ~ebxq fketwexneoae no zde hxfbjabqznoi nojuqzx~, db{noi delj qeonfx `bobieèoz boj afoqulzboa~xfleq ynzdno zde af`èxanbl ejnb qeazfx no zde Uonzej Mnoijf`, Euxfwe boj Bqnb/ Jezbnlq bzdzzw3&&yyy/ixbozifjjbxj/af/um
http://www.grantgoddard.co.uk/http://www.grantgoddard.co.uk/http://www.grantgoddard.co.uk/

the teesside, united kingdom radio market: june 2005' by grant goddard

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