the tech talk / speak magazine 2015-16 advertising rates and data

8/22/2019 The Tech Talk / Speak Magazine 2015-16 Advertising Rates and Data

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A D V E R T I S I N G RA T E S & D

A TA



2 THE TECH TALK + SPEAK MAGAZINE | 146 KEENY HALL | P.O. BOX 10258 | RUSTON, LA | 318.257.4427 | thetechtalk.org

ADVERTISING PERSONNEL • Dr. Reginald Owens, advertising adviser •Michael LeBlanc, production manager

• student advertising representatives

NATIONAL REPRESENTATIVES Re:Fuel Marketing Tracking Dept.10 Abeel Road Cranbury, NJ 08512

TERMS OF PAYMENT The Tech Talk accepts cash, checks or credit cards.Acceptable credit cards are American Express,

Discover, Master Card and Visa. In accordance withLouisiana Tech University and State of Louisianapolicies, a 2% surcharge will be added to all pay - ments made by credit card. Cash and credit cardtransactions are to be made through the LouisianaTech Comptroller Ofce. They can be reached at318.257.4325

RATE POLICY An advertiser is entitled to the local display advertis - ing rate when selling exclusively and directly to the

public through one or more retail stores owned en -

tirely by the advertiser within the state of Louisiana.To qualify for a local rate, an association must: • Be a bonade retail association buying and sellingas a group and not conceived for the sole purpose ofadvertising.• Sell the same category of merchandise throughone or more retail outlets directly to the public.• Offer, in common, all merchandise depicted in theadvertisement.• Have one or more retail outlets within the state of

Louisiana.• Advertise under the association’s logotype.• Agree to accept all billing.

An advertiser is entitled to the campus display ad - vertising rate if advertiser is a university department,registered club/organization or fraternity/sorority.

BILLING The Tech Talk runs on a monthly billing cycle.Payment is due within 30 days of bill date.

PRE-PRINT RATE AND POLICY The Tech Talk does not accept inserts.

GROUP COMBINATION RATES Not applicable.

CLOSING TIMES Any copy received after deadline has no guaranteeof publication. Final ad space and artwork deadline

is Thursday morning of the week prior to publication.Final cancellation deadline is Friday morning of theweek prior to publication.

PRODUCTION INFORMATION • The Tech Talk accepts ads submitted electronicallyin either JPEG (.jpg) or Adobe Acrobat (.pdf) format.Submission in any other format is done at the adver - tiser’s risk.• Ads submitted electronically should be via emailas attachments to [email protected] AND to

[email protected].• Camera-ready ads must be of a quality acceptableto the advertising and production staff.

COPY REGULATIONS • All advertising is subject to approval by the Adver - tising Manager.• Alcoholic beverage advertisements are accepted.• The word “Advertisement” must be printed acrossthe top of any advertisement resembling editorial ornews matter.

• The Tech Talk reserves the right to revise or reject,at our discretion, any advertisement which we deemobjectionable, whether for subject matter, graphics,phraseology or content.• Price comparison advertising that mentions byname a specic store is subject to prior approval bythe advertising manager.• All copy is subject to approval by the advertisingmanager.

Author’s Alterations

Changes from original copy will be made only whentime permits and charged at the rate of $7.25 a quar - ter hour plus a $5 at charge. These charges will onlygo into effect after a normal time based on ad size.

Errors • Allowances for errors are given as monetary creditor reruns.• The amount of allowance is based on the impact ofthe error as it affects the entire advertisement.• Telephone or verbal instructions will not be

considered as a basis for adjustment unless theseinstructions are conrmed in writing by the advertiserbefore insertion.• No allowances will be given for the omission of acomplete advertisement. The Tech Talk assumes noliability for such an omission.• No allowance will be given if position requestscannot be honored.

ADVERTISING DATA TO ADVERTISE CONTACT: 318.257.4949 or [email protected]



LOCAL B&W RATES - Prices based on local rate ( $6.75 PER COLUMN INCH ) To calculate your run price use the following ( Column x Inches Deep x Rate = Final Cost ). Black & White


RATE CHEAT SHEET

1

2

3

4

5

6

78

9

10

11

12

1314

15

16

$6.75

$13.50

$20.25

$27

$33.75

$40.50

$47.25$54

$60.75

$67.50

$74.25

$81

$87.75$94.50

$101.25

$108

$13.50

$27

$40.50

$54

$60.75

$81

$94.50$108

$121.50

$135

$148.50

$162

$175.50$189

$202.50

$216

$20.25

$40.50

$60.75

$81

$101.25

$121.50

$141.75$162

$182.25

$202.50

$ 222.75

$243

$263.25$283.50

$303.75

$324

$27

$54

$81

$108

$135

$162

$189$216

$243

$270

$297

$324

$351$378

$405

$432

$33.75

$60.75

$101.25

$135

$168.75

$202.50

$236.25$270

$303.75

$337.50

$371.25

$405

$438.75$472.5

$506.25

$540

$40.50

$81

$121.50

$162

$202.50

$243

$283.50$324

$364.50

$405

$445.50

$486

$526.50$567

$607.50

$648

1 Column 2 Column 3 Column 4 Column 5 Column 6 ColumnINCHES

Popular Sizes

Wyly Tower of Learning,Louisiana Tech University



Color


RATE CHEAT SHEET

1

2

3

4

5

6

78

9

10

11

12

1314

15

16

$9

$18

$27

$36

$45

$54

$63$72

$81

$90

$99

$108

$117$126

$135

$144

$18

$36

$54

$72

$90

$108

$126$144

$162

$180

$198

$216

$234$252

$270

$288

$27

$54

$81

$108

$135

$162

$189$216

$243

$270

$ 297

$324

$351$378

$405

$432

$36

$72

$108

$144

$180

$216

$252$288

$324

$360

$396

$432

$468$504

$540

$576

$45

$90

$135

$180

$225

$202.50

$315$360

$405

$450

$495

$540

$585$630

$675

$720

$54

$108

$162

$216

$202.50

$324

$378$432

$486

$540

$594

$648

$702$756

$810

$864

1 Column 2 Column 3 Column 4 Column 5 Column 6 ColumnINCHES

LOCAL COLOR RATES - Prices based on local color rate ( $9 PER COLUMN INCH ) To calculate your run price use the following ( Column x Inches Deep x Rate = Final Cost ).

Popular Sizes

Tech XXI,Louisiana Tech Mascot




ONLINE AD SIZES & RATES

TOP PAGE BANNER (728 x 90)Appears on all pages $400 / Month - $125 / Week

SIDE BANNER (120 x 600)Front page only $325 / Month - $125/Week

Article pages only $225 / Month - $70/Week

BOTTOM BANNER (300 x 250)Front page only $250 / Month - $75/Week Article pages only $195 / Month - $55/Week

SOCIAL MEDIATwitter @ thetechtalk

@ techtalksports

Facebook thetechtalk2000+ Likes

Instagram techtalkmedia

728 x 90

1 2 0

x

6 0 0

300 x 250

COMBINATION DISCOUNT

Purchase online advertising and

print advertising and receive20% OFF your entire order.(Combining this offer with other discounts is prohibited)



8 THE TECH TALK + SPEAK MAGAZINE | 146 KEENY HALL | P O BOX 10258 | RUSTON LA | 318 257 4427 | thetechtalk org

SPEAK MAGAZINE

SPECIAL DISCOUNTS

*Purchase an ad in SPEAK magazine andThe Tech Talk to receive 20% OFF total.

Tech Talk ad must be at least be

at least 24 total column inches.

(For example: 3 columns by 8” or 6 columns by 4”)

*Purchase ads in all 3 quarterly issues of SPEAKmagazine and receive 20% OFF total order.

BUNDLE PACKAGE - Run in all three platforms

(The Tech Talk newspaper, SPEAK magazine and

The Tech Talk online) and receive 30% OFF total.

These are the elements that make

SPEAK magazine a viable tool for Ruston area businesses.

Not to mention that SPEAK magazine is aimed towards

the most important demographic for Ruston businesses:

the students, faculty and staff of Louisiana Tech University.

SPEAK magazine is published quarterly by students in the communication and media

studies department of Louisiana Tech University. It is circulated

throughout Louisiana Tech’s campus as well as local businesses in the Ruston area.

You can view digital issues of SPEAK at issuu.com/speakmagazinemedia.

SPEAK Magazine is...

SPEAK magazine publishes at the beginning of the

Fall Quarter, Winter Quarter, and Spring Quarter.

AD RATES

FULL PAGE $250

FULL PAGE - INSIDE FRONT $300

FULL PAGE - PAGE ONE $300

FULL PAGE - INSIDE BACK $350

FULL PAGE - BACK COVER $400

HALF PAGE - $175

QUARTER PAGE - $100

MUSIC. CULTURE. FASHION. CUISINE. THE ARTS.

@LATechSpeak speakmagazinemedia speakmagazinemedia

the tech talk / speak magazine 2015-16 advertising rates and data

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