The Talent Factory- Attracting the future employees of the

industry

Anders Mika DalegaardProject Manager

Danish Wind Industry Association

Headlines

• The Danish challenges

• The aim of The Talent Factory

• Companies behind The Talent Factory

• The Talent Factory offers

• Results so fare

The Danish challenges

• The industry is experiencing yearly growth rates at 25-30 percent.

• The industry needs more than 150 new engineers in Denmark every year.

• Decreasing interest in engineering among young Danes and existing engineer students have limited knowledge about wind power.

• The industry in Denmark is faced with an fierce competition to recruit young engineers

• This led to new ideas to approach the students and new ways to show responsibility towards educating the next generation of engineers in the wind power industry.

Purpose of Talent Fatory

• Web based portal to improve the image and knowledge about the wind power industry among engineer students and educators

• A wish from the industry to show a larger engagement in the education of new engineers

• Put focus on the broad span of technical challenges and opportunities in the industry

• The opportunity to recruit more highly qualified employees for the wind industry

• The opportunity to get to know the young talents on an early stage of their education

What are we hoping to achieve?

• A new link between the industry and students – one door between industry and education

• A lager number of students in traineeships and project cooperation's with the industry

• Improved knowledge and interest about wind power among students and educators

• Wind power becomes a part of the daily education

Showing there's a difference • The Wind industry should draw attention to the

things that makes it different – the environmental benefit

• The Talent Factory speaks to both to the heart and mind

• Work in an industry that is ethically motivating

• Global career opportunities in the frontline of an industry with a booming technological and economical development

AmbassadorsEducators + students

CompaniesBenefits from the campaign . Must

motivate and offer services

The Danish Wind Industry Association

Campaign manager

Setup

The companies

• 15 attractive companies from the Danish wind power industry

• A mix of wind turbine manufacturers, subcontractors and power companies

• Represents the wide range of technical challenges and Illustrates the broad need for engineers

The companies

Campaigning the entire industry

• The Talent Factory markets the entire industry to increase the knowledge about wind power and make the industry appear more attractive to the students.

• In the end when the students has graduated its

up to the companies to market themselves.

The Talent Factory offers

• Traineeships

• Project cooperation

• Company visits

• Guest lectures

• Visits to wind turbine sites

• One contact person in each company

• A opportunity for the students to make themselves

visible to the companies by adding their CV

Company advantages

• Talent bank with future potential employees

• One door to the students and educational institutions

• Access to students’ research

• Wind power will increasingly be integrated in the education

• Increased attention on wind power among students

Students advantages

• Information channel about the wind industry

• One door to the wind industry

• Possibility for practical training, project cooperation, company visits and so on

• Contact with potential future employers

• Hands on experience

Results so far

• More than 35 project proposals available

• More than 10 traineeships available

• Approx. 100 CV’s in the database

• Approx. 100 applications for the Wind Power Tour 2007

• A strong ambassador network among educators at the engineering educations

Learning points

• Difficult to reach students and educators because of fierce competition from other businesses

• Difficult to change the mentality in the companies and making them proactive towards students

• Advantage that it’s entire industry that’s behind the initiative

It works - Look they are smiling

Thank you for your attentionLearn more at:

www.talentfactory.dk